- McDonald's Moves From Toys To e-Books In Latest Happy Meal Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, April 30, 2014
McDonald's is partnering with eReading provider Kobo over the next five weeks to offer children a free e-book with a Happy Meal. Instead of receiving the usual toy, kids wi ...
- Marketers Failing To Connect With Mums
Around the Net In MAD London, Sean Hargrave - Wednesday, April 23, 2014
One in five mums do not relate to how they're represented in advertising, according to Saatchi & Saatchi research for Mumsnet released today. It found that the cliches of motherho ...
- ConAgra, Spark Use Social Media To Seed Hunger Campaign
MAD, Larissa Faw - Friday, April 18, 2014
Spark is using social media tool Thurderclap to give ConAgra's fight against child hunger a boost. It's part of an effort to donate 7 million meals to hunger relief organizati ...
- Lego Asks Social Media Fans To Suggest New Products
Around the Net In MAD London, Sean Hargrave - Tuesday, April 8, 2014
Lego is using social media to ask its fans for suggestions for new products that will be marketed globally. Its Head of Global Community Co-creation, Peter Epperson, explains that peop ...
- Ads Kids See Shape Beliefs As Adults
Marketing Daily, Tanya Gazdik - Thursday, March 27, 2014
"Get them while they're young." It's a maxim that companies and marketers have long held dear. A series of studies shows just how far that practice goes. The researchers sugge ...
- Kids Cost Money!
Research Brief, Jack Loechner - Wednesday, March 26, 2014
Based on 2013 Gallup Daily tracking, asking Americans about the amount of money they spent on purchases "yesterday," excluding normal household bills and major purchases, Americans without children under ...
- Now Disney Is Anywhere, Too
Around the Net in Video, P.J. Bednarski - Wednesday, February 26, 2014
Disney has launched
Disney Movies Anywhere, that lets shoppers stream their purchased titles from any computer or stream or
download them to an iOS device. ...
- BBB Faults Harper Collins For Collecting Data From Children
Online Media Daily, Wendy Davis - Monday, February 17, 2014
The Better Business Bureau said Friday that a Web site operated by book publisher Harper Collins, the Ruby Redfort site, did not comply with children's privacy rules. ...
- Hulu Will Spring New Animated Series This Spring
Around the Net in Video, P.J. Bednarski - Wednesday, February 12, 2014
Hulu is launching the "The Doozers" this spring, a computer animated series consisting of 52 episodes, each 11 minutes long. ...
- Pokemon Signs Pact with Hulu Kids Platform
Around the Net in Video, P.J. Bednarski - Tuesday, February 4, 2014
Hulu signed a license agreement to stream full-length Pokémon feature films and specials on its Hulu Kids Platform. ...
- Apple To Refund $32.5 Million For Kids' In-App Purchases
Online Media Daily, Wendy Davis - Wednesday, January 15, 2014
Apple has agreed to provide refunds of at least $32.5 million to settle charges that it unfairly billed parents for their children's in-app purchases, the Federal Trade Commission announced. T ...
- Pediatrics Group Warns That Kids Are Online Too Much
VidBlog, P.J. Bednarski - Monday, October 28, 2013
The American Academy of Pediatrics today said parents should limit their kids to just two hours of Internet use per day, not counting time it's used for homework. That see ...
- Netflix Stocks Up on More Kids Programming
Around the Net in Video, P.J. Bednarski - Friday, August 16, 2013
Netflix moved to further shore up its selection of kids videos after losing "SpongeBob SquarePants" and other Nickelodeon content earlier this year. The online video company announced a deal wi ...
- Senators To Energy Drinks: Stop Marketing To Kids
Marketing Daily, Karlene Lukovitz - Friday, August 2, 2013
Members of a Senate committee told energy-drink makers in no uncertain terms to stop marketing to adolescents and children. ...
- Dentsu Steers 'Chub City' Kids Series
MediaDailyNews, Steve McClellan - Monday, July 22, 2013
Dentsu Entertainment USA, a unit of the Tokyo-based ad giant Dentsu, is teaming with Nelvana Enterprises and Fuel Entertainment to create a new children's TV animated series called "Chub City ...
