During the EIS panel "Email as a Strategy, Not a Tactic", Madison Norton, Manager, CRM/Email, BuildDirect, noted that for the online home improvement retailer, a multi-funnel approach to CRM ...

"The data we have will make you salivate," Stephanie Sczech, Director, Global Lifecycle Marketing, Electronic Arts, tells the Programmatic Insider Summit audience during her keynote address. From first party registrati ...

Online mattress delivery upstart Casper started small with its programmatic efforts when the brand launched its first digital marketing campaign a few years ago, but the category soon grew ...

It's hard to communicate the value proposition of a brand in a small banner ad, Terri Rockovich, VP of Acquisition, Casper notes during her interview at the Programmatic Insider Summi ...

Consumers are moving outside the marketing funnel by changing the way they research and buy products ...

Salesforce took a giant leap into the retail realm on Wednesday with the acquisition of Demandware for $2.8 billion, introducing a new Commerce Cloud business division within the company's clo ...

CIO asks this question as marketing has shifted from a primary focus on brand awareness and lead generation to the convergence of acquisition and retention capabilities across the entire custom ...

The term "campaign" is outliving its purpose in the advertising and marketing world. The concept is too linear and implies the brand is on control of the conversation, which ...

Although 80% of UK businesses recognise the benefits of a greater alignment between internal sales and marketing, almost half (40%) still have no systems in place to unify the respecti ...

Each time I read that as a consumer I am "on a journey through the funnel," I suddenly feel exhausted. ...

"Customer journey" is perhaps today's hottest marketing buzz phrase, but it has the potential to revolutionize your email program and deliver better results for your customer as well as yo ...

"Customer journey" is perhaps today's hottest marketing buzz phrase, but it has the potential to revolutionize your email program and deliver better results for your customer as well as yo ...

As I discussed last week, if I mention a brand to you -- like Nike, for instance -- your brain immediately pulls back your own interpretation of the brand. Wh ...

Cord-cutting will pay off for mobile advertisers as more consumers use smartphones at home to search and discover information. In fact, smartphone use in the home has grown 66% duri ...

AOL is running its data through attribution modeling to reemerge as a formidable player in offline and online services for advertisers and publishers. The data also supports services for line ...

A recent trend has prompted me to preemptively say I was wrong about something. I have been claiming that while most of the industry buzz the past 18 months h ...

Marketing is far more important now than it ever has been in the past. Marketing has always worked hand in hand with sales, and in olden days the model requir ...

Some retailers may be missing the grander picture around mobile commerce. The model comprises an entire mobile process rather than simply an in-store transaction. ...

Not like a man. All those aggressive, militaristic terms are being replaced by friendlier concepts. Engagement? It sounds so nice and polite. A great word to use whilst sipping ...

For sales managers and sales teams, the right tools can be the difference between hitting quotas and missing them. Apply the right solution to the appropriate challenge, and you wi ...

What does it take to create a marketing plan that will focus your limited time, resources and budget on what matters most to enable the business to beat its target ...

So take your old funnel images and line your birdcages. While you're at it, do the same with any new, single-slide wonders that try to capture the path to purchas ...

We have now turned the page to a new chapter in lead nurturing, where the other programs in your marketing mix can join hands with email to jointly nurture prospec ...