When it comes to shopping for back-to-school supplies and clothes, the most important influencers may not be the people paying the bills. ...

Back-to-school email volume is up, but response is down, according to a study by eDataSource. ...

According to Nielsen Scarborough, 22% of U.S. households with a child in college are also planning to buy a new or used vehicle during the upcoming year. ...

This year's back-to-school ecommerce sales will likely exceed those in 2017, but not for in-store -- part of what seems to be a bigger shift toward online back-to-school sales. ...

The back-to-school season is so important that it has its own acronym: B2S. Here are some insights on the role of email. ...

The majority of parents buy most of their supplies new each school year while thrifty college students are more likely to recycle, with 60% using some of the same ite ...

Searching for back-to-school clothing and supplies will likely end in online sales this year. Adobe suggested such online sales will reach nearly $57.8 billion for the first time this yea ...

Mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note. ...

U.S. advertisers spent nearly twice as much on data for back-to-school campaigns last year as those in the UK, investing about 1.8 times more year-over-year vs. their European counterparts. ...

Ecommerce sales for the back-to-school shopping season, including a strong and continuous trend of consumers using their mobile devices for online shopping, increased by 3% over 2016. ...

New data from GoDaddy suggests that Americans are more likely to open back-to-school emails than email promotions touting Labor Day. ...

Staples gave the "easy button" an IoT makeover with help from IBM Watson. The button, originally intended as a metaphor for quick delivery of office and school supplies, moved in ...

Back-to-school shoppers want discounts -- offered by email, Customer Portfolios reports. ...

Consumer spending insights, aggregated from the Bank of America's more than 40 million credit and debit accounts around the back to school season, finds that some have suggested the ba ...

It's already August, and brands have only a few weeks to get their back-to-school sales out. ...

Developed with agency 22squared, the creative showcases Vine star and YouTube personality Zach King surprising shoppers and engaging fans with his "magic" Vine videos. Other social influencers are part ...

Staples is kicking off the back-to-school season with a PSA featuring Lady Gaga. Developed with LA-based content studio, Madison + Vine, Lady Gaga surprises a classroom of unsuspecting studen ...

Crunching data from its Checkout Tracking and Checkout Tracking E-commerce services, NPD isolated four distinct "mini-seasons" for back-to-school shoppers. ...

Google Analytics helped Yoobi marketers discover the shift in the back-to-school season buying trend. Yoobi attributes the uptick to brand awareness, resulting in 40% more searches for Yoobi products ...

In addition to the long-form version on YouTube, a 30-second version will be running on platforms including Facebook and Instagram, as well as in pre-roll on digital outlets. ...

This reminds me of the Breyers ice cream campaign where kids tries to pronounce ingredients that most adults can't swing. SkinnyPop launched an adorable back-to-school ad that targets i ...

While parents with children in grades K-12 plan to do the majority of their back-to-school shopping in brick-and-mortar stores this fall, a few product categories swing much more heavily towar ...

Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few years as the job market continu ...

Some might say the ability to search on a mobile device from anywhere when connected to the Internet prompted an early start to searches for back-to-school supplies and clothing. ...

"Apparently, it's not just consumer confidence in the economy," says Robert Passikoff, founder and president of the Brand Keys, a brand loyalty consultancy. "It's a lot more than that." ...

According to the National Retail Federation, back-to-school and back-to-college spending is forecast to increase this year, according to various recent reports. It's not too late for a look at back-to-scho ...

The most in-demand product for those headed to college should surprise few. Among this generation, the hottest brand is Yeezy, the collaborative sneaker and clothing line between Adidas and rapp ...

Nearly three of every five back-to-school shoppers this year expect to purchase some type of technology item. That figure (59%) is a full 12% higher than consumers who said t ...

If retailers think it's tough to get parents' attention for back-to-school advertising, figuring out what kids want to watch can be even harder. Foot Locker is hoping the current man ...

Although forecasters are predicting healthy gains for back-to-school spending this year, Deloitte's new report -- which is predicting that families with kids in kindergarten through high school are likely ...