- Rising Q1 TV Ad Revenues For Univision, But Radio Declines
Television News Daily, Wayne Friedman - Friday, May 14, 2021
The Spanish-language media company also credits higher overall ad revenue from new brand business, as well growth in low-volume accounts. ...
- Pennington Biomedical, Razorfish Highlight America's Obesity Crisis
MAD, Larissa Faw - Monday, May 10, 2021
A new campaign dubbed "Obecity, USA" plants a stake in the ground to stop obesity by 2040. ...
- Zenni Toasts Iris' 100th With 100-Frame Party
D2C FYI, Sarah Mahoney - Monday, May 10, 2021
The collection honoring Iris Apfel is full of eyeglass frames suited to style legend with motto "More is more and less is a bore." ...
- Will Other Ad Agencies Be Sued For Complicity In The Opioid Crisis?
Mediapsssst, Richard Whitman - Sunday, May 9, 2021
Last week Massachusetts sued Publicis Health for contributing to the opioid epidemic with deceptive marketing practices on behalf of Purdue Pharma. ...
- Publicis Health Sued By Massachusetts For Alleged Role In Opioid Crisis
MAD, Steve McClellan - Thursday, May 6, 2021
The suit alleges that from 2010 to 2019, Publicis partnered with Purdue on dozens of contracts, collecting more than $50 million in exchange for developing marketing programs to get docto ...
- Email Can Help Drive ACA Enrollees To Affordable Health Plans
Around the Net in Email, Ray Schultz - Thursday, May 6, 2021
Email and direct mail can guide low-income Affordable Care enrollees to the right plans. Here’s how these “low-cost nudges” can steer families from high-cost plans to more
affordable programs. ...
- Retailers, States Intensify Push To Reach Vaccine-Hesitant
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, May 6, 2021
Walmart, for one, is eliminating the need for vaccine appointments, with consumers now able to get vaccines on a walk-in basis. ...
- Healthcare Search Terms Link To Vital Information, Lift Results During Pandemic
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
Marketers supporting healthcare clients must provide accurate, relevant messaging that conveys empathy, strength and positivity despite keyword restrictions. Google enforces tight restrictions for
the keywords marketers can use. ...
- Tylenol's Women-Led Salute To Moms After A Very Tough Year On The Job 24/7
Marketing Daily, P.J. Bednarski - Monday, May 3, 2021
Ad marks the anniversary of mothers' overtime ordeal. ...
- Roman Brings Men's Health Products To Walmart
D2C FYI, Sarah Mahoney - Monday, May 3, 2021
Roman started in 2017 as a new D2C way to sell medication for hair loss and erectile dysfunction. ...
- SurvivorNet Offers Hope, Information To Cancer Survivors And Their Families
Publishers Daily, Ray Schultz - Friday, April 30, 2021
Site is run by people who have seen the effects of cancer close-up. ...
- New Fitbit Campaign Fits Times: It's All About Managing Stress
Marketing Daily, P.J. Bednarski - Thursday, April 29, 2021
The "Fit Yourself In" campaign drives home its applications as a holistic self-care device that goes beyond physical heartbeats. ...
- Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 29, 2021
BrightEdge, Microsoft and others have seen a renewed focus across healthcare customers using a combination of business insights and search intelligence to better understand the market and their
customers. ...
- T-Mobile Links With Telehealth Provider To Provide Patient Services
Marketing Daily, P.J. Bednarski - Tuesday, April 27, 2021
Partnership could let T-Mobile boast of a built-in ability to help rural medical providers reach their far-flung patients. ...
- Omnicom Launches Omni Health
MAD, Steve McClellan - Monday, April 26, 2021
The main idea is to provide more granular insights about professional and patient audiences for clients and to better plan and execute communications to those audiences. ...
- Healthcare Providers Cannot Shield Prices From Serving Up In Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 16, 2021
Under new federal requirements, hospitals insurers, and healthcare providers can no longer use special codes that shield pricing information in web services on Google and other engines. The Wall Stre ...
- FCB Health Strengthens Mosaic Team
People on the Move, Larissa Faw - Thursday, April 15, 2021
FCB Health Network is hiring Anna Loyeva as management director for the Mosaic Group, the network’s full-service payer and market-access healthcare agency. In this new role, she will oversee accou ...
- Tampax Will Sponsor A Women's Gaming Fest
Marketing Daily, P.J. Bednarski - Wednesday, April 14, 2021
Along with the competitions, top gamers will hold a panel discussion about their experiences as women in a male-dominated industry. ...
- Brands Expect To Spend More On Marketing This Year: Study
Email Marketing Daily, Ray Schultz - Wednesday, April 14, 2021
A majority of companies polled say they know more about their customers than they did last year, Insightly and Zogby Analytics report. ...
- Microsoft Acquires Speech-Recognition Firm Nuance In A Deal Valued At Nearly $20B
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 12, 2021
Nuance is a pioneer in conversational AI and cloud-based ambient clinical intelligence for healthcare providers, known for powering the speech-recognition engine behind Siri. The acquisition of Nuance Communications, announced toda ...
- To Fight Skin Cancer, J&J's Neutrogena Makes Movies
Marketing Daily - Top of the News, Sarah Mahoney - Monday, April 5, 2021
New Neutrogena Studios division is kicking off with the release of "In the Sun," a documentary short produced by actress Kerry Washington. ...
- Trojan 'Stimulus Package' Aims To Help Couples Through Hard Times
Marketing Daily, P.J. Bednarski - Wednesday, March 31, 2021
The company is giving away 100 variety boxes full of free Trojan brand condoms through its "Pleasury Department." ...
- How Big Tech Is Helping Spread Vaccine Messaging In The War Against COVID-19
Email Insider, Ray Schultz - Wednesday, March 17, 2021
Twilio expects to fuel over 100 billion COVID-19 communications within the next two years. ...
- The COVID Bump
RTBlog, Joe Mandese - Monday, March 15, 2021
If you want to understand what institutions people truly trust, pose an existential threat. That, more or less, is what a year of the COVID-19 pandemic has demonstrated, and n ...
- Jack Morton Forms New Healthcare Practice
MAD, Larissa Faw - Wednesday, March 10, 2021
The new unit will support new product launches, employee communications, trade shows and exhibits, digital transformation, and over-arching brand experience platforms which can take the form of virtual, live ...
- MDC Reports Losses For Q4, Full-Year 2020, Poised For 2021 Return To Growth
MAD, Steve McClellan - Tuesday, March 2, 2021
The company saw sequential improvement in the second half and is currently projecting organic growth of between 7% and 9% for 2021. ...
- Data Shows Impact Of COVID-19 On Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 1, 2021
Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday. ...
- Lest We Forget, TV Reminds Us Of World's Misery
TVBlog, Adam Buckman - Tuesday, March 2, 2021
Those wishing to escape from the sadness that grips so many people these days are advised to steer clear of the season premiere of "New Amsterdam." ...
- Xandr, Lasso Team To Bring Programmatic To Pharma, Healthcare
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The solution is bowing at a time when the COVID-19 pandemic has dramatically disrupted and fragmented sales rep, physician, and patient touchpoints, causing the healthcare industry's accelerated adoption of onli ...
- Health, Data and Creativity: A Match for Our Times
MAD, Stephen Para - Tuesday, February 23, 2021
OTC brands should seize this moment and get behind a healthy-living message: Protect your health and, by extension, the health of others. This isn't opportunistic; it's obligatory. ...
