- Cox Launches 'Converge' Content Play
Marketing Daily, Aaron Baar - Wednesday, December 20, 2017
"It's designed to bring people into a new brand experience for Cox that we haven't had before," Shana Keith, director of public relations for Cox, tells "Marketing Daily." ...
- 60% Of Marketers To Increase Focus On Organic Search in 2018
Inside Performance, Laurie Sullivan - Tuesday, December 12, 2017
Organic search is the top-performing channel in 2017 and will be a top priority for marketers in 2018, according to a study released Tuesday. Respondents listed "paid search" or "p ...
- RYOT Studio, Oath's Creative Agency, Shakes It Up
Inside Performance, Laurie Sullivan - Monday, December 11, 2017
Bryn Mooser, co-founder/CEO, RYOT, which launched Oath's creative agency RYOT Studio, expects the greatest change in media will come in the next two years since "the printing press, as mo ...
- BabyCenter Content Studio Helps Aquaphor Launch New Line
Marketing Daily, Aaron Baar - Monday, November 27, 2017
"BabyCenter is one of the top sites that new parents visit for advice and information, providing parents trusted expert information and advice from peers," Erynn Keefe, marketing director for Aquapho ...
- Content Marketing Gets Massive Vote Of Google Confidence
London Blog, Sean Hargrave - Tuesday, November 21, 2017
Direct traffic and keeping users engaged in great content are named as the top routes to high search rankings. ...
- Acura, Amazon Examine Entrepreneurial Spirit In Doc
Marketing Daily, Tanya Gazdik - Monday, November 20, 2017
The film, "This Is What We Make," marks the first time either Acura or Amazon Media Group has developed original, long-form content. ...
- Move Over, VR, Ubisoft Takes Gaming Hosts To Egypt For Real Experience
Marketing Daily, Aaron Baar - Friday, October 20, 2017
"The series provides a different entry point for our fans to learn more about the world of 'Assassin's Creed Origins,'" Adam Novickas, vice president of marketing for Ubisoft, tells "Marketi ...
- How Brands Evaluate Influencers
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
Is massive reach enough to justify partnering with an influencer today? According to Sarah Anne Spaulding, Social Media Manager and Chief Content Editor for Macy's, it's more important to lo ...
- Fake Content To Outpace AI's Ability To Detect It By 2020
Digital News Daily, Laurie Sullivan - Thursday, October 5, 2017
Gartner predicts that AI-driven creation of fake content will outpace the ability of technology to detect it and will create "digital distrust." ...
- Conde Nast's Kostelic Discusses A Publisher's Role In Influencer Marketing
Publishers Daily, Sara Guaglione - Monday, October 2, 2017
Craig Kostelic, Chief Business Officer of Conde Nast's Food Innovation Group, sounds off on how legacy media publishers can provide clients with access to its network of influencers to be ...
- Marketers Will Have To Seduce, Convince AI
AI & IoT Daily, Alexandre Thomas - Wednesday, September 13, 2017
There's no doubting the importance of artificial intelligence cementing itself in the zeitgeist. AI already has profoundly transformed the marketing landscape. Targeting will be more accurate, messages more relevant a ...
- Smart Content: How To Put Context Into Email
Email Insider, Ray Schultz - Monday, September 11, 2017
Movable Ink helps firms use data to drive content. Here's an update from CEO Vivek Sharma. ...
- How Data Can Drive Personalized Content Email
Around the Net in Email, Ray Schultz - Thursday, August 24, 2017
Content emails have to stand out in crowded inboxes. Here's a guide on how data can help marketers achieve that. ...
- Taboola Teams Up With Getty Images To Ease Creative Testing
Digital News Daily, Tobi Elkin - Wednesday, August 23, 2017
Content discovery platform Taboola is partnering with Getty Images to make it easier for clients to pair images with content discovery campaigns. ...
- Global Content Marketing Revenues Poised For 14% Growth In 2017
Native Insider, Tobi Elkin - Wednesday, August 16, 2017
The U.S. is the world's largest market for content marketing, exceeding $12 billion in 2016 (44% global share), but it ranked only 16th in overall growth, trailing world leader Sou ...
