- The Customer Journey To Too Many Discounts
MediaDailyNews, George Simpson - Thursday, February 18, 2021
I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea. ...
- Pandora Thrives with a Full Funnel Approach to E-commerce
The MediaPost Cases, Lisa Singer - Wednesday, January 6, 2021
What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital custom ...
- Live From The Email Insider Summit: Metrics With A Big 'M'
Email Insider, Ray Schultz - Tuesday, December 8, 2020
Brands have to look beyond opens and clicks to gain insights into the people behind them. ...
- The Marketing Funnel From Points A To Z
Around the Net in Email, Ray Schultz - Thursday, June 18, 2020
The consumer marketing funnel helps brand map up to hundreds of touchpoints. Here is a guide to achieving end-to-end optimization of the marketing funnel. ...
- Why John Wanamaker Is Finally Smiling
MediaDailyNews, Tim Spengler - Tuesday, May 12, 2020
As brands tighten their belts, the marketing funnel will be forced to get skinnier. How can this be accomplished? Less waste and more precision. ...
- WITHIN Relaunches, Claiming Agency Model Is Broken
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
The former Agency Within seeks to collapse the marketing funnel, believing that the agency model is dying. It has integrated staff with Shake Shack. ...
- The Age Of Shoppable TV Ads, On A Mass Scale, Has Arrived
Video Insider, Karlene Lukovitz - Tuesday, October 29, 2019
Having tested live, shoppable TV ads that let viewers use their phones and onscreen QSRs to connect to brands' ecommerce sites, NBCU is now rolling them out to its unscript ...
- Ins And Outs: When Agencies Think Like Clients
Email Insider, Ray Schultz - Monday, August 12, 2019
Agency Within is designed to function like an in-house agency, says CEO Joe Yakuel, who talks about how the agency works and the role of email in the channel ...
- Stuck In The Funnel: Email Works Best Only In the Middle
Email Insider, Ray Schultz - Wednesday, July 31, 2019
Moving leads through the funnel is no easy thing. Most firms have little grasp of funnel ROI, GetResponse reports. ...
- Kantar Educates Marketers On Full-Funnel, Multi-Touch Attribution Approach
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2019
Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus on brand building, and includes driving consumers to their website, even if the company doesn't support
direct-to-consumer brands. ...
- Google Ushers In The Era Of Anticipatory Marketing
Search & Performance Marketing Daily, Udayan Bose - Monday, May 20, 2019
Google helps marketers understand consumer intent. The goal is to encourage marketers to create a media plan that enables them to anticipate new opportunities for engaging customers. ...
- Thrive Market Searches For Lifetime Value
Show Daily, Nina Lentini - Monday, April 29, 2019
"Search helps us because of our positioning. Paid shopping makes perfect sense. We're cheaper than most of the competition," Thrive Senior Marketing Manager Killian Aubert said, allowing the brand ...
- The Classic Sales Funnel Is Now Outdated
Around the Net in Email, Ray Schultz - Friday, April 12, 2019
The classic sales funnel, defined in thelate 19th Century by Elias St Elmo Lewis, no longer holds up in today’s society. Here are five shortcomings of the old-time funnel, starti ...
- Integrate And Marketo Work To Streamline Lead Delivery
Email Marketing Daily, Ray Schultz - Monday, March 25, 2019
Clients can automate their lead processing, eliminating manual data entry, Integrate claims. ...
- Amazon Launching 'Moments' Marketing Tool
Digital News Daily, Alex Weprin - Thursday, February 14, 2019
The company has been testing Moments with a number of partners, including streaming video services, streaming music services, apps, and publishers. ...
- A Funnel Thing Happened On The Way To A Converged Video Marketplace
MediaDailyNews, Joe Mandese - Thursday, February 7, 2019
Television is increasingly being valued for the lower end of the marketing funnel, thanks to increases in digital backchannels and data. That's one of the significant findings from a n ...
