- Thryv Integrates With Gmail, Allowing Customer Account Data To Reside In Inbox
Email Marketing Daily, Ray Schultz - Thursday, January 21, 2021
The access to data can fuel personal messaging and engagement, the company says. ...
- PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
The MediaPost Cases, Lisa Singer -
How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
- This Year's Hot Email Marketing Trends
Around the Net in Email, Ray Schultz - Tuesday, January 19, 2021
Marketers are testing COVID-proof email messaging. That’s one of the email marketing trends that bear watching in 2021. ...
- Snapchat Will Permanently Ban Trump As Of January 20
Digital News Daily, Karlene Lukovitz - Thursday, January 14, 2021
Snapchat, which cut the Trump account's visibility back in June because of its inflammatory content, said Trump had violated its user terms dozens of times. ...
- Dubb And ActiveCampaign Partner On Email Video Offering
Email Marketing Daily, Ray Schultz - Wednesday, January 13, 2021
The arrangement allows users to share videos and track engagement, the companies say. ...
- Hootsuite Acquires Sparkcentral, Integrates Messaging Channels
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 6, 2021
Sparkcentral brings advanced customer conversations to the Hootsuite platform, allowing marketers to automate communications with customers across social media and messaging channels. ...
- WhatsApp To Share Data With Facebook As A Condition Of Use
Inside Performance, Laurie Sullivan - Wednesday, January 6, 2021
As privacy has become a major focus and differentiator for companies, some efforts to protect consumers' rights may seem counterintuitive and even deceptive. ...
- Consumers Now Want Short Email Copy
Around the Net in Email, Ray Schultz - Tuesday, January 5, 2021
How long should your marketing emails be? People didn’t mind long copy back when email was a novelty. But consumers want short messages in this era of all-day texting. He ...
- Slack Hit By Global Outage, Company Working To Resolve Issues
Digital News Daily, Ray Schultz - Monday, January 4, 2021
Workplace collaboration platform Slack reported a worldwide outage today, on the first work day of the new year. ...
- How Email Marketing Held Up In 2020
Around the Net in Email, Ray Schultz - Tuesday, December 22, 2020
Agile brands pivoted quickly into ecommerce solutions and new types of messaging. Here’s what email contributed, based on articles on email published throughout the year. ...
- Salesmsg Adds Contact Searching, Syncing Features
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The added features will allow sales and marketing teams to export contacts from their CRMs into the Salesmsg platform, giving them more time to focus on sales and marketing, t ...
- Facebook's WhatsApp Blasts Apple Over Privacy Labels
Digital News Daily, Wendy Davis - Wednesday, December 9, 2020
Apple's new app privacy labels are unfair to outside companies, Facebook's WhatsApp said Wednesday. ...
- Sonic Drive-In Leans On Text, Email, Apps To Drive Sales
Email Marketing Daily, Ray Schultz - Wednesday, December 9, 2020
With most purchases made on the spot, text is key, Sonic Drive-In VP, Digital Strategies Kim Lewis said at the Email Insider Summit on Tuesday. ...
- WhatsApp And Twilio Expand Their Partnership
Email Marketing Daily, Ray Schultz - Wednesday, December 9, 2020
The firms are gearing up to support conversational messaging in several global markets. ...
- Facebook Sued For 'Weaponizing' Consumer Data To Squelch Competition
Digital News Daily, Wendy Davis - Saturday, December 5, 2020
Two Facebook users have brought an antitrust lawsuit accusing the company of drawing on consumer data in order to either acquire potential rivals, or copy their products. ...
- The Price Of Content-Related Keywords, Features Of Best-Performing Texts
Inside Performance, Laurie Sullivan - Thursday, December 3, 2020
SEMrush's report analyzes data on Google, Twitter and other platforms as well as visits, backlinks and social shares and the correlation between metrics and elements such as text length, headline ...
- Marchex Ties Revenue-Generating Conversations To Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Marchex has developed technology that ties revenue-generating conversations to the specific marketing campaigns that generated them. ...
- A Guide To Using Email And Instagram Together
Around the Net in Email, Ray Schultz - Tuesday, November 17, 2020
Instagram is the platform to use for reaching users worldwide. And email is a channel for building intimate relationships with customers, sending targeted messages, and capturing conversions. Here are seven wa ...
- Typos In Brand Messages Usually Mean Fraud, Security Firm Warns
Digital News Daily, Ray Schultz - Tuesday, November 17, 2020
Mistakes can reveal attempts at online fraud, counterfeit goods and other types of cyber crime. ...
- Infobip To Acquire Open Market, Mobile Platform, In $300 Million Deal
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
The combined firms will handle 14 million interactions per month across all channels, Infobip claims. ...
- Email Ranks First In Small Business Holiday Planning, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, November 11, 2020
But 76% say their holiday planning has been affected by COVID-19, Ecwid E-commerce reports. ...
- The Q3 Count: Email Opens and Conversions Jumped YoY
Email Insider, Ray Schultz - Friday, November 6, 2020
Email clicks fell, but other metrics rose in Q3. And SMS results are up, Omnisend reports. ...
- Trump Campaign Urges Judge To Dismiss Robotexting Suit, Says Law Was Unconstitutional
Digital News Daily, Wendy Davis - Monday, November 2, 2020
"The campaign cannot be held liable for violating a statute that was unconstitutional when it sent text messages during the 2015-2019 class period," lawyers for the Trump campaign argue. ...
- White House Fights To Reinstate Ban On WeChat Downloads
Digital News Daily, Wendy Davis - Monday, November 2, 2020
WeChat gives Chinese authorities "a powerful avenue to collect vast amounts of sensitive personal data that can then be used to the detriment of all Americans," the White House argu ...
- Local Cable, Video Ad Sales Co. Viamedia Sees Sharp Rise In Political Advertising
Television News Daily, Wayne Friedman - Monday, November 2, 2020
TV messaging from local cable and broadcast is replacing earned media from political events, which have decreased due to the pandemic, says Mark Lieberman, president and CEO, Viamedia. ...
- State AGs Weigh In Against Facebook In Robotexting Battle
Digital News Daily, Wendy Davis - Monday, October 26, 2020
Facebook's interpretation of the Telephone Consumer Protection Act would hinder efforts to fight fraud, 37 attorneys general argue in a friend-of-the-court brief filed with the Supreme Court. ...
- Twitter Adds 'Pre-Bunk' Alerts To Preempt False Voting, Election Information
Digital News Daily, Karlene Lukovitz - Tuesday, October 27, 2020
Messages at the top of U.S. users' news feeds will stress that, counter to any false claims they may see, mail-in voting is safe and secure, and election results m ...
- WeChat Allows Chinese Government To 'Build Dossiers' On Americans, DOJ Tells Court
Digital News Daily, Wendy Davis - Thursday, October 15, 2020
The Trump administration is pressing to move forward with an order banning app platforms from allowing people to download the Chinese-owned messaging app WeChat. ...
- Trump Administration Fights To Proceed With WeChat Ban
Digital News Daily, Wendy Davis - Sunday, October 4, 2020
Citing security concerns, the Trump administration is asking a federal appellate court to lift an injunction that prohibits the government from enforcing a ban on WeChat downloads. ...
- Facebook Tests Accounts Center To Control Connected Experiences Across Its Apps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 29, 2020
Starting this week, Facebook will begin testing a feature that lets users switch apps and manage their experience between Facebook, Instagram and Messenger. Users will have the ability to sha ...
