Both campaigns focus on kids' pent-up eagerness to get back on the bus -- and their desire to forge their own style. ...

Writing materials, apparel, hygiene products, and electronics are some of the top trending items across the Microsoft Advertising Network. For example, 85% of survey respondents cited writing materials as ...

Families are buying school supplies and clothes, and they want discounts, Rakuten finds. ...

Google began rolling out new tools in the U.S. on Wednesday to link deal-seeking consumers with businesses looking to promote their products. ...

OshKosh B'gosh ads themed "Today is Someday" stars young versions of famous icons, including Mariah Carey (played by her daughter, Monroe). ...

Most parents plan to shop this year, with a majority expecting to do so online, Mulberry finds. ...

Retailers focus on affordable items, some giveaways, for families wrestling with troubling financial realities. ...

"We've entered a new era of schooling where traditional back-to-school supplies are fading in favor of tech," according to Deloitte report. ...

Email teams should prepare for the back-to-school shopping onslaught soon to begin. Tinuiti's Back To School Shopping Report finds 42% of K-12 parents say vaccine availability makes them feel saf ...

It's been a difficult year to socialize and interact -- especially for college students stuck at home trying to advance their degrees and prepare for their future. Many require interacti ...

Supporting advertisers specifically during holiday events, Microsoft said it will release its seasonal shopping targeting segments this month, starting with Black Friday, in the U.S. ...

Can performance marketing save the holiday season? After a good run with the back-to-school shopping season, advertisers are trying to find out. ...

Overall purchasing also went up in August, compared to August 2019, ACI reports. ...

Facebook announced Thursday the pilot of a new college-only section that gives students ways to connect with classmates and keep up with school events. ...

College towns see higher rates of businesses closing, from restaurants to retail stores. The reasons why should be obvious, but this data provides details. ...

Just six retailers were responsible for that ad spend, compared to 100 in 2019. ...

The Back-to-school season is different this year, between home schooling and online education. But the National Retail Federation expects a strong sales period. Here’s a guide to creating back-to-school ema ...

Parents are more worried about safety than the emotional benefits to their kids as schools reopen -- which is affecting purchases. ...

The creative, developed with The Martin Agency, transforms Lizzo's popular song "Boys," adding fashion-oriented lyrics. ...

Search terms related to the return to school have climbed, with mental health-related searches 4.3 times higher and social and peer interaction-related searches 2.7 times higher. Other terms related ...

PayPal Checkout transactions grew nearly 40% year-over-year in Q2 2020, the company reported during an earnings call in late July. Total payment volume grew at 30%, with a record $2 ...

Spending shifts as the pandemic redefines school experience and options. ...

Data from AspireIQ and Fullscreen identifies trends to help marketers plan campaign and media buys. The companies point to a delay in back-to-school shopping, and expect different needs this y ...

A study examined Gen Z's behavior, habits and emotions as they cope with COVID-19 and face the challenges of back-to-school in the fall. ...

Despite widespread variations in return-to-school plans for the fall term, consumers are prepping for purchases. Priorities on what consumers will purchase have changed. ...

The school would train students to gain digital skills, like cybersecurity and artificial intelligence, to work primarily for the government. Students would get a traditional school year of coursework, wi ...

Adobe's June Digital Economy Index shows consumers are getting far less for their online dollars for the first time since the company began tracking digital purchasing power. ...

Neiman Marcus sent the most emails of any retail brand, but none were personalized, SmarterHQ reports. ...

Newsletters focused on finances, family and parenting do better than generic offers, LiveIntent finds in a study of back-to-school purchasing patterns. ...

History has proven that Amazon's long play for students will pay off. But what does this mean if the impending recession hits? ...