- Moon Rabbit Named AOR For Proposed Opioid Overdose Product
Accounts on the Move, Steve McClellan - Wednesday, October 20, 2021
Consumer and healthcare agency Moon Rabbit has been named agency of record for OPNT003, nasal nalmefene, from Opiant Pharmaceuticals. Nasal nalmefene is a product currently being evaluated in clinical tria ...
- Advertising Industry Opens To Mental Health Awareness
Inside Performance, Laurie Sullivan - Monday, October 18, 2021
Advertising Week has launched a full track focused on mental health. I received information from Tinuiti that the company will give employees days off to take care of their ment ...
- Walgreens Bets $5.2B On Healthcare
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 15, 2021
With Village MD, Walgreens is the first national pharmacy chain offering a high level of full-service primary care practices. ...
- Best Buy Moves Further Beyond Retail With Telehealth Acquisition
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 14, 2021
Company aims to "create a holistic care ecosystem that shows up for someone across all of their healthcare needs," says president of Best Buy Health. ...
- GoodRx Finding Ways Other Than Advertising To Drive Revenue
Inside Performance, Laurie Sullivan - Monday, October 11, 2021
GoodRx jointly sponsored NASCAR driver Will Rodgers, with a pharma manufacturer, creating a campaign focused on racing to cure Hepatitis C. ...
- Tushy To Provide Free 'Royal Flushes' Following Poker Royal Flush
Marketing Daily, Les Luchter - Monday, October 4, 2021
Campaign promotes launch of a high-end bottom-cleaner -- a $599 electric bidet called the Tushy Ace. ...
- GoodRx Health Launches, Provides Research-Based Answers To Health Questions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
GoodRx launched GoodRx Health on Thursday to provide research-based answers to vital health questions. ...
- With Uterus-Shaped Vending Machine, The Pill Club Sends A Message
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, September 22, 2021
Pill Club is fierce in its commitment to treating birth control as a healthcare choice, not a political football. ...
- Yext Builds Find-A-Doc Search Engine -- Why It Is Valuable For Patients, Healthcare Organizations
Inside Performance, Laurie Sullivan - Tuesday, September 14, 2021
Find-A-Doc helps people find the right provider for their needs on a healthcare organization's website using natural-language processing to fully understand the patient's query and return the doctors that mat ...
- Healthcare Pitch Briefs: Whatever happened to People?
MAD, Steve Walls - Thursday, September 9, 2021
There's a huge role for empathy in this category. For marketing that recognizes the difficulties of change, the importance of emotion and the desperate need that everyone has for ju ...
- Havas Veterans Launch New Healthcare Agency
Mediapsssst, Richard Whitman - Tuesday, September 7, 2021
It's called The Considered and according to founder David Hunt, the pandemic has opened a "once-in-a-generation opportunity for pharmaceutical brands to harness record positive sentiment and ride the wave ...
- New Headspace Campaign Targets The Delta Blues
D2C FYI, Sarah Mahoney - Tuesday, September 7, 2021
Campaign "was inspired by our members' stories about how meditation has changed their lives and outlook on everything," says company CMO. ...
- Summit Health Launches First Consumer Campaign
MAD, Steve McClellan - Friday, September 3, 2021
Produced by Summit Health's branding and marketing partner, Elmwood, the campaign's tagline, "Care at Every Connection," is an extension of Summit Health's new brand platform, emphasizing a more compassionate, responsiv ...
- Marketers Confused About Performance Marketing Vs. Growth Marketing
Inside Performance, Laurie Sullivan - Monday, August 23, 2021
To succeed today, 3Q Digital believes more marketers must rely on growth marketing. To determine how marketers think, the agency surveyed marketing leaders in the retail, technology/Software-as-a Service, financial service ...
- Pope Francis Stars In Ad Council's Latest PSA For COVID-19 Vax
MAD, Les Luchter - Wednesday, August 18, 2021
"Getting the vaccines that are authorized by the respective authorities is an act of love,' Pope Francis says in the PSA. ...
