Supporting advertisers specifically during holiday events, Microsoft said it will release its seasonal shopping targeting segments this month, starting with Black Friday, in the U.S. ...

Can performance marketing save the holiday season? After a good run with the back-to-school shopping season, advertisers are trying to find out. ...

Overall purchasing also went up in August, compared to August 2019, ACI reports. ...

Facebook announced Thursday the pilot of a new college-only section that gives students ways to connect with classmates and keep up with school events. ...

College towns see higher rates of businesses closing, from restaurants to retail stores. The reasons why should be obvious, but this data provides details. ...

Just six retailers were responsible for that ad spend, compared to 100 in 2019. ...

The Back-to-school season is different this year, between home schooling and online education. But the National Retail Federation expects a strong sales period. Here’s a guide to creating back-to-school ema ...

Parents are more worried about safety than the emotional benefits to their kids as schools reopen -- which is affecting purchases. ...

The creative, developed with The Martin Agency, transforms Lizzo's popular song "Boys," adding fashion-oriented lyrics. ...

Search terms related to the return to school have climbed, with mental health-related searches 4.3 times higher and social and peer interaction-related searches 2.7 times higher. Other terms related ...

PayPal Checkout transactions grew nearly 40% year-over-year in Q2 2020, the company reported during an earnings call in late July. Total payment volume grew at 30%, with a record $2 ...

Spending shifts as the pandemic redefines school experience and options. ...

Data from AspireIQ and Fullscreen identifies trends to help marketers plan campaign and media buys. The companies point to a delay in back-to-school shopping, and expect different needs this y ...

A study examined Gen Z's behavior, habits and emotions as they cope with COVID-19 and face the challenges of back-to-school in the fall. ...

Despite widespread variations in return-to-school plans for the fall term, consumers are prepping for purchases. Priorities on what consumers will purchase have changed. ...

The school would train students to gain digital skills, like cybersecurity and artificial intelligence, to work primarily for the government. Students would get a traditional school year of coursework, wi ...

Adobe's June Digital Economy Index shows consumers are getting far less for their online dollars for the first time since the company began tracking digital purchasing power. ...

Neiman Marcus sent the most emails of any retail brand, but none were personalized, SmarterHQ reports. ...

Newsletters focused on finances, family and parenting do better than generic offers, LiveIntent finds in a study of back-to-school purchasing patterns. ...

History has proven that Amazon's long play for students will pay off. But what does this mean if the impending recession hits? ...

With school back in session in some parts of the U.S., merchants will see the highest back-to-school sales this Labor Day weekend, Shopify predicts. Independence Day brought in the highe ...

Criteo calls Labor Day 'The New Black Friday' due to back-to-school sales. Apparel sales are expected to jump as families race to get ready. ...

Dick's spot shows real kids reading "To whom it may concern" letters cutting off funds for their athletic programs. ...

But 38% still plan to shop in physical stores as well as online, per an AdColony study. ...

The analysis of trends and behavior will help marketers plan back-to-school targeting strategies, optimize campaigns, and gain deeper insight into the shopping audience across the Microsoft network. ...

In a global Lenovo study, 75% of parents say kids are more likely to look up information online than ask for help. ...

"Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season. ...

A recent performance marketing study shows growth through the year, but estimates put results much higher as the industry heads into the holiday season. ...

According to the GfK MRI American Kids Study, 94% of children ages 6 to 11 say they influence the back-to-school items or clothes their parents buy for them. ...

Paid search generated 20.3% for retailers from back-to-school and Labor Day purchases online, behind direct traffic to retail websites at 25.1% and email at 30.1%, according to data released Thurs ...