- Amazon First Quarter Income Spikes Up 18%
Around the Net in Video, P.J. Bednarski - Friday, April 25, 2014
But it expects to lose money in the second quarter because of heavy investments overseas. Amazon has long focused on spending the money it makes to grow its business a ...
- LinkedIn Names Certified Partners For Sponsored Updates, Content Marketing
Social Media & Marketing Daily, Mark Walsh - Thursday, April 24, 2014
LinkedIn is adding tools and support to help marketers run campaigns using Sponsored Updates -- the company's primary paid ad product -- as well as generate content on the profession ...
- Native Demand Prompts Content Marketing Agency Launch At Metro
Around the Net In MAD London, Sean Hargrave - Tuesday, April 22, 2014
The rise of native advertising has led London's free "Metro" newspaper to launch a content marketing division. Story will bring together planning, insight, editorial, design, production and project management team ...
- CVS Caremark Creates IT Team To Manage SEO, Ecommerce Projects
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 21, 2014
CVS Caremark has begun putting together a technical team to support search engine optimization (SEO) and ecommerce projects. Investments mean forming a group of IT professionals working in a start ...
- Are Buyer Personas A Waste Of Time?
Content Marketing Insider, John Miller - Friday, April 18, 2014
In 2014, you'd better understand your audience before you start marketing. In this era of preference marketing, buyers are in control. When online information became ubiquitous, the customer suddenly didn ...
- Content Marketing And The Modern Mom
Engage:Moms, Amie Reardon - Friday, April 18, 2014
We all know that today's mom is always connected, puts her family first, and expects only the best from her favorite brands. But why does this matter to content marketer ...
- Yahoo's Push Into Programming Needs A Lot Of Luck
Around the Net in Video, P.J. Bednarski - Monday, April 14, 2014
Yahoo wants to get into the business of longer-form content, and the Wall Street Journal says, has eyed more than 100 projects that are shovel-ready to go. But finding tru ...
- Tips For Brands To Join Native Ad Trend
Content Marketing Insider, L. Jasmine Kim - Friday, April 11, 2014
Native advertising is one of the biggest buzzwords this year in digital media, with many brands moving toward a new paradigm of creating sponsored content and in-stream ads that a ...
- TBWA Wants Everyone To Stop Talking About Those Emails
Mediapsssst, Richard Whitman - Thursday, April 10, 2014
And who can blame them? If I were in their shoes I would also want complete silence on the subject. But alas (or happily, for journos with a beast ...
- Tax Season Searches Become Tell-All Whispers To Brands
SearchBlog, Laurie Sullivan - Tuesday, April 8, 2014
How-to searches related to tax preparation rose 37% since 2012, and this year began to trend earlier in the season compared with 2013, suggesting more people are doing the wo ...
- Three (Quick) Tips To Creating Better Content, Faster
Content Marketing Insider, Jen Agustin - Friday, April 4, 2014
It can be a hard, time-consuming process to create great content. Or, with a well-thought out strategy, it can also be fun, fast, and gratifying. Here are three quick ti ...
- More Awesomeness, As It Acquires YouTube MCN Big Frame
Online Video Daily, P.J. Bednarski - Wednesday, April 2, 2014
AwesomenessTV, the multichannel YouTube outfit acquired last year by DreamWorks Animation, is acquiring Big Frame, another YouTube network of more than 300 channels,for $15 million. Together, the entities claim th ...
- WPP's Sir Martin Sorrell Says Google Dominance Is Fueling Native Rush, But Transparency Is Key
Around the Net In MAD London, Sean Hargrave - Tuesday, April 1, 2014
The rush to native advertising is a reaction to Google being the most powerful company on earth, WPP Chief Executive Sir Martin Sorrell believes. Speaking with Robert Thomson, Chief Executi ...
- Three Strategies For Developing Share-Worthy Content
Content Marketing Insider, Kristin Hersant - Friday, March 28, 2014
Content marketers get a lot of criticism for linkbaiting and cheap SEO hacks, but the truth is, most of us really do want to publish content that is genuinely entertaini ...
- Advertising Is Changing, Says Waitrose, As It Shifts From Selling To Inspiring
Around the Net In MAD London, Sean Hargrave - Thursday, March 27, 2014
Waitrose is refocusing its advertising and marketing effort away from paid to free content. Marketing Director Rupert Thomas reveals this is a shift from selling to inspiring -- and th ...
