- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release its seasonal shopping targeting segments this month, starting with Black Friday, in the U.S. ...
- Consumers Spend Less As Affiliate Marketing Takes Another Hike
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Can performance marketing save the holiday season? After a good run with the back-to-school shopping season, advertisers are trying to find out. ...
- Back-To-School Ecommerce Jumped This Year: Study
Digital News Daily, Ray Schultz - Monday, September 14, 2020
Overall purchasing also went up in August, compared to August 2019, ACI reports. ...
- Facebook Goes Back To Its Roots, Launches Campus College Network
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 10, 2020
Facebook announced Thursday the pilot of a new college-only section that gives students ways to connect with classmates and keep up with school events. ...
- Businesses In College Towns Closing At Higher Rates Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
College towns see higher rates of businesses closing, from restaurants to retail stores. The reasons why should be obvious, but this data provides details. ...
- Back-To-School Ad Spend Falls 70%
Marketing Daily, Sarah Mahoney - Friday, August 28, 2020
Just six retailers were responsible for that ad spend, compared to 100 in 2019. ...
- Tips For Creating Back-To-School Email Newsletters
Around the Net in Email, Ray Schultz - Tuesday, August 25, 2020
The Back-to-school season is different this year, between home schooling and online education. But the National Retail Federation expects a strong sales period. Here’s a guide to creating back-to-school ema ...
- Meredith Tracks Back-to-School Trends, Buying Safety, Educational Products
Publishers Daily, Melynda Fuller - Thursday, August 20, 2020
Parents are more worried about safety than the emotional benefits to their kids as schools reopen -- which is affecting purchases. ...
- Old Navy Uses Alternative Version Of Lizzo Hit For Back-To-School Campaign
MAD, Larissa Faw - Wednesday, August 19, 2020
The creative, developed with The Martin Agency, transforms Lizzo's popular song "Boys," adding fashion-oriented lyrics. ...
- Back-To-School Flip-Flop: Mental Health Effects Of Pandemic Surface In Search Queries
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
Search terms related to the return to school have climbed, with mental health-related searches 4.3 times higher and social and peer interaction-related searches 2.7 times higher. Other terms related ...
- PayPal Data Shows Back-To-School Shopping Upside Down
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 7, 2020
PayPal Checkout transactions grew nearly 40% year-over-year in Q2 2020, the company reported during an earnings call in late July. Total payment volume grew at 30%, with a record $2 ...
- Moms Drop Back-To-School Budgets With COVID, But Stock Up On Masks, Health Aids
MAD, Larissa Faw - Thursday, August 6, 2020
Spending shifts as the pandemic redefines school experience and options. ...
- What Back-To-School Shopping Looks Like This Year
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 30, 2020
Data from AspireIQ and Fullscreen identifies trends to help marketers plan campaign and media buys. The companies point to a delay in back-to-school shopping, and expect different needs this y ...
- As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs
Inside Performance, Laurie Sullivan - Thursday, July 30, 2020
A study examined Gen Z's behavior, habits and emotions as they cope with COVID-19 and face the challenges of back-to-school in the fall. ...
- How Back-To-School Purchase Decisions Are Dramatically Changing
Inside Performance, Laurie Sullivan - Wednesday, July 22, 2020
Despite widespread variations in return-to-school plans for the fall term, consumers are prepping for purchases. Priorities on what consumers will purchase have changed. ...
- Ex-Google CEO Eric Schmidt Working To Launch A Tech University Rivaling Stanford, MIT
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
The school would train students to gain digital skills, like cybersecurity and artificial intelligence, to work primarily for the government. Students would get a traditional school year of coursework, wi ...
- COVID-19 Shelter Mandates, Store Shutdowns Behind Unseasonal Ecommerce Ups, Downs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Adobe's June Digital Economy Index shows consumers are getting far less for their online dollars for the first time since the company began tracking digital purchasing power. ...
- End-Of-Summer Blast: Retailers Sent More Email, Little Of It For Back-To-School
Email Insider, Ray Schultz - Monday, September 9, 2019
Neiman Marcus sent the most emails of any retail brand, but none were personalized, SmarterHQ reports. ...
- Brands Do Their Homework: Content Helps Back-to-School Email Sales
Email Insider, Ray Schultz - Thursday, September 5, 2019
Newsletters focused on finances, family and parenting do better than generic offers, LiveIntent finds in a study of back-to-school purchasing patterns. ...
- Recession Be Damned: Amazon Sets Sights On Students
MediaDailyNews, Laura Kaplan - Thursday, September 5, 2019
History has proven that Amazon's long play for students will pay off. But what does this mean if the impending recession hits? ...
- Back-To-School Purchases Expected To Rise During Labor Day -- Don't Forget Teachers
Inside Performance, Laurie Sullivan - Friday, August 30, 2019
With school back in session in some parts of the U.S., merchants will see the highest back-to-school sales this Labor Day weekend, Shopify predicts. Independence Day brought in the highe ...
- Labor Day Weekend Is The Back-to-School Sales Peak: Study
Marketing Daily, Ray Schultz - Friday, August 23, 2019
Criteo calls Labor Day 'The New Black Friday' due to back-to-school sales. Apparel sales are expected to jump as families race to get ready. ...
- Dick's, ESPN Lean In To Help Young Athletes
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2019
Dick's spot shows real kids reading "To whom it may concern" letters cutting off funds for their athletic programs. ...
- 40% Of Back-To-School Shoppers Use Smartphones For In-Store Research
Mobile Insider, Gavin O'Malley - Wednesday, August 7, 2019
But 38% still plan to shop in physical stores as well as online, per an AdColony study. ...
- Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeting strategies, optimize campaigns, and gain deeper insight into the shopping audience across the Microsoft network. ...
- Study: Kids Go Online Rather Than Ask Parents For Homework Help
Marketing Daily, P.J. Bednarski - Thursday, August 1, 2019
In a global Lenovo study, 75% of parents say kids are more likely to look up information online than ask for help. ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season. ...
- Affiliate New Customer Revenue Rose 45% In Q2 2018
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 28, 2018
A recent performance marketing study shows growth through the year, but estimates put results much higher as the industry heads into the holiday season. ...
- Kids Have Clout
Research Brief, Jack Loechner - Monday, September 17, 2018
According to the GfK MRI American Kids Study, 94% of children ages 6 to 11 say they influence the back-to-school items or clothes their parents buy for them. ...
- 2018 Back-To-School Shopping Generated $58 Billion Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Paid search generated 20.3% for retailers from back-to-school and Labor Day purchases online, behind direct traffic to retail websites at 25.1% and email at 30.1%, according to data released Thurs ...