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  • New Fila Line Exclusive To Kohl's
    A new Fila Sport line debuting in fall 2008 will be featured exclusively in Kohl's department stores. The announcement follows a string of exclusive brand launches for the chain, including ...
  • P&G Fem Care Brands Help African Girls
    Procter & Gamble brands Always and Tampax are part of an awareness building and fund-raising initiative to allow girls in sub-Saharan Africa to stay in school during their menstrual periods. ...
  • Consumers Skeptical About Wal-Mart Claim
    Only 4% of people believe Wal-Mart's new advertising claim that it saves the average family $2,500 annually, according to a survey to be released today by Wal-Mart Watch. The study ...
  • P&G Smells Profit In Luxury Perfumes
    By pairing with Valentino and other designer brands such as Hugo Boss, Gucci and Dolce & Gabbana, Procter & Gamble now rivals beauty titans L'Oréal and Chanel in premium-fragrance sales ...
  • Small Firm Creates New Products For Big Brands
    Nottingham-Spirk Design Associates has sold its ideas -- a low-cost spinning toothbrush; a plastic paint can with a spout; a kids' tricycle with a built-in squirt gun -- to a ...
  • It's No Joke: Eisner Sees Bazooka Joe As The Next Mickey
    Former Walt Disney CEO Michael Eisner wants Topps to create a movie, TV, Internet and publishing franchise around Bazooka Joe, the eye-patch-wearing kid featured in the waxy comics that wrap ...
  • Two Programs Promote Healthiness Of Unilever Brands
    With the goal of helping consumers make healthier choices and to connect the concept of vitality with its products, Unilever has been hyping the nutritional benefits of its brands over ...
  • Kraft Close To Deal With Ralston For Post Cereals
    Kraft Foods is close to a deal to sell its Post cereals--including Raisin Bran, Grape-Nuts and a variety of Pebbles children's cereals--to Ralcorp Holdings, a St. Louis private-label maker of ...
  • Clorox Will Take 'Hands Off' Approach to Burt's Bees
    [Packaged Goods] The approach confirms Clorox's savvy as a marketer, says Kline & Co.'s Carrie Mellage. "Burt's Bees is a truly natural product in its ingredients, as our research confirms, ...
  • Hanesbrands, Disney Ink 10-Year Co-Branding Deal
    [Packaged Goods] A spokesperson for Hanesbrands says one of the benefits of the deal, for both companies, is the boost in incremental revenue from the co-branded apparel to be sold ...
  • Laundry Products To Make Tiny Gains In Coming Years
    [Research] Packaged Facts says that because telecommuting is flourishing, "laundry care marketers may want to think about stressing the benefits of personal care as more people enter a day-to-day situation ...
  • Reynolds Targets Freezer Enthusiasts With New Wrap
    Reynolds is introducing Handi-Vac Vacuum Sealer--a $9.99 portable device that reduces freezer burn by vacuum sealing foods for storage or freezing--with its largest launch ever via TV, Internet, print, and ...
  • P&G Raising Prices; Results Disappoint Wall Street
    Procter & Gamble disappointed Wall Street by reporting fiscal first-quarter organic sales growth of 5% today, below that of key competitors that reported so far. The company also announced price ...
  • P&G Changing Face Of Environmental Sustainability
    [Packaged Goods] The company won't be shoving moral benefits down consumers' throats, though, because, the way P&G sees it, "consumers don't have to make a trade-off. To be honest, we ...
  • Pittsburgh Paints Rolling Out Eco-Conscious Hues
    [Packaged Goods] The company may have been ahead of the curve when it launched its "Voice of Color" program in the late 1990s, but now there's Martha. Pittsburgh Paints is ...
  • Canned Rhetoric
    You are hungry, so you go to your local grocery store and walk down the snack aisle. There, you find waiting for you hundreds and hundreds of bags filled with ...
  • Chip off the Old Crock
    "America's favorite potato chip" is celebrating. But it's not its anniversary. Frito-Lay "decided it was time to celebrate the people who have made the brand a success," says director of ...
  • Contact: Lapping It Up
    Waterboarding might be too lenient (if satisfyingly appropriate) a punishment for Craig Zucker, the founder of Tap'dNY. Tap'd is a company that rented a Brooklyn warehouse, opened up a water ...
  • Clear, Blue, Skeezy
    It's okay to show men getting hit in the groin, just don't mention the fact that women urinate. That was the message loud and clear from network censors when New ...
  • Ethics Take a Dive
    Ever since Jaws made everyone afraid to go in the water, it's been hard to garner much sympathy for sharks, but the story of squalene, often squeezed from their livers, ...
  • Cross-Media Case Study: The Cracker Doesn't Crumble
    Everyone, it seemed, was suddenly talking about eating locally grown produce, cutting down on salt, eschewing processed food. Trans fat was last year's battle. The latest cause (backed by Michelle ...