- I Must Have Missed That One
Mobile Insider, Steve Smith - Tuesday, February 6, 2007
I had two phones holstered and ready for frantic texting during last Sunday's Super Bowl. I understood going in that NFL partner Sprint would have a lot to offer. Piz ...
- Four Rooms
Media Magazine, Staff Writers - Wednesday, September 30, 2009
We discussed drivers for change over the next 5 to 10 years with Lloyd Burdett of The Futures Company -- these living rooms reflect possible outcomes ...
- Any Port in a Storm
Media Magazine, Daniel Frankel - Thursday, January 31, 2008
In increasingly treacherous digital swells, a rowboat might be just the thing ...
- Taking Measure: Drifting Out to Sea
Media Magazine, John Nardone - Monday, June 23, 2008
Right around New Year's Day, everyone fires up a crystal ball and predicts the future. So when 2007 gave way to 2008, many believed this would be the year th ...
- Taking Measure: Savor the Flavors
Media Magazine, John Nardone - Tuesday, April 15, 2008
If you are like many other marketers and media planners, you're probably struggling to make behavioral targeting work. Behavioral targeting confuses people. The term encompasses a wide range of tacti ...
- [In]Sight: Blink and You Miss It
Media Magazine, Graeme Hutton - Thursday, October 2, 2008
If you think you are rational and objective, don't read this column. Instead, I'd like you to please turn to your computer and search for "IAT" - Implicit Association Tes ...
- Targeting: Get Off My Back
Media Magazine, Olly Downs - Tuesday, May 20, 2008
Can we agree that there is nothing more frustrating than discovering something better, cheaper or more attractive than the item you just bought? Thanks to the power of behavioral targetin ...
- In The Bag
Media Magazine, John Capone - Thursday, November 29, 2007
Gmail is crawling with spiders. And spiders freak me out. A friend of mine recently e-mailed me from the airport in Miami, where she was traveling to attend a wedd ...
- 10 Things You Need To Know About Mergers and Acquisitions
OMMA Magazine, Diane Mermigas - Tuesday, December 2, 2008
1. The recession and credit crisis that abruptly halted media deals in 2008 will yield mostly distress sales and opportunity buys with lower prices and more rigid financing over t ...
- Need To Know: How Fewer Links Generate More Revenue
OMMA Magazine, Tanya Gazdik - Tuesday, July 14, 2009
As Kontera, a PPC in-text ad delivery leader, refines its semantic delivery engine, publishers get paid more for having fewer words underlined on the page. How can it be? Kontera ...
- Privacy:The More You Know
OMMA Magazine, Wendy Davis - Monday, March 2, 2009
An industry coalition races to head off privacy regulation When the startup NebuAd unveiled its behavioral targeting platform at the end of 2007, it's safe to say the company h ...
- 10 Things You Need To Know About Regulation
OMMA Magazine, Catharine P. Taylor - Tuesday, December 2, 2008
1. The regulatory ripple effect of the financial crisis will lead to increased government oversight throughout corporate America. That means you, online advertising. "The regulatory environment is going to chan ...
- Who's Next?
OMMA Magazine, Susan Kuchinskas - Tuesday, July 22, 2008
Sitting around having beers with the people on your softball team, you find out some crazy stuff. Paul is an ex-Jesuit who makes a wicked gazpacho. Despite her wild sh ...
- The Best Intenders
OMMA Magazine, Tanya Gazdik - Tuesday, December 1, 2009
Advertisers love search stats, but maybe there's a better way to get ahead of the curve on consumers' actions. BlueKai thinks they have it nailed. The company is now issui ...
- 10 Things You Need To Know About Behavioral Targeting
OMMA Magazine, Laurie Sullivan - Tuesday, December 2, 2008
1. "While most see behavioral targeting as a great way to improve conversion rates at the bottom of the funnel, it's also a great way to optimize your spend ...
- What's the Frequency, Kenneth?
