- P&G's Uses Shakespeare For Oral Health Education
Marketing Daily, Aaron Baar - Monday, August 8, 2016
"If you don't take care of your oral health, it will affect your performance at school," says David Corr, executive creative director at Publicis. "Shakespeare seemed to be [effective] because ...
- Always Updates 'Like A Girl' For Olympics
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 1, 2016
"Keep playing" addresses the fact that half of young women quit the sports they're passionate about due to outside pressures associated with their gender. The spot comes four weeks before ...
- Unilever Pays A Handsome Penny For Dollar Shave Club
Marketing Daily - Top of the News, Thom Forbes - Wednesday, July 20, 2016
Unilever is acquiring Dollar Shave Club, which will continue to operate as an independent - and presumably irreverent - company under founder and CEO Michael Dubin. ...
- U By Kotex Targets Millennials With 'Power To The Period'
Marketing Daily, Tanya Gazdik - Thursday, July 14, 2016
"We want to reach, inspire and empower [Millennials] with positive messages around periods and period products, to help drive education and advocacy," brand manager Lauren Kren, tells "Marketing
Daily." ...
- Contest Seeks Unique Cheetos Shapes For 'Museum,' Prizes
Marketing Daily, Karlene Lukovitz - Tuesday, June 21, 2016
One video, featuring a guy showing off the Cheetos he has been collecting since he was a kid, has pulled 5.6 million views on Facebook alone in under two we ...
- Kellogg Preps For Olympics With VR Video
Marketing Daily, Tanya Gazdik - Monday, June 20, 2016
"We're seeing great engagement with fans and expect things to really ramp up the closer we get to the opening ceremony," Andy Shripka, associate marketing director, Kellogg's Brand at Kellogg ...
- Johnson & Johnson Struggles With Brand Image
Marketing Daily, Tanya Gazdik - Thursday, May 26, 2016
"The parent brand will survive and likely thrive. But the baby powder brand might never recover," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." "The lawsuits will likely continue to ...
- Chew Orbit, Be Confident
MAD, Larissa Faw - Tuesday, May 17, 2016
That's right, the brand is repositioning around the notion that Orbit gum isn't just a breath freshener but a confidence booster. "We're reigniting the Orbit brand with a new campaign ...
- Clorox Details Assignments For Its Two New Lead Creative Agencies
MAD, Steve McClellan - Wednesday, April 27, 2016
FCB's San Francisco and Chicago offices will work on the global marketing campaigns of Clorox branded cleaning and laundry products as well as other home care brands, including Pine-Sol cleaners, ...
- Updated: DDB, Longtime Client Clorox Part Ways As FCB And Mcgarrybowen Join The Client's Roster
MAD, Steve McClellan - Tuesday, April 26, 2016
Clorox began an agency review late last year and late Tuesday confirmed that Interpublic's FCB and Dentsu's mcgarrybowen would be assuming the bulk of creative duties for the account. The ...
- Rainbow Light Launches Eco Effort
Marketing Daily, Tanya Gazdik - Monday, April 25, 2016
The goal of the campaign is to raise attention about the consumer packaged goods crisis and its impact on ocean health and consequently human health, Tracy Oliver, Rainbow Light's director ...
- Pocky Shares Happiness With Its First OOH Effort In U.S.
MAD, Larissa Faw - Friday, April 15, 2016
Asian candy brand Pocky is raising awareness in the U.S. market with its first out-of-home effort, via a giant digital billboard in New York City's Times Square. Developed with agency ...
- Unilever (Sort Of) Apologizes For (Sort Of ) Stealing A Reddit Post For Its Axe 'Shower Thoughts' Ad
Mediapsssst, Richard Whitman - Sunday, April 17, 2016
The company admits they totally stole the idea but are now trying to make up for that misstep by working with -- and, I assume, paying -- JaSfields on future ...
- U By Kotex, Poise Partner With 'HelloFlo'
Marketing Daily, Tanya Gazdik - Thursday, April 14, 2016
"Humor helps normalize the conversation and helps the brand engage with consumers, in particular Millennials," Melissa Dennis, senior brand manager, U by Kotex, tells "Marketing Daily" about the brand's partnership ...
- Smaller Candy Companies Join Pledge To Stop Directing Advertising To Kids
Marketing Daily, Karlene Lukovitz - Wednesday, March 16, 2016
The companies are Ferrara Candy Company; Ghirardelli Chocolate Company; Jelly Belly Candy Company; Just Born Quality Confections; The Promotion in Motion Companies, Inc.; and R.M. Palmer Company. ...
