Over two-thirds of shoppers expect their B2B digital budgets to increase, but barely more than a quarter say the same about email, Ascend2 and Wpromote say. ...

Every click is a hurdle, not an invitation for users. And every form to fill is a mountain for them to climb. EIS veteran Chester Bullock explains how reducing th ...

The path to customer loyalty will be mobilized, but cracking consumers' limited app awareness and reuse takes a multi-pronged approach. Fazoli's chief marketing officer, Jodi Conrad, explains how the Q ...

Marketers' transition to first-party data has blind spots, despite analysts' efforts to improve customer protections and projections. A flaw in these methods can create serious implications for brands, per DI ...

A new analysis of QSR social-media strategies shows many don't connect early enough, missing chances to gain attention and engagement with hungry consumers. ...

I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea. ...

What happens when a retailer's business model is completely upended, and they need to transform a marketing plan that once drove foot traffic into one that effectively drives digital custom ...

Brands have to look beyond opens and clicks to gain insights into the people behind them. ...

The consumer marketing funnel helps brand map up to hundreds of touchpoints. Here is a guide to achieving end-to-end optimization of the marketing funnel. ...

As brands tighten their belts, the marketing funnel will be forced to get skinnier. How can this be accomplished? Less waste and more precision. ...

The former Agency Within seeks to collapse the marketing funnel, believing that the agency model is dying. It has integrated staff with Shake Shack. ...

Having tested live, shoppable TV ads that let viewers use their phones and onscreen QSRs to connect to brands' ecommerce sites, NBCU is now rolling them out to its unscript ...

Agency Within is designed to function like an in-house agency, says CEO Joe Yakuel, who talks about how the agency works and the role of email in the channel ...

Moving leads through the funnel is no easy thing. Most firms have little grasp of funnel ROI, GetResponse reports. ...

Kantar's full-funnel, multi-touch approach is intended to teach marketers to focus on brand building, and includes driving consumers to their website, even if the company doesn't support direct-to-consumer brands. ...

Google helps marketers understand consumer intent. The goal is to encourage marketers to create a media plan that enables them to anticipate new opportunities for engaging customers. ...

"Search helps us because of our positioning. Paid shopping makes perfect sense. We're cheaper than most of the competition," Thrive Senior Marketing Manager Killian Aubert said, allowing the brand ...

The classic sales funnel, defined in thelate 19th Century by Elias St Elmo Lewis, no longer holds up in today’s society. Here are five shortcomings of the old-time funnel, starti ...

Clients can automate their lead processing, eliminating manual data entry, Integrate claims. ...

The company has been testing Moments with a number of partners, including streaming video services, streaming music services, apps, and publishers. ...

Television is increasingly being valued for the lower end of the marketing funnel, thanks to increases in digital backchannels and data. That's one of the significant findings from a n ...

Most tools measure only a few channels, and marketers aren't getting a full picture of the funnel, says CallRail's Mark Sullivan. ...

Current paywall models, said Dow Jones's Alex Halen, were a "one-size-fits-all approach, dictated by content. To be the world's foremost membership for the ambitious, we said everything we do h ...

In the Spring of 2016, candidate Trump told supporters at the rally in Spokane, Wash. that Hillary Clinton was playing the woman's card. Clinton used Trump's remark to drive h ...

Despite the fact that people are consuming more media than ever (just as we are consuming more wine than ever), we are consuming it in smaller chunks. The legacy broadcaster ...

BlueVenn, a U.K.-based customer data software provider, and marketing technology company Inka Solutions announced a partnership to offer unified customer data at the individual level to marketers in the ne ...

Salesforce's new Einstein Account Based Marketing (ABM) adds a predictive and targeted account-based marketing solution to Salesforce's cloud ecosystem. ...

Next time someone says "grow up," ask them: Which level of content marketing maturity have you attained? Here are the five levels, as defined by ScribbleLive. ...

LandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketing decisions across platforms and industries. PlaceIQ's dataset is built through the understanding of billions of location-enabled device movemen ...

Full Circle Insights released two new solutions to its marketing management platform on Wednesday to help enterprises evaluate their data and ensure consistency between sales and marketing departments. ...