- Attribution Angst: Why Brands Aren't Getting It And Why Email Has An Edge
Email Insider, Ray Schultz - Tuesday, February 5, 2019
Most tools measure only a few channels, and marketers aren't getting a full picture of the funnel, says CallRail's Mark Sullivan. ...
- 'The Wall Street Journal': A Data-Driven Customer-Focused Growth Story
The MediaPost Cases, Nina Lentini - Tuesday, November 13, 2018
Current paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approach, dictated by content. To be the world's foremost membership for the ambitious, we said everything we do h ...
- Hillary's 'Woman Card' Dealt In Donors, Raised Millions, Trumped Trump
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
In the Spring of 2016, candidate Trump told supporters at the rally in Spokane, Wash. that Hillary Clinton was playing the woman's card. Clinton used Trump's remark to drive h ...
- The Funnel Isn't Dead -- It Just Went On A Diet
Publishers Daily, Beth Donnelly Egan - Thursday, June 15, 2017
Despite the fact that people are consuming more media than ever (just as we are consuming more wine than ever), we are consuming it in smaller chunks. The legacy broadcaster ...
- BlueVenn, Inka Solutions Partner To Enhance Marketing For News Media
Digital News Daily, Philip Rosenstein - Friday, June 9, 2017
BlueVenn, a U.K.-based customer data software provider, and marketing technology company Inka Solutions announced a partnership to offer unified customer data at the individual level to marketers in the ne ...
- Salesforce Rolls Out Einstein ABM
Email Marketing Daily, Jess Nelson - Friday, June 9, 2017
Salesforce's new Einstein Account Based Marketing (ABM) adds a predictive and targeted account-based marketing solution to Salesforce's cloud ecosystem. ...
- Coming Of Age: The Five Rungs Of B2B Content Marketing Maturity
Email Insider, Ray Schultz - Thursday, June 8, 2017
Next time someone says "grow up," ask them: Which level of content marketing maturity have you attained? Here are the five levels, as defined by ScribbleLive. ...
- PlaceIQ Launches LandMark Location-Data Offering
Real-Time Daily, Philip Rosenstein - Wednesday, May 17, 2017
LandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketing decisions across platforms and industries. PlaceIQ's dataset is built through the understanding of billions of location-enabled device movemen ...
- Full Circle Insights Adds Interactive, Analytic Dashboards
Email Marketing Daily, Jess Nelson - Thursday, April 20, 2017
Full Circle Insights released two new solutions to its marketing management platform on Wednesday to help enterprises evaluate their data and ensure consistency between sales and marketing
departments. ...
- The Email Edge: Content And Email
The Email Edge, Ray Schultz - Tuesday, February 14, 2017
A survey shows that content fuels branding -- but can only do this with proper analytics and targeting. And that's where email comes in. ...
- Business Intelligence Helps Marketers Measure Performance, Campaign Attribution
Email Marketing Daily, Jess Nelson - Monday, February 13, 2017
Bonnie Crater, CEO of Full Circle Insights, shares four tips on how to optimize marketing performance with data. ...
- Global Digital Marketing Group Launches Convertuum Platform
Real-Time Daily, Philip Rosenstein - Wednesday, February 1, 2017
Global Digital Marketing Group has launched Convertuum, a programmatic solution that uses predictive algorithms and retargeting segments to optimize campaigns. ...
- Cloverleaf Launches ShelfPoint To Gather Customer Data In-Store
Real-Time Daily, Philip Rosenstein - Friday, January 13, 2017
Cloverleaf, a retail technology company, announced on Thursday the release of shelfPoint, a dynamic shelf solution for brick-and-mortar locations, which uses artificial intelligence to capture data on customer engagement a ...
- Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take Hold
RTBlog, Tobi Elkin - Tuesday, January 3, 2017
Madtech, a mashup of marketing, advertising, and technology, will have the advantage over ad tech in 2017, according to Bombora's Marc Johnson, and multitouch attribution will finally take hold, alo ...