- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts. ...
- Coronavirus Will Forever Change Digital Media
Publishers Daily, David Cohn - Monday, December 7, 2020
The news industry will see a shift in focus from content to community, with two conflicting north stars of revenue: advertising to as large an audience as possible and dire ...
- Verizon's Newsroom To Use Blockchain For Full Transparency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
The initiative -- a proof of concept built with MadNetwork's open-source blockchain technology in partnership with AdLedger and Huge, aims to provide credibility for corporate public releases. ...
- Mastercard's Rajamannar To DPAA: Think Quantum, Act Beneficially
MediaDailyNews, Joe Mandese - Wednesday, October 14, 2020
The Old World of intrusion-based marketing is effectively dead, and a new one based on trust, transparency and how a brand benefits a consumer's life is poised to replace i ...
- IAB: Advertising In News Builds Brand Trust, Likeability, Spurs Action
Digital News Daily, Karlene Lukovitz - Wednesday, September 30, 2020
Contrary to concerns that advertising in news content will create negative associations for a brand, it actually tends to make consumers trust and like brands more, and increases the likeliho ...
- When It Comes To Data, Trust But Verify
Search & Performance Marketing Daily, Timur Yarnall - Wednesday, September 23, 2020
Trust is the most important factor when it comes to buying data. Here are eight reasons to never blindly trust anyone offering the best data set on the web. ...
- Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
Inside Performance, Laurie Sullivan - Tuesday, September 22, 2020
The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...
- Microsoft Advertising Premieres 'The Download' Video Series
Inside Performance, Laurie Sullivan - Tuesday, September 8, 2020
"Good is the New Cool" author Afdhel Aziz said pressure on companies "to not just talk the talk but walk the walk" drives them to step up to the pl ...
- How Political Views Of College Students Influence Their Media Consumption
Inside Performance, Laurie Sullivan - Monday, August 24, 2020
An August poll found 71% of college students are "absolutely certain" they will vote. Yet students lack confidence in the legitimacy of this election. ...
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data Trusts
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
A report released this week suggests that nearly one-third of respondents want personalized ads and 30% like brands more when they personalize their ads. The way brands collect data ...
- Email Is The Least Trusted Communication Channel: Report
Email Marketing Daily, Ray Schultz - Friday, August 14, 2020
A study in the "Journal of Applied Psychology" finds that email is "inauthentic," and not useful for expressing emotions. ...
- U.S. Consumers Trust Brands More Than The Government
Inside Performance, Laurie Sullivan - Tuesday, July 14, 2020
Increased trust in brands points to a new "wellness economy" where 93% of people who use branded resources to stay healthy during the pandemic are likely to continue using th ...
- Former Google Chief Compliance Officer Tips Off Brands On Tackling Discrimination, Harassment, Racism
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 10, 2020
Former Google VP and Chief Compliance Officer Andy Hinton provides expert advice to help brands tackle discrimination, harassment and racism to gain trust and reduce friction. ...
- How Much Is Customer Data Worth? A Microsoft, iProspect Study Looks To Pinpoint Value
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2020
The value of data lies in the exchange of information, according to a white paper from Microsoft and iProspect, and depends on what one party is willing to give ...
- Facebook Brand Trust Is Expensive To Rebuild
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 2, 2020
At issue is not only the brands' trust in Facebook, but consumers' trust that brands will do what is ethically and morally correct. ...
- Is RegTech The New Ad Tech?
RTBlog, Joe Mandese - Monday, June 15, 2020
That was one of the questions raised during a symposium hosted by the Institute for Advertising Ethics last week featuring hundreds of regulatory, ad industry, and academic experts who spe ...
- Consumers Seek Value, Relevance From Sharing Personal Data
Research Intelligencer, Rob Williams - Thursday, April 23, 2020
Companies like Amazon, Google and Microsoft that collect heavy amounts of information about consumers show high levels of trustworthiness, indicating that data gathering can coexist with consumer
trust. ...
- TAG Allies With China Advertising Association
Digital News Daily, Wendy Davis - Friday, April 17, 2020
The Chinese organization will promote TAG's certification programs -- including its anti-fraud initiative -- to members. ...
- Consumers See Existential Role For Brands, Say They're Meeting It Better Than Government
MediaDailyNews, Joe Mandese - Tuesday, March 31, 2020
New research from Edelman shows nearly two-thirds of consumers believe their countries won't even make it through the crisis without brands playing a critical role. ...
- Trust In Brands Waning, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 2 ...
- Why Consumers Fall In Love With Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
Upland Software conducted a study to determine what brands consumers love and what drives that feeling. Falling in love with a brand requires satisfaction, gratitude, loyalty and most of al ...
- Google Cookie Move Raises Concerns Of A Return To Last-Click Model
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 27, 2020
Attribution could become one of the major challenges to Google's decision to eliminate third-party cookie tracking from its browser Chrome within the next two years. ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Inside Performance, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds. ...
- Consumers Seek Belief-Driven Brands As Income Inequality Undercuts Trust
Research Intelligencer, Rob Williams - Tuesday, January 21, 2020
Most consumers worldwide said the media they use are contaminated with untrustworthy information. ...
- Personal Values Top List Of Brand Loyalty, IBM Reports
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites in 2019, an IBM study fi ...
- In Brands We Trust: Why Consumers Open Mails
Email Insider, Ray Schultz - Thursday, December 12, 2019
The benchmark study shows open and click rates are down from last year. Roughly 800 consumers in the U.S. and 800 in the UK were surveyed, conducting in-depth interviews wi ...
- More Than A Third Of Consumers Begin Holiday Searches, Make Purchases 1-3 Months Ahead: Study
Inside Performance, Laurie Sullivan - Wednesday, December 11, 2019
Data released this week suggests marketers may want to begin their search campaigns at least one month earlier. ...
- CMO Council Report: Without Privacy-First Data Strategy, Brands Risk Losing Customer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 10, 2019
Although 57% of marketers believe data security, privacy and accountability are the most critical demands consumers have, company executives still struggle with adopting security into their daily
attitude. ...
- Marketers Identify Tracking, Accountability, Transparency As Greatest Trust 'Weaknesses'
MediaDailyNews, Joe Mandese - Monday, December 2, 2019
"Tracking,' defined as benchmarking the value of a marketing organization's performance over time, was identified as the greatest weakness by the majority of execs participating in a survey taken ...
- Brand Loyalty Means Trust, Value And A Willingness To Pay More For Products
Digital News Daily, Laurie Sullivan - Tuesday, November 26, 2019
Brand intelligence company Survata measured consumer perceptions of traditional brands vs. their direct-to-consumer rivals, finding that consumers place much more loyalty, trust and value in
traditional brands. ...