- CMO Study Reveals Behavior Inside A Brand Remains Key To Content Sharing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 26, 2014
Only 9% of CMOs view vendors as a trusted source for content. Third-party research, analyst reports and editorial content top the list of the most trusted sources, suggesting that so ...
- Facebook, Google, LinkedIn, Twitter Collaborate On Open-Source Database Project
SearchBlog, Laurie Sullivan - Thursday, March 27, 2014
Facebook, Google, LinkedIn and Twitter engineering teams have collaborated on an open-source project called WebScaleSQL, a custom open-source project of the MySQL database management system designed for large companies. I ...
- LinkedIn Rolls Out Tools To Measure Content Marketing Influence
Social Media & Marketing Daily, Laurie Sullivan - Thursday, March 27, 2014
LinkedIn is releasing content analytics tools Thursday that go beyond reporting by allowing brands to quantify and benchmark content posted to the brand's page on the social network. ...
- Through Shaky Times Detroit Symphony Continues Free Concert Streams
Around the Net in Video, P.J. Bednarski - Monday, March 24, 2014
After surviving a strike, bankruptcy and the city's hard times, Detroit Symphony Orchestra is the fine arts leader in free streaming of concerts. Some say that because people don't b ...
- How Content Trades Equity For Engagement
SearchBlog, Laurie Sullivan - Thursday, March 20, 2014
Most marketers still don't deliver value with content marketing. Sort of a shocking statement coming from Forrester Research -- consider the emphasis that Google, Bing, Yahoo and other search engin ...
- Native Advertising And Video: How To Avoid The Skip Button
Video Insider, Jen Sargent - Tuesday, March 18, 2014
Native advertising is taking the advertising industry by storm, and among the many possible execution strategies for brands and publishers, video is proving to be a far-reaching and highly effecti ...
- Study: Native Ads Could Threaten Consumer Trust In Publishers
Around the Net In Media, Phyllis Fine - Friday, March 14, 2014
Data from a new Nielsen/InPowered study "raises serious questions over whether native advertising threatens to upend th[e] trust publishers have earned with their audience," writes Steve Rubel. In the stud ...
- The March Of Madness: Apple TV Is Unveiling ACC Sports App
VidBlog, P.J. Bednarski - Monday, March 17, 2014
With six schools going to "the big dance" as somebody (not me) likes to call it, the powerhouse Atlantic Coast Conference picked a good time to start its own A ...
- Now It's The First Lady''s Turn To Use Digital To Tout Health Care
Around the Net in Video, P.J. Bednarski - Friday, March 14, 2014
First it was President Obama with Zack Galafianakis's "Between Two Ferns." Now Michelle Obama has her own pitch video for the health care act, featuring stars including Jonah Hill, Alic ...
- Megamillion-Dollar Sponsorships: My Two Cents
Content Marketing Insider, Carol Krol - Friday, March 14, 2014
Samsung, dubbed an official sponsor of the 86th Academy Awards, spent close to $20 million on the Oscars deal it cut with ABC. That sizable investment included airtime for tradition ...
- Immodestly, The Best Of The MediaPost SXSWi Conference
Around the Net in Video, P.J. Bednarski - Monday, March 10, 2014
MediaPost has bundled highlights stories, blogs, wisecracks and video streams from its OMMA confab at SWSWi into one darn handy site. ...
- The Three-Martini Lunch Is Back -- And It's Called Content Marketing
Content Marketing Insider, Jen Agustin - Friday, March 7, 2014
Decades ago, the "three-martini lunch" was famous (or infamous depending on your viewpoint) for the pure luxury of time (and liquor) it offered business executives during the middle of t ...
- 'Washington Post' Close To Running Native Ads In Print Edition
Around the Net In Media, Phyllis Fine - Monday, March 3, 2014
The Washington Post is close to selling a version of its native ad program, WP BrandConnect, "that will run in the printed newspaper," and is running the first campaign ...
- Farmers Up In Arms Over 'Farmed And Dangerous'
Around the Net in Video, P.J. Bednarski - Friday, February 28, 2014
Some farmers think Hulu's new "Farmed and Dangerous" comedy series, produced by Chipotle with a not-at-all-subtle plot line about the dangers of industrial farming and agribusiness is unfair to mode ...
- Content's Biggest Challenge Is Scale
Content Marketing Insider, Skip Brand - Friday, February 28, 2014
Adam Kasper, chief media officer at Havas, predicts that the content marketing business will grow, as content comes closer to media buying, and automation will have a huge impact ...
