An Ipsos study, however, shows ad exec trust ranks lower among U.S. consumers than worldwide. ...

Microsoft Advertising has turned to zero-party data to promote trust and relevance in advertising -- defined as data that comes from people willingly. They willingly provide information to brands abo ...

The attributes will allow businesses to demonstrate how their brand values align with the values of their customers, and show their companies are inclusive. ...

Nearly half of consumers say they're "unlikely to buy products or services from companies not aligned with their political views." ...

A new report from Neustar recommends marketers rebuild consumer trust by using "branded calling" techniques. ...

Kantar's ad-equity ranking of media channels and brands found that online and mobile games showed the greatest improvement in consumer receptivity. Consumers find gaming ads more "trustworthy," "relevant," and "usefu ...

National news is at a 58% trust level, down from 76% in 2016. The best results are from local news outlets. ...

Trust in Joe Biden's media brand has slid from his initial post-election bounce, but remains above water with more than half of Americans surveyed this month by Brand Keys indicati ...

Over 85% of consumers have received unsolicited emails or texts from firms they had not shared data with, Dotdigital reports. ...

They'll unsubscribe, drop your app and complain to customer service, Movable Ink reports. ...

More than half of Americans have observed a rise in fake and/or "toxic" user-generated content on social media since the COVID-19 pandemic began in March 2020, and much of ...

This week's Lions festival demonstrates brands are taking on -- and in many cases solving -- problems that governments, NGOs and other institutions cannot. ...

Negative reviews are an important tool for shoppers because they demonstrate to consumers that brands can and will make things right, a PowerReviews survey of more than 6,500 consumers sh ...

Here are some lessons from Apple, Amazon, Adobe and LinkedIn on how to treat clients in a pandemic. ...

Given the potential conflict between trust and profit, is trusting a corporation a lost cause? ...

After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can live without has declined to 75 ...

Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics XM reports. ...

Some 36% of execs working with data base decisions on instinct, about 22% think their data investments aren't worth it and 1/3 say creating a data-driven culture is a challeng ...

Asked whom they would prefer to share their personal data with in order to improve their consumer purchasing experience, a slight majority of Americans said their preference would be ...

The purchase combines two firms with expertise in data integrity -- an important capability for digital brands, including those that conduct email marketing. ...

Shoppers are most impressed by good product and customer service experiences, Bluecore reports. ...

Upper-income households are more likely to trust brands with their personal data, GfK reports. ...

Advertisers today face many ethical issues beyond truth in advertising. Top brand attributes for building trust, love and loyalty include respecting privacy, standing for what consumers believe in, having simil ...

While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to all-time lows since PR giant Edelm ...

As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it. ...

If you want to understand what institutions people truly trust, pose an existential threat. That, more or less, is what a year of the COVID-19 pandemic has demonstrated, and n ...

The Trustworthy Accountability Group and China Advertising Association will begin issuing certifications immediately to companies that meet the groups' anti-fraud and brand-safety standards. ...

While the trust Americans hold in the major television news brands has generally trended downward following the U.S. presidential election, trust in the winner of that election -- President J ...

When potentially divisive events occur, do brands stay away to avoid tarnishing the brand? The answer is not as easy as you would think. ...

Google's fine of 1.1 million euros ($1.3 million) may seem small, but the reason behind it will hurt the company's reputation much more than the financial loss. ...