In a new survey on back-to-school spending trends, consulting giant Deloitte says that while shoppers are considerably more optimistic about their family finances, they're planning to be more tightfisted ...

With back-to-school shopping already moving into high gear, mobile shoppers are looking for an edge. When taken together, several new research studies point to potential mobile influence in back-to-school shoppi ...

Parents appear to be doing the majority of their online back-to-school shopping with brick-and-mortar brands. Before the first day of school, consumers can expect the number of related email offe ...

According to NRF's 2013 Back-to-School Survey conducted by Prosper Insights & Analytics, families with school-age children will spend an average $634.78 on apparel, shoes, supplies and electronics, down from $688. ...

Consumers got an early start shopping for back-to-school stuff this year looking for bargains like free shipping. In fact, 94% of shoppers in a Google survey admit that a promoti ...