- Namogoo Broadens Ecommerce Offering With Purchase Of Personali
Digital News Daily, Ray Schultz - Monday, May 4, 2020
Namogoo, which blocks unauthorized ad injections on sites, has acquired Personali, a provider of AI-driven analytics tools. ...
- GfK, Dstillery Reimagine Automotive Ad Targeting
Digital News Daily, Laurie Sullivan - Thursday, April 30, 2020
GfK and Dstillery believe they have developed an ad-targeting model that strongly supports automotive advertisers as changing consumer behavior plays an increasingly important role and budgets and
resources tighten. ...
- Mother's Day: Homebound Family, Friends Plan Togetherness
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Brands can gain insights into behavior across markets from the data to determine how consumers will approach Mother's Day during stay-at-home, says Captify VP global insights and analytics Anand Siddi ...
- Twitter's MoPub Agrees To Settle Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, March 31, 2020
Twitter's MoPub has agreed to settle a class-action complaint alleging the company facilitated behavioral targeting of young children, according to court papers filed Tuesday. ...
- Passover, Easter Virtual Dinner Ideas For Challenging Times
Inside Performance, Laurie Sullivan - Friday, March 27, 2020
This might be a good time to plan a virtual dinner by searching on Pinterest or sign up for the perfect streaming video platform in preparation for a virtual fea ...
- Data Reveals Behavioral Impact Of Brand-Consumer Relationships During COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 18, 2020
Companies have begun pulling data to help marketers understand the global impact of COVID-19 on the delicate brand-consumer relationship. ...
- Finding The Hidden Value In Your Email List
Around the Net in Email, Ray Schultz - Wednesday, March 18, 2020
There’s hidden gold in your email list. Look at your lapsed subscribers, bounced or undeliverable emails, partner data, demographic and behavioral data and data appends. ...
- New Federal Privacy Bill Would Let Consumers Delete Their Data
Digital News Daily, Wendy Davis - Friday, March 13, 2020
Senator Jerry Moran has introduced a new privacy bill that would override most state laws, such as the sweeping new measure in California. ...
- Kantar And Coronavirus: How To Understand Consumer Buying Behavior
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 19, 2020
Since the impact of the coronavirus outbreak has some similarities to SARS, Kantar Worldpanel China reviewed its consumer purchase data for 15 cities in China between 2002 and 2003 ...
- Unity Technologies Reaches Settlement Of Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Monday, February 10, 2020
Unity Technologies, which provides tech services to gaming developers, has agreed to settle a class-action complaint alleging it facilitated behavioral targeting of young children, according to court papers filed Fri ...
- House Democrat Introduces Bill To Broaden Children's Privacy Law
Digital News Daily, Wendy Davis - Thursday, January 30, 2020
A bill proposed Thursday by a House Democrat would allow parents to sue online companies that track their children. ...
- Washington Privacy Proposal Draws Praise From Some Advocates, Criticism From Advertisers
PolicyBlog, Wendy Davis - Thursday, January 16, 2020
A proposed privacy bill in Washington state is drawing praise from advocates for clarifying that consumers can opt out of ad targeting and profiling. But the ANA says the bi ...
- Ties Binding Verizon To System1's Startpage Privacy Search Engine
Inside Performance, Laurie Sullivan - Wednesday, January 15, 2020
The Privacy One Group, owned by lead generation and targeted ad company System1, took a majority stake in privacy search engine Startpage.com. ...
- House Lawmakers Propose Expansion Of Children's Privacy Rules
Digital News Daily, Wendy Davis - Friday, January 10, 2020
Two lawmakers in the House have introduced a bill that would prohibit companies from serving behaviorally targeted ads to anyone younger than 16, without their parents' consent. ...
- Firefox Now Blocks Device Fingerprinting By Default
Digital News Daily, Wendy Davis - Wednesday, January 8, 2020
Mozilla's latest version of the Firefox browser, released this week, is now automatically blocking device fingerprinting -- a controversial tracking technique used by some ad companies but widely condemned ...
