The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the "golden geese" of back-to-school spending, shelling out an average of $916. ...

Amid the flurry of forecasts about how much (or maybe how little) parents plan to spend outfitting their kids, one clear trend is that consumers care less and less abo ...

As parents tiptoe toward the start of a new school year, it looks like they are rethinking their back-to-school strategies. Webrooming and online price comparisons may be more important th ...

It may seem like summer just got here, but for the largest retailers, the fierce fight for back-to-school bucks is already on. JCPenney has announced a new campaign, Macy's h ...

By grade, spending will be heaviest among families with high school students, at about $683, declining to $683.13 for middle-schoolers. Those with kids in grade school are likely to spe ...

More than $3 of every $5 aimed at back-to-school clothes and supplies is spent on college-bound students, with online shoppers spending 37% as these consumers mature and shell out mo ...

The ability to learn requires more than a high IQ, per Max Nisen, citing Laszlo Bock, head of Google's people operations. Once upon a time, Google cared mostly about hiri ...

Teens want content just like the rest of us. If your brand is truly looking to speak to this elusive demographic in a meaningful way, you have to forge relationshi ...

With only marginal sales gains expected this November and December, the 2013 holiday shopping season is shaping up to be ultra-competitive. Data shows that consumer reviews will play a maj ...

According to Back-to-School Shopping: 2013 Trends from Placed Insights, the back-to-school shopping season is second only to Christmas in retail sales, as retailers across a variety of categories, including appare ...

Back-to-school shoppers actually prefer to get their promotions in print ads over other analog and digital formats, according to a new Placed survey. Still, the company found that mobile shoppe ...

Search terms should reflect what consumers want and how they think about a brand. Social channels help the brand gauge how sentiment changes with each search. ...

Wal-Mart says its comparable-store sales slipped 0.3% for the second quarter, although net sales rose to $116.2 billion, an increase of 2.4%. And it's predicting that third-quarter comps, which wi ...

Using a #stapleshasit program on both Facebook and Twitter to alert shoppers to deals, the chain is hoping that consumers will realize how broad its offerings are, even including ...

Ted Vaughan, a partner in BDO's retail and consumer product practice, says that for one thing, digital shopping is changing kids' expectations; for another, department stores are making a comebac ...

August 4th-10th is the 3rd Annual National Exercise with your Child Week. Messaging around this special week can include how to establish a healthy routine, set a healthy example, a ...

With the calendar's flip to August, retailers are turning up the heat on summer back-to-school events. Stores are pulling out all the stops -- 50% off sales, BOGO, new merchandi ...

In a new survey on back-to-school spending trends, consulting giant Deloitte says that while shoppers are considerably more optimistic about their family finances, they're planning to be more tightfisted ...

With back-to-school shopping already moving into high gear, mobile shoppers are looking for an edge. When taken together, several new research studies point to potential mobile influence in back-to-school shoppi ...

Parents appear to be doing the majority of their online back-to-school shopping with brick-and-mortar brands. Before the first day of school, consumers can expect the number of related email offe ...

According to NRF's 2013 Back-to-School Survey conducted by Prosper Insights & Analytics, families with school-age children will spend an average $634.78 on apparel, shoes, supplies and electronics, down from $688. ...

Consumers got an early start shopping for back-to-school stuff this year looking for bargains like free shipping. In fact, 94% of shoppers in a Google survey admit that a promoti ...