- Omnicom's SSCG, Nielsen Co-Develop First-Of-Its-Kind Planning Tool
Mediapsssst, Richard Whitman - Tuesday, November 24, 2020
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at healthcare professionals by pharma and oth ...
- Nurx Looks Beyond The TeleHealth Boom
Brand Insider, Steve Smith - Friday, November 13, 2020
The unpredictable path back to real-life interaction is especially acute for the telemedicine sector, where the hands-on doctor/patient experience goes back to the good old days when shamans made ca ...
- 'Allrecipes' Supports St. Jude Children's Hospital's Holiday Campaign
Publishers Daily, Sara Guaglione - Tuesday, November 10, 2020
Magazine will support St. Jude Children's Research Hospital's annual "Thanks and Giving" campaign for first time this year, with content, promotional offerings. ...
- Google, Mayo Clinic Partner To Advance Radiotherapy
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 29, 2020
Expanding into healthcare through artificial intelligence, Google Health and Mayo Clinic announced a partnership to develop AI technology that can help accelerate the process of planning radiotherapy treatments in hop ...
- Denver Ad Shops Launch Mental Health Platform To Help Adlanders Deal With Pandemic-Related Trauma
Mediapsssst, Richard Whitman - Tuesday, October 6, 2020
Cactus and Grit Digital Health are offering You At Agency with free licensing and at-cost customization/set up for agencies looking to help their employees cope with the COVID-19 crisis. ...
- W20 Acquires Influencer Shop Starpower
MAD, Larissa Faw - Monday, October 5, 2020
Founded in 2007, Starpower's "Hollywood meets Healthcare," model has worked with talent such as Serena Williams, Howie Mandel and Chrissy Teigen. ...
- Bluespire Names Sara Montalto As VP, Senior Living
Email Marketing Daily, Ray Schultz - Monday, September 28, 2020
Montalto will help communities with their sales and marketing, the company says. ...
- Sutter Health Cares For You In Ways Big And Small
Out to Launch, Larissa Faw - Thursday, September 24, 2020
Sutter Health's fall campaign highlights the importance of maintaining both physical and mental health during the pandemic. ...
- Walmart Expands Health Care Format
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 23, 2020
Walmart Health, which debuted in September 2019 in Georgia, is expanding. The company will open seven more locations in Georgia by the end of the fiscal year, two in t ...
- Time100 Features More Scientists, Doctors, Women
Publishers Daily, Sara Guaglione - Wednesday, September 23, 2020
"This year's list looks far different than any of us could have predicted just six months ago," writes Time CEO and editor in chief Edward Felsenthal. ...
- Google Shares Data: Agencies Fear Personally Identifiable Information Is Included In Reports
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
Some agency reps thought they imagined it. Others said they reported it to Google, fearing it was a violation of revealing personally identifiable information (PII). ...
- Data Hermits: Consumers Are Wary About Sharing Information, Study Finds
Email Insider, Ray Schultz - Thursday, August 27, 2020
Some individuals will not even share data with health-care providers. But privacy can be used as a brand differentiator, Privitar reports. ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Inside Performance, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Entity Recognition allows Yext Answers to better distinguish locations from other entities such as
people, jobs, and events. ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
On Tuesday Verily announced a subsidiary that combines health technology solutions with insurance and payment models, including data. Verily plans to sell stop-loss insurance, which helps to cover unexpectedly lar ...
- Health-Care Focused DSP DeepIntent Starts CTV Marketplace
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The CTV marketplace is significant because of DeepIntent's key data partnerships, especially when it comes to privacy-compliant safety issues. ...
- McCann Health Taps WPP Veteran To Oversee NA Ops
MAD, Steve McClellan - Monday, August 17, 2020
IPG's McCann Health has appointed Jim Joseph president, McCann Health North America. Joseph joins McCann Health after eight years at WPP's Burson Cohn & Wolfe (BCW) where he most recent ...
- Brainworks Releases COVID-19 Online Screening Using Ambient Biometrics, Advertising To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Brainworks today will launch an AI-powered application accessible from desktop and mobile devices that allows people to manage their personal health data and track COVID-19 specific symptoms. The application, Med ...
- Ancestry's Breakthrough Changes DNA Game
D2C FYI, Sarah Mahoney - Monday, August 3, 2020
New risk-detection test offers information about what to do if users are at risk for certain cancers or heart disease. ...
- W2O Acquires Discern Health
MAD, Larissa Faw - Thursday, July 30, 2020
The healthcare consultancy, based in Washington DC and Baltimore, advises clients about quality measurement in health care, and the strategic implications of measurement. ...
- Ogilvy Health Names New CCO
People on the Move, Larissa Faw - Wednesday, July 29, 2020
Ogilvy Health is appointing Renata Florio as Chief Creative Officer tasked with creative oversight across all of the agency’s U.S.-based offices. Florio will report to Andrew Schirmer and work close ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to be an underserved entrepreneur and turn a small business idea into reality in the U.S. ...
- Pharma Giant Gilead Sciences Consolidates Media Account With Initiative
Mediapsssst, Richard Whitman - Monday, July 27, 2020
The drug developer and marketer, with revenues of $22-plus billion last year, spent over $335 million in measured media in the U.S. last year, according to Kantar. ...
- Google Bans Ads On COVID-19 Conspiracy Theories
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2020
The updated policy adds to a ban on content that makes harmful claims about disease prevention and unsubstantiated cures, such as content that encourages viewers to forgo treatments or anti-vacci ...
- Young Consumers Leaning On Social Nets For Health Advice
Social Media Insider, Gavin O'Malley - Tuesday, July 14, 2020
Among millennials,YouTube and Twitter are the most popular platforms for finding health condition information. ...
- 21Grams Adds Havas Vet To Bolster Creative Leadership Team
MAD, Larissa Faw - Monday, July 13, 2020
Creative agency 21Grams, part of the healthcare marketing group W2O, has appointed Tom Richards Co-Global Chief Creative Officer. ...
- 5 Ways Pharma Marketers Can Better Connect With Cancer Patients
Marketing Insider, Steve Alperin - Monday, July 6, 2020
Among the tips: Don't scare your audience. ...
- Login Attack Spoofs Mailgun And SendGrid, Researchers Say
Email Marketing Daily, Ray Schultz - Thursday, July 2, 2020
The "pernicious" attack also bypasses secure email gateways and DMARC, Ironscales reports. ...
- Firms Fail To Follow GDPR And Security Best Practices: Study
Email Marketing Daily, Ray Schultz - Tuesday, June 30, 2020
A shocking 61% of firms surveyed collect more data than the GDPR permits, Netwrix reports. Some brands also skirt CCPA. ...
- Paula Abdul Dances With Her Younger Self In New GSK Pain Reliever Spot
MAD, Larissa Faw - Thursday, June 25, 2020
The creative, developed with Weber Shandwick, uses technology to enable Abdul to have a dance-off with her younger self to her 80s classic "Forever Your Girl." ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, Simpli.fi wanted to understand how industri ...
