- Retailers Turn To Personalized Email Marketing
Around the Net in Email, Ray Schultz - Tuesday, June 2, 2020
Retailers are trying to deliver personalized customer experiences, through email and other means. Tom Treanor, the global head of marketing at Arm Treasure Data, offers tips on how to
achieve it. ...
- The Money's On Personalization: Brands Are Spending On It, But Face Hurdles: Forrester
Email Insider, Ray Schultz - Thursday, May 28, 2020
Personalized email is drawing investment -- but not as much as targeted promotions and web experiences. ...
- Instacart Launches Self-Serve Ad Platform, Offers Alternative To Google, Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
The move toward featured products in search results will enable the online platform to compete for ad dollars from brands advertising on sites such as Amazon and Walmart as well ...
- The Hurdles To ABM: Many Firms Lag On Personalization, Study Shows
Email Marketing Daily, Ray Schultz - Thursday, May 21, 2020
B2B marketers don't feel their sales teams can help create or share personalization. But most are using ABM, Folloze reports. ...
- Adobe Debuts Tool For Classifying Unknown Website Visitors
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, the company says. ...
- SparkPost And ActionIQ Form Email Integration
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
With the integration, email delivery service is combined with CDP to drive personalized messages, the companies say. ...
- Adding Heft To Your Email List: Tricks And Tools For Luring Subscribers
Email Insider, Ray Schultz - Friday, May 8, 2020
Don't give everyone the same opt-in form -- personalize it by audience and types of content, WinSavvy.com founder Adhip Ray suggests. ...
- Happy Mother's Day Data -- What's Different This Year?
Inside Performance, Laurie Sullivan - Friday, May 8, 2020
Kantar ranked the top 10 advertisers based on their share of total clicks such as click-share percentage on product-listing ads and text ads displaying for 23 Mother's Day keywords. ...
- Personalization Is More About People And Process Than Tools: Analysis
Around the Net in Email, Ray Schultz - Wednesday, May 6, 2020
It doesn’t pay to use a tool-first strategy to achieve ecommerce personalization. You also need processes, people and systems that can serve content. Here’s an analysis of
why. ...
- What, Me Worry? Accenture Finds 21% Of Us Will, Permanently
Research Intelligencer, Joe Mandese - Wednesday, May 6, 2020
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent are the five new consumer mindset segments delineated by Accenture coming out of the COVID-19 pandemic. The segmentation schema ...
- Torrid CMO Sandra Cordero Wins 2020 Stefan Pollard Award
Email Marketing Daily, Ray Schultz - Friday, May 1, 2020
Cordero helped the fashion brand digitize its email bounce-back program and add new forms of personalization. ...
- Optimove Partners With Netcore, APAC-based ESP
Email Marketing Daily, Ray Schultz - Thursday, April 30, 2020
Joint clients can send personalized emails and SMS messages, using Optimove segments, the company says. ...
- Retailers Say Personalization Yields Highest ROI
Email Marketing Daily, Ray Schultz - Thursday, April 23, 2020
Most retail brands say advanced personalization achieves ROI of 200% or higher, Kibo reports. ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Manning Gottlieb's Managing Director Nick Manning has a column in "Mediatel" that is well worth reading today. He argues that programmatic advertising isn't working because the industry talks about targeting ...
- Industry Veteran Calls Out Programmatic
Around the Net In MAD London, Sean Hargrave - Wednesday, April 22, 2020
Mannning Gottlieb's Managing Director, Nick Manning has a column in "Mediatel" that is well worth reading today. He argues programmatic advertising isn't working because the industry talks about targeting while ...
- MessageGears Debuts Tool To Help Brands Build Audiences In Email, Other Channels
Email Marketing Daily, Ray Schultz - Monday, April 13, 2020
MessageGears has debuted Segment, a tool that allows companies to use their own data to create audiences. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
MediaPost Connect, Nina Lentini - Friday, April 10, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide ...
- Raise Boosts Results With Personalization Effort
Email Marketing Daily, Ray Schultz - Tuesday, April 7, 2020
Mobile payments firm Raise will work with Sailthru to personalize mobile, website and email. ...
- Riding Out COVID-19: Retailers Change Email Tactics To Engage Customers
Email Insider, Ray Schultz - Monday, April 6, 2020
All retailers changed their messaging based on customer behaviors during the COVID-19 pandemic, SmarterHQ finds in a snapshot poll. ...
- Virtual Reality Is Growing In Importance: Study
Marketing Daily, Ray Schultz - Monday, March 30, 2020
Mobile is also changing the retail business as brands put it first, PYMNTS reports in a study. ...
- Marketers Heed Own Advice, Replace Conferences With Personalised Campaigns
London Blog, Sean Hargrave - Friday, March 20, 2020
The personal touch of an event has gone, so marketers are reacting by switching out generic campaigns for far more personalised messaging. ...
- Gartner Exec Explains Forecast On Decline Of Personalization By 2025
Around the Net in Email, Ray Schultz - Tuesday, March 17, 2020
Gartner predicts that marketers will abandon personalization by 2025. Gartner VP and analyst Jennifer Polk explains why one-to-one personalization is a “false construct” when done the
wrong way. ...
- Kellogg Sells Pringles During Super Bowl In Real Time
MediaPost Connect, Nina Lentini - Tuesday, March 10, 2020
You can register to read more brand case studies like this one by clicking this.The Challenge CBS Interactive was looking to do something that had never been done ...
- Some B2B Brands Are Falling Short On Personalization: Study
Email Marketing Daily, Ray Schultz - Wednesday, March 11, 2020
But many say getting a personalized email marketing message makes them feel happy, Folloze reports. ...
- Puppo's Unique Strategy Spikes Organic Search By 144%
The MediaPost Cases, Nina Lentini - Monday, March 9, 2020
"Our target audience is people who care about personalization for their pets so it was important to target areas where there is a strong density of people with a wide ...
- Kellogg Sells Pringles During Super Bowl In Real Time
The MediaPost Cases, Nina Lentini - Friday, March 6, 2020
Through personalized CTV ad experiences, Pringles was able to connect with viewers on an entirely new level. ...
- McDonald's-Owned Dynamic Yield Bridges Online And Offline Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 4, 2020
A new feature allows brands to run personalized campaigns based on offline purchases, giving consumers a shopping experience that reflects their activity in stores and online. ...
- CloudEngage Enhances Data Personalization Suite
Email Marketing Daily, Ray Schultz - Wednesday, March 4, 2020
The expanded software platform features email integration and personalization based on email engagement. ...
- 85% Of Consumers Want To Personalize Brand Loyalty Programs
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 3, 2020
Consumers want to personalize every element of their experience from earning to redeeming rewards, and even select their benefits and personalize how they earn points based on past purchases, according ...
- Ada And Zendesk Deepen Their Customer Experience Partnership
Email Marketing Daily, Ray Schultz - Tuesday, March 3, 2020
Mailchimp and Upwork are among the clients that are using both tools in a best-of-breed approach. ...
