- Google Mandates Employees Get COVID-19 Vaccine, Delays Return To Office
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
In a move that seems counterintuitive to its free culture, Google will require all its on-campus workers to be vaccinated against COVID-19. The company said it will delay its employee ...
- Mindful Marketing: What Brands Are Doing To Survive In 2021
Email Insider, Ray Schultz - Tuesday, July 27, 2021
CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers. ...
- Vaccine Critics Seek To Revive Free Speech Claims Against Facebook
Digital News Daily, Wendy Davis - Friday, July 23, 2021
Children's Health Defense, an organization founded by vaccine critic Robert F. Kennedy, Jr., is aiming to revive a lawsuit claiming its free speech rights were violated when its posts we ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences. ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Inside Performance, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic. ...
- Zoom To Acquire Five9 In Bid To Surpass Growth Of Google Meet, Microsoft Teams
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
The deal, which is likely to close in first-half 2022, gives publishers and media companies a stronger way to communicate with brands as they work through and collaborate in t ...
- Ogilvy Health Taps Johnson For Global CEO Role
Mediapsssst, Richard Whitman - Thursday, July 8, 2021
Kim Johnson, who will report to Global Chief Executive Officer Andy Main, is the second newly named CEO of a holding company health network this month. ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmat ...
- FCB Health and McCann Health Realigned Under IPG Health
MAD, Amy Corr - Thursday, July 1, 2021
The planned combination had been on the drawing board for a while, but the COVID-19 pandemic accelerated the company's plans. Dana Maiman will lead the combined operation. ...
- Burger King, Bodyform, Dove Rank As Most 'Creative Brands' Of Lions Festival
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
Perennial creative all star Burger King took top honors as the most creative brand at this year's Cannes Lions festival, besting No. 2 Bodyform, No. 3 Dove, and many oth ...
- Do Vaccine Perks Pay Off For Brands?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 18, 2021
Offering a perk helps generate buzz and drives more customers to a brand, notes Cyrus Massoumi, founder and CEO of healthcare tech company Dr. B. ...
- Going Geo: Precision Targeting The Video Story
The MediaPost Cases, Lisa Singer -
Reaching the right audiences, in the right places, at the right time, during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) reached prospective patients through ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable. ...
- Colgate-Palmolive Testing 'Social Care' ChatBot On Instagram
CPG FYI, Steve Ellwanger - Friday, June 4, 2021
The pilot program is in the Asia Pacific region, but the text- and video-based initiative could make its way to the United States. ...
- Musi To Lead FCB Health Network Media/Data Agency Solve(d)
MAD, Steve McClellan - Thursday, June 3, 2021
Musi was previously with Publicis Media most recently serving as executive vice president of marketing sciences. Earlier he held roles at PM's Blue 449, Spark Foundry and Ninah Consulting. ...
- Bose Offers First D2C Hearing Aids
D2C FYI, Sarah Mahoney - Tuesday, June 1, 2021
FDA cleared the company to sell hearing aids directly to the consumer, bypassing the prescription process that's current standard of care. ...
- Gut Check: Health-Ade Says There's Whole 'World' In Your Belly
Marketing Daily, Steve Ellwanger - Thursday, May 27, 2021
Ad features animated visuals of the bacteria and fungi that populate the digestive tract, and notes that gut health "drives every part of you." ...
- Google, Health Care Partnership Leads To Health Algorithms Using Patient Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 26, 2021
As healthcare data increasingly becomes coveted information, Google and HCA Healthcare announced a deal Wednesday to develop algorithms using patient records. ...
- Cigna Consolidates Most Of Its Marketing Services Account With IPG
MAD, Steve McClellan - Tuesday, May 25, 2021
Cigna's new agency of record at IPG, dubbed "Team Unleash," will be in place on July 1, 2021. Cigna spent $180 million on measured media last year according to agen ...
- Merkle Puts Search Purpose At Top Of List For Campaign Building
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 21, 2021
Merkle wants to build a platform to help marketers understand why people search. The technology will map out topical areas to put the focus on purpose, rather than transaction ...
- Email Helps ACA Enrollees Make Better Choices
Around the Net in Email, Ray Schultz - Wednesday, May 19, 2021
Email and letters can help reduce errors in choosing plans by Affordable Care Act enrollees. Low-income users of California’s ACA Marketplace achieved lower premiums and higher
actuarial costs. ...
- Quip Out To Straighten Smiles With Hybrid Model
D2C FYI, Sarah Mahoney - Monday, May 17, 2021
Quip is moving into the dental aligner market with an approach that balances professional oversight with direct-to-consumer convenience. ...
- Rising Q1 TV Ad Revenues For Univision, But Radio Declines
Television News Daily, Wayne Friedman - Friday, May 14, 2021
The Spanish-language media company also credits higher overall ad revenue from new brand business, as well growth in low-volume accounts. ...
- Pennington Biomedical, Razorfish Highlight America's Obesity Crisis
MAD, Larissa Faw - Monday, May 10, 2021
A new campaign dubbed "Obecity, USA" plants a stake in the ground to stop obesity by 2040. ...
- Zenni Toasts Iris' 100th With 100-Frame Party
D2C FYI, Sarah Mahoney - Monday, May 10, 2021
The collection honoring Iris Apfel is full of eyeglass frames suited to style legend with motto "More is more and less is a bore." ...
- Will Other Ad Agencies Be Sued For Complicity In The Opioid Crisis?
Mediapsssst, Richard Whitman - Sunday, May 9, 2021
Last week Massachusetts sued Publicis Health for contributing to the opioid epidemic with deceptive marketing practices on behalf of Purdue Pharma. ...
- Publicis Health Sued By Massachusetts For Alleged Role In Opioid Crisis
MAD, Steve McClellan - Thursday, May 6, 2021
The suit alleges that from 2010 to 2019, Publicis partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for developing marketing programs to get docto ...
- Email Can Help Drive ACA Enrollees To Affordable Health Plans
Around the Net in Email, Ray Schultz - Thursday, May 6, 2021
Email and direct mail can guide low-income Affordable Care enrollees to the right plans. Here’s how these “low-cost nudges” can steer families from high-cost plans to more
affordable programs. ...
- Retailers, States Intensify Push To Reach Vaccine-Hesitant
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 6, 2021
Walmart, for one, is eliminating the need for vaccine appointments, with consumers now able to get vaccines on a walk-in basis. ...
- Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for
the keywords marketers can use. ...