- Cars Win Loyalty With Technology, Connectivity
Marketing Daily, Karl Greenberg - Wednesday, February 17, 2016
While Hyundai and Ford are still tied for first place, and Jeep and Toyota are tied for second -- same as last year -- the big change here is the ...
- Poise Taps Burke-Charvet As Spokesperson In New Campaign
Marketing Daily, Karl Greenberg - Monday, January 25, 2016
The campaign also involves digital partnerships, sampling, retail support and a year-long partnership with Life Time Fitness. The latter includes in-club signage plus sponsorship of and sampling at its Esprit ...
- 'Flavor Swap' Will Let Consumers Shape Lay's' Flavors Lineup
Marketing Daily, Karlene Lukovitz - Thursday, January 21, 2016
The new program will encourage fans to vote at Flavorswap.com, between Feb. 8 and March 21, to determine which of four "classic" Lay's flavors will stay on the shelves, and ...
- Oreo's New Global Campaign Features TV Spot With Adam Lambert Vocals
Marketing Daily, Karlene Lukovitz - Tuesday, January 19, 2016
The spot is launching first in the U.S. this week, and will be airing on programs including ABC's "Scandal," "Modern Family" and "The Bachelor" and E!'s "Keeping Up With the ...
- Mr. Bubble Adds Children's Book To Packaging
Marketing Daily, Tanya Gazdik - Monday, January 11, 2016
The iconic Mr. Bubble brand, which has been captivating children at bath time for 55 years, is mixing it up to try to connect with the next generation of consum ...
- Gillette Claims Dollar Shaving Club's Blades Cut It Too Close
Marketing Daily - Top of the News, Thom Forbes - Friday, December 18, 2015
Procter & Gamble's Gillette subsidiary filed a federal lawsuit against the Dollar Shave Club yesterday, claiming that the upstart - which has grabbed more than 50% of the online market ...
- PlaceIQ Teams With IRI To Leverage Data To Enhance Targeting
Mobile Marketing Daily, Ben Frederick - Friday, December 11, 2015
PlaceIQ, a location firm, announced a partnership this week with IRI to leverage IRI's CPG purchase data for more accurate campaign targeting and context. Partnering with IRI will expand the ...
- P&G Shifts Bulk Of $2.6 Billion NA Media Assignment To Omnicom And Carat From SMG
MAD, Steve McClellan - Monday, December 7, 2015
P&G confirmed that it has shifted most of its business away from Publicis Groupe's Starcom MediaVest Group to two other agencies including Omnicom Media Group, which P&G said would now ...
- Febreze Enlists Jane Lynch For Parody Video
Marketing Daily, Tanya Gazdik - Thursday, December 3, 2015
"Jane Lynch is a great fit for the brand, which is rooted in wittiness and honest humor. Jane is also a true fan of the brand and the products, making ...
- Unilever Completes $7 Billion Global Review
MAD, Steve McClellan - Friday, November 20, 2015
The Unilever pitch, mandated by its review-every-three-years policy, was the biggest media account among the many huge assignments put into play this year. Unilever spent approximately $7.7 billion worldwide on ...
- Hallmark Teams With Best Friends Animal Society
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2015
Hallmark and Best Friends Animal Society are teaming up to help find homes for 2,000 shelter pets in the next two years. Hallmark will donate $100,000 that will be used ...
- Stainmaster Carpet Partners With Pet Expert
Marketing Daily, Tanya Gazdik - Wednesday, October 14, 2015
Stainmaster brand carpeting is enlisting pet expert Andrea Arden to promote the brand's activities related to Adopt-A-Shelter Dog month. Arden is Animal Planet's Pet Expert and the author of several ...
- Study Finds Online Groceries Not Just For Gen Y
Marketing Daily, Sarah Mahoney - Wednesday, October 14, 2015
While much of the gains are coming from predictable segments, consulting firm A.T. Kearney found solid gains in every segment. One-quarter of those 65 and older have purchased groceries online, ...
- Kraft Heinz Conducts Agency Review
MAD, Steve McClellan - Friday, October 2, 2015
Word of the creative agency review follows last month's decision by the company -- formed by the merger of Kraft Foods and Heinz -- to consolidate its $600 million media ...
- Top 100 CPG Brands' Sales, Market Share Down, Even As Overall Categories Grow
Marketing Daily, Karlene Lukovitz - Wednesday, September 30, 2015
Nearly two-thirds of the top 100 CPG brands tracked by Catalina suffered dollar sales declines in the 52 weeks ending June 30, and combined dollar sales volume for the 100 ...
