- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law
PolicyBlog, Wendy Davis - Thursday, November 7, 2019
"We are disappointed that IAB appears to adopt contorted legal interpretations of the CCPA in order to avoid making any meaningful changes to the ad tech data sharing practices th ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enable retailers to personalize content and messages based on individual shoppers' tastes. ...
- FTC May Loosen Children's Privacy Rules
Digital News Daily, Wendy Davis - Monday, September 23, 2019
An FTC official suggested the agency is considering changing children's privacy rules in ways that could empower YouTube to collect data from people who watch videos aimed at children. Andr ...
- YouTube Agrees To Pay $170 Million Over Children's Privacy Violations
Digital News Daily, Wendy Davis - Wednesday, September 4, 2019
The proposed settlement also calls for Google to develop a system aimed at ensuring compliance with COPPA, which prohibits website operators from knowingly collecting the type of data used f ...
- YouTube Fined $170 Million Over Children's Privacy Violations
MediaDailyNews, Wendy Davis - Wednesday, September 4, 2019
The proposed settlement also calls for Google to develop a system aimed at ensuring compliance with COPPA, which prohibits website operators from knowingly collecting the type of data used f ...
- Vudu's 'Mr. Mom' Reboot Marks The Start Of Something Big
Video Insider, Karlene Lukovitz - Tuesday, September 3, 2019
It's the first original content from the Walmart-owned ad-supported streamer, which is wooing advertisers with large-scale, transaction-based targeting and shoppable ad formats. ...
- Google Says Cookie-Blocking Hurts Publishers
PolicyBlog, Wendy Davis - Thursday, August 22, 2019
Google says publishers lose significant revenue when users block cookies, but an earlier study by academics contradicts the company's findings. ...
- Report: YouTube Planning To Drop Targeted Ads In Kids' Videos
Digital News Daily, Karlene Lukovitz - Wednesday, August 21, 2019
If implemented, the move would be less detrimental to YouTube's ad revenue than other possibilities, such as disabling all ads in kids' videos, reports Bloomberg. ...
- Equifax Considering New Data Segments After Announcing Eyeota Partnership
Data & Programmatic Insider, Laurie Sullivan - Monday, August 19, 2019
Data companies are looking for new and emerging data sources and partnerships. Audience technology platform Eyeota became Equifax's latest partner in the U.S. earlier this month. ...
- Attentive Raises $40 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Monday, August 19, 2019
Attentive will use money to scale operations and hire across all departments, the company says. ...
- Organic Valley Puts Fitbits On Cows
The MediaPost Cases, Nina Lentini - Tuesday, July 16, 2019
Organic Valley was finally hitting a point of breakthrough in awareness. It was time to "get the brand out there, to establish the brand." ...
- California Lawmakers Reject Key Revision To Privacy Law
Digital News Daily, Wendy Davis - Wednesday, July 10, 2019
An amendment that would have made California's landmark privacy law more business-friendly was rejected Tuesday by a 3-3 vote in the state Senate Judiciary Committee. ...
- YouTube Can't Fix Children's Privacy By Blocking Behavioral Targeting, Watchdogs Say
Digital News Daily, Wendy Davis - Monday, July 8, 2019
Advocates urge the FTC to reject a deal that would allow children's content to remain on YouTube if content creators block behaviorally targeted ads. ...
- California Considers Amending New Privacy Law
Digital News Daily, Wendy Davis - Monday, July 8, 2019
The California senate judiciary committee is expected Tuesday to consider amendments that could significantly water down the state's landmark privacy law. ...
- Tech Companies Aim To Rally Opposition To California Privacy Law
PolicyBlog, Wendy Davis - Friday, July 5, 2019
"Access to our favorite free website and apps is at risk!" the Internet Association warns at the new site, "Keep the Internet Free." ...
- Majority Of U.S. News Sites Have Trackers Sending Data To Russia
Data & Programmatic Insider, Laurie Sullivan - Monday, July 1, 2019
About 92% of major news sites in the U.S., U.K., Canada and Germany have active ad trackers that send readers behavioral data across international borders, mostly to Russia. ...
- You Were Right, Walt Mossberg: The Cookie Did Not Improve Online Advertising
Media Insider, Dave Morgan - Thursday, June 27, 2019
Browser cookies are effectively going away as a tool for managing online advertising. ...
- Lawmaker, Children's Advocates Push For Privacy Overhaul On YouTube
Digital News Daily, Wendy Davis - Tuesday, June 25, 2019
"It is incumbent upon the FTC to enforce federal law and act as a check against the ever increasing appetite for children's data," Sen. Ed Markey says. The watchdogs a ...
- Sabre Forms Alliance With Cheetah Digital To Foster Airline Loyalty
Email Marketing Daily, Ray Schultz - Thursday, June 20, 2019
Airlines will be able to reward loyalty via email and other channels, the company says. ...
- Ubermedia Launches Vista AI, Helps Understand Client Behavior
Digital News Daily, Gavin O'Malley - Thursday, June 6, 2019
Still in beta, the new service ties into UberMedia's broader efforts to assist in site selection and trade area modeling. ...
- New York Mulls Tough Privacy Law
PolicyBlog, Wendy Davis - Thursday, June 6, 2019
The New York Privacy Act would require companies to obtain users' express consent before drawing on personal data -- including web browsing and search queries -- for ad targeting. ...
- Behavioral Advertising's Benefits To Publishers Are Overstated, New Study Suggests
PolicyBlog, Wendy Davis - Thursday, May 30, 2019
A large publisher increased revenue by just 4% when users' cookies were available. ...
- Yelp Likens COVID-19 Pandemic Impact On Local Economies To Multiple Hurricanes
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 28, 2020
Rapid changes in how companies changed their business models and how consumers adapted their behavior surprised Yelp Data Scientist Carl Bialik most, he said. They did so consistently across t ...
- Bed Bath & Beyond Goes Online For Offline Shoppers
Out to Launch, Larissa Faw - Monday, May 20, 2019
Bed Bath & Beyond's new national digital ad campaign attempts to entice viewers to visit a brick-and-mortar store. ...
- NAI Bans Behavioral Targeting Of Users Under 16
Digital News Daily, Wendy Davis - Tuesday, May 14, 2019
The group's new privacy code will also require members to obtain consumers' opt-in consent before collecting or using "sensitive" data -- including health information and precise location data -- f ...
- California May Defang New Privacy Law
PolicyBlog, Wendy Davis - Thursday, April 25, 2019
Last year, California lawmakers passed the toughest privacy law in the country. Now, legislators may be having second thoughts. ...
- Behaviour Becoming More Important Than Demographics
Around the Net In MAD London, Sean Hargrave - Tuesday, April 16, 2019
Research by "Marketing Week" shows that three in four marketers reveal they are now more mindful of behaviour over and above classic demographics of age and income when it com ...
- ANA Wants Privacy Regime That Bans Some Practices, Allows Opt-Outs For Targeted Ads
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
The Association of National Advertisers plans to seek federal privacy legislation that would flatly outlaw certain practices, including the use of data for harmful discrimination. ...
- California Privacy Law Could Revive 'Do-Not-Track' Tools
Digital News Daily, Wendy Davis - Tuesday, March 12, 2019
Privacy advocate Alastair Mactaggart told the Senate that businesses could comply with California's new law by honoring do-not-track requests sent through browser settings. ...
- Washington Privacy Bill Clears State Senate
PolicyBlog, Wendy Davis - Thursday, March 7, 2019
If the bill also clears the House, Washington will join California in regulating companies' use of personal data. ...
