- Unilever Selects Omnicom's PHD, Resolution Media For Global Search Duties
MAD, Steve McClellan - Thursday, January 29, 2015
The consumer goods giant conducted a separate review for SEO and SEM efforts across its global footprint, which it wrapped just prior to confirming that it was also conducting a ...
- Pet Market Driven By Uptick in Small Dogs, Aging Pets
Marketing Daily, Tanya Gazdik - Friday, January 30, 2015
"The shift towards smaller dogs is being driven by the aging population of boomers, who might find smaller dogs easier to manage, as well as the increasing urbanization of Americans, ...
- Hot Spot: In Old Spice Nightmare, Crews Marries Self
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
Why so serious, football fans? #Deflategate drama getting you down? Old Spice has the answer: It has released its Pre Super Bowl ad, the latest starring actor and former NFL ...
- Unilever Launches Global Media Review
MAD, Steve McClellan - Friday, January 23, 2015
The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report for that year. That's about $7.6 ...
- Super Bowl Winner? This Year, Odds Are On Daddy
Marketing Daily, Sarah Mahoney - Tuesday, January 20, 2015
"This has been building for some time, and it's because marketers are finally understanding that it's not so much what mom does or what dad does, but about how families ...
- Cats Go Crazy For Temptations Treats In True-To-Life Creative
Marketing Daily, Tanya Gazdik - Tuesday, January 13, 2015
"The new #PackAttack campaign is something that cat owners can relate to, and it's fun-loving in nature, just like the Temptations brand," Temptations Brand Manager Melodie Bolin tells "Marketing Dai ...
- Top Reads Cover Gamut From Cars To Research To Feminine Hygiene
Marketing Daily, Karl Greenberg - Friday, January 2, 2015
The most-read under my byline was Procter & Gamble's "Smellcome to Manhood" campaign for Old Spice's once-a-day Body Spray, aimed at younger people. The campaign idea came from research on ...
- Glade Partners With Motown Artist
Marketing Daily, Tanya Gazdik - Tuesday, December 23, 2014
The Motown artist said he is inspired by things that take him back to a specific moment in time. Glade Sparkling Spruce reminds him of time spent with friends and ...
- McCann Wins Big New Chunk Of Reckitt Business
MAD, Steve McClellan - Thursday, December 18, 2014
The Interpublic agency has been awarded global creative advertising duties for RB's (formerly Reckitt Benckiser) VMS Division (Vitamins, Minerals and Supplements). McCann joined the RB agency roster earlier this year ...
- Bacon, Bourbon Will Cost More Next Year
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, December 16, 2014
Bacon, Bourbon and chocolate are among the 14 items that will cost more next year because of droughts, increased demand, and…hipsters? Within the past five years sales of domestic bourbon ...
- Court Throws Out 'All Natural' Labeling Suit Against Dole
Marketing Daily, Karlene Lukovitz - Monday, December 15, 2014
In the past few years, food companies have experienced a significant increase in lawsuits alleging that "all natural" or "100% natural" product claims have misled consumers. ...
- Dove Men+Care To Advertise In The Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
"When Dove Men+Care first entered men's grooming routines five years ago, our advertising challenged the traditional and often stereotypical marketing that men were used to seeing," says Jennifer Bremner, Unilever ...
- Johnson's Enlists Jennifer Hudson For Giving Tuesday Effort
Marketing Daily, Tanya Gazdik - Tuesday, December 2, 2014
Johnson's is participating in the #GivingTuesday global day of giving movement with the support of actress and singer Jennifer Hudson. Other brands launching their own charity-based efforts include Omaha Steaks, ...
- Turned On As Both Consumer And Investor, Buffett Acquires Duracell From P&G
Marketing Daily - Top of the News, Thom Forbes - Friday, November 14, 2014
In a deal powered by tax savings - oh, and Warren Buffett's belief in the untapped value of an enduring brand - Berkshire Hathaway is taking another nonessential product off ...
- Ubisoft Knows The Meaning Of A Close Shave
Marketing Daily, Aaron Baar - Thursday, November 6, 2014
An Edge rep tells "Marketing Daily," "The gaming community is extremely engaged and curious, always looking for advantages that give them a leg up among their fellow competitors. [This] offers ...
