- Everything Becomes Television; FreeWheel Points To How Online Content Is Going That Way
VidBlog, P.J. Bednarski - Friday, February 28, 2014
The new FreeWheel Monetization Report for Q4 2013 puts more flesh on those reports about the zooming trend toward longer videos with more commercials within. Sounds like another medium, doesn ...
- A Glimpse At Excellent Long-Form Online Ads From All Over The World
Around the Net in Video, P.J. Bednarski - Thursday, February 27, 2014
Worldwide, brands are learning that the way to consumers' hearts is through stories, not blatant product promotion. Here are some of the best examples of branded video storytelling from countri ...
- Ramp Up Your Content Game
Marketing Daily, Drew Neisser - Thursday, February 27, 2014
Before the Olympics fade from your memories, I want to call your attention to the skiing aerialists, whose death-defying leaps, mid-air gyrations and improbable landings inspired these five lessons f ...
- Do Search Terms Reflect What Consumers Think Of Your Brand?
SearchBlog, Laurie Sullivan - Wednesday, February 26, 2014
Do brand identities match what consumers think of them? It's an Interesting question that a Google strategist poses in a post on brand awareness. Since search terms are a reflecti ...
- Amazon Tiptoes Into Pre-Roll Advertising, Signaling A Threat to YouTube
Around the Net in Video, P.J. Bednarski - Tuesday, February 25, 2014
Before free-to-user preview showings of new series pilots, Amazon Prime placed pre-roll ads sponsored by Geico. That and other moves suggests Amazon is considering bigger moves into selling ads arou ...
- Quality Vs. Quantity: Quality Wins
Content Marketing Insider, John Miller - Friday, February 21, 2014
As you consider your organization's content strategy, perhaps the biggest inflection point is quantity versus quality. How much versus how good? It can be very difficult to do both, particular ...
- Keep Readers Foremost In Mind
Online Media Daily Europe, Andy Oakes - Friday, February 21, 2014
How many times have you heard media owners and commentators tell you that "x" is not a sliver bullet? Then compare that against how many times publishers rush at ...
- The Stage Is Set For Data-Driven Content Marketing
Inside Performance, Ryan DeShazer - Wednesday, February 19, 2014
It seems to me there are two distinct, even divergent camps emerging among digital marketing futurists. On the one hand, there are a number of marketers who are now evangelizi ...
- 'Much Content Is Sub-Par': Q&A With Meredith Content Marketing EVP
Content Marketing Insider, - Tuesday, February 18, 2014
I recently wrote about the latest Content Marketing Lumascape, which showed just how crowded this market is getting. It made me wonder how much of this is technology tricks a ...
- Branded Content Marketing: Help Wanted
Content Marketing Insider, Carol Krol - Friday, February 14, 2014
Marketers want content, but they need lots of help. According to the Content Marketing Institute's 2014 trends report, 93% of B2B marketers say they use content marketing, but less th ...
- Sochi Olympics Gold Medal Winner: Content Marketing
Marketing: Entertainment, Doug Chavez - Thursday, February 13, 2014
A few years back, when I was running digital marketing at a national food production and distribution company, part of the engagement strategy I created was around using images ...
- The Future Of Native
Publishing Insider, Justin Choi - Thursday, February 13, 2014
2013 will be remembered as the year "native advertising" transitioned from a buzzword to a full-fledged category. As with any newborn, there will certainly be some wobbles and falls alo ...
- Content Marketers: It's OK to Talk About Your Product
Content Marketing Insider, Jen Agustin - Friday, February 7, 2014
I could never be in sales. It's not that I don't like to "sell" in my writing -- in fact, I think as content marketers, we all, to some exten ...
- Responsive Content - Audio, Text, Video, Images - Will Transform Online Marketing
SearchBlog, Laurie Sullivan - Thursday, February 6, 2014
Some may remember Verizon and other telecommunications companies rolling out platforms several years ago that repurpose television advertisements to serve up on publisher sites for mobile or desktop. Brands ju ...
- LinkTV Begins Online Video Site Funded By Gates Foundation
Around the Net in Video, P.J. Bednarski - Tuesday, February 4, 2014
Link TV, a satellite network and content provider launched an online video site with more than 1,000 titles of original programming, documentaries and global drama and comedy series, availab ...
