- Braze Debuts Digital Personalization Features
Email Marketing Daily, Ray Schultz - Tuesday, January 26, 2021
The new tools are designed to create more personalized cross-channel experiences, the company says. ...
- Algolia Acquires Startup Funded By Google Digital News Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
On the company's website it shared that in 2020 website traffic doubled, compared with 2019, and signups rose 250%. ...
- What's Wrong With Today's Retail Experience
Around the Net in Email, Ray Schultz - Friday, January 22, 2021
Consumers now expect a more personalized experience from retailers. But many brands shoot themselves in the foot by running ads that annoy users by pitching the same product they a ...
- The Top Email Marketing Trends Of 2021
Around the Net in Email, Ray Schultz - Thursday, January 21, 2021
Email will be widely used in 2021, as it was in 2020. But you have to ensure your email strategy does not fall flat. Here are the leading email marketi ...
- Namogoo Debuts Online Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Brands can use the new service to target individual promotions for every site visit, the company says. ...
- Reboot Your Customer Contact Strategy
Around the Net in Email, Ray Schultz - Monday, January 18, 2021
Many marketers put personalization on the back burner in favor of a catch-all approach. Now it’s time for them to send emails that cut through the noise of the gener ...
- L'Oreal's Technology Incubator Releases Two Innovations At CES 2021
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
The products were built on tech, personalization, augmented performance and sustainability. "The group finds ways to build products and services that intersect technology and beauty," said Guive Balooch, head ...
- PROS Names Martin Simoncic As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, January 6, 2021
This is Simoncic's second term at the customer experience firm, where he served for 11 years in a variety of roles. ...
- Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
Email Insider, Ray Schultz - Monday, January 4, 2021
Deloitte describes technologies that can help retailers create bespoke customer experiences. ...
- The Key To Better Retail Personalization
Around the Net in Email, Ray Schultz - Wednesday, December 23, 2020
Retailers will continue to accept email benchmarks based on the belief that few improvements can be made in personalization. They should realize that personalization requires integration between customer communication a ...
- Dynamic Yield Integrates With Portaltech Reply To Drive SAP Commerce Personalization
Email Marketing Daily, Ray Schultz - Tuesday, December 22, 2020
In one use case, cart abandoners will be reminded about their basket, Dynamic Yield says. ...
- Delivra And Episerver Team Up To Offer Personalized Marketing Capabilities Across Channels
Email Marketing Daily, Ray Schultz - Tuesday, December 15, 2020
Brands can create personalized campaigns using a simpler process, the companies claim. ...
- Iterable Debuts Tool To Measure Consumer Sentiment Through Email Clicks, Mobile Push Opens
Email Marketing Daily, Ray Schultz - Friday, December 11, 2020
The new solution, Brand Affinity, is powered by Iterable AI, the company says. ...
- Retail Brands Sent Few Behavior-Based Emails In November: Study
Email Marketing Daily, Ray Schultz - Friday, December 4, 2020
Email volume varied, with travel/hospitality brands seeing reductions, SmarterHQ reports ...
- Starbucks CEO Kevin Johnson Joins Amperity Board
Digital News Daily, Ray Schultz - Thursday, December 3, 2020
Johnson is credited with driving a technology-based mindset at Starbucks, where he has served as CEO since 2017. ...
- ActiveCampaign Names Dutta Satadip As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Satadip, the first to hold this title at ActiveCampaign, has worked at such firms as Pinterest and Google. ...
- Shoppers Want Relevance And Calls To Action In Emails, Studies Show
Around the Net in Email, Ray Schultz - Tuesday, December 1, 2020
Consumers demand relevance and personalization in marketing emails. They also want the chance to take action — they are most likely to open an email if the subject line mentio ...
- Ad-Lib Creates President Of Americas Role, Appoints Visual IQ Co-Founder Manu Mathew
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 23, 2020
In the new role, Mathew will support expansion and make it easier for brands to personalize campaigns without the notion of another "shiny new thing." ...
- Ecommerce Eats: Consumers Turn To Online Grocery Shopping
Email Insider, Ray Schultz - Monday, November 23, 2020
Three-fourths of all shoppers now buy groceries online, Clinch reports. And they want personalized messaging. ...
- Adobe Integrates Shopping Ideas Based On Visual Similarity In Magento Commerce Platform
Email Marketing Daily, Ray Schultz - Monday, November 23, 2020
The new capability works with email, advertising and social, the company says. ...
- Consumers Prefer Relevance Over New Products In Emails
Around the Net in Email, Ray Schultz - Friday, November 13, 2020
Almost 60% of U.S. consumers would react favorably to product suggestions based on their purchase history when given in an email. In contrast, only 22.7% are likely to buy new ...
- Cheetah Digital Unveils Personalization Suite
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
The new tools help brands provide a value exchange for customers, the company says. ...
- Garden Variety Emails: Top Retailers Sent Few Personalized Messages In October
Email Insider, Ray Schultz - Monday, November 9, 2020
Travel & Hospitality brands sent few emails. But Saks and Bloomingdale's were active on the retail side, SmarterHQ reports. ...
- Holiday Shoppers Are Spending More Or The Same As In 2019: Study
Email Marketing Daily, Ray Schultz - Monday, November 9, 2020
But many want personalized suggestions, and others plan to rely on social media, McKinsey reports. ...
- SAP Completes Purchase Of Emarsys
Email Marketing Daily, Ray Schultz - Thursday, November 5, 2020
Emarsys helps brands deliver personalized interactions. Its products will be added to the SAP Customer Experience portfolio. ...
- Dynamic Yield And e-Spirit Expand Personalization Partnership
Email Marketing Daily, Ray Schultz - Thursday, October 29, 2020
The firms are trying to help clients achieve personalized digital experiences, the companies say. ...
- Google Gets Closer To Targeting Ads Based On Personalization, Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individu ...
- Litmus Adds Dark Mode Detection To Its Email Platform
Email Marketing Daily, Ray Schultz - Wednesday, October 21, 2020
The company has added a Dark Mode Detector to provide insight into dark mode usage by email subscribers, the company says. ...
- Algolia Creates Google-Like Site, App Search To Rank, Answer Complex Queries
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2020
The tools help retailers avoid the complexity of a custom search experience that requires consumers to navigate their site when searching for information or making a purchase. ...
- My Mobile: Consumers Accept Data Use For Personalized Ads, Emails On Phones
Email Insider, Ray Schultz - Wednesday, October 14, 2020
Personalized emails produce a lower data acceptance lift on mobile than mood and life events, but still rank highly, per a study. ...
