- Marketers Give Mixed Grades On Listening For Data Signals, Struggle To See Customers As 'Humans'
Research Intelligencer, Joe Mandese - Tuesday, February 26, 2019
Most marketers feel they are doing at least an "okay" job of listening for important behavioral signals about their customers, but a significant number feel they may already have lo ...
- California Governor Praises New Privacy Law, Wants 'Data Dividend' For Residents
PolicyBlog, Wendy Davis - Thursday, February 14, 2019
"California's consumers should also be able to share in the wealth that is created from their data," California Gov. Gavin Newsom said in his first State of the State addr ...
- ANA Presses California To Refine Privacy Law
Digital News Daily, Wendy Davis - Tuesday, February 5, 2019
The ANA Tuesday urged the state to narrow the scope of information covered by the law to make it more marketer-friendly. ...
- Bacardi Steps 'Back To The Bar' With Renewed Thinking
Data & Programmatic Insider, Laurie Sullivan - Monday, February 4, 2019
Last year a London bartender let Bacardi Global Brands Limited CMO and President John Burke shake some drinks for people during the first annual "Back to the Bar" initiative, whi ...
- Publishers Clearing House Faulted For Privacy Violations
Digital News Daily, Wendy Davis - Monday, January 28, 2019
The direct marketing company's mobile app enabled outside ad networks to collect precise location data without informing consumers, according to an industry watchdog. ...
- LinkedIn Adds Interest Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 23, 2019
Behavior plays a major role in new targeting options on LinkedIn, which began allowing marketers to target ads based on user interests Wednesday. ...
- Agencies Agree Non-Binary Gender U.S. Laws Will Strongly Influence Metrics, Targeting
Digital News Daily, Laurie Sullivan - Friday, January 4, 2019
The move not only confuses enforcement made during vehicle traffic stops, but could bring new challenges to advertisers. ...
- AdTheorent Releases Advanced Predictive Technology For Advertisers
Digital News Daily, Laurie Sullivan - Tuesday, December 18, 2018
Advanced machine-learning tech company AdTheorent on Tuesday officially will launch a platform that relies on models to score and create unique ad units in milliseconds. ...
- FTC Blasted Over Privacy Report
Digital News Daily, Wendy Davis - Tuesday, November 27, 2018
"We would have hoped that the FTC would take a broader look at the evidence, rather than relying on a self-serving study by one stakeholder," 15 advocacy groups say ...
- Chobani Shows How To D2C When You're Not D2C
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Chobani works with one partner very closely. By doing so, it mitigated the complexity of a partner like Facebook or Google, allowing the team to focus on getting the j ...
- Wedding Wire Personalizes Messages Based On Behavior
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
WeddingWire sends a personalized confirmation message to a segment of users after they request information from a vendor in order to enhance the customer experience. ...
- Best Buy's Customer Experience And The Art & Science Equation
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In real time, still so much of what the company can do is trigger based and often creates an opportunity but then the actual message is highly personalized based ...
- A&W Tracks Cost Per Visit With Mobile Targeting
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
"Once you've gone from thinking brand awareness is enough to really measuring foot traffic, you can't go back the other way," says Elizabeth Bazner. ...
- Factual, Ibotta Identify Unique Behavior Based On Location, Purchase Data
Data & Programmatic Insider, Laurie Sullivan - Monday, October 22, 2018
Factual and Ibotta discovered a method to combine location and purchase data that creates audience segments advertisers can use to determine behavioral patterns not identified in the past. The segmen ...
- What Can Google And Facebook Learn From Alternative Search?
Search & Performance Marketing Daily, Greg Sobiech - Friday, October 19, 2018
Here's a look at what some emerging search competitors have to offer, and how category leaders like Google and Facebook could leverage similar tech to deliver even better results f ...
- YouTube Faces New Scrutiny Over Children's Privacy
Digital News Daily, Wendy Davis - Tuesday, September 18, 2018
Two lawmakers are questioning Google over allegations that YouTube collects personal data from children younger than 13. ...
- Specs Issued For Political Ad Icons
Digital News Daily, Wendy Davis - Tuesday, September 18, 2018
The DAA says the "Political Ad" icon should take precedence over the "AdChoices" icon privacy symbol that typically appears in the upper right corner of ads served based on da ...
- Google: Loyalty Drops To Fourth On The List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 21, 2018
Google believes there are three ways that travel brands can win loyalty: customer service, putting the traveler in control, and enabling the travel experience. ...
- Lucid Creates Data Quality Measurement Model
Data & Programmatic Insider, Laurie Sullivan - Monday, August 20, 2018
The model analyzes "attribute density" in a new way to identify the type of consumers the campaign reaches, and then measure the return on investment on those people who b ...
- Search And The Underlying Truth About Behavior
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 7, 2018
A look into the digital self and what Google knows that social media does not has author and data scientist Seth Stephens-Davidowitz discussing how to find insights into human behavi ...
- Blackburn Touts Proposed Privacy Legislation At Congressional Hearing
Digital News Daily, Wendy Davis - Wednesday, July 11, 2018
"The BROWSER Act is a comprehensive, bipartisan privacy bill that will give Americans seamless protection across all their electronic communications," the GOP lawmaker said at a hearing Wednesday. ...
- Evergage Debuts Personalized Survey Tool
Email Marketing Daily, Ray Schultz - Thursday, June 28, 2018
SmartSurveys allows brands to send email surveys based on web behavior, Evergage says. ...
- Google: Westworld And Ikea Campaigns Capitalize On Data, 150B Monthly Searches
Inside Performance, Laurie Sullivan - Monday, June 18, 2018
The Swedish retailer Ikea analyzed peoples' search questions around relationships and family drama, and began renaming its products to match some of the most searched-on phrases in google.com. ...
- Behavioral Targeting For Health Care Takes Twist To Prove ROI
Data & Programmatic Insider, Laurie Sullivan - Monday, June 11, 2018
Tomorrow Networks has developed a way to measure its pharmaceutical clients' campaigns that goes beyond traditional digital metrics, which the company's executives believes will work in other
industries. ...
- Watchdog Faults Purple And Adf.ly Over Privacy Disclosures
Digital News Daily, Wendy Davis - Friday, June 8, 2018
Both companies allowed outside parties to collect data about online visitors in order to serve them with targeted ads, but failed to adequately inform people about the practice, according ...
- GDPR Day Was May 25 -- The Highest Email Volume This Year? May 24
Email Insider, Ray Schultz - Monday, June 11, 2018
SendGrid says the day before the GDPR took effect produced the highest email volume in its history -- second only to Black Friday last year. ...
- TripAdvisor: Accurate Online Reviews Predict Future Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 11, 2018
A survey released by TripAdvisor on Monday suggests the online channels that influence consumers on where to dine, and finds that 94% of respondents report they have based a dini ...
- Study Shows How Emotions Tie Into Online Purchases
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 6, 2018
The most common emotions associated with online purchases are happy (64%), excited (45%) and productive (44%), according to data released Wednesday. ...
- Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16
Digital News Daily, Wendy Davis - Thursday, May 24, 2018
The "Do Not Track Kids Act" would prohibit companies from collecting personal data, including location information and tracking data, from young teenagers without their explicit consent. ...
- DAA Creates Icon To Disclose Political Opposition Ads
Digital News Daily, Wendy Davis - Tuesday, May 22, 2018
An ad industry self-regulatory group wants political advertisers to insert "Political Ad" icons in online ads that expressly urge people to vote for or against particular candidates. ...
