- Choosing School Clothing
Research Brief, Jack Loechner - Tuesday, September 11, 2018
When it comes to shopping for back-to-school supplies and clothes, the most important influencers may not be the people paying the bills. ...
- Retailers Send More Back-To-School Emails, But Pull Lower Open Rates: Report
Email Marketing Daily, Ray Schultz - Wednesday, August 22, 2018
Back-to-school email volume is up, but response is down, according to a study by eDataSource. ...
- Back-to-School Cars
Research Brief, Jack Loechner - Wednesday, August 22, 2018
According to Nielsen Scarborough, 22% of U.S. households with a child in college are also planning to buy a new or used vehicle during the upcoming year. ...
- Search And Ecommerce Taking A Larger Piece Of Back-To-School
Inside Performance, Laurie Sullivan - Wednesday, August 8, 2018
This year's back-to-school ecommerce sales will likely exceed those in 2017, but not for in-store -- part of what seems to be a bigger shift toward online back-to-school sales. ...
- Email Rules For Back-To-School
Email Insider, Ray Schultz - Thursday, July 26, 2018
The back-to-school season is so important that it has its own acronym: B2S. Here are some insights on the role of email. ...
- Parents Brace For Back-To-School Shopping
Marketing Daily, Tanya Gazdik - Thursday, July 26, 2018
The majority of parents buy most of their supplies new each school year while thrifty college students are more likely to recycle, with 60% using some of the same ite ...
- Adobe Predicts Labor Day Online Sales Will Reach $2 Billion In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 18, 2018
Searching for back-to-school clothing and supplies will likely end in online sales this year. Adobe suggested such online sales will reach nearly $57.8 billion for the first time this yea ...
- Back to School Shopping Season is Off to an Early Start
Research Brief, Jack Loechner - Wednesday, July 18, 2018
Mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note. ...
- U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaigns last year as those in the UK, investing about 1.8 times more year-over-year vs. their European counterparts. ...
- Back-To-School Shopping On Mobile Improving
Research Brief, Jack Loechner - Monday, October 2, 2017
Ecommerce sales for the back-to-school shopping season, including a strong and continuous trend of consumers using their mobile devices for online shopping, increased by 3% over 2016. ...
- Skip Labor Day For Back-To-School Email Promotions
Email Marketing Daily, Jess Nelson - Thursday, August 31, 2017
New data from GoDaddy suggests that Americans are more likely to open back-to-school emails than email promotions touting Labor Day. ...
- Back-To-School Searches Continue After Teachers Ring The Bell
Inside Performance, Laurie Sullivan - Thursday, August 31, 2017
Staples gave the "easy button" an IoT makeover with help from IBM Watson. The button, originally intended as a metaphor for quick delivery of office and school supplies, moved in ...
- Parents Want Back-To-School Deals -- Via Email, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, August 23, 2017
Back-to-school shoppers want discounts -- offered by email, Customer Portfolios reports. ...
- Never Too Early To Shop For The Kids
Research Brief, Jack Loechner - Monday, August 7, 2017
Consumer spending insights, aggregated from the Bank of America's more than 40 million credit and debit accounts around the back to school season, finds that some have suggested the ba ...
- Email A Distant Fourth In Back-To-School Sales
Email Marketing Daily, Ray Schultz - Thursday, August 3, 2017
It's already August, and brands have only a few weeks to get their back-to-school sales out. ...
- Shoe Carnival Recruits Vine King For Back-To-School Campaign
MAD, Larissa Faw - Wednesday, July 26, 2017
Developed with agency 22squared, the creative showcases Vine star and YouTube personality Zach King surprising shoppers and engaging fans with his "magic" Vine videos. Other social influencers are part ...
- NEW! Staples Is Gaga For Education
Out to Launch, Larissa Faw - Thursday, June 29, 2017
Staples is kicking off the back-to-school season with a
PSA featuring Lady Gaga. Developed with LA-based content studio, Madison + Vine, Lady Gaga surprises a classroom of unsuspecting studen ...
- Amazon, Tax Holidays Reshape Back-To-School Shopping
Marketing Daily, Sarah Mahoney - Monday, June 12, 2017
Crunching data from its Checkout Tracking and Checkout Tracking E-commerce services, NPD isolated four distinct "mini-seasons" for back-to-school shoppers. ...
- Yoobi Gains Brand Loyalty From Google Campaigns Running Early In Season
SearchBlog, Laurie Sullivan - Wednesday, March 15, 2017
Google Analytics helped Yoobi marketers discover the shift in the back-to-school season buying trend. Yoobi attributes the uptick to brand awareness, resulting in 40% more searches for Yoobi products ...
- Kids Prepare Mom For Back To School In Oscar Mayer Video
Marketing Daily, Karlene Lukovitz - Tuesday, September 6, 2016
In addition to the long-form version on YouTube, a 30-second version will be running on platforms including Facebook and Instagram, as well as in pre-roll on digital outlets. ...
- NEW! SkinnyPop Launches Adorable Back-To-School Campaign
Out to Launch, Amy Corr - Tuesday, August 30, 2016
This reminds me of the Breyers ice cream campaign where kids tries to pronounce ingredients that most adults can't swing.
SkinnyPop launched an adorable
back-to-school ad that targets i ...
- Back-To-School Parents Edging To Online Shopping
Research Brief, Jack Loechner - Monday, August 29, 2016
While parents with children in grades K-12 plan to do the majority of their back-to-school shopping in brick-and-mortar stores this fall, a few product categories swing much more heavily towar ...
- Educational Behavioral Shifts Valuable For Marketers
Marketing Daily, Laurie Sullivan - Thursday, August 25, 2016
Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few years as the job market continu ...
- Google Data Shows Increase In Mobile, Earlier Searches For Back-To-School
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 23, 2016
Some might say the ability to search on a mobile device from anywhere when connected to the Internet prompted an early start to searches for back-to-school supplies and clothing. ...
- Brand Keys, NRF See Back-To-School Sluggishness
Marketing Daily, Sarah Mahoney - Monday, August 22, 2016
"Apparently, it's not just consumer confidence in the economy," says Robert Passikoff, founder and president of the Brand Keys, a brand loyalty consultancy. "It's a lot more than that." ...
- Heads Up On Spending For School
Research Brief, Jack Loechner - Monday, August 22, 2016
According to the National Retail Federation, back-to-school and back-to-college spending is forecast to increase this year, according to various recent reports. It's not too late for a look at back-to-scho ...
- Making The Most Of The Billion-Dollar Back-To-School Frenzy On Hot Trends
SearchBlog, Laurie Sullivan - Thursday, August 18, 2016
The most in-demand product for those headed to college should surprise few. Among this generation, the hottest brand is Yeezy, the collaborative sneaker and clothing line between Adidas and rapp ...
- Tech Top-Of-Mind For Back-To-School
Marketing Daily, Aaron Baar - Monday, August 8, 2016
Nearly three of every five back-to-school shoppers this year expect to purchase some type of technology item. That figure (59%) is a full 12% higher than consumers who said t ...
- Gen Z-Targeted BTS Creative Includes Face-Swapping, DubSmash
Marketing Daily, Sarah Mahoney - Friday, August 5, 2016
If retailers think it's tough to get parents' attention for back-to-school advertising, figuring out what kids want to watch can be even harder. Foot Locker is hoping the current man ...
- Stores Adapting To Endless Back-To-School Pressure
Marketing Daily, Sarah Mahoney - Wednesday, August 3, 2016
Although forecasters are predicting healthy gains for back-to-school spending this year, Deloitte's new report -- which is predicting that families with kids in kindergarten through high school are likely ...