- Fisher-Price Collaborates With Shakira
Marketing Daily, Tanya Gazdik - Wednesday, October 29, 2014
"When we met face to face, we learned firsthand how deeply Shakira shared our commitment to early childhood development, driven by the notion that early learning can result in early ...
- Smith Brothers To Lead Creative For T. Marzetti
MAD, Larissa Faw - Sunday, October 26, 2014
Smith Brothers' assignment includes branding and marketing efforts for Marzetti's Dressings, Dips and Salad Toppers, Sister Schubert's frozen rolls and Reame's Pasta, as well as Marzetti's New York Brand of ...
- Schick Goes Xtreme On The Onion
Marketing Daily, Karl Greenberg - Tuesday, October 21, 2014
Tom Beeby, partner and executive creative director, points out that the effort centers on a long-form video on a Schick-branded page on The Onion that also has satirical faux news ...
- Katie Holmes Asks For #YourBestBeautiful In New Olay Campaign
Marketing Daily, Sarah Mahoney - Thursday, October 16, 2014
Robyn Dutra adds that the 35-year-old Holmes, known for her trademark smirk and all-American good looks, "is the ideal fit for Olay, no matter what age, because she is the ...
- O'Keeffe's Skips Creativity, Heads Straight For Reality
Marketing Daily, Sarah Mahoney - Tuesday, October 14, 2014
From the top of the Mackinac Bridge in icy Northern Michigan to large-animal veterinarians to Detroit cops, the company's new TV campaign focuses on the dramatic thanks the brand routinely ...
- Gerber Searching For Cute Wee Ones
Marketing Daily, Tanya Gazdik - Monday, October 13, 2014
"The Gerber Photo Search has always been about celebrating our mission, to nourish happy and healthy babies, and recognize that every baby is a Gerber baby," said Cassie Savage, marketing ...
- PornHub.com Hits Times Square For National Campaign, Hotel Hits Back
Marketing Daily, Karl Greenberg - Wednesday, October 8, 2014
PornHub.com briefly has a billboard in Times Square. It's gone now, as the hotel hosting it demanded its removal. The adult site sallies forth, looking for a new spot, and ...
- Unilever Launches Retail Program Around NCAA Football
Marketing Daily, Karl Greenberg - Friday, September 19, 2014
Unilever, which holds the position as official pre-game products sponsor of NCAA Football, is aligning with the fall game schedule with a new retail point-of-purchase program called "Take Pride in ...
- The Divided Tastes Of America
Marketing: CPG, Michael Bollinger - Wednesday, September 10, 2014
Political pundits are fond of discussing the greater division of Americans along political lines these days. The Pew Research Center recently reported, "The overall share of Americans who express consistently ...
- Newton Powers Personal Style For Drakkar Essence
Marketing Daily, Karl Greenberg - Monday, September 8, 2014
The campaign is unique for the company in that it has a big social media, consumer interaction component, also featuring Cam Newton and his off-field persona. The digital effort includes ...
- Mad Moms Versus World Peace
Engage:Men, Ted Marzilli - Monday, September 8, 2014
There is nothing like a good hot Indian summer to put the focus on deodorants. ...
- Clorox Hits Street At Fashion Week For Smart Seek Bleach
Marketing Daily, Karl Greenberg - Friday, September 5, 2014
The campaign is centered on a faux designer named Cloey De La Rox and her line of color-pattern underwear. The digital components feature a series of 10 Vine videos about ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larger fragrance companies, such as Interparfums or Procter & Gamble, to handle their scents. And she concedes that going ...
- Lego Gets A Hollywood Ending For Its Half-Year Sales
Marketing Daily - Top of the News, Thom Forbes - Friday, September 5, 2014
Thanks to savvy product tie-ins with the hit computer-animated movie, "Everything Is Awesome" at Team Lego, which yesterday announced $2.03 billion in revenues for the first half of the year ...
- Private-Label Lessons From The Mighty Ritz Cracker
Marketing Daily, Sarah Mahoney - Thursday, August 28, 2014
A new analysis from the Hartman Group reveals some surprising -- and counterintuitive -- insights about the categories where consumers are indifferent to name brands, and those that are so ...
