- MDC Reports Losses For Q4, Full-Year 2020, Poised For 2021 Return To Growth
MAD, Steve McClellan - Tuesday, March 2, 2021
The company saw sequential improvement in the second half and is currently projecting organic growth of between 7% and 9% for 2021. ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday. ...
- Lest We Forget, TV Reminds Us Of World's Misery
TVBlog, Adam Buckman - Tuesday, March 2, 2021
Those wishing to escape from the sadness that grips so many people these days are advised to steer clear of the season premiere of "New Amsterdam." ...
- Xandr, Lasso Team To Bring Programmatic To Pharma, Healthcare
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The solution is bowing at a time when the COVID-19 pandemic has dramatically disrupted and fragmented sales rep, physician, and patient touchpoints, causing the healthcare industry's accelerated adoption of onli ...
- Health, Data and Creativity: A Match for Our Times
MAD, Stephen Para - Tuesday, February 23, 2021
OTC brands should seize this moment and get behind a healthy-living message: Protect your health and, by extension, the health of others. This isn't opportunistic; it's obligatory. ...
- Preparation H: The H Is Also For Honesty
Marketing Daily, P.J. Bednarski - Monday, February 15, 2021
The brand's #RealRelationshipGoals campaign touts idea that no topic should be taboo in a relationship, including butt care. ...
- Outreach Strategists Proves Cookieless Identity Improves Performance, Match Rates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 4, 2021
Public affairs/communications agency Outreach Strategists uses an identity resolution and audience platform with help from Adform and Semcasting that relies on a federated ID rather than a
cookie-workaround. ...
- Omnicom Health Group Names Edwards Chief Digital Officer
MAD, Steve McClellan - Tuesday, February 2, 2021
He succeeds Jo Ann Saitta who left the company at the end of the year for a similar post at W2O Group. ...
- R/GA Taps Lovelock To Lead Healthcare Practice
MAD, Steve McClellan - Thursday, January 28, 2021
Lovelock has spent much of the last decade in the healthcare industry. In her role at R/GA, she will focus on creating technology-led solutions to transform how modern healthcare bran ...
- W20 Buys Swoop, Forms New Health Tech Business
MAD, Larissa Faw - Friday, January 8, 2021
Swoop uses data and artificial intelligence techniques to help healthcare companies identify targeted groups of patient and healthcare professionals. ...
- Direct Mail And Email Used In Survey Outreach To New Mothers
Around the Net in Email, Ray Schultz - Monday, January 4, 2021
Direct and email were used in a campaign to reach new mothers in North Carolina for health research. Women who received a postal mailer enrolled at a 4.1% rate, a ...
- 'New Yorker' Dedicates Issue To Pandemic Response
Publishers Daily, Sara Guaglione - Tuesday, December 29, 2020
The 40-page report looks at how the U.S. mishandled the response to the COVID-19 virus. ...
- SingleCare Brings Back Martin Sheen, Adds John Leguizamo
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
Latinos are nearly three times more likely to be uninsured than non-Hispanic whites, according to research. ...
- UK's Unlimited Group's 'Mental Health Champions' Program
MAD, Larissa Faw - Thursday, December 17, 2020
The extensive training program will cover modules including self-care, stress awareness, common signs for mental health problems, anxiety/depression, supporting others, gambling, addiction and people
in crisis. ...
- Few Of The Top 100 Retailers Are Protected By DMARC, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 17, 2020
The healthcare field has a high protection rate, and food and beverage retailers have the lowest, Valimail reports. ...
- Industry Privacy Watchdog Faults Abbott Laboratories Over Disclosures
Digital News Daily, Wendy Davis - Tuesday, December 1, 2020
Abbott allegedly allowed outside companies to collect consumer data for ad-serving purposes from numerous sites it operated, but failed to offer "enhanced" notices explaining online behavioral
targeting. ...
- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
Mediapsssst, Richard Whitman - Tuesday, November 24, 2020
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at healthcare professionals by pharma and oth ...
- Nurx Looks Beyond The TeleHealth Boom
Brand Insider, Steve Smith - Friday, November 13, 2020
The unpredictable path back to real-life interaction is especially acute for the telemedicine sector, where the hands-on doctor/patient experience goes back to the good old days when shamans made ca ...
- 'Allrecipes' Supports St. Jude Children's Hospital's Holiday Campaign
Publishers Daily, Sara Guaglione - Tuesday, November 10, 2020
Magazine will support St. Jude Children's Research Hospital's annual "Thanks and Giving" campaign for first time this year, with content, promotional offerings. ...
- Google, Mayo Clinic Partner To Advance Radiotherapy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 29, 2020
Expanding into healthcare through artificial intelligence, Google Health and Mayo Clinic announced a partnership to develop AI technology that can help accelerate the process of planning radiotherapy treatments in hop ...
- Denver Ad Shops Launch Mental Health Platform To Help Adlanders Deal With Pandemic-Related Trauma
Mediapsssst, Richard Whitman - Tuesday, October 6, 2020
Cactus and Grit Digital Health are offering You At Agency with free licensing and at-cost customization/set up for agencies looking to help their employees cope with the COVID-19 crisis. ...
- W20 Acquires Influencer Shop Starpower
MAD, Larissa Faw - Monday, October 5, 2020
Founded in 2007, Starpower's "Hollywood meets Healthcare," model has worked with talent such as Serena Williams, Howie Mandel and Chrissy Teigen. ...
- Bluespire Names Sara Montalto As VP, Senior Living
Email Marketing Daily, Ray Schultz - Monday, September 28, 2020
Montalto will help communities with their sales and marketing, the company says. ...
- Sutter Health Cares For You In Ways Big And Small
Out to Launch, Larissa Faw - Thursday, September 24, 2020
Sutter Health's fall campaign highlights the importance of maintaining both physical and mental health during the pandemic. ...
- Walmart Expands Health Care Format
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 23, 2020
Walmart Health, which debuted in September 2019 in Georgia, is expanding. The company will open seven more locations in Georgia by the end of the fiscal year, two in t ...
- Time100 Features More Scientists, Doctors, Women
Publishers Daily, Sara Guaglione - Wednesday, September 23, 2020
"This year's list looks far different than any of us could have predicted just six months ago," writes Time CEO and editor in chief Edward Felsenthal. ...
- Google Shares Data: Agencies Fear Personally Identifiable Information Is Included In Reports
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
Some agency reps thought they imagined it. Others said they reported it to Google, fearing it was a violation of revealing personally identifiable information (PII). ...
- Data Hermits: Consumers Are Wary About Sharing Information, Study Finds
Email Insider, Ray Schultz - Thursday, August 27, 2020
Some individuals will not even share data with health-care providers. But privacy can be used as a brand differentiator, Privitar reports. ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Inside Performance, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Entity Recognition allows Yext Answers to better distinguish locations from other entities such as
people, jobs, and events. ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
On Tuesday Verily announced a subsidiary that combines health technology solutions with insurance and payment models, including data. Verily plans to sell stop-loss insurance, which helps to cover unexpectedly lar ...
