- Offensant! It's Not Called Cannes Content Fest
Around the Net in Video, P.J. Bednarski - Monday, May 22, 2017
Netflix is already there, but there are some who think the Cannes Film Festival may lose its focus if all kinds of content is allowed. A problem is that ma ...
- Reactive Advertising Creates Social Splash (Or Ugly Puddles)
VidBlog, P.J. Bednarski - Friday, May 19, 2017
If a brand chooses a reactive commercial scheme it better know what it's talking about. Online chatter can make or break you. ...
- Education Is Needed To Combat Fake News
RTBlog, Tobi Elkin - Tuesday, May 16, 2017
The topic of fake news has taken up much bandwidth in recent months, and it doesn't appear to be going off into the sunset so quickly. Last week Facebook sa ...
- Content Marketing Over Email Tips
Around The Net In EU Email Marketing, Sean Hargrave - Monday, May 15, 2017
Just in case you needed a reminder, Business2Community offers some email tips for content marketing. Personalisation and automation are highly desirable, as is a subject line that sums up t ...
- Studio71 Makes Big Plans
Around the Net in Video, P.J. Bednarski - Wednesday, May 10, 2017
Studio71’s Rhett & Link and Lilly Singh and its Family Fun Pack will all add new shows to their existing channels, it announced at its unusual NewFronts presentation, which w ...
- Study: Brands' Content Quality, More Than Brand Size Or Budget, Determines Market Share
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2017
The report analyzes success and failure by vertical and provides advice on key search strategies in each sector that can increase market share. ...
- Awesomeness Takes A Place On OTT Skinny Bundles
Online Video Daily, P.J. Bednarski - Monday, May 1, 2017
Chief Digital Officer Kelly Day said today that sometime this year-Awesomeness will claim a berth on some of the announced streaming skinny bundles, where only broadcast and cable channels n ...
- Content Marketing Has A Recall Problem, Research Finds
Around the Net In MAD London, Sean Hargrave - Wednesday, April 26, 2017
Recall is an issue with content marketing, according to research reported by eMarketer. Eight in ten UK internet users forgot about branded content they had seen within the past thr ...
- Strategy, Not Execution, Optimizes Content Marketing
Email Marketing Daily, Jess Nelson - Thursday, April 13, 2017
Mike Tirone, senior digital marketing strategist at R2integrated, says a targeted framework is key to getting the best content-marketing performance. Once a marketer has developed a targeted, content framework, th ...
- Pewdiepie Crowdsources New Twitch Channel
Around the Net in Video, P.J. Bednarski - Wednesday, April 12, 2017
Felix Kjellberg's Pewdiepie, the biggest thing on YouTube, has crowdsourced a new outlet called Netglow on the Amazon-owned gaming service Twitch. He'll produce a show at 11 a.m. on Sundays call ...
- King Content: Email Remains First In B2B Distribution
The Email Edge, Ray Schultz - Wednesday, April 12, 2017
Social may have the glitz. But email is the top content delivery vehicle for Enterprise B2B firms, a survey shows. Some 87% rate the channel as key to their firm ...
- Does Live Video Have A Life For Advertisers?
VidBlog, P.J. Bednarski - Wednesday, April 12, 2017
When brands try live video, they humanize themselves and capture some unique data about some of their users. But usually, not too many people watch, so is it worth ...
- Except For Porn, Gamers, Virtual Reality A Slow Build
VidBlog, P.J. Bednarski - Friday, April 7, 2017
A virtual reality pornography site has some pretty interesting usage statistics about which virtual reality headsets are being adopted quickest, and Google's Daydream is barely on the list. ...
- Brands Shuffle Content Departments, Create Anxiety For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 4, 2017
Content teams are gaining in popularity, but brands have a difficult time determining where they fit within the organization. Some professionals say they have reported into multiple departments in t ...
- Reuse, Refresh And Reimagine -- The 3 R's Of Content Marketing
Around The Net In EU Email Marketing, Sean Hargrave - Monday, April 3, 2017
If your email marketing revolves around content marketing, then a mantra you could try repeating is the 3 R's of "Reuse, Refresh, Reimagine." Business2Community reveals that many pieces of conte ...
