- Deloitte: For BTS, Internet Dethrones TV
Marketing Daily, Sarah Mahoney - Monday, July 29, 2013
In a new survey on back-to-school spending trends, consulting giant Deloitte says that while shoppers are considerably more optimistic about their family finances, they're planning to be more tightfisted ...
- The Mobile Influence on Back to School Shopping
MobileShopTalk, Chuck Martin - Tuesday, July 30, 2013
With back-to-school shopping already moving into high gear, mobile shoppers are looking for an edge. When taken together, several new research studies point to potential mobile influence in back-to-school shoppi ...
- Parents Favor Major Brands Online
Online Media Daily, Gavin O'Malley - Monday, July 29, 2013
Parents appear to be doing the majority of their online back-to-school shopping with brick-and-mortar brands. Before the first day of school, consumers can expect the number of related email offe ...
- Back To School Spending; Already?
Research Brief, Jack Loechner - Tuesday, July 30, 2013
According to NRF's 2013 Back-to-School Survey conducted by Prosper Insights & Analytics, families with school-age children will spend an average $634.78 on apparel, shoes, supplies and electronics, down from $688. ...
- Mobile Triggers Early Searches For Back-to-School Sales
Online Media Daily, Laurie Sullivan - Wednesday, July 24, 2013
Consumers got an early start shopping for back-to-school stuff this year looking for bargains like free shipping. In fact, 94% of shoppers in a Google survey admit that a promoti ...