- Facebook Tests Accounts Center To Control Connected Experiences Across Its Apps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 29, 2020
Starting this week, Facebook will begin testing a feature that lets users switch apps and manage their experience between Facebook, Instagram and Messenger. Users will have the ability to share ...
- Trump Administration Seeks To Revive Ban On WeChat
Digital News Daily, Wendy Davis - Friday, September 25, 2020
"WeChat will continue to collect vast amounts of personal and sensitive information from approximately 19 million active daily users in the United States" unless the ban is allowed to proceed, ...
- Text-Messaging Firm Attentive Raises $230 Million in Funding
Digital News Daily, Ray Schultz - Thursday, September 24, 2020
Text-messaging SMS platform Attentive will use the funds to build products and staff. This is its second funding round since April. ...
- The Comfy Customer: What Makes People Happy In The Era Of COVID-19
Email Insider, Ray Schultz - Tuesday, September 22, 2020
Consumers are more comfortable with digital than they were last year, CCW Digital reports. ...
- Judge Blocks Trump Administration's WeChat Ban
Digital News Daily, Wendy Davis - Sunday, September 20, 2020
Citing the First Amendment, a federal judge blocked an order that would have forced app stores to stop offering the Chinese-owned messaging app WeChat. ...
- Open, Click, Buy: Automated Email Metrics Boomed In Q2
Email Insider, Ray Schultz - Thursday, September 17, 2020
Promotional email response rose by 29.37% YoY, but transactional opens and conversions jumped even more, Omnisend reports. ...
- Brilliant Earth Expands Email With Sailthru As Its Marketing Automation Partner
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Jewelry retailer Brilliant Earth says its email performance has improved since choosing Sailthru as its marketing automation provider in March. ...
- Blaze Verify Integrates With Intercom App Partner Program
Email Marketing Daily, Ray Schultz - Tuesday, September 15, 2020
Blaze Verify's email validation tool is now available to Intercom users, the company says. ...
- Justice Department Backs Facebook In Fight Over Robotexts
Digital News Daily, Wendy Davis - Tuesday, September 8, 2020
The Trump administration is urging the Supreme Court to throw out a lawsuit claiming the social media company violated a federal law by sending unwanted text messages. ...
- Facebook Asks Supreme Court To Throw Out Robotext Claims
Digital News Daily, Wendy Davis - Friday, September 4, 2020
Facebook is asking the Supreme Court to reverse a lower court ruling that revived a lawsuit claiming the company violated a federal law by sending unwanted text messages. ...
- New 'Know When To Say When' Ads From Anheuser-Busch Say It With A Mask On
Marketing Daily - Top of the News, P.J. Bednarski - Thursday, September 3, 2020
Anheuser-Busch is releasing a new "Know When To Say When" message ad -- with a social distancing subtext, and it's masks all around. ...
- Twilio To Power COVID-19 Contact Tracing For 28 Jurisdictions
Email Marketing Daily, Ray Schultz - Thursday, August 27, 2020
Twilio's platform allows agents to reach out via email, SMS and phone to engage people who test positive for COVID-19, curb its spread and better understand its pattern of infection. ...
- Catch Them At Their Desks: Email Is The Most-Used Channel For Employee Messaging In Pandemic
Email Insider, Ray Schultz - Wednesday, August 26, 2020
Almost all companies use email for worker communications, and over half are using it more during the pandemic, PoliteMail reports. Does that mean you can reach them with marketing ema ...
- Attentive Launches App To Help Firms Grow Email And SMS Lists On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, August 26, 2020
Brands can send their data to Salesforce Marketing Cloud for cross-channel marketing, the firm says. ...
- Adobe: How Millennials, Gen X Cope With Productivity Challenges At Work, Home
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
As performance and productivity change how we live and work, millennials and Gen X seem most impacted by changes in video-conferencing email, phone, text messages, file sharing and social me ...
- Pandemic Pushes Podcast Advertising, Messages Consumers Want To Hear
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 19, 2020
Purchasing and consumption habits have changed. As communicating with consumers during a crisis challenges brands, many are turning to podcasts to stay in touch. ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
MediaDailyNews, Michael McLaren - Friday, August 14, 2020
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertisers are getting ready to scale that engagement -- if brand/agency search terms are any indication of what's in ...
- Email Crisis Control: Retailers Say It's Their Main Channel During Pandemic
Email Insider, Ray Schultz - Thursday, August 13, 2020
Brands are using email for everything from promotional offers to advisories on business operations, Epsilon reports. ...
- GreatHorn Enhances Email Security Platform, Integrates With dmarcian
Email Marketing Daily, Ray Schultz - Thursday, August 13, 2020
GreatHorn now offers a holistic view of security instead of the siloed one still prevalent at many firms, the company says. ...
- Mimecast Acuires eTorch To Strengthen Cybersecurity At 'Email Perimeter'
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Doing business as Mission Control, eTorch provides a security tool based on machine learning. ...
- SMS Grew In March And April In Midst Of Pandemic: Study
Email Marketing Daily, Ray Schultz - Monday, July 27, 2020
SMS seen as more timely than email for confirming pickups and providing other forms of information, Infobip reports. ...
- Supreme Court To Take Up Robotexting Fight
PolicyBlog, Wendy Davis - Thursday, July 9, 2020
The Supreme Court on Thursday agreed to decide whether Facebook may have violated a robotexting law by sending unwanted messages to a Montana resident. ...
- Facebook: Voter Registration Efforts More Effective Than More Content Control
Digital News Daily, Gavin O'Malley - Thursday, July 2, 2020
Facebook Inc. CEO Mark Zuckerberg and other executives are focusing on the company's voter registration effort amid the high-profile #StopHateForProfit ad boycott, as they continue to argue that American voters, ...
- Does Your Chapeau Still Fit?
MediaDailyNews, Tim Spengler - Thursday, July 2, 2020
All we seem to focus on in the industry these days is left brain-related: data, technology, analytics, short-term performance. Have we swung too far? ...
- Text Happy: SMS Is Now A Close No. 2 To Email, Study Shows
Email Insider, Ray Schultz - Thursday, June 11, 2020
Over half of consumers would like to receive texts from their favorite brands. And text open rates are through the roof, Yotpo reports. ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio Media
Television News Daily, Wayne Friedman - Monday, June 1, 2020
Longtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, an ad-tech company, as its chief client officer. ...
- COVID-19 Themed Ads Surge, Approaches One Fifth Of All TV Creative Units
Television News Daily, Wayne Friedman - Thursday, May 28, 2020
The number of COVID-19-related TV ad creatives airing on national TV and local TV stations doubled from the end of March through mid-April, Nielsen says. For the week of April ...
- 6sense Data To Drive LinkedIn Ads In New Integration
Digital News Daily, Ray Schultz - Thursday, May 21, 2020
Joint clients can leverage 6sense segments to reach audiences on the global LinkedIn network. ...
- Supreme Court Wrestles With Text-Messaging Law
PolicyBlog, Wendy Davis - Thursday, May 7, 2020
The Supreme Court heard arguments about whether to strike down the Telephone Consumer Protection Act, which prohibits companies from robotexting and robocalling cell phones without consumers' consent. ...
- Email Delivery, Rain Or Shine: Getting Your Emails Into The Inbox
Email Insider, Ray Schultz - Wednesday, April 29, 2020
Twilio SendGrid provides tips for marketers on how to maintain their reputation and improve email deliverability. ...
