More than half of Americans have observed a rise in fake and/or "toxic" user-generated content on social media since the COVID-19 pandemic began in March 2020, and much of ...

This week's Lions festival demonstrates brands are taking on -- and in many cases solving -- problems that governments, NGOs and other institutions cannot. ...

Negative reviews are an important tool for shoppers because they demonstrate to consumers that brands can and will make things right, a PowerReviews survey of more than 6,500 consumers sh ...

Here are some lessons from Apple, Amazon, Adobe and LinkedIn on how to treat clients in a pandemic. ...

Given the potential conflict between trust and profit, is trusting a corporation a lost cause? ...

After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can live without has declined to 75 ...

Expect more online streaming, shopping and banking, and less attendance in exercise classes, educational courses and religious services, Qualtrics XM reports. ...

Some 36% of execs working with data base decisions on instinct, about 22% think their data investments aren't worth it and 1/3 say creating a data-driven culture is a challeng ...

Asked whom they would prefer to share their personal data with in order to improve their consumer purchasing experience, a slight majority of Americans said their preference would be ...

The purchase combines two firms with expertise in data integrity -- an important capability for digital brands, including those that conduct email marketing. ...

Shoppers are most impressed by good product and customer service experiences, Bluecore reports. ...

Upper-income households are more likely to trust brands with their personal data, GfK reports. ...

Advertisers today face many ethical issues beyond truth in advertising. Top brand attributes for building trust, love and loyalty include respecting privacy, standing for what consumers believe in, having simil ...

While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to all-time lows since PR giant Edelm ...

As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it. ...

If you want to understand what institutions people truly trust, pose an existential threat. That, more or less, is what a year of the COVID-19 pandemic has demonstrated, and n ...

The Trustworthy Accountability Group and China Advertising Association will begin issuing certifications immediately to companies that meet the groups' anti-fraud and brand-safety standards. ...

While the trust Americans hold in the major television news brands has generally trended downward following the U.S. presidential election, trust in the winner of that election -- President J ...

When potentially divisive events occur, do brands stay away to avoid tarnishing the brand? The answer is not as easy as you would think. ...

Google's fine of 1.1 million euros ($1.3 million) may seem small, but the reason behind it will hurt the company's reputation much more than the financial loss. ...

One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts. ...

The news industry will see a shift in focus from content to community, with two conflicting north stars of revenue: advertising to as large an audience as possible and dire ...

The initiative -- a proof of concept built with MadNetwork's open-source blockchain technology in partnership with AdLedger and Huge, aims to provide credibility for corporate public releases. ...

The Old World of intrusion-based marketing is effectively dead, and a new one based on trust, transparency and how a brand benefits a consumer's life is poised to replace i ...

Contrary to concerns that advertising in news content will create negative associations for a brand, it actually tends to make consumers trust and like brands more, and increases the likeliho ...

Trust is the most important factor when it comes to buying data. Here are eight reasons to never blindly trust anyone offering the best data set on the web. ...

The ARF's Third Annual Privacy Study explores shifts in consumer attitudes toward digital privacy, mobile vs. PC use, and trust in experts and institutions with COVID-19-related information. ...

"Good is the New Cool" author Afdhel Aziz said pressure on companies "to not just talk the talk but walk the walk" drives them to step up to the pl ...

An August poll found 71% of college students are "absolutely certain" they will vote. Yet students lack confidence in the legitimacy of this election. ...

A report released this week suggests that nearly one-third of respondents want personalized ads and 30% like brands more when they personalize their ads. The way brands collect data ...