35 search results for
  • WhiteWave Foods Notes Shift In Path To Loyalty
    Digital and mobile have fundamentally changed the way shoppers are engaging with brands, says Lori Anderson, Whitewave Foods Co. social marketing manager. ...
  • Live And Mobile: Engaging The Live Crowd
    When a marketer is sponsoring an event, they have two choices, says Brian Westerman, director of mobile client services, HelloWorld, during MediaPost's Mobile Insider Summit. ...
  • Digital's 3rd Wave: 'Adaptive Mobility'
    That's what Mobile Insider Summit opening keynoter Jeff Malmad said Madison Avenue is entering now. Malmad, who is managing director and head of mobile and life+ at Mindshare North Americ ...
  • Giving Native Legs: Sharing And Scale In The Feed
    Not everyone defines “native” the same, according to Mike Grehan, CMO at Acronym, who is leading a panel discussion at MediaPost's Mobile Insider Summit. Native is something that makes su ...
  • Intent, Shmintent, It's All About 'You'
    That's what Erin Kienast, senior vice president-Innovation and Activation Director, Starcom Worldwide, said on the "native" panel on the second day of the Mobile Insider Summit, while discussing the appropria ...
  • Shedding Light On Dark Social
    Mobile Insider Summit keynoter Adam Gagliardo, Senior Director, Media and Communications, Burger King, invoked social media's "D" word -- "dark social" -- but offered a new way to shed lig ...
  • The Role of Apps In A Responsive Web World
    David Plant, director, mobile, PGA Tour Digital, takes MediaPost Mobile Insider Summit attendees through the process of the brand's iPad App redesign. Not all of the response has been positiv ...
  • The Living Room War: The New Art Of Socializing TV
    The second screen effect continues to challenge marketers, according to panelists at MediaPost's Mobile Insider Summit. ...
  • Translate This: Mobile Apps Are The New Branding
    That's more or less what T.J Hunter, Director of Digital Marketing, Rosetta Stone, told Mobile Insider Summit attendees this morning during an opening keynote illustrating how the language education servi ...
  • Selling The $199 App: It Takes A Story
    All of us are here because we are trying to create value, TJ Hunter, director, digital marketing at Rosetta Stone tells the audience at MediaPost's Mobile Insider Summit. Rosetta Stone ...
  • Jane, Stop This Crazy Thing!
    That's not exactly what Rosetta Stone Director of Digital Marketing T.J. Hunter said about the role of programmatic during his opening keynote at the Mobile Insider Summit in Key Larg ...
  • The New Age of Mobile Discovery: Forget The Old Assumptions On How Content Gets Shared
    Tailoring digital experiences to user behavior is a hot topic at MediaPost's Mobile Insider Summit this morning. "There's so much low hanging fruit around this," says Ryan Unger, co-founder a ...
  • Bright Shiny Objects: Social Is Mobile, Mobile Is Social
    TV and mobile and social are not competitors, says Laurel Boyd, VP, group media director, Mediahub/Mullen, at the MediaPost Mobile Insider Summit this morning. "We need to approach this ...
  • Are Messaging Apps Just Good For Brand PR?
    With word this week that hot messaging app Snapchat will soon begin offering paid ad opportunities along with news content, a Friday panel at the Social Media Insider Summit address ...
  • Are Messaging Apps Just Good For Brand PR?
    With word this week that hot messaging app Snapchat will soon begin offering paid ad opportunities along with news content, a Friday panel at the Social Media Insider Summit address ...
  • Discovery Gets Into Mobile-Only Video
    During a panel focused on mobile video at MediaPost’s Mobile Insider Summit, Tom Lofthouse, SVP of programming, Discovery Digital Network, said the company has seen mobile viewing rise 36% la ...
  • Enlist Consumers As Brand Ambassadors In 'Dark Social'
    Madison Avenue is swimming in "dark pools," and consumers are turning the lights off themselves, at least in social. Speaking at the Mobile Insider Summit on Monday, Richard Rabbat, Tango ...
  • Orbitz: Third Of Hotel Bookings Via Mobile
    Speaking at MediaPost’s Mobile Insider Summit in Lake Tahoe on Tuesday, Megan Hughes, director of product, mobile, at Orbitz Worldwide, offered some insight into how fast the mobile shift ...
  • Orbitz Gives Social Sharing Options Via Push Notifications
    Mobile and social go hand in hand, in part because consumers have a hard time not sharing when they have a mobile device at hand. To take advantage of tha ...
  • Orbitz Syncs Searches Across Devices
    One of the aspirations of digital marketers and publishers is to be able to follow a customer as they move from device to desktop and back, allowing users to pi ...
  • Nielsen On The Value In Social TV Audiences
    Why should marketers care about social TV audiences? Because they’re big, for one thing, with 64% of people who tweet about brands also tweeting about TV. That’s according to Deird ...
  • CPG Brands More Reliant On 'Social TV'
    Recent data from Nielsen Social says that over 80% of TV watchers are using a "second screen" while watching, and Deirdre Bannon, VP of product at Nielsen Social, on Tuesd ...
  • Don't Make Beacons Overbearing
    Beacons are the latest technology buzzword to capture the imagination of mobile marketers by hitting shoppers with messages and offers while they’re in store. But during a panel on t ...
  • Can Beacons Bring Home The Bacon?
    Speaking at a Mobile Insider Summit panel on beacons, Jeff Jensen of inMarket discussed results from a test the beacon ad network ran on behalf of Hillshire Farms among 25,0 ...
  • Nowhere To Run, Nowhere To Hide
    Kevin Wassong, CEO of Lin Mobile, kicked off the Mobile Insider Summit in Tahoe, Calif., this week by likening mobile advertising to the Martha And The Vandellas song: "Nowhere ...
  • InterContinental Caters to Customer Journey
    Kicking off the 2014 Mobile Insider Summit, Bill Keen, director, mobile solutions and emerging channels, InterContinental Hotels Group, discussed how the company tries to tailor its mobile offerings and strate ...
  • Long-term Travel Planning Not Happening In Mobile
    Speaking at the Mobile Insider conference, Bill Keen of InterContinental Hotels Group, confirmed that the company isn't seeing a lot of long-term planning in mobile--that is, from three weeks ...
  • Break The Silos!
    But make sure the consumers don't get hit by the shrapnel. Speaking at the MediaPost Mobile Insider Summit in Tahoe, Calif., this morning, Jesse Wolfersberger, director of consumer insights ...
  • Consumers Not Hitting the Buy Button In Moblle
    Tasha Kuebitz of Provide Commerce, speaking at the Mobile Insider conference, said the company sees purchases taking place in mobile, but “it’s so little, it’s insane.” That more or le ...
  • Mobile Is Creating Needy Consumers
    Listening to Forrester Research's VP, Principal Analyst, Julie Ask, give a keynote at the Mobile Insider Summit in Tahoe, Calif., one realizes that consumers are rather needy. ...