- We All Owe Federated Media Debt Of Gratitude
Content Marketing Insider, Andrew Boer - Tuesday, February 4, 2014
Last week Federated Media split its legacy content marketing business from its programmatic, ad-buying business, which is now called sovrn. Whether this move spells an end for Federated Media ...
- Where Will Content Marketing Go in 2014?
Content Marketing Insider, Rick Ramos - Friday, January 31, 2014
Marketers have learned that brand-oriented content can deliver ad messages to engaged and interested consumers, and this practice will likely continue to grow in popularity in 2014. Advertisers looking ...
- Consumers And Marketing Meet In Hyperlocal Experiences
SearchBlog, Laurie Sullivan - Thursday, January 30, 2014
Sometimes the campaign falters because brands don't have the resources needed to succeed with hyperlocal personalized marketing, although the trend keeps growing. This white paper looks at the challenges a ...
- Federated Media Sells Content Marketing Division To LIN, Rebrands Programmatic Arm
Around the Net in Real-Time, Tyler Loechner - Tuesday, January 28, 2014
Federated Media has sold its content marketing business to LIN Media. Additionally, it has rebranded the programmatic side of the company to Sovrn Holdings. ...
- So Many Memes...New Video Curating Helpers Are Like Dating Services
VidBlog, P.J. Bednarski - Monday, January 27, 2014
There's an estimated 8 zillion videos out there, and now there's a YouTube site run by DreamWorks that guides you to other YouTube sites. New apps that will size ...
- Hulu Plus App Redesign Helps Big Spike in Views
Around the Net in Video, P.J. Bednarski - Friday, January 24, 2014
Last year’s redesign of the Hulu Plus app for smart TVs and connected devices resulted in an increase of over 30% in average minutes viewed on each of those device ...
- Tips For More Effective Content Marketing
Content Marketing Insider, Sydney Busby - Friday, January 24, 2014
In an online social community flooded with content, attempts to effectively communicate your message can feel like sending a letter out to sea in a bottle. Effective content marketing requir ...
- Content Marketer NewsCred Gets $25M
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, January 23, 2014
NewsCred has raised a $25 million funding round led by InterWest partners, which brings its total funding to $45 million since 2008. Why are investors pumping so much money in ...
- Custom Video Content Best Practices
Content Marketing Insider, Andrew Ettinger - Tuesday, January 21, 2014
B2B advertisers are increasingly developing their own video content as marketing tools. Online video can inform prospective clients, create thought leadership and even drive leads. However, there are many pitfal ...
- What 'Lizzie Bennet' Could Teach You About Marketing Videos
Around the Net in Video, P.J. Bednarski -
How "The Lizzie Bennet Diaries" used marketing strategy to help snag the Creative Arts Emmy for Original Interactive Program. ...
- Focus Is Key To Flawless Content
Content Marketing Insider, Carol Krol - Friday, January 17, 2014
In my last column, "Content Reigns Supreme," I talked about how "creating branded content is not easy, but when done well, it shines." To create content that inspires customers ...
- Is That A Dongle on Your TV...And Would You Like Playboy.tv on Chomecast?
Around the Net in Video, P.J. Bednarski - Thursday, January 16, 2014
Playboy.tv which is far racier than Playboy magazine, is angling to become an offering on Chromecast. The Web-site version of Playboy has created an app for that. ...
- Twitch's Long Game: 58% Of Its Viewers Watch 20 Hours a Week
Around the Net in Video, P.J. Bednarski - Thursday, January 16, 2014
Twitch, a game-streaming network, says it had 45 million unique viewers per month in 2013, up from 20 million the year before. It says 58% of its viewers spend ...
- How to Grow A Content Marketing Team In 2014
Content Marketing Insider, Jen Agustin - Tuesday, January 14, 2014
Now that marketing has become a truly revenue and data-driven discipline, we marketers can rejoice in the fact that we're able to make a tangible impact on our businesses. B ...
- Publishing Industry's Turbulence Creates Surge Of Talent For Marketers
Online Spin, Max Kalehoff - Tuesday, January 14, 2014
One side effect of the publishing industry's reinvention is that a lot of its professionals are transitioning into marketing, where there's a growing demand for writing and editing skills. Th ...
