- Loctite Super Glue Sticks With Fun In New Campaign
Marketing Daily, Karl Greenberg - Tuesday, May 13, 2014
Henkel Corp.'s Loctite is going with an emotional pitch around the idea that glue can fulfill you. Or at least make you dance. And make you talk: besides traditional element ...
- Pepcid Partners With Ted Allen, Eater.com
Marketing Daily, Tanya Gazdik - Tuesday, May 13, 2014
Pepcid has enlisted the help of culinary expert Ted Allen and Eater.com to host the Pepcid Tastemasters Series. Eater.com, an online publication which focuses on food and dining news, ...
- Dove Top Brand In BrandIndex's Pre-Mother's DayTally
Marketing Daily, Karl Greenberg - Wednesday, May 7, 2014
Dove came out at number one, followed by Johnson & Johnson, M&Ms, Nike, Amazon, Google, Craftsman, Black & Decker, Cheerios and Samsung. Dove and Nike are new to the lis ...
- Kimberly-Clark's U By Kotex Saves The Undies
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2014
The campaign includes a 30-second spot in which a veritable ticker-tape parade of undies sails down as women throw them out their windows. There are also digital elements, and ...
- Bayer Sets Its Focus On Merck's Consumer Care Brands
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 7, 2014
Big Pharma's quest for focus and consolidation continued yesterday with Germany-based Bayer announcing that it is acquiring New Jersey-based Merck's Consumer Care division - including such retail shelf staples ...
- Purina Enlists Jordana Brewster For 'Paw It Forward'
Marketing Daily, Tanya Gazdik - Monday, May 5, 2014
Nestle Purina has signed actress Jordana Brewster to help launch its "Paw It Forward" program in conjunction with National Pet Month. The pet care company is giving away $100,000 ...
- Lauder's Clinique Debuts Smart Moisturizer
Marketing Daily, Sarah Mahoney - Saturday, May 3, 2014
Lauder, on strong third-quarter results buoyed by especially good fragrance and skincare sales, says it will introduce Clinique Smart Custom-Repair Serum in July, a new generation of skincare "smart enou ...
- Energizer Bunny Will March To Its Own Beat
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 1, 2014
The Energizer Bunny is taking its "positive energy" and setting up its own Household Products company, leaving sibling Personal Care brands such as Schick, Edge, Playtex, Banana Boat, Skintimate a ...
- Gillette's FlexBall Faces Scruff And Skeptics
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 30, 2014
You'd be excused for thinking that a Fusion ProGlide FlexBall is some new gimmicky piece of exercise equipment that purports to do it all from flattening flabby abs to stretchi ...
- Quilted Northern Urges Gen Y To 'Stop Wiping'
Marketing Daily, Aaron Baar - Wednesday, April 23, 2014
It's not as gross as it sounds. The tongue-in-cheek online campaign's full theme, "Stop wiping. Start pampering," is meant to set Quilted Northern apart from competitors by promising a bett ...
- P&G Helps Grads With Professional Profiles
Marketing Daily, Aaron Baar - Tuesday, April 22, 2014
Brand representatives will offer beauty and grooming services and the chance to take a professional profile photo. LinkedIn career specialists will also be on hand to help students update the ...
- Cetaphil Launches 'Gentle Power' Effort To Consumers
Marketing Daily, Nina Lentini - Tuesday, April 22, 2014
The campaign includes traditional media, social media, ecommerce, and media planning. It is a step-change in the Cetaphil's marketing efforts, which have historically relied primarily on dermatologist recommendations to patie ...
- Kimberly-Clark Launches Campaign For Poise Microliner
Marketing Daily, Karl Greenberg - Saturday, April 12, 2014
The brand is backing the product with a campaign using the SAM acronym as a springboard for humorous, suggestive ads where SAM, because of its application and how a wom ...
- Thompson's Water Seal Enlists Actual Seal
Marketing Daily, Tanya Gazdik - Sunday, April 13, 2014
It might seem like an obvious creative direction, but a TV spot breaking for Thompson's Water Seal is the first time the home improvement product company has featured a li ...
- L'Oreal Paris Launches Melanoma Awareness Campaign
Marketing Daily, Karl Greenberg - Thursday, April 10, 2014
L'Oreal Paris has tapped Eva Longoria, Aimee Mullins, Lea Michele, Diane Keaton, and L'Oreal Paris executive Danielle Macaluso to talk about melanoma, the most dangerous form of skin cancer a ...
