- Study Shows That B2C Email Messaging Is Evolving
Around the Net in Email, Ray Schultz - Wednesday, April 21, 2021
Most B2C messages are sent via email, according to a new study by MessageGears. That company’s Will Devlin explains the findings. ...
- Travelers Expect Personalized Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
Two-thirds of consumers dislike getting travel offers when they have no plans to travel, Redpoint Global reports. ...
- Google Tests Ad Relevance Survey In Gmail Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Google is using data from an ad usefulness survey run in Gmail to improve the user experience. ...
- Biden Administration Still Weighing TikTok And WeChat Bans
Digital News Daily, Wendy Davis - Wednesday, April 14, 2021
"New and incoming leadership at the Department of Commerce and other interested agencies need additional time to consider potential options," lawyers for the Dept. of Justice wrote in reports fil ...
- Facebook Urged To Cancel Plans For Children's Version Of Instagram
Digital News Daily, Wendy Davis - Thursday, April 15, 2021
"Facebook's long track record of exploiting young people and putting them at risk makes the company particularly unsuitable as the custodian of a photo sharing and social messaging site f ...
- HubSpot Makes Strategic Investment In OneSignal
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
HubSpot, which recently acquired the email newsletter The Hustle, will have added text and push-notification capabilities. ...
- Going For The Big Spend: B2C Marketers Boosting Their Messaging Budgets
Email Insider, Ray Schultz - Tuesday, April 13, 2021
Almost all expect their spending on email, text and push to increase in 2021, MessageGears reports. ...
- FTC And States Press To Proceed With Antitrust Claims Against Facebook
Digital News Daily, Wendy Davis - Friday, April 9, 2021
Facebook's alleged monopolization of the social networking market enabled the company to decrease users' privacy protections and increase the number of ads shown to them, 48 attorneys general argue ...
- PowerInbox Rebrands As Jeeng As It Moves Beyond The Inbox
Email Marketing Daily, Ray Schultz - Wednesday, April 7, 2021
The company provides automated email messaging and monetization services for publishers. ...
- Facebook Prevails In Robotexting Battle
PolicyBlog, Wendy Davis - Thursday, April 1, 2021
Handing Facebook a victory, the Supreme Court on Thursday unanimously reversed a lower court ruling that would have required the company to face a lawsuit over unwanted text messages. ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Inside Performance, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and wh ...
- Verizon's Horizons: Consumers Embracing Online Shopping And Technology, Study Shows
Email Insider, Ray Schultz - Thursday, March 25, 2021
The shift to digital has jumped ahead by five to seven years, Verizon finds in new research. ...
- South African Email Vendor Seeks To Expand Partnerships In Africa And Europe
Around the Net in Email, Ray Schultz - Wednesday, March 24, 2021
Everlytic, a South Africa-based provider of email messaging and other services, is seeking to partner with other businesses and agencies throughout Africa, the UK, Western Europe and
Scandinavia. ...
- How Big Tech Is Helping Spread Vaccine Messaging In The War Against COVID-19
Email Insider, Ray Schultz - Wednesday, March 17, 2021
Twilio expects to fuel over 100 billion COVID-19 communications within the next two years. ...
- Firms Team Up To Send Podcast Notifications By Email, SMS
Email Marketing Daily, Ray Schultz - Tuesday, March 16, 2021
Podcast fans will be notified in real-time about events and merchandise offerings, PodcastOne and Laylo assert. ...
- Facebook Seeks Dismissal Of Antitrust Claims, Argues FTC Shouldn't Get Do-Over
Digital News Daily, Wendy Davis - Wednesday, March 10, 2021
Facebook on Wednesday asked a federal judge to dismiss antitrust lawsuits brought against the company stemming from its purchases of Instagram and WhatsApp. ...
- Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
With the digital ad industry poised to discuss and debate changing consumer sentiment about advertising, new research finds a plurality of Americans simply want ads to tell them about t ...
- Brave To Build Privacy Engine With Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
The goal is to build the first independent, privacy-focused search engine-alternative to Google Chrome and Google Search, according to the company. ...
- Irish Data Protection Commission Concluded 4,476 GDPR Cases In 2020: Report
Digital News Daily, Ray Schultz - Monday, March 1, 2021
The leading cause of complaints was the inability to access personal data, the Irish Data Protection Commission says. ...
- Emotive Raises $50 Million, Bringing Valuation To $400 Million
Email Marketing Daily, Ray Schultz - Monday, March 1, 2021
Text platform provider Emotive apparently wants to replace email and do away with crowded inboxes. ...
- Trendline Interactive Acquires Data Insight Group
Email Marketing Daily, Ray Schultz - Thursday, February 25, 2021
The company previously purchased two email companies: Inbox Marketer and Inbox Pros. ...
- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The question is: which consumer behaviors wi ...
- COVID-19 Ads Peaked At Nearly A Fifth Of All TV Commercials In Q2 2020
MediaDailyNews, Joe Mandese - Thursday, February 25, 2021
If TV advertising messages are a barometer of how Madison Avenue thinks, COVID-19 peaked in the minds of the ad industry's creative departments during Q2 2020, with nearly a fif ...
- Finding The Right Context: Is All Content Created Equal?
MediaDailyNews, Bre Rossetti - Monday, February 22, 2021
When potentially divisive events occur, do brands stay away to avoid tarnishing the brand? The answer is not as easy as you would think. ...
- Winning Engagement: Brands Are Spending More On Messaging
Email Insider, Ray Schultz - Friday, February 19, 2021
Firms that see themselves as excellent at engagement are more likely to spend more. ...
- Email Widely Used For Online Harassment: Pew Research
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
Of those who recently received physical threats, 25% say they were delivered via their personal email accounts. ...
- Court Grants Biden Administration Request To Delay Decision About WeChat
Digital News Daily, Wendy Davis - Thursday, February 11, 2021
At the request of the Biden administration, the 9th Circuit Court of Appeals on Thursday agreed to hold off on deciding a battle over the former administration's attempt to b ...
- Valentine's Day Purchases Driven By Four Behavioral Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 10, 2021
NetElixir forecasts the average Valentine's Day order value to reach $185, up from $165 in 2020. Hope, wellness, nostalgia, and motivation have become the four purchasing triggers for this year ...
- Study: Pandemic Drove B2C Content Marketers To Shift Tactics In 2020
Publishers Daily, Ray Schultz - Tuesday, February 9, 2021
The big change: 63% of companies polled changed their targeting and messaging strategy. ...
- Short And Sweet: Texting Rated As More Convenient Than Email
Email Insider, Ray Schultz - Tuesday, February 9, 2021
Consumers like texts from businesses, but they didn't feel informed by political texts in 2020, Zipwhip reports. ...