- New Tool Allows Brands To Provide Anonymity To Shoppers
Email Marketing Daily, Ray Schultz - Wednesday, January 8, 2020
DeCloak has unveiled a solution that lets brands use behavioral data without identifying the consumer, the company says. ...
- How Humanizing Virtual Assistants Earns Consumer Trust
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 2, 2020
Giving virtual assistants human qualities could prompt people to reveal more personal information to brands, according to a study led by researchers in computer science and mathematics. It also cou ...
- Cyber Monday Taking A Backseat To Overall Online Sales
Data & Programmatic Insider, Laurie Sullivan - Monday, December 30, 2019
Consumer behavior continues to change, especially during the end-of-year holidays. Cyber Monday is declining in importance as a higher percentage of purchases shift to online. ...
- How Consumer Market Research, P&G Influenced An Eight-Year-Old
Data & Programmatic Insider, Laurie Sullivan - Monday, December 23, 2019
A parent who spoke about his work in market research made such an impact on Kronberger that she dedicated her career to studying consumer behavior and how businesses are ...
- DAA Readies California Opt-Out Tools
Digital News Daily, Wendy Davis - Wednesday, December 18, 2019
Starting next month, the ad industry self-regulatory group Digital Advertising Alliance will make available opt-out tools created specifically for California's new privacy law. ...
- Google 2019 Search Data Demonstrates A Need For 'Heroes'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 13, 2019
This year's list tells a story of a turbulent political climate, solid economy and unexplained events -- with behavior far different than 2018. ...
- Advocates Want California To Close Loopholes In New Privacy Law
PolicyBlog, Wendy Davis - Thursday, December 12, 2019
California's new privacy law is slated to take effect in just a few weeks, but there is still significant disagreement between businesses and privacy advocates about how the measure wi ...
- FTC Urged To Step Up Enforcement Of Children's Privacy Rules
Digital News Daily, Wendy Davis - Wednesday, December 11, 2019
"Even when the FTC does act, it takes a long time and the penalties are simply seen as the cost of doing business," 19 advocacy groups write in comments fil ...
- ANA Urges California To Revise Proposed Do-Not-Track Rule
PolicyBlog, Wendy Davis - Thursday, December 5, 2019
A mandate to honor do-not-track signals "will harm consumers, as it could be interpreted to remove their ability to set granular preferences," the ANA says. ...
- Cyber Monday Reaches Predicted $9.4B In Online Purchases, Some Marketers Say Black Friday Outperformed
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 3, 2019
Consumers spent $9.4 billion on Cyber Monday, up 19.7% year-over-year -- making it the biggest online shopping day ever in the U.S. and beating last year's $7.9 billion record, Ado ...
- Senate Democrats Introduce Broad Privacy Law
Digital News Daily, Wendy Davis - Tuesday, November 26, 2019
A privacy bill introduced Tuesday by four Democrats on the Senate Commerce Committee would give consumers new rights to control how their data is collected and used. ...
- Google Rolls Out CCPA Compliance Tool
Digital News Daily, Wendy Davis - Monday, November 25, 2019
Google has unveiled a new privacy tool that will enable web advertisers and publishers that use Google's ad services to curb behavioral targeting. ...
- DAA Unveils Icon Program For California Privacy Law
Digital News Daily, Wendy Davis - Monday, November 25, 2019
The icon, which is green but otherwise resembles the DAA's existing privacy and political-ad icons, will take consumers to a page where they can access a tool to opt o ...
- Evaluating TV's Enhanced Role In A Full-Funnel Environment
MediaDailyNews, Artie Bulgrin - Monday, November 18, 2019
The lines are blurring between TV's role as a high-reach, long-term brand builder and a short-term targeted sales activation platform due to the growth of addressable TV households. ...
- Nike: Search Terms Influence Consumers Differently On Google Vs. Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 14, 2019
On Nike.com, searches are product-specific. On Google, searches lead to interactions on nike.com. Nike.com searches -- specifically ones that contain the brand name -- are somewhat more generic, such ...