PayPal Checkout transactions grew nearly 40% year-over-year in Q2 2020, the company reported during an earnings call in late July. Total payment volume grew at 30%, with a record $222 ...

Spending shifts as the pandemic redefines school experience and options. ...

Data from AspireIQ and Fullscreen identifies trends to help marketers plan campaign and media buys. The companies point to a delay in back-to-school shopping, and expect different needs this y ...

A study examined Gen Z's behavior, habits and emotions as they cope with COVID-19 and face the challenges of back-to-school in the fall. ...

Despite widespread variations in return-to-school plans for the fall term, consumers are prepping for purchases. Priorities on what consumers will purchase have changed. ...

The school would train students to gain digital skills, like cybersecurity and artificial intelligence, to work primarily for the government. Students would get a traditional school year of coursework, with ...

Adobe's June Digital Economy Index shows consumers are getting far less for their online dollars for the first time since the company began tracking digital purchasing power. ...

Neiman Marcus sent the most emails of any retail brand, but none were personalized, SmarterHQ reports. ...

Newsletters focused on finances, family and parenting do better than generic offers, LiveIntent finds in a study of back-to-school purchasing patterns. ...

History has proven that Amazon's long play for students will pay off. But what does this mean if the impending recession hits? ...

With school back in session in some parts of the U.S., merchants will see the highest back-to-school sales this Labor Day weekend, Shopify predicts. Independence Day brought in the highest ...

Criteo calls Labor Day 'The New Black Friday' due to back-to-school sales. Apparel sales are expected to jump as families race to get ready. ...

Dick's spot shows real kids reading "To whom it may concern" letters cutting off funds for their athletic programs. ...

But 38% still plan to shop in physical stores as well as online, per an AdColony study. ...

The analysis of trends and behavior will help marketers plan back-to-school targeting strategies, optimize campaigns, and gain deeper insight into the shopping audience across the Microsoft network. ...

In a global Lenovo study, 75% of parents say kids are more likely to look up information online than ask for help. ...

"Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season. ...

A recent performance marketing study shows growth through the year, but estimates put results much higher as the industry heads into the holiday season. ...

According to the GfK MRI American Kids Study, 94% of children ages 6 to 11 say they influence the back-to-school items or clothes their parents buy for them. ...

Paid search generated 20.3% for retailers from back-to-school and Labor Day purchases online, behind direct traffic to retail websites at 25.1% and email at 30.1%, according to data released Thurs ...

When it comes to shopping for back-to-school supplies and clothes, the most important influencers may not be the people paying the bills. ...

Back-to-school email volume is up, but response is down, according to a study by eDataSource. ...

According to Nielsen Scarborough, 22% of U.S. households with a child in college are also planning to buy a new or used vehicle during the upcoming year. ...

This year's back-to-school ecommerce sales will likely exceed those in 2017, but not for in-store -- part of what seems to be a bigger shift toward online back-to-school sales. ...

The back-to-school season is so important that it has its own acronym: B2S. Here are some insights on the role of email. ...

The majority of parents buy most of their supplies new each school year while thrifty college students are more likely to recycle, with 60% using some of the same items ...

Searching for back-to-school clothing and supplies will likely end in online sales this year. Adobe suggested such online sales will reach nearly $57.8 billion for the first time this year, ...

Mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note. ...

U.S. advertisers spent nearly twice as much on data for back-to-school campaigns last year as those in the UK, investing about 1.8 times more year-over-year vs. their European counterparts. ...

Ecommerce sales for the back-to-school shopping season, including a strong and continuous trend of consumers using their mobile devices for online shopping, increased by 3% over 2016. ...