- FTC Gets Extra Time To Beef Up Antitrust Case Against Facebook
Raw, Wendy Davis - Friday, July 23, 2021
The FTC was granted an additional three weeks to reformulate its antitrust complaint against Facebook. ...
- BIMI Drives Higher Open Rates, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, July 20, 2021
BIMI allows brands to display their logos next to authenticated emails. The difference is noticeable when competitors do not display logos with their emails. ...
- FTC Chair Shouldn't Participate In Antitrust Case, Facebook Argues
Digital News Daily, Wendy Davis - Wednesday, July 14, 2021
Facebook aims to disqualify FTC chair Lina Khan from participating in any decisions regarding the agency's antitrust battle with the company. ...
- Text Marketing On The Rise, 61.8% Of Consumers Have Opted In To Messages: Study
Email Marketing Daily, Ray Schultz - Wednesday, July 7, 2021
But most consumers will opt out if they receive too many messages from a brand, Simple Texting reports. ...
- The Leading Sonic Brands Of 2021
Research Intelligencer, Joe Mandese - Tuesday, July 6, 2021
Thanks to indelible jingles and incessant frequency, insurance brands Farmer's, State Farm and Liberty Mutual were among the top 10 sonic brands of 2021, according to just released data fr ...
- Epsilon Introduces Email-SMS Delivery Tool For Mid-Market Brands
Email Marketing Daily, Ray Schultz - Thursday, July 1, 2021
Messaging Essentials drives personalized email based on cross-channel behavior, Epsilon says. ...
- New Tool Sends Triggered Emails When A Person Is In Their Inbox
Email Marketing Daily, Ray Schultz - Wednesday, June 30, 2021
Inbox Mailers also has an affiliate network that can help determine when a subscriber who hasn't opened an email is in their inbox. ...
- Court Dismisses FTC And State Antitrust Cases Against Facebook
Digital News Daily, Wendy Davis - Monday, June 28, 2021
"The existence of market power is at the heart of any monopolization claim," U.S .District Court Judge James Boasberg wrote Monday. "The FTC's Complaint says almost nothing concrete on t ...
- Study: Texting On the Rise Among Consumers And Marketers
Email Marketing Daily, Ray Schultz - Tuesday, June 29, 2021
Almost two-thirds of consumers have subscribed to texts from at least one business in the past year, SimpleTexting reports. ...
- New Email Tools Will Help Firms Communicate With Shareholders, Company Says
Email Marketing Daily, Ray Schultz - Monday, June 28, 2021
SRAX has debuted two new messaging features that will allow targeted email and SMS communications. ...
- Shopping Returned To Pre-Pandemic Levels In May
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
U.S. consumers are ready to make up for shopping time lost due to the pandemic. Data released this week from several companies shows a rebound in May 2021, compared wi ...
- Cookies Or Not, Consumers Expect Marketers To Know Them
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
While online shopping has changed, so have consumer expectations. They want more. ...
- Wunderkind And Klaviyo Team Up On Triggered Ecommerce Emails
Email Marketing Daily, Ray Schultz - Wednesday, June 16, 2021
Performance marketing company Wunderkind says the integration with data and marketing automation platform Klaviyo will help ecommerce brands engage customers. ...
- Biden Revokes Ban On TikTok And WeChat
Digital News Daily, Wendy Davis - Wednesday, June 9, 2021
The White House Wednesday rescinded executive orders issued by former President Donald Trump that aimed to ban Chinese-owned apps TikTok and WeChat from operating in the U.S. ...
- MessageMedia Joins HubSpot App Partner Program, Focuses On SMS
Email Marketing Daily, Ray Schultz - Tuesday, June 8, 2021
The new tool, SMS for HubSpot, allows brands to send text communications and obtain a single view of their customer, the firm says. ...
- Luxury Brand Piaget Uses Instagram To Serve Customers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
Piaget marketers are using the company's website and the Instagram messaging app to reach affluent consumers online. Here's how and why they did it. ...
- Cisco Kicks Off Largest Campaign For Meeting Platform Webex
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
Positioning itself under a new category umbrella -- Hybrid Work -- Webex will incorporate its key video meeting functions and messaging, calling, polling and event functions. ...
- Sinch Launches Global API For Instagram Business Messaging
Mobile Insider, Karlene Lukovitz - Thursday, June 3, 2021
Brands can use the API to have scalable conversations with customers using Instagram DMs or Stories, facilitating user interaction and customer support. ...
- Facebook Details Focus For Business Messaging At F8
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 2, 2021
Facebook announced tools for developers to improve messaging for businesses on Wednesday at its annual conference, without a flashy, Hollywood style. ...
- Full-Screen Billboard Video Ads On Small Screens - Define 'Full' And 'Small'
TV Watch, Wayne Friedman - Thursday, June 3, 2021
If you guessed TV, you guessed wrong. We're talking about Twitter. ...
- Amazon Fire TV Spends Big In National TV, Roku Less So
Television News Daily, Wayne Friedman - Friday, May 28, 2021
Over the past year, Amazon Fire TV has spent $57 million in national TV advertising from among 6,711 airings. Roku has spent $54,453 for 574 airings -- a tiny fracti ...
- Facebook, Instagram Will Allow Posters To Hide The Number Of 'Likes'
Inside Performance, Laurie Sullivan - Wednesday, May 26, 2021
Marketers like to know -- and actually depend on knowing -- the number of "likes" on a post. These are often a reflection of the performance of the message. ...
- Facebook Urges Judge To Dismiss Class-Action Antitrust Complaints
Digital News Daily, Wendy Davis - Friday, May 21, 2021
Antitrust claims brought by users and advertisers are both untenable and untimely, Facebook argues in papers filed Thursday. ...
- Google Shows 'We Protect Your Privacy Banner in Gmail'
Around the Net in Email, Ray Schultz - Friday, May 21, 2021
Google is displaying a prominent message, saying “We protect your privacy” in Gmail and Google photos. The message appears above the list of messages in Gmail in both web a ...
- Facebook Seeks Boost From Google's Antitrust Victory
Digital News Daily, Wendy Davis - Tuesday, May 18, 2021
Facebook is calling a judge's attention to a recent antitrust ruling in favor of Google. ...
- Twilio To Acquire Texting Firm Zipwhip For $850 Million
Email Marketing Daily, Ray Schultz - Monday, May 17, 2021
The deal will close later this year, and Zipwhip will become part of Twilio's Messaging Business unit. ...
- Amazon Sues Text-Messaging Scammers For Impersonation
Digital News Daily, Wendy Davis - Thursday, May 13, 2021
Amazon is suing dozens of affiliate marketers for allegedly impersonating the company in text messages, in order to generate fraudulent traffic. ...
- New Email Tool Features Dynamic Merchandising
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
Creator Interactive Email allows fast deployment of emails without coding, the company says. ...
- Twilio Reports 62% Hike In Q1 Revenue
Email Marketing Daily, Ray Schultz - Wednesday, May 5, 2021
Twilio, which includes the SendGrid email brand, also foresees a hike in second-quarter sales. ...
- Young Shoppers See Email As Top Customer Service Channel: Study
Email Marketing Daily, Ray Schultz - Monday, May 3, 2021
Consumers ages 65+ do not cite email as one of their top-two customer-service channels, although it remains popular -- especially among younger consumers, Kustomer reports. ...
