The Old World of intrusion-based marketing is effectively dead, and a new one based on trust, transparency and how a brand benefits a consumer's life is poised to replace it. ...

Contrary to concerns that advertising in news content will create negative associations for a brand, it actually tends to make consumers trust and like brands more, and increases the likelihood ...

Trust is the most important factor when it comes to buying data. Here are eight reasons to never blindly trust anyone offering the best data set on the web. ...

The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...

"Good is the New Cool" author Afdhel Aziz said pressure on companies "to not just talk the talk but walk the walk" drives them to step up to the pl ...

An August poll found 71% of college students are "absolutely certain" they will vote. Yet students lack confidence in the legitimacy of this election. ...

A report released this week suggests that nearly one-third of respondents want personalized ads and 30% like brands more when they personalize their ads. The way brands collect data is ...

A study in the "Journal of Applied Psychology" finds that email is "inauthentic," and not useful for expressing emotions. ...

Increased trust in brands points to a new "wellness economy" where 93% of people who use branded resources to stay healthy during the pandemic are likely to continue using them ...

Former Google VP and Chief Compliance Officer Andy Hinton provides expert advice to help brands tackle discrimination, harassment and racism to gain trust and reduce friction. ...

The value of data lies in the exchange of information, according to a white paper from Microsoft and iProspect, and depends on what one party is willing to give up ...

At issue is not only the brands' trust in Facebook, but consumers' trust that brands will do what is ethically and morally correct. ...

That was one of the questions raised during a symposium hosted by the Institute for Advertising Ethics last week featuring hundreds of regulatory, ad industry, and academic experts who spent ...

Companies like Amazon, Google and Microsoft that collect heavy amounts of information about consumers show high levels of trustworthiness, indicating that data gathering can coexist with consumer trust. ...

The Chinese organization will promote TAG's certification programs -- including its anti-fraud initiative -- to members. ...

New research from Edelman shows nearly two-thirds of consumers believe their countries won't even make it through the crisis without brands playing a critical role. ...

Only 71% of people trust consumer brands and many trust them less than a year ago, especially 18- to 24-year-olds. When asked how their trust in brands has changed, 21% ...

Upland Software conducted a study to determine what brands consumers love and what drives that feeling. Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, ...

Attribution could become one of the major challenges to Google's decision to eliminate third-party cookie tracking from its browser Chrome within the next two years. ...

Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds. ...

Most consumers worldwide said the media they use are contaminated with untrustworthy information. ...

A third of consumers stop buying their preferred products if they lose trust in a brand, and a third stopped purchasing their longtime favorites in 2019, an IBM study fi ...

The benchmark study shows open and click rates are down from last year. Roughly 800 consumers in the U.S. and 800 in the UK were surveyed, conducting in-depth interviews with ...

Data released this week suggests marketers may want to begin their search campaigns at least one month earlier. ...

Although 57% of marketers believe data security, privacy and accountability are the most critical demands consumers have, company executives still struggle with adopting security into their daily attitude. ...

"Tracking,' defined as benchmarking the value of a marketing organization's performance over time, was identified as the greatest weakness by the majority of execs participating in a survey taken by ...

Brand intelligence company Survata measured consumer perceptions of traditional brands vs. their direct-to-consumer rivals, finding that consumers place much more loyalty, trust and value in traditional brands. ...

Mindshare research shows that influencers are the least trusted source of recommendations, "Campaign" reports. Top of the list are family, 'people like myself' and friends. ...

Compared to their trust levels, it's hard not to answer "yes" and wonder whether reviews are more beneficial. ...

DMA figures suggest GDPR was a win-win -- but now marketers are concerned over Brexit and data flows. ...