- Brands Searching For Omni-Channel Campaign Strategies Still Find Answers In Data
Search Marketing Daily, Laurie Sullivan - Tuesday, February 18, 2020
Some 88% of marketers are moving to omni-channel campaign strategies. What they use to create these strategies becomes the key to success, according to a report released Tuesday. ...
- Habu, Cross-Channel Data System, Makes Its Debut
Digital News Daily, Ray Schultz - Friday, February 14, 2020
The company is backed with $15 million in Series A funding and plans to double its staff this year. ...
- WPP's WT Acquires Tech Consultancy Xumak
MAD, Steve McClellan - Thursday, February 13, 2020
The WPP agency said the transaction would strengthen its suite of Adobe-enabled capabilities and experience technology offering. ...
- Scotch Malt Whisky Society Pulls Lift In Subscribers With Personalization
Around the Net in Email, Ray Schultz - Wednesday, February 12, 2020
The Scotch Malt Whisky Society is utilizing personalization to shift its marketing focus from bottles to customers. Here’s how it achieved a 5% increase in subscriptions. ...
- Oscars Get Dedicated Google Search, Assistant Experience
Search Insider, Laurie Sullivan - Wednesday, February 5, 2020
Google on Wednesday announced the launch of a dedicated experience in Search and Assistant for the Oscars. The awards for artistic and technical merit in the film industry are scheduled ...
- Learning To Live Without The Cookie
Around the Net in Email, Ray Schultz - Thursday, January 30, 2020
Google is attempting to kill the cookie — the foundation of most personalization ad-tech. But that’s good news for marketers. Here are some creative targeting strategies that do not depend ...
- MessageGears Unveils Data Access Tool
Email Marketing Daily, Ray Schultz - Wednesday, January 29, 2020
Engage allows data use without IT involvement. It is being co-promoted by Movable Ink. ...
- Holiday Shakeout: Bloomingdale's And Sephora Top Email Ranking
Email Insider, Ray Schultz - Friday, January 24, 2020
Most retailers failed to personalize their emails based on shopper behavior. And they sent too many, SmarterHQ reports. ...
- Liveclicker Adds Geo-Prediction To Its Email Platform
Email Marketing Daily, Ray Schultz - Friday, January 24, 2020
Liveclicker claims that geo-prediction can improve response to limited-time offers and weather-based messages. ...
- PathFactory And 6sense Partner To Help B2B Sales Teams
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The arrangement will help account-based marketers identify accounts interested in buying. ...
- PostcardMania Offers Triggered Direct Mail
Email Marketing Daily, Ray Schultz - Thursday, January 23, 2020
The service, which can be used with over 238 CRMs and marketing platforms, is available due to an integration with Zapier, the company says. ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Search Insider, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds. ...
- Rothenberg Talks IAB ALM 2020, White House Visits, Gets Personal With Customer Experience
Digital News Daily, Laurie Sullivan - Monday, January 20, 2020
The IAB ALM 2020 Leadership Summit focuses on what Rothenberg calls The New Alphabet of Consumer Experience, ranging from emerging devices and infrastructure to technology like artificial intelligence, and voice ...
- Merkle Data Shows Relevance Critically Important In 2020
Search Marketing Daily, Laurie Sullivan - Friday, January 17, 2020
About 54% of marketing execs surveyed said ads relevant to their life are most memorable, followed by ads with engaging creative or video at 53%, and ads relevant to what ...
- How And Why To Use Hyper-Personalization
Around the Net in Email, Ray Schultz - Tuesday, January 14, 2020
Improvements in marketing technology are fueling the growth of hyper-personalization. Here are tips on how to use this capability in email and on the web. ...
- Push Monkey Adds Email Box To Web Capture Platform
Email Marketing Daily, Ray Schultz - Monday, January 13, 2020
Consumers who sign up for push notifications can now enter their email addresses, the company says. ...
- NBCU's Yaccarino: 'The Future Is Personalization'
Digital News Daily, Karlene Lukovitz - Thursday, January 9, 2020
At CES, NBCU ad chairman Linda Yaccarino also emphasized that expanded consumer choices and control via technology will only become more critical in shaping the tv and streaming businesses. ...
- Three Imperatives For Winning With Personalization At Scale
MAD, Ric Elert - Tuesday, January 7, 2020
While marketers are placing greater priority on better understanding consumer identity to unlock true personalization, only 39% of executives use identity resolution to personalize messages, and just 32% tie their ...
- YouTube Stops Serving Personalized Ads On Children's Videos
Digital News Daily, Wendy Davis - Monday, January 6, 2020
"YouTube now treats personal information from anyone watching children's content on the platform as coming from a child, regardless of the age of the user," the company said Monday. ...
- How Lids Toned Up Its Personalization
Around the Net in Email, Ray Schultz - Monday, December 30, 2019
Sports brand Lids has improved its personalization with the help of AgilOne, the firm recently acquired by Acquia. Here is a case study on how. ...
- Consumers Will Share Data For Retail Benefits: Study
Email Marketing Daily, Ray Schultz - Friday, December 27, 2019
But there are limits, and people demand that their personally identifiable information be protected, Stibo Systems reports. ...
- Bing Query Disinformation: Digging Deeper Into Stanford's Research
Search Insider, Laurie Sullivan - Monday, December 23, 2019
For me, the study presented several unanswered questions. I wondered how personalization or location of IP address might skew the query results. So I reached out to ask the authors ...
- Personalization Rising: Retailers Line Up Their 2020 Email Goals
Email Insider, Ray Schultz - Thursday, December 19, 2019
Retail brands want to increase their personalized emails from 10% to 30%, Bluecore reports. ...
- Acquia Unveils Personalization Training/Testing Program
Email Marketing Daily, Ray Schultz - Tuesday, December 17, 2019
The Acquia Lift Solutions Partner Program already has several digital agency partners, the company says. ...
- Qubit Names Three New Vice Presidents
Email Marketing Daily, Ray Schultz - Monday, December 16, 2019
The three executives are Tracey Ryan O'Connor, Julia Fearn and Robin Trickett. ...
- In Brands We Trust: Why Consumers Open Mails
Email Insider, Ray Schultz - Thursday, December 12, 2019
The benchmark study shows open and click rates are down from last year. Roughly 800 consumers in the U.S. and 800 in the UK were surveyed, conducting in-depth interviews with ...
- Predictions 2020: Search, Performance Marketing, Video, Programmatic, Data, AI
Search Marketing Daily, Laurie Sullivan - Wednesday, December 11, 2019
To demystify future trends from search to programmatic and online video, "Search Marketing Daily" reached out to experts who shared their views. Get ready for an unpredictable year with lots ...
- Personalisation Is The Word Of The Year
Around the Net In MAD London, Sean Hargrave - Friday, December 6, 2019
The ANA has announced the marketing word of the year is "personalisation," "Campaign" reports. Last year, it was "brand purpose." ...
- Is Personalisation A Step Too Far?
London Blog, Sean Hargrave - Friday, December 6, 2019
Shouldn't there be a little more mystery, and segments? Won't reading emotion be even creepier? ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
