- Experts Urge CPGs To Implement Digital Game Plan
Marketing Daily, Karlene Lukovitz - Tuesday, August 26, 2014
Digital's current 1% penetration of the overall U.S. CPG market will likely expand to 5% by 2018 (some categories could see penetration of 30% or more by 2018) and could ...
- PUR Uses Self-Important Water Critic In Major Push
Marketing Daily, Karl Greenberg - Friday, August 22, 2014
There's nothing like an eccentric mascot to help consumers remember a packaged good or home appliance brand. Most consumers -- depending on their generation -- can rattle off a short ...
- Making Measurement Matter At Kellogg
Marketing Daily, Ken Beaulieu - Thursday, August 21, 2014
Aaron Fetter, director of the Insights and Analytics Solutions Center at Kellogg, explains how technology and data are impacting measurement and customer targeting, the metrics of most value to the ...
- McDonald's, Kraft Rolling Out Packaged McCafe
Marketing Daily, Karlene Lukovitz - Tuesday, August 19, 2014
McDonald's has been focusing on coffee as one strategic key to reinvigorating its sales growth, and views packaged coffee as a way to drive in-restaurant coffee sales, as well as ...
- Lip Cosmetics Leap With Glossy Sales
Marketing Daily, Karl Greenberg - Tuesday, August 19, 2014
Chicago-based marketing research firm Mintel says nearly one-third (32%) of lip product users ages 18-24 are looking for intense lip colors, compared to less than 20% of respondents ages 25 ...
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
Around the Net In MAD London, Larissa Faw - Thursday, August 7, 2014
Facebook and health and hygiene brand RB are entering into a multiyear, nine-figure global partnership that will integrate members of their global sales, marketing and creative teams and co-create new ...
- RB Signs Nine-Figure Global Deal With Facebook To 'Move Away From Advertising'
MAD, Larissa Faw - Monday, August 4, 2014
The overarching premise is that RB (formerly known as Reckitt Benckiser) will leverage Facebook as a media channel to help drive sales, achieve broad reach and increase brand loyalty. Facebook ...
- The Tide Is Turning. Also Febreze.
Garfield at Large, Bob Garfield - Monday, August 4, 2014
Yo, A.G. I was struck by your bold plan to consolidate your brand portfolio to focus on core businesses and avoid further creeping incrementalism that depresses margins and distracts management. ...
- Kimberly-Clark Launches Social Movement For Depend
Marketing Daily, Karl Greenberg - Friday, August 1, 2014
Perhaps more importantly, the integrated, Millennial-centric campaign uses the idea that raising awareness of bladder leakage as a common problem -- and erasing the stigma associated with it -- requires ...
- P&G To Shed More Than Half Of Its Brands
Marketing Daily, Karlene Lukovitz - Friday, August 1, 2014
Procter & Gamble plans to sell more than half of its brands in order to streamline the company and boost sales growth, CEO A.G. Lafley announced during the company's earnings ...
- Kellogg's Plans To Revive Soggy Cereal Sales
Marketing Daily - Top of the News, Thom Forbes - Friday, August 1, 2014
With cereal sales for the quarter declining more than the industry average and profit for the company down 16% for the quarter, Kellogg's is promising new marketing efforts and is ...
- 'Transformative' Trends Drive 200+ Campbell Launches
Marketing Daily, Karlene Lukovitz - Tuesday, July 22, 2014
Campbell Soup Company will launch more than 200 products in its coming fiscal year - including more organic and veggie- and protein-based offerings - as it seeks to boost sales ...
- To Win Hispanics, Brands Need Customized Strategies
Marketing Daily, Sarah Mahoney - Thursday, July 17, 2014
Major brands know they need to more effectively target Hispanic consumers, who now wield more than $1 trillion in purchasing power and account for 12% of consumer packaged goods purchases. ...
- Axe Touts Summer Temptation For Axe GoldTemptation
Marketing Daily, Karl Greenberg - Tuesday, July 15, 2014
It is male personal-care brand Axe's campaign meant to support the company's new "Gold Temptation" fragrance, and address the fact that, per the Unilever brand, three-quarters of men, and 60% ...
- Gillette Home Run Derby Ties ProGlide Razor To Charity
Marketing Daily, Karl Greenberg - Friday, July 11, 2014
If either target is hit during the Derby by one of the participants, the baseball league and Gillette will give a one-time donation of $300,000 from Gillette. The company says ...