- Taboola Teams With AdRoll, Expands Programmatic Native Offering
Digital News Daily, Tobi Elkin - Wednesday, August 9, 2017
The partnership will enable AdRoll to bid programmatically on Taboola's native exchange, giving AdRoll's more than 30,000 customers access to Taboola's publisher marketplace. ...
- Chewing Their Food For Them: How Content Drives B2B Purchases
Email Insider, Ray Schultz - Friday, August 4, 2017
The Content Marketing Institute is offering a survey on the role of content in the B2B purchasing funnel. ...
- Verst Partners With SendGrid To Help Publishers Deliver Content
Email Marketing Daily, Ray Schultz - Tuesday, July 18, 2017
Verst has formed a partnership with SendGrid to help publishers deliver content. ...
- Marketers Source Content on an Ad Hoc Basis For Email: Survey
Around the Net in Email, Ray Schultz - Monday, July 3, 2017
Slightly over a third of content marketers have a long-term strategic approach. And slightly more source content on an ad hoc basis for their email marketing campaigns. ...
- First Devise A Content Strategy, Then Do Content Marketing
Marketing Daily, Tobi Elkin - Friday, June 16, 2017
Consultant and analyst Rebecca Lieb argues that content is the most critical component of any marketing campaign. ...
- Content Is Most Effective, And Hardest, Way To Build A List
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 14, 2017
No pain, no gain. That's the message from eMarketer, which reveals that content marketing is the most effective means of building up an email list, but it is also t ...
- First Devise A Content Strategy, Then Do Content Marketing
Native Insider, Tobi Elkin - Wednesday, June 14, 2017
In order to have successful content marketing, you need a content strategy. By extension, in order to implement native advertising or branded content, you still need a content strategy ...
- PulsePoint Launches Content Platform With AI Capabilities
Digital News Daily, Tobi Elkin - Wednesday, June 7, 2017
Programmatic ad platform PulsePoint on Wednesday launched Story by PulsePoint, a new iteration of its content marketing platform. The company said the platform, which aims to streamline workflow and simpli ...
- Coming Of Age: The Five Rungs Of B2B Content Marketing Maturity
Email Insider, Ray Schultz - Thursday, June 8, 2017
Next time someone says "grow up," ask them: Which level of content marketing maturity have you attained? Here are the five levels, as defined by ScribbleLive. ...
- Modular Email Templates Save Time, Resources
Email Marketing Daily, Jess Nelson - Thursday, June 8, 2017
Two out of three email marketers believe they don't have enough resources to optimize their email marketing campaigns, according to a new report released Wednesday by Emma. ...
- Could Changing Content Boost Your Email Lists?
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 7, 2017
SearchEngineJournal has some useful advice for those who find their content is being read but email lists are not growing. Switching to another form of content, such as Infographics, c ...
- The CMO's Secret Weapon: A Journalistic Approach
Marketing Daily, Steven Wong - Wednesday, June 7, 2017
As online media channels become overcrowded with brand stories, the styles and skills marketers use to tell them become crucially important. ...
- Understanding Distribution Strategies Key To Successful Content Marketing
Native Insider, Tobi Elkin - Wednesday, June 7, 2017
In a new ebook on content marketing, Chad Pollitt argues that creating effective content distribution strategies is key to successful content marketing. ...
- Overkill On Hold: Facebook's Delayed Video Plans
VidBlog, P.J. Bednarski - Thursday, May 25, 2017
Later than sooner, Facebook will become yet another content provider, veering into a business that at the moment seems pretty overfilled. ...
- Use Of First- And Third-Party Data In Native Campaigns Rose 3 X In Q1
Native Insider, Tobi Elkin - Wednesday, May 24, 2017
The use of data targeting in native ad campaigns, including both first- and third-party data, increased 3x between Q1 2016 and Q1 2017. That's just one of the findings ...
