- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences. ...
- Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad Targeting
PolicyBlog, Wendy Davis - Thursday, July 8, 2021
Colorado is joining California, Virginia and Maine in requiring companies to allow state residents to wield more control over ad personalization. ...
- Brands Show Heightened Interest In Personalized Content, 'Opt-Out' Too
MediaDailyNews, Michael McLaren - Tuesday, July 6, 2021
In this week's analysis of Bombora's Company Surge data, "real-time personalization," "brand voice," and "content personalization" were among the top five trending topics among the MediaPost 500. ...
- Targeted Advertising May Be An Iffy Proposition. Sell Me Kettlebells!
TV Watch, Wayne Friedman - Wednesday, July 7, 2021
Consumer advertising comes in a slew of platforms - but it doesn't always hit the mark. ...
- Sailthru And Liveclicker, Fellow CM Group Brands, Integrate Capabilities
Email Marketing Daily, Ray Schultz - Wednesday, June 23, 2021
Sailthru clients can implement live product recommendations across channels, the company says. ...
- Off-The-Rack Personalization: Ecommerce Brands Lagging Despite Shopper Demands
Email Insider, Ray Schultz - Monday, June 21, 2021
Only 13% of firms provide a completely personalized experience, Netcore reports. ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer -
A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops. General Mill ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer -
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. Wh ...
- The Email Love Bug: Channel Tops Four Global Markets
Email Insider, Ray Schultz - Thursday, June 17, 2021
Most prefer email, right up to the C-suite. But mobile is emerging as a second choice, MoEngage reports. ...
- NEC To Offer Way For Brands To Personalize Videos Using Consumer Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
NEC Corporation will announce a partnership with Idomoo, which helps brands personalize videos using first-party data. ...
- Less is More: How Policygenius Maintains a Personal Touch in Email Marketing/Marketing Automation
The MediaPost Cases, Lisa Singer - Friday, June 18, 2021
When Policygenius streamlined its manual insurance matchmaking process and redesigned its email program, the brand needed to maintain its roots in human connection while providing expertise to guide customers throu ...
- Twilio Segment Launches Tool For Creating Personalized Customer Journeys
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
The new tool from Twilio Segment, called Journeys, can be used in channels ranging from email to advertising, the company says. ...
- Personalization Squared: Consumers Want Both Benefits And Data Security
Email Insider, Ray Schultz - Friday, June 4, 2021
Companies and shoppers have different views, with brands more sanguine about personalization, Twilio Segment reports. ...
- Hyper-Personalization And AMP Lead To A New Era In Email Marketing
Around the Net in Email, Ray Schultz - Thursday, June 3, 2021
Email marketing is in the dawn of a new era, thanks to improvements like AI, hyper-personalization and AMP for Email. Here is a roundup of developments that show email ...
- Data Science Startup Breinify Raises $11 Million In Funding
Around the Net in Email, Ray Schultz - Thursday, May 27, 2021
Breinify, a startup that applies data science to personalization, has raised $11 million in funding. The round was led by Gutbrain Ventures and PBJ Capital with participation from Streamlined Ventures, CXO Fun ...
- Dynamic Yield And Leaf Integrate Personalization Capabilities
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
The arrangement is designed to help retailers offer tailored messages at the point of sale. ...
- Drink Up: Personalized Ads Pull In Whiskey Brand Engagement Test
Email Insider, Ray Schultz - Thursday, May 20, 2021
In general, personalized creative outpulls non-personalized creative by 84%, AKI Technologies reports. ...
- Why Google Made Changes To Its Design Language
Inside Performance, Laurie Sullivan - Thursday, May 20, 2021
Design and color act as a first impression, especially for apps or website home pages. They influence people's decisions and behavior and can trigger emotion and prompt purchases. ...
- How To Create A Personalization Strategy
Around the Net in Email, Ray Schultz - Monday, May 17, 2021
Almost all consumers prefer to do business with companies that provide personalized experiences, studies show. Here is a primer on how to provide a personalization strategy for your business. &n ...
- Clinch $10M Funding Strengthens Personalization Roadmap Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Clinch on Thursday announced it has received $10 million in Series A funding led by investment firm D Squared Capital. ...
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast Impact
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- Facebook Digs Deeper Into Commerce To Navigate Apple's Privacy Changes
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 29, 2021
Facebook COO Sheryl Sandberg said on the company's earnings call this week that it's important for people to realize personalized ads can be privacy-protective. Facebook wants to facilitate more sal ...
- Firms Partner To Bring Style Suggestions To Triggered Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
Stylitics and Cordial are combining their email and data capabilities to drive merchandise recommendations. ...
- Epsilon Teams Up With Adobe And Publicis Sapient To Help Brands Navigate Cookieless World
Email Marketing Daily, Ray Schultz - Tuesday, April 27, 2021
Epsilon's Core ID tool is integrated with the Adobe Experience Platform, Epsilon reports. ...
- Travelers Expect Personalized Messaging, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, April 21, 2021
Two-thirds of consumers dislike getting travel offers when they have no plans to travel, Redpoint Global reports. ...
- Movable Ink And Xtremepush Partner On Content Delivery
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
The joint service allows brands to send personalized content in real-time, the firms say. ...
- Who's Who: Brands Are Falling Short In Verifying Identity
Email Insider, Ray Schultz - Monday, April 19, 2021
Some companies are using anonymous, meaningless and non-representative data, SheerID reports. ...
- Firm Integrates With Mailchimp To Send Videos By Email
Email Marketing Daily, Ray Schultz - Thursday, April 15, 2021
The arrangement will allow brands to send personalized videos the way text is sent, Moovly says. ...
- FlexEngage And Movable Ink Partner On Putting Personalized Content Into E-Receipts
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
The firms hope to provide digital content to email audiences. Vitamin Shoppe offers a use-case. ...
- B2B Email Marketing Software Unveiled By UK Firm
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
Spotler's new software allows firms to email purchased data, and says such data is useful in email campaigns. ...
