- As Back-To-School Looms, Pandemic Drives Professionals To Become Self-Made Entrepreneurs
Inside Performance, Laurie Sullivan - Thursday, July 30, 2020
A study examined Gen Z's behavior, habits and emotions as they cope with COVID-19 and face the challenges of back-to-school in the fall. ...
- How Back-To-School Purchase Decisions Are Dramatically Changing
Inside Performance, Laurie Sullivan - Wednesday, July 22, 2020
Despite widespread variations in return-to-school plans for the fall term, consumers are prepping for purchases. Priorities on what consumers will purchase have changed. ...
- Ex-Google CEO Eric Schmidt Working To Launch A Tech University Rivaling Stanford, MIT
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 21, 2020
The school would train students to gain digital skills, like cybersecurity and artificial intelligence, to work primarily for the government. Students would get a traditional school year of coursework, wi ...
- COVID-19 Shelter Mandates, Store Shutdowns Behind Unseasonal Ecommerce Ups, Downs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 16, 2020
Adobe's June Digital Economy Index shows consumers are getting far less for their online dollars for the first time since the company began tracking digital purchasing power. ...
- End-Of-Summer Blast: Retailers Sent More Email, Little Of It For Back-To-School
Email Insider, Ray Schultz - Monday, September 9, 2019
Neiman Marcus sent the most emails of any retail brand, but none were personalized, SmarterHQ reports. ...
- Brands Do Their Homework: Content Helps Back-to-School Email Sales
Email Insider, Ray Schultz - Thursday, September 5, 2019
Newsletters focused on finances, family and parenting do better than generic offers, LiveIntent finds in a study of back-to-school purchasing patterns. ...
- Recession Be Damned: Amazon Sets Sights On Students
MediaDailyNews, Laura Kaplan - Thursday, September 5, 2019
History has proven that Amazon's long play for students will pay off. But what does this mean if the impending recession hits? ...
- Back-To-School Purchases Expected To Rise During Labor Day -- Don't Forget Teachers
Inside Performance, Laurie Sullivan - Friday, August 30, 2019
With school back in session in some parts of the U.S., merchants will see the highest back-to-school sales this Labor Day weekend, Shopify predicts. Independence Day brought in the highe ...
- Labor Day Weekend Is The Back-to-School Sales Peak: Study
Marketing Daily, Ray Schultz - Friday, August 23, 2019
Criteo calls Labor Day 'The New Black Friday' due to back-to-school sales. Apparel sales are expected to jump as families race to get ready. ...
- Dick's, ESPN Lean In To Help Young Athletes
Marketing Daily, Sarah Mahoney - Thursday, August 8, 2019
Dick's spot shows real kids reading "To whom it may concern" letters cutting off funds for their athletic programs. ...
- 40% Of Back-To-School Shoppers Use Smartphones For In-Store Research
Mobile Insider, Gavin O'Malley - Wednesday, August 7, 2019
But 38% still plan to shop in physical stores as well as online, per an AdColony study. ...
- Microsoft Back-to-School Search Data Reveals Average Spend, Time Of Year, Cross-Shopping Trends
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 6, 2019
The analysis of trends and behavior will help marketers plan back-to-school targeting strategies, optimize campaigns, and gain deeper insight into the shopping audience across the Microsoft network. ...
- Study: Kids Go Online Rather Than Ask Parents For Homework Help
Marketing Daily, P.J. Bednarski - Thursday, August 1, 2019
In a global Lenovo study, 75% of parents say kids are more likely to look up information online than ask for help. ...
- Kantar Sees Specialty Advertisers Taking Clicks For Back-To-School Search Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 17, 2019
"Niche players are doing very well," says Jim Leichenko, Kantar director of marketing, media division. Consumer products goods advertisers are also taking advantage of the back-to-school season. ...