OMMA Magazine, Laurie Sullivan - Tuesday, July 22, 2008
Think those insanely targeted ads in Minority Report relying on eye scanners were just a tremendous idea? Lori H. Schwartz agrees. The executive director at IPG Media Lab moderated ...
- Focus: There Will Be Bylaws
OMMA Magazine, Daniel Royalty, Holly Towle - Wednesday, October 14, 2009
As behavioral advertising increasingly becomes the standard for online advertising, self-regulation will soon be joined by concrete and enforceable legal frameworks. Two groups will serve as the main catalysts f ...
- 10 Things You Need to Know About Behavioral Targeting
OMMA Magazine, Lynn Russo Whylly - Thursday, November 29, 2007
Behavioral target marketers may be walking into a pit of snakes, and they hate snakes ...
- 10 Things You Need To Know About Metrics
OMMA Magazine, Lynn Russo Whylly - Tuesday, December 2, 2008
1. The three screens will become one. "Understanding how people consume media across these three channels, what the best ad models for each of them are, and defining the metri ...
- Behavioral Focus: Standard Deviation
OMMA Magazine, David Honig - Wednesday, April 2, 2008
If you're evaluating your options in behavioral advertising, then the issue of industry standards should concern you greatly. Standards ensure a common language and set of guarantees that advertisers c ...
- Behind the Numbers: Pensive Purchasing
OMMA Magazine, kyle , Daisy Whitney - Monday, April 4, 2011
Picture this: You're in the grocery store deciding which brand of cereal to buy. You take out your cell phone and lob in a call to your significant other aski ...
- Behavioral Focus: Their Eyes Were Watching Google
OMMA Magazine, David Honig - Tuesday, January 29, 2008
Who will be the next big players in the BT world? The smart money is on the ISPs. Just consider how BT networks operate. You know the basics. ...
- Engines of Change
OMMA Magazine, Laurie Sullivan - Tuesday, July 14, 2009
Don't call it a "search engine." It's a "knowledge" engine or "decision" engine. The technology continues to move past hot-linked blue lines into text snippets and expandable video clips. A ...
- Behavioral Focus: Hanging On the Telephone
OMMA Magazine, David Honig - Thursday, August 21, 2008
As recently as five years ago, the basic Internet monetization model was one that even the oldest of the old school, Time Inc. magazine empire founder Henry Luce, would ha ...
- 5 Questions For Dr. Kiumarse Zamanian
OMMA Magazine, OMMA Magazine Writers - Wednesday, April 2, 2008
An online press release with a hot-pink background trumpeted the imminent arrival of Dr. Kiumarse Zamanian to Glam Media in early February. The fluorescent color alone was enough to cat ...
- The Third-Party Cookie Monster
OMMA Magazine, Matthew Greitzer, Omar Tawakol - Friday, May 14, 2010
In the very active debate over online consumer privacy the voices of the agency and, by proxy, the marketer. are absolutely crucial. Matthew Greitzer, vice president of search marketing a ...
- Logging In: Unlocking the Word Hoard
OMMA Magazine, Kathy Sharpe - Friday, May 1, 2009
Once upon a time the Web was all about directory structures, blink tags and a highly memorable flame graphic. Web design evolved relatively swiftly, but great Web copy lagged f ...
- The Men Who Know Too Much
OMMA Magazine, Lynn Russo Whylly - Thursday, November 29, 2007
It's something like the digital version of a telemarketer pawing through your trash (and then tailing you through the mall and following you around the supermarket) to see if you' ...
- Search Focus: Searching for the Right Targets
OMMA Magazine, Abe Mezrich - Tuesday, December 2, 2008
If I had to make one prediction about Google, it would be this: Over the coming years, all of Google's advertising will become a behavioral-based ad network. That network wi ...
- Behavioral Focus: Plugging into the Electorate
OMMA Magazine, Tim Vanderhook - Tuesday, September 30, 2008
As the 2008 political campaigns reach the final stretch, it's no surprise that campaign marketers are increasingly tapping into the power of the wired voter. With an estimated $50 milli ...
