- Twilio Launches Tool To Fuel Personalized Messaging Across The Customer Journey
Email Marketing Daily, Ray Schultz - Wednesday, October 20, 2021
Growth automation platform Twilio Engage unifies all data and drives personalized communication via all touchpoints, the company says. ...
- CDP For Service Launched By Treasure Data
Email Marketing Daily, Ray Schultz - Wednesday, October 13, 2021
The new customer data platform goes beyond marketing to cover customer interactions across all touchpoints, the company says. ...
- FTC Urged To Ban 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, September 29, 2021
"Surveillance advertising" is unfair to consumers and harms competition by enabling companies that collect data to use the information to dominate new markets, Accountable Tech tells the FTC, describing thr ...
- ActionIQ Releases B2B Customer Data Platform
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The growth of self-service options and the ability to interact across many channels prompted the company to build a better customer experience for B2B marketers. ...
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For 'Bounce,' Abandonment
Inside Performance, Laurie Sullivan - Wednesday, September 29, 2021
Product discovery is the biggest ecommerce problem brands may not know they have. Difficulty finding products on a retailer's site is one of the top reasons for abandoning the sear ...
- Without Personalization, Consumers Don't Get What They Want From Brands
Inside Performance, Laurie Sullivan - Tuesday, September 28, 2021
The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates consumers, approaches marketers take, and how messaging strategies need to evolve to personalize
experiences. ...
- Search And The CMO: How To Elevate And Evangelize SEO Success
Search & Performance Marketing Daily, Jim Yu - Tuesday, September 28, 2021
The ability to appear and be found in search became critical as entire sectors moved to digital nearly overnight. Moreover, search insights gave us a near real-time view into t ...
- Google App Gets 'Personal Results' Search Setting On Android
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 21, 2021
Personalized search results have been touted by Google for some time, but now there's a tab users can click on to see them, based on the person's personal account. ...
- Litmus Integrates With Adobe Journey Optimizer
Email Marketing Daily, Ray Schultz - Tuesday, September 21, 2021
The arrangement will allow users to test and review emails, speeding the time to market, Litmus says. ...
- Salesforce Offers Engagement Tools To Help Brands Build Personalization
Email Marketing Daily, Ray Schultz - Wednesday, September 15, 2021
The new capabilities build on the recently announced integration between Salesforce and Slack. ...
- Syte Partners With Movable Ink On Dynamic Content In Holiday Emails
Email Marketing Daily, Ray Schultz - Wednesday, September 8, 2021
The combined platforms will facilitate creation of 1:1 emails, allowing brands to send hyper-personalized email marketing ahead of the holiday season, the companies say. ...
- If Personalizing Leads Exists, This Startup May Have The Answers
Inside Performance, Laurie Sullivan - Wednesday, September 8, 2021
When consumers provide information giving marketers or companies permission to contact them, it doesn't always work out well. Here's one way to personalize that connection. ...
- Where Should Personalization Sit Within Your Tech Stack?
Around the Net in Email, Ray Schultz - Friday, August 20, 2021
Personalization is nothing new in marketing. But where should the function reside within the tech stack? Here is an analysis of where the best place is for it to sit.&n ...
- Merkle Integrates Identity Tool Within ActionIQ With An Eye Toward The Cookieless Future
Email Marketing Daily, Ray Schultz - Thursday, August 19, 2021
The integration is an expansion of the firms' partnership and allows marketers to achieve real-time personalization in a privacy-compliant way, Merkle says. ...
- Movable Ink Appoints Key Executives, Achieves Growth Markers
Email Marketing Daily, Ray Schultz - Tuesday, August 17, 2021
Nilay Gandhi will serve as vice president, corporate development and oversee strategic investments and acquisitions. ...
- Sendlane Partners With ClickBank To Support Affiliate Marketers
Email Marketing Daily, Ray Schultz - Friday, August 13, 2021
The two-way arrangement allows for hyper-personalized targeting by ClickBank vendors, the companies say. ...
- The Holidays Are Humming: Small Retail Businesses Gear Up With Email
Email Insider, Ray Schultz - Thursday, August 12, 2021
Small businesses are already preparing for the holidays, but are challenged by lack of resources and uncertainty about consumer behavior, Emma reports. ...
- New Email Personalization Tool Offered By Dynamic Yield
Email Marketing Daily, Ray Schultz - Wednesday, August 11, 2021
Email Experience is based on cross-channel data rendered at the point of open, the company says. ...
- Identity Resolution In An Ad World Constantly Changing: Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 9, 2021
Improving ROI and effectiveness of marketing, customer satisfaction, and privacy safeguards to reduce compliance or regulatory risk are the top objectives for the next 12 months, according to the compani ...
- Consumer Conversations Should Be Part Of The Martech Stack
Around the Net in Email, Ray Schultz - Friday, August 6, 2021
Many marketers are missing something in their effort to create more personalized experience. They need to integrate consumer conversations into their martech stack. ...
- North American Email Volume Tops That Of The Rest Of The World: Study
Email Marketing Daily, Ray Schultz - Thursday, August 5, 2021
North America sent 60.5% of the world's emails from January to June, but engagement is only so-so compared with that of Continental Europe, Acoustic reports. ...
- Personalization Rage: What Consumers Will Do When Brands Get It Wrong
Email Insider, Ray Schultz - Tuesday, August 3, 2021
They'll unsubscribe, drop your app and complain to customer service, Movable Ink reports. ...
- Interactive Video Tool Could Help Marketers Update In Real Time
Email Marketing Daily, Ray Schultz - Tuesday, August 3, 2021
Idomoo's Next Generation Video Platform allows users to trigger such actions as sending an email. ...
- Data Of Choice: Brands Are Moving Toward First- And Zero-Party Sources
Email Insider, Ray Schultz - Wednesday, July 28, 2021
Privacy concerns are driving 86% of marketers to invest more in first-party data and 77% in zero-party data, the CMO Club and SheerID report. ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences. ...
- Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad Targeting
PolicyBlog, Wendy Davis - Thursday, July 8, 2021
Colorado is joining California, Virginia and Maine in requiring companies to allow state residents to wield more control over ad personalization. ...
- Brands Show Heightened Interest In Personalized Content, 'Opt-Out' Too
MediaDailyNews, Michael McLaren - Tuesday, July 6, 2021
In this week's analysis of Bombora's Company Surge data, "real-time personalization," "brand voice," and "content personalization" were among the top five trending topics among the MediaPost 500. ...
- Targeted Advertising May Be An Iffy Proposition. Sell Me Kettlebells!
TV Watch, Wayne Friedman - Wednesday, July 7, 2021
Consumer advertising comes in a slew of platforms - but it doesn't always hit the mark. ...
- Sailthru And Liveclicker, Fellow CM Group Brands, Integrate Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, June 23, 2021
Sailthru clients can implement live product recommendations across channels, the company says. ...
- Off-The-Rack Personalization: Ecommerce Brands Lagging Despite Shopper Demands
Email Insider, Ray Schultz - Monday, June 21, 2021
Only 13% of firms provide a completely personalized experience, Netcore reports. ...
