- Movable Ink And Xtremepush Partner On Content Delivery
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
The joint service allows brands to send personalized content in real-time, the firms say. ...
- Who's Who: Brands Are Falling Short In Verifying Identity
Email Insider, Ray Schultz - Monday, April 19, 2021
Some companies are using anonymous, meaningless and non-representative data, SheerID reports. ...
- Firm Integrates With Mailchimp To Send Videos By Email
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
The arrangement will allow brands to send personalized videos the way text is sent, Moovly says. ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-Receipts
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The firms hope to provide digital content to email audiences. Vitamin Shoppe offers a use-case. ...
- B2B Email Marketing Software Unveiled By UK Firm
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
Spotler's new software allows firms to email purchased data, and says such data is useful in email campaigns. ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human Tactics
Email Insider, Ray Schultz - Wednesday, March 24, 2021
But personalized email is first among digital channels, and third overall in planned use in 2021, Sendoso reports. ...
- Pinterest's 'Travel Personas' -- How Do Searches Add Up?
Inside Performance, Laurie Sullivan - Tuesday, March 23, 2021
Pinterest grouped travel-related searches into eight unique "travel personas" to help marketers better understand their key audience. ...
- Yahoo Completely Revamps Its Web, Mobile Experiences In Relaunch
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 23, 2021
Yahoo is reimagining and redesigning its web and mobile experiences across ecommerce, email, search, and news. It has stepped up to become a major platform by personalizing and monetizing i ...
- Spending And Sending: How Brands Changed Their Email Strategies During COVID-19
Email Insider, Ray Schultz - Thursday, March 18, 2021
Almost half of brands report COVID-19-related shifts, including changes in both content and list hygiene, Pathwire finds in a study. ...
- Mondelez: Empathy Is The New Personalization
MediaDailyNews, Joe Mandese - Wednesday, March 17, 2021
Shift from personalization to empathy was a competitive step, since other CPG marketers have already caught up on mass personalization. ...
- Pandemic Tempo: The Challenges Faced By Brands And Consumers
Email Insider, Ray Schultz - Friday, March 12, 2021
Most consumers increased their channel use, including their email use. But brands faced challenges in accommodating them, Acquia reports. ...
- T-Mobile To Target Ads Based On Subscribers' Web Browsing, App Use
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The company quietly disclosed its plans in a Feb. 23 update to its privacy policy, but change largely went unnoticed until this week. ...
- Dentsu Study Reveals Performance Metrics When Ad Choosers Choose Advertisers
Inside Performance, Laurie Sullivan - Wednesday, March 10, 2021
As "ad choosers" -- those open to online advertising on their terms -- become more prevalent, Dentsu is partnering with Brave Software to understand how advertising impacts key branding metri ...
- What Price Loyalty? Shoppers Want Personalized Offers, Ethical Behavior
Email Insider, Ray Schultz - Tuesday, March 9, 2021
Most consumers prefer that brands spend less on Facebook ads and more on their loyalty programs, Cheetah Digital reports. ...
- Consumers Want Personalization, Especially Those With High Incomes, Study Says
Email Marketing Daily, Ray Schultz - Monday, March 8, 2021
Amazon scores highest in customer satisfaction, followed by Etsy and Adidas, Liveclicker and Sailthru report. ...
- Buying Personas And Email Marketing
Around the Net in Email, Ray Schultz - Thursday, March 4, 2021
Buyer personas are semi-fictional representations of a brand’s target audience. Here’s how they can be generated — and applied — in email marketing ...
- Sephora Tops Retail Personalization Brand Index For Fourth Year
Email Insider, Ray Schultz - Thursday, March 4, 2021
Sephora earned this with omnichannel personalization, user engagement and new at-home personalized shopping experiences. ...
- Study: Banks Lagging On Personalization, Consumers Say
Email Marketing Daily, Ray Schultz - Thursday, March 4, 2021
Most customers want a seamless experience across channels, but fewer than half feel they are getting it, Redpoint Global reports. ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
The campaign comes as Apple prepares to implement privacy changes that will require iOS users to opt in to ads rather than opt out. The TV, radio and digital platfor ...
- 1-to-1 In B2B: Buyers Now Demand Super-Personalized Emails
Email Insider, Ray Schultz - Friday, February 26, 2021
B2B buyers want interactions tailored to their firm's organization and pain points, Capgemini reports. ...
- The CX Squeeze: Are Brands Really Ready For The Digital Future?
Email Insider, Ray Schultz - Tuesday, February 23, 2021
Some companies believe unless they achieve CX transformation now they won't be around in 10 years -- but most think they're doing fine. Customers don't agree, Merkle reports. ...
- Taboola Uses AI, Deep Learning To Build Personalized Loyalty Segments For Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
The score factors in whether the site visitor originated from a search engine or social site or typed a URL into a browser. Readers who come to publisher sites ...
- Hypersonix And Relationshop Partner On Shopper Journey Platform
Digital News Daily, Ray Schultz - Friday, February 12, 2021
The arrangement will help clients provide personalized digital experiences, the firms say. ...
- Listrak Joins Adobe Exchange Partner Program
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
The arrangement will help marketers send triggered emails and track metrics, the companies say. ...
- Klaviyo Integrates Merchant Service With Salesforce Commerce Cloud
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
The new arrangement will help brands serve personalized experiences in multiple channels, the company says. ...
- Bluecore Unveils New Digital Ad Service
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
Bluecore Advertise Joins the email tool Bluecore Communicate in the firm's channel menu. ...
- Commerce7 Offers Email Marketing Platform To Wineries
Email Marketing Daily, Ray Schultz - Friday, February 5, 2021
The company wants to bring its web personalization capabilities to email, it says. ...
- Facebook Unveils Plan To Convince Apple Users To Allow Tracking
Digital News Daily, Wendy Davis - Monday, February 1, 2021
Facebook plans to encourage iPhone and iPad users to allow online tracking by telling them that tracking will result in "ads that are more personalized" and will also "support business ...
- Case Study: Salesforce Helps Adidas Send Dynamic Email Content
Around the Net in Email, Ray Schultz - Friday, January 29, 2021
Salesforce has helped Adidas incorporate dynamic content into its email marketing campaigns. Here is a case study on how the brand improved its personalization. ...
- Fanplayr Unveils Targeted SMS Service
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The company claims that text is more effective than email marketing. ...
