- Out-Of-Stock Product Messages Rise By 172%, Adobe Finds - How Will It Affect Advertising?
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Adobe's 2021 holiday season forecast estimates U.S. holiday sales online will rise 10% to reach $207 billion -- setting a new record -- but supply-chain constraints and rising prices wi ...
- FCC Acting Chief Seeks To Crack Down On Unwanted Robotexts
Digital News Daily, Wendy Davis - Tuesday, October 19, 2021
"Enough with the bogus robotexts that try to trick consumers to share sensitive information and click on malicious links," FCC Acting Chairwoman Jessica Rosenworcel stated. ...
- Email Joy For The Holidays: Most Shoppers Prefer It As A Channel
Email Insider, Ray Schultz - Wednesday, October 13, 2021
Consumers welcome email messages from brands they shop with or plan to shop with. But many are also opting in for texts, Plivo Messaging reports. ...
- Email Eats: It's The Preferred Marketing Channel For Hungry Millennials
Email Insider, Ray Schultz - Monday, October 11, 2021
Gen Z is more swayed by social media ads than Millennials. Neither group may be seeing enough email, according to a Progressive Grocer survey. ...
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 7, 2021
Consumers plan to spend an average of $442 on themselves this holiday season, up 48% from 2020, PwC finds. Call it the year of pampering. ...
- Holiday Hum: What Early Email Subject Lines Are Offering
Email Insider, Ray Schultz - Thursday, October 7, 2021
Consumers say they are shopping before Black Friday. Some emails are promising deals, while others offer peeks at catalogs. ...
- Facebook Asks Court To Throw Out FTC's Revised Antitrust Claims
Digital News Daily, Wendy Davis - Monday, October 4, 2021
The FTC's amended monopoly complaint "rests on guesswork rather than facts," Facebook argues in court papers filed Monday. ...
- The Text Tide: Channel Is Moving Up On Email, Especially Among Gen Zers
Email Insider, Ray Schultz - Thursday, September 23, 2021
The majority of consumers still prefer email for brand communications. But 85% have recently received a brand text. ...
- Third-Party Data Issues Make SMS Marketing More Attractive
Mobile Insider, Karlene Lukovitz - Thursday, September 23, 2021
Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party digital audience as Apple's mandatory onli ...
- Confronting The Hypocrisy Of Advertising On Instagram And Facebook
Digital News Daily, Barry Lowenthal - Wednesday, September 22, 2021
Can we, in good conscience, continue to recommend platforms that directly and negatively impact the mental health of our youth? Platforms should be responsible for helping users feel better abo ...
- When It Comes To Unvaxxed Consumers, Study Finds Context Is King
MediaDailyNews, Colin Kirkland - Monday, September 20, 2021
MotivBase, whose clients are leading national marketers, says it is "teaching people to ask not 'What are people saying?' but 'What do they mean?' ...
- Hacker Network Shares Data Leaks On Encrypted Messaging App, Research Shows
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 17, 2021
Cybercriminals have used the Telegram Messenger app for years, as they look to buy, sell and share stolen data. One report suggests that this messaging app has recently become ...
- Facebook Unveils New Conversational Ad Formats, Aimed At Small Businesses
MediaDailyNews, Colin Kirkland - Thursday, September 16, 2021
A business can choose any of the company's messaging platforms and Facebook will plant the chat app directly into the business's ad wherever a conversation is most likely to ta ...
- Teaching, Preaching And Screeching: What's Wrong With Vaccine Messaging
MediaDailyNews, James Forr - Tuesday, September 14, 2021
It is perplexing, given our knowledge of decision-making, that public health leaders still insist the key to persuasion is endless repetition of facts. ...
- Targeting Ads To The Unvaccinated Becomes An Art
Data & Programmatic Insider, Laurie Sullivan - Monday, September 13, 2021
When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That data snippet reveals a lot. ...
- ESP Cordial Now Offers Platform Through Amazon's AWS Marketplace
Email Marketing Daily, Ray Schultz - Tuesday, August 31, 2021
The marketing platform can help brands send email and other messages, the company says. ...
- Gimme BIMI: How To Use The New Branding And Security Tool
Email Insider, Ray Schultz - Monday, August 30, 2021
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validity explains what all the buzz is about. ...
- The Blink Test: Brands Should Avoid Displaying Mismatched Products
Email Insider, Ray Schultz - Thursday, August 26, 2021
A study finds that showing products in other categories can hurt online sales and distract attention from the target item. But similar products can help. ...
- Dating App Makes Out: Zoosk Monetizes Emails With Advertising
Email Marketing Daily, Ray Schultz - Thursday, August 26, 2021
The app drives revenue by increasing ad sizes for its email inventory, working with LiveIntent. ...
- As Delta Variant Impacts Marketing Strategy, Change Your Creative Approach
Search & Performance Marketing Daily, Lucas Piazza - Thursday, August 26, 2021
The rise of the Delta variant has thrown a wet blanket on many marketing organizations' post-COVID "new normal" re-opening strategies. ...
- FTC Bulks Up Antitrust Complaint Against Facebook
Digital News Daily, Wendy Davis - Thursday, August 19, 2021
The amended complaint spells out in greater detail why the FTC believes Facebook has monopoly power in the personal social networking market, with a focus on its purchases of Instagr ...
- Consumers Value Privacy But Are Still Shopping Online, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, August 17, 2021
Most prefer email for marketing communications, with text a distant second, Treasure Data reports. ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows marketers to buy audiences through disparate platforms that never communicate with each other, then optimizes it against audience performan ...
- The Holidays Are Humming: Small Retail Businesses Gear Up With Email
Email Insider, Ray Schultz - Thursday, August 12, 2021
Small businesses are already preparing for the holidays, but are challenged by lack of resources and uncertainty about consumer behavior, Emma reports. ...
- SMS For SMBs: Keap Offers Automated Texting Tool
Email Marketing Daily, Ray Schultz - Tuesday, August 10, 2021
Keap offers a broadcast tool with built-in compliance. The company claims that email open rates have fallen. ...
- WhatsApp Chief Blasts Apple's New 'Surveillance System'
Digital News Daily, Wendy Davis - Friday, August 6, 2021
"Instead of focusing on making it easy for people to report content that's shared with them, Apple has built software that can scan all the private photos on your pho ...
- What's Up With The WhatsApp Disappearing Photos And Videos?
Inside Performance, Laurie Sullivan - Wednesday, August 4, 2021
Facebook is touting that the "view once" feature makes "your private moments disappear after a single view" and that "not everything we share needs to become a permanent digital reco ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable Ink reports. ...
- New York, Other States Want Appellate Court To Revive Antitrust Case Against Facebook
Digital News Daily, Wendy Davis - Thursday, July 29, 2021
A coalition of states led by New York will ask an appellate court in Washington, D.C. to revive claims that Facebook violated monopoly laws by purchasing Instagram and WhatsApp. ...
- Enhanced MessageGears Tool Allows Email Customization Without IT, Firm Says
Email Marketing Daily, Ray Schultz - Friday, July 30, 2021
Data Variables helps marketers launch campaigns quickly because data has been categorized in advance, the firm says. ...