- Krylon Launches Digital 'Spraydown' Series
Marketing Daily, Karl Greenberg - Wednesday, July 9, 2014
The effort, via Cleveland-based Marcus Thomas, is hosted by Mark andTheresa Clement from MyFixitUpLife.com and includes a dedicated website. In each episode, hosted on YouTube and the web site, the ...
- Always' 'Like A Girl' Video Sparks Debate
Marketing Daily - Top of the News, Thom Forbes - Thursday, July 3, 2014
It's not without controversy, but a video by filmmaker Lauren Greenfield for Procter & Gamble's Always brand of "feminine" products is stirring up conversations around the subject of what "like ...
- Centrum Video Shows 'Old Guys' Still Have Game
Marketing Daily, Karlene Lukovitz - Friday, June 27, 2014
As part of a new campaign that aims to challenge common perceptions of aging, the Centrum multivitamins brand had eight real guys in their late 40's to early 60's ("no ...
- P&G Veteran McDonald Picked To Clean Up The VA
Marketing Daily - Top of the News, Thom Forbes - Monday, June 30, 2014
Bob McDonald, the West Point graduate whose 33-year career at Procter& Gamble culminated in a contentious reign as CEO for nearly four years, will be nominated by President Barack Obama ...
- Big Brands Losing 'Responsible Consumption' Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2014
While most major marketers court the "responsible consumption" market at least halfheartedly, new research from the Boston Consulting Group shows that consumers still find niche brands such as Seventh Generation ...
- Brands Man Up For Father's Day
Marketing Daily, Karl Greenberg - Thursday, June 12, 2014
A niche brand, Duke Cannon Supply Co., is a Chicago concern started by a former PepsiCo marketer, which sells male grooming products for "hard-working men." Its tongue-in-cheek digital campaign makes ...
- Avon Gets Lucky, Signs Sharapova For New Fragrance
Marketing Daily, Sarah Mahoney - Wednesday, June 11, 2014
Advantage, Avon. The beauty company says tennis phenom Maria Sharapova is the face of Avon Luck, two new fragrances for men and women. It says the scents are meant to ...
- Listerine's World Cup Sponsorship A Social Juggernaut
Marketing Daily, Karl Greenberg - Thursday, June 5, 2014
A company rep tells "Marketing Daily" the secret sauce for the effort, "Power to Your Mouth" at #PowertoYourMouth, is the ability to maximize engagement by tweaking social conversations. "We need ...
- Rihanna's Rogue Ads Too Sexy For British Kids
Marketing Daily, Sarah Mahoney - Thursday, June 5, 2014
In a statement, the Advertising Standards Authority says it ruled on a single complaint that the ad was both "overly sexual and demeaning to women," and that it featured a ...
- 2014 EFFIE Award Preview: Hanes' Undercover Color
Marketing Daily, Nicole Haygood, Lee Maicon - Wednesday, June 4, 2014
Recognition wasn't a problem for Hanes, but perception was - especially among younger audiences. Our challenge was to modernize perception of Hanes among Millennial females. ...
- Benjamin Moore Expands Marketing Palette
Marketing Daily, Aaron Baar - Friday, May 30, 2014
Taking a cue from the mobile game "Blendoko," where users align colored squares on a board to create a sequence of blends that move one color into another, the company ...
- Biomotivation: What Your Package Says About You
Marketing Daily, Sarah Mahoney - Thursday, May 22, 2014
"We know that a consumer can spend 40 minutes in a typical shopping trip, and come out having only read seven words on packaging. Until companies learn to build a ...
- The Toronto Raptors Clean Up, Thanks To Drake
Marketing: Sports, Jim Yang - Tuesday, May 20, 2014
If there's one thing that Canadian basketball fans can't stand, it's the sight of lint. Just ask Grammy Award-winning rapper Drake. In April, the reigning prince of Canada's hip-hop and ...
- Loctite Super Glue Sticks With Fun In New Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 13, 2014
Henkel Corp.'s Loctite is going with an emotional pitch around the idea that glue can fulfill you. Or at least make you dance. And make you talk: besides traditional elements, ...
- Pepcid Partners With Ted Allen, Eater.com
Marketing Daily, Tanya Gazdik - Tuesday, May 13, 2014
Pepcid has enlisted the help of culinary expert Ted Allen and Eater.com to host the Pepcid Tastemasters Series. Eater.com, an online publication which focuses on food and dining news, is ...