- Email Marketing's Sage Lesson -- Lists Are Best Built The Hard Way
EuroMail, Sean Hargrave - Monday, March 27, 2017
Research shows that email marketers know all too well that the best ways to build targeted lists are the toughest -- putting in the hours on social, content and ...
- Social Media, Content Marketing Most Effective For Growing Email Lists
Email Marketing Daily, Jess Nelson - Wednesday, March 22, 2017
Ascend2, a marketing research firm, investigated the most effective email list acquisition tactics in its latest monthly report by polling 255 B2B and B2C marketers on the list growth strategi ...
- We'll Fix LGBTQ Issues, YouTube Veep Says
Around the Net in Video, P.J. Bednarski - Tuesday, March 21, 2017
"The bottom line is that this feature isn’t working the way it should. We’re sorry and we’re going to fix it," writes Johanna Wright, YouTube vice president of Product Management, sa ...
- Email Marketing's Big Pinch Point Is Content Consumers Find Relevant
Around The Net In EU Email Marketing, Sean Hargrave - Friday, March 17, 2017
Recent research from the DMA Marketer email tracker 2017 shows that while email is important for the vast majority of marketers, those same marketers find it increasingly difficult to ma ...
- Vimeo, With Big Plans, Hires Three New Execs
Around the Net in Video, P.J. Bednarski - Friday, March 17, 2017
Vimeo plans to launch an upgraded pay service that it hopes will eventually rival Netflix. Big plans! It's now hired three new development executives to coordinate content acquisition. ...
- Relevant Content: The Next Frontier For Email Marketing
EuroMail, Sean Hargrave - Friday, March 17, 2017
The DMA is pointing to content being a massive "pinch point" that email marketing must get right. Today, half of email marketers know content drives engagement, but only 4% ...
- Sasquatch Shows Off His Cool Side In Jack Links, Funny Or Die Integration
MAD, Steve McClellan - Wednesday, March 15, 2017
The beast pairs with Broadway star Titus Burgess in a campy-sensuous 'duet' set in a sauna after a tough workout. Burgess sings, Sasquatch growls and they make each other fe ...
- Televisa Signs Deal With Taboola To Implement Content Discovery
Real-Time Daily, Tobi Elkin - Thursday, March 16, 2017
Content discovery platform Taboola announced an alliance with Televisa, the largest media company in Latin America. Televisa will integrate Taboola's content recommendation platform with the goal of increasing revenue throu ...
- Content Marketers Required To Have SEO Skills
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 15, 2017
There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content jobs require SEO skills, according ...
- New Guidelines Released For Influencers
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
The Committee of Advertising Practice (CAP) released fresh guidelines for brands and influencers last week, seeking greater transparency when it comes to ads and other sponsored content on social medi ...
- Consumers Prefer Retail Offer Over Original Content
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, March 8, 2017
According to the DMA's new "Marketer Email Tracking Study," 47% of marketers believe exclusive content helps to achieve their email marketing campaign objectives. Yet an accompanying survey of U.K. consume ...
- What The Heck Is 'Premium' Content?
RTBlog, Tobi Elkin - Wednesday, March 8, 2017
If everyone wants to claim the "premium" mantle, who and what's left? Is "premium" just another word for nothing left to lose? ...
- Does Facebook Actually Have An Audience?
VidBlog, P.J. Bednarski - Tuesday, March 7, 2017
If Facebook wants to create its own programming, it must first realize there is not really a Facebook crowd. There's a Facebook world. Creating content for such a huge, diver ...
- Global Media Firm Launches Native Ad Channel Via Data-Driven Agency
Real-Time Daily, Tobi Elkin - Thursday, February 23, 2017
Matomy Media Group said its data-driven advertising agency dubbed "mtmy" will offer native advertising as a managed service on mobile and desktop. In addition, the agency has added native ...
- Two Native Ad Giants Partner On Native Programmatic Capabilities
Native Insider, Tobi Elkin - Wednesday, February 22, 2017
Native ad platform companies Bidtellect and TripleLift said they're entering a partnership that will bring advanced programmatic capabilities to native advertising. The goal is to connect high-quality native inventory-supply fr ...