- Clorox, Second City Get Real With 'Ick Awards'
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2014
The Oakland, Calif.-based company on Wednesday night is partnering with Chicago's famed The Second City improv troupe to create a live-streamed, four-hour performance, the "Clorox Ick Awards." ...
- Lost Lighter? Zippo Shares The Pain With New Microsite
Marketing Daily, Karl Greenberg - Tuesday, April 8, 2014
The company says it has gotten thousands of messages from people who have lost theirs. The company found some 68% of owners around the world have misplaced their flip-top. Zip ...
- Kimberly-Clark CMO Urges End To Status Quo
Marketing Daily, Karl Greenberg - Tuesday, April 1, 2014
"The investment in the status quo is massive," says Clive Sirkin, speaking in New York on Tuesday. "The world has changed and we have all the data to support i ...
- Activists, Supermarket Turn Up Heat On P&G
Marketing Daily, Sarah Mahoney - Thursday, March 27, 2014
Retail giant Safeway -- through the New York State Common Retirement Fund, which had been exerting pressure for changes in palm-oil policy -- has just announced it would move quick ...
- Arm & Hammer Grabs A Bat And Ball With MLB Deal
Marketing Daily, Karl Greenberg - Wednesday, March 26, 2014
Church & Dwight says it will activate against the partnership with national, co-branded TV advertising during games; digital and print advertising and content; co-branded product packaging and point-of-sale elements; a ...
- Augmented Reality: A New View Of The World
Mobile Marketing Daily, Angela Edwards - Tuesday, March 25, 2014
AR can digitally enhance the real world, enriching what consumers see every day with more meaningful, relevant, and timely content. ...
- How Consumable Brands' TV Ads Performed In 2013
Marketing Daily, Karlene Lukovitz - Thursday, March 13, 2014
Ace Metrix's 2014 Blackbook edition, which reveals how well the TV ads of 1,400 brands across 33 categories stacked up in 2013 versus 2012 based on brands' Ace Scores, sho ...
- Winning CPGs, Across Sizes, Employ Similar Strategies
Marketing Daily, Karlene Lukovitz - Wednesday, March 12, 2014
Among large companies, the top five all showed growth across all three metrics: Hershey Company, Lorillard, Mondelez International, Campbell Soup Company and Procter & Gamble, with dollar sales growth rangi ...
- Healthy CPG Launches Dominate 2013's Pacesetters
Marketing Daily, Karlene Lukovitz - Tuesday, March 11, 2014
Products that offer some kind of health or wellness benefits once again dominated the most successful consumable and non-foods consumer packaged goods launches last year, according to Information Resources, Inc. ...
- Snuggle Goes Technicolor For New Scent Boosters
Marketing Daily, Karl Greenberg - Monday, March 10, 2014
Snuggle's new ad campaign for its Scent Boosters fabric softener features the Snuggle Bear. It also mixes in animation, taking viewers into a tangerine-dream, Willy Wonka-like scent factory -- ...
- Minwax Gooses Gen Y's DIY Destiny
Marketing Daily, Sarah Mahoney - Saturday, March 8, 2014
Minwax is introducing a TV campaign themed "We did that!" And it's intended to remind committed crafters of the pride that comes from a just-finished project, as well as ...
- Lipton Wins Big At Academy Awards
Marketing Daily, Tanya Gazdik - Sunday, March 9, 2014
"If this year's winner proves anything, it's never underestimate the drawing power of the Muppets, especially when they have a movie to aggressively plug," YouGov BrandIndex CEO Ted Marzilli tel ...
- Gillette Gives NFL Combine Test To Fans For Clear Gel
Marketing Daily, Karl Greenberg - Tuesday, March 4, 2014
Gillette's tie-in, "The Gillette Deodorant Pressure Points Test," is essentially a customized version of the examination at www.GillettePressurePoints.com, where people get four minutes to complete 15 questions. There is ...
- Nutrition Label Reading Has Been Declining For Years
Marketing Daily, Karlene Lukovitz - Thursday, February 27, 2014
Nearly all parties concurred that the 20-year-old Nutrition Facts label needed updating, although there is much disagreement about which updates are needed. Meanwhile, The NPD Group offers some insights abo ...
- Marketers Increase Coupons, But Redemption Down
Marketing Daily, Karl Greenberg - Tuesday, February 25, 2014
Coupon use is down, but still strong. And the growth area is non-food. According to NCH Marketing's 2013 Year-End Topline Coupon Facts report, the number of coupons issued to consume ...
