- B2B Marketers Should Exceed B2C In Personalization
Around the Net in Email, Ray Schultz - Tuesday, September 29, 2020
B2B brands have long been urged to emulate their B2C counterparts with personalized marketing. But that’s not good enough--they should go even further, Merkle B2B Group CEO Michael McLaren ar ...
- How To Use Subscriber Data To Send Personalized Emails
Around the Net in Email, Ray Schultz - Wednesday, September 23, 2020
Consumers receive many emails from brands every day. How does a brand stand out? With personalization. Here are five ways to use subscriber data to personalize your emails. ...
- The Pros And Cons Of Email Marketing
Around the Net in Email, Ray Schultz - Wednesday, September 23, 2020
Should you use email marketing? Contrary to what you may think, there are both pros and cons. Here is a discussion of how email stacks up. ...
- Discovery Buys Ad-Tech Startup In Lead-Up To 2021 Streamer Launch
Digital News Daily, Karlene Lukovitz - Wednesday, September 23, 2020
AdSparx gives Discovery the video platform engineering capabilities for delivering personalized ads for its expanding base of D2C offerings here and internationally, says the company. ...
- Lost Leads: B2B Firms Fail To Speedily Reply To Queries In Test
Email Insider, Ray Schultz - Wednesday, September 23, 2020
Only one company sent a personalized email in five minutes, Workato reports. ...
- Up Against The Holidays: Consumers Plan To Shop Online, But They Demand Great Service
Email Insider, Ray Schultz - Monday, September 21, 2020
Twin studies show that shoppers want a seamless customer experience -- and personalization. ...
- New Tool Supports Personalization Across Owned And Paid Media, Company Says
Email Marketing Daily, Ray Schultz - Monday, September 21, 2020
RevTrax is offering a product that helps brands determine whether consumers are -- or are not -- price sensitive. ...
- Fashion Retailer Boosts Email Response With Location Personalization
Around the Net in Email, Ray Schultz - Friday, September 18, 2020
Torrid, the women’s fashion retailer, has tripled its email click rate by personalizing the messages with a local map. The technology is provided by LiveMap. ...
- LiquidPixels Integrates Graphic Inbox Tool With HubSpot, Constant Contact And Mailchimp
Email Marketing Daily, Ray Schultz - Thursday, September 17, 2020
Real Time Inbox delivers personalized images on demand when the email is opened, LiquidPixels says. ...
- You Can't Keep A Good Emailer Down: Firms Are Sending More, Despite Resource Issues
Email Insider, Ray Schultz - Tuesday, September 15, 2020
The COVID-19 pandemic has led to email budget cuts in 40% of companies, and to increases in 11%, Litmus reports. ...
- Automizy Integrates With inboxAds To Place Ads In Email Newsletters
Email Marketing Daily, Ray Schultz - Thursday, September 10, 2020
The companies say they hope to help Automizy clients monetize their emails through the integration. ...
- Don't Be A Clutterbug: Personalized Emails Are More Welcome Than Batch-And-Blast
Email Insider, Ray Schultz - Wednesday, September 9, 2020
Retailers are the primary generator of overstuffed inboxes, with daily deals the most prevalent, SmarterHQ reports. ...
- Malvertising Scam Driven By Personalization Hits U.S. During Labor Day Weekend
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 8, 2020
GeoEdge's researchers on Sunday uncovered the auto-redirect attack Morphixx, which targets site visitors using their IP address, in the U.S. after tracking it across Europe and Asia last month. ...
- Consumers Demand Personalization In Return For Loyalty: Study
Around the Net in Email, Ray Schultz - Thursday, September 3, 2020
Most consumers agree that they will be more loyal to a brand the more personalization tactics it uses. But 77% say businesses are not doing enough to earn loyalty, Formation.ai ...
- Hanna Andersson To Use Emarsys For Email Personalization
Email Marketing Daily, Ray Schultz - Thursday, September 3, 2020
The kids' clothing brand is moving from blanket email to personalized communications, the firm says. ...
- Seismic Debuts Interactive Content Platform For Sellers
Email Marketing Daily, Ray Schultz - Monday, August 31, 2020
The solution drives delivery of personalized content and helps moves buyers through the customer journey, the company says. ...
- Larger Firms More Likely Than Smaller Ones To Find Lead Generation A Challenge, UK Study Shows
Email Marketing Daily, Ray Schultz - Monday, August 31, 2020
Big businesses are also more likely to send non-personalized emails, Prospex.ai reports. ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Inside Performance, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear. ...
- Case Study: Vitamix Blends Email Marketing And Loyalty
Around the Net in Email, Ray Schultz - Tuesday, August 25, 2020
Vitamix is building its loyalty program, which now has nearly 120,000 members, with the help of email. And the loyalty program drives the brand’s email strategy. Vitamix uses Adobe Campaign Standard as ...
- The Secret Of Email Success: Templates
Around the Net in Email, Ray Schultz - Monday, August 24, 2020
Successful email marketing depends on personalization. But the process can be cumbersome and annoying when you’re dealing with multiple systems.. The trick is to work from templates. Here’s a guide ...
- The Yawning Gap: Index Shows Lapses In Email Performance By Retailers
Email Insider, Ray Schultz - Friday, August 21, 2020
The aggregate score based on five areas is lower than what brands give themselves, Listrak reports. ...
- Moving Beyond Generic Personalization to Hyper-Tailoring Of Offers
Around the Net in Email, Ray Schultz - Thursday, August 20, 2020
Footwear brands should move beyond offering a generic discount code or reward points tied to a bestselling item. They can use AI an machine learning to fuel hyper-tailored offers, Formation ...
- Galloping Personalization: Ecommerce Brands Rush To Meet COVID-19-Driven Surge
Email Insider, Ray Schultz - Thursday, August 20, 2020
Retailers personalize their websites more to retain customers than to acquire new ones, Yieldify reports. ...
- MessageGears Debuts Upgrade To Support Facebook Customer Audiences And Google Customer Match
Email Marketing Daily, Ray Schultz - Thursday, August 20, 2020
Users can now export groups of customers in order to serve ads in their Facebook feed, the company says. ...
- Sailthru Unveils Data Export Suite To Help Marketers
Email Marketing Daily, Ray Schultz - Wednesday, August 19, 2020
Sailthru's data export suite connects email, mobile, event and customer profile data. ...
- Movable Ink Pulls In $30 Million In Series C Funding
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
Movable Ink hopes to continue building its platform and to invest in people and its partner program. ...
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data Trusts
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
A report released this week suggests that nearly one-third of respondents want personalized ads and 30% like brands more when they personalize their ads. The way brands collect data is ...
- How Personal Can You Get? Consumers Receive Few 1:1 Emails, Study Shows
Email Insider, Ray Schultz - Wednesday, August 12, 2020
But most consumers will share data for greater personalization, and half will pay for it, Formation reports. ...
- CTV Ad Personalization Remains Elusive
Advanced TV Insider, Karlene Lukovitz - Friday, August 7, 2020
Research shows that consumers want personalization from CTV and other platforms. And for marketers, personalization is supposed to be a core benefit of CTV. So what's the holdup? ...
- Searchspring Buys 4-Tell, Boosts Ecommerce Personalization
Inside Performance, Laurie Sullivan - Wednesday, August 5, 2020
4-Tell brings brands such as Bob's Red Mill, Dakine and 2Modern. Searchspring supports brands such as Kate Somerville, Moen, Natori and Volcom. ...