- Affiliate New Customer Revenue Rose 45% In Q2 2018
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 28, 2018
A recent performance marketing study shows growth through the year, but estimates put results much higher as the industry heads into the holiday season. ...
- Kids Have Clout
Research Brief, Jack Loechner - Monday, September 17, 2018
According to the GfK MRI American Kids Study, 94% of children ages 6 to 11 say they influence the back-to-school items or clothes their parents buy for them. ...
- 2018 Back-To-School Shopping Generated $58 Billion Online
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 13, 2018
Paid search generated 20.3% for retailers from back-to-school and Labor Day purchases online, behind direct traffic to retail websites at 25.1% and email at 30.1%, according to data released Thurs ...
- Choosing School Clothing
Research Brief, Jack Loechner - Tuesday, September 11, 2018
When it comes to shopping for back-to-school supplies and clothes, the most important influencers may not be the people paying the bills. ...
- Retailers Send More Back-To-School Emails, But Pull Lower Open Rates: Report
Email Marketing Daily, Ray Schultz - Wednesday, August 22, 2018
Back-to-school email volume is up, but response is down, according to a study by eDataSource. ...
- Back-to-School Cars
Research Brief, Jack Loechner - Wednesday, August 22, 2018
According to Nielsen Scarborough, 22% of U.S. households with a child in college are also planning to buy a new or used vehicle during the upcoming year. ...
- Search And Ecommerce Taking A Larger Piece Of Back-To-School
Inside Performance, Laurie Sullivan - Wednesday, August 8, 2018
This year's back-to-school ecommerce sales will likely exceed those in 2017, but not for in-store -- part of what seems to be a bigger shift toward online back-to-school sales. ...
- Email Rules For Back-To-School
Email Insider, Ray Schultz - Thursday, July 26, 2018
The back-to-school season is so important that it has its own acronym: B2S. Here are some insights on the role of email. ...
- Parents Brace For Back-To-School Shopping
Marketing Daily, Tanya Gazdik - Thursday, July 26, 2018
The majority of parents buy most of their supplies new each school year while thrifty college students are more likely to recycle, with 60% using some of the same ite ...
- Adobe Predicts Labor Day Online Sales Will Reach $2 Billion In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 18, 2018
Searching for back-to-school clothing and supplies will likely end in online sales this year. Adobe suggested such online sales will reach nearly $57.8 billion for the first time this yea ...
- Back to School Shopping Season is Off to an Early Start
Research Brief, Jack Loechner - Wednesday, July 18, 2018
Mid-July has become the unofficial kickoff of the back-to-school shopping season, with consumers and retailers alike taking note. ...
- U.S. Leads In Data Buys For Back-To-School Campaigns
Digital News Daily, Laurie Sullivan - Friday, July 6, 2018
U.S. advertisers spent nearly twice as much on data for back-to-school campaigns last year as those in the UK, investing about 1.8 times more year-over-year vs. their European counterparts. ...
- Back-To-School Shopping On Mobile Improving
Research Brief, Jack Loechner - Monday, October 2, 2017
Ecommerce sales for the back-to-school shopping season, including a strong and continuous trend of consumers using their mobile devices for online shopping, increased by 3% over 2016. ...
- Skip Labor Day For Back-To-School Email Promotions
Email Marketing Daily, Jess Nelson - Thursday, August 31, 2017
New data from GoDaddy suggests that Americans are more likely to open back-to-school emails than email promotions touting Labor Day. ...
- Back-To-School Searches Continue After Teachers Ring The Bell
Inside Performance, Laurie Sullivan - Thursday, August 31, 2017
Staples gave the "easy button" an IoT makeover with help from IBM Watson. The button, originally intended as a metaphor for quick delivery of office and school supplies, moved in ...
- Parents Want Back-To-School Deals -- Via Email, Study Shows
Email Marketing Daily, Ray Schultz - Wednesday, August 23, 2017
Back-to-school shoppers want discounts -- offered by email, Customer Portfolios reports. ...