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council Report
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 17, 2021
The findings suggest only 1 in 4 marketing organizations say they have a "very effective" CMO-CIO working relationship -- which ties directly to better performance. ...
- Data Exchanges Like AWS Leaving Mark On Advertising Industry
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
Data exchanges are increasingly becoming popular hosts for companies looking to buy and sell data. Clarify Health provides real-world insights to healthcare companies, accessing Infutor's data through Amazon Web Servic ...
- Heading Out: Yelp Vaccine Conundrum That Could Influence Google And Bing
Inside Performance, Laurie Sullivan - Friday, August 6, 2021
Businesses will soon need "labels" for directories and on search engines to identify vaccine requirements, as New York City begins to require vaccines for entry. Other states will likely fol ...
- Study: More Than Half Of America Using Retail Health Services
Marketing Daily - Top of the News, Sarah Mahoney - Friday, August 6, 2021
Use of in-store clinics for screening, vaccinations, routine visits has been trending up, as supermarkets join the category along with mass merchandisers, drugstores. ...
- Google Mandates Employees Get COVID-19 Vaccine, Delays Return To Office
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 28, 2021
In a move that seems counterintuitive to its free culture, Google will require all its on-campus workers to be vaccinated against COVID-19. The company said it will delay its employee ...
- Mindful Marketing: What Brands Are Doing To Survive In 2021
Email Insider, Ray Schultz - Tuesday, July 27, 2021
CMOs fell into one of three personas in 2020: Traditionalists, Progressives and Disruptors. Which describes you? Findings of a global study by Designit may surprise marketers. ...
- Vaccine Critics Seek To Revive Free Speech Claims Against Facebook
Digital News Daily, Wendy Davis - Friday, July 23, 2021
Children's Health Defense, an organization founded by vaccine critic Robert F. Kennedy, Jr., is aiming to revive a lawsuit claiming its free speech rights were violated when its posts we ...
- Online Experience Increasingly Important To Consumers As Trust Erodes, Performics Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Consumers crave community and social interaction. Data collected about the telehealth industry shows consumers want convenience, but also in-person personalized experiences. ...
- Beauty Brands Losing Organic Search Traffic To Publishers, Informational Websites
Inside Performance, Laurie Sullivan - Tuesday, July 20, 2021
Among the top 22 market-share holders in skincare, 17 are publishers or informational websites -- capturing 62.34% of available search traffic. ...
- Zoom To Acquire Five9 In Bid To Surpass Growth Of Google Meet, Microsoft Teams
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 19, 2021
The deal, which is likely to close in first-half 2022, gives publishers and media companies a stronger way to communicate with brands as they work through and collaborate in t ...
- Ogilvy Health Taps Johnson For Global CEO Role
Mediapsssst, Richard Whitman - Thursday, July 8, 2021
Kim Johnson, who will report to Global Chief Executive Officer Andy Main, is the second newly named CEO of a holding company health network this month. ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmat ...
- FCB Health and McCann Health Realigned Under IPG Health
MAD, Amy Corr - Thursday, July 1, 2021
The planned combination had been on the drawing board for a while, but the COVID-19 pandemic accelerated the company's plans. Dana Maiman will lead the combined operation. ...
- Burger King, Bodyform, Dove Rank As Most 'Creative Brands' Of Lions Festival
MediaDailyNews, Joe Mandese - Friday, June 25, 2021
Perennial creative all star Burger King took top honors as the most creative brand at this year's Cannes Lions festival, besting No. 2 Bodyform, No. 3 Dove, and many oth ...
- Do Vaccine Perks Pay Off For Brands?
Marketing Daily - Top of the News, Sarah Mahoney - Friday, June 18, 2021
Offering a perk helps generate buzz and drives more customers to a brand, notes Cyrus Massoumi, founder and CEO of healthcare tech company Dr. B. ...
