As a working mom, I am starting to feel the heat of a waning summer season. How am I supposed to relax when I am juggling work, parenting a k ...

The back-to-school shopping season is in full swing, and a new report from Deloitte says college bound kids are eager to up their own investment in everything from chic shee ...

The shoe retailer and its AOR 22squared are partnering with izo, parent company of DanceOn to collaborate on a series of ads designed to appeal to teens. ...

Brands get ready for the Olympics. Don't text and drive. Let's launch! ...

The omnichannel customer journey continues to define the way most people approach their purchases. Buying directly from their device increased five percentage points since last year -- the biggest ju ...

As online shopping continues to grow, with 46% planning to shop this way, discount stores are losing clout. Although they are still the most popular choice, just 61% say th ...

Kohl's and JCPenney just unveiled marketing plans centered on bargains, deals and worthy causes. And Macy's is hoping to work fashion trends, focusing on playful 1990s-era throwbacks. ...

Looks like Target isn't satisfied with letting kids co-design its new Cat & Jack clothing line: In what it claims is an industry first, it's letting Gen Z run i ...

Best Buy is going for funny in a campaign aimed at the college-bound crowd. Called "How To College" and "Intel," the spots spoof both real problems and the not-so-real. ...

Dads will be more likely to purchase back-to-school supplies on their mobile devices, according to Rubicon Project's second Back-To-School Consumer Pulse Survey. ...

While 93% of shoppers plan to spend at least some time in a mall or shopping center, ecommerce continues to gain importance. Some 62% say they will do online resear ...

Target hopes to benefit from that smart-shopping parent, as it gears up for the big Cat & Jack launch announced earlier this year. School uniforms are available now online. ...

Toni Box, senior director of social media & content at PMX, delves into the social media findings and recommendations contained in the agency's sixth annual Back to School Trend Rep ...

This year, the retail chain is including a sweepstakes, so that anyone who spends $25 or more at Staples can enter to win a $50,000 scholarship, with the chance ...

U.S. adults leading their families' back to school shopping this year, analyzing their shopping habits around three key categories of items: clothing, school supplies and food/snacks, many U.S. families beg ...

According to verified online buyers' surveyed by Bizrate Insights, Back-to-school ("BTS") shopping may not heat up until July, but 5% of shoppers have already started by April and another ...

Three new step-by-step video demos educate teachers on how to use Bing for ad-free search inside schools. They also demonstrate additional tools and resources available for teachers such as resear ...

While it may seem a bit out of the ordinary, advice from NetElixir comes after analyzing consumer sentiment based on year-on-year lift for back-to-school and Labor Day sales. One interesti ...

According to the new IBM Digital Analytics Benchmark, based on traffic and sales across 3,000 websites during the month of August, Back-To-School US retail online sales for August were ...

ChannelAdvisor released same-store sales (SSS) data that noted a bit more stability in August for brand terms in paid-search campaigns running across Google's network after seeing a boost in t ...

According to the 2015 Back-to-School spending report card from Brand Keys, households with school-age children (pre-school through 12th grade) do not plan to spend more this year on back-to-school suppli ...

With turnaround efforts going better than expected, Target is baiting its back-to-school trap with the irresistible: Tiny tortoises wearing Teenage Mutant Ninja Turtles backpacks, for example. Denim-wearing dachshunds eating the ...

The majority of back-to-school shopping dollars still find their way into stores rather than online, but search marketers need have time to focus mobile and desktop search budgets toward colle ...

Created in collaboration with the U.S. Department of Agriculture, Fuel Up to Play 60 helps more than 73,000 U.S. schools improve their environments to help kids be active for ...

Smartphones are front and center in back-to-school smartphone shopping this year and they're going to be used mostly to make sure the consumer is getting the best price. More th ...

"There's a lot of pressure on parents and teachers for purchasing school supplies," Bryant Harland, technology analyst at Mintel, tells "Marketing Daily" about the desire to save money on back-to-scho ...

The company hopes that adding Jimmy Kimmel will help it push the comedic edge it has tried to hone throughout the #Approved campaign. The ad promotes both the Adidas Origina ...

With back-to-school spending tightening up, the country's biggest retailers are going full-on Motown to win kids over, with Old Navy, Macy's, and Target all introducing musical campaigns inspired by YouTu ...

I had an L.L. Bean backpack back in the day, and it lasted for an eternity. The brand launched a back-to-school campaign highlighting just how durable the company's backpacks c ...

The completion of back-to-school shopping is running a bit late this year and, as expected, smartphone activity will be a big part of the mix. Very few (14%) consumers plann ...