- Google Shares Data: Agencies Fear Personally Identifiable Information Is Included In Reports
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 27, 2020
Some agency reps thought they imagined it. Others said they reported it to Google, fearing it was a violation of revealing personally identifiable information (PII). ...
- Data Hermits: Consumers Are Wary About Sharing Information, Study Finds
Email Insider, Ray Schultz - Thursday, August 27, 2020
Some individuals will not even share data with health-care providers. But privacy can be used as a brand differentiator, Privitar reports. ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Inside Performance, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Entity Recognition allows Yext Answers to better distinguish locations from other entities such as
people, jobs, and events. ...
- Verily, Alphabet's Life Sciences Unit, Gets Into Health Insurance Using AI, Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 25, 2020
On Tuesday Verily announced a subsidiary that combines health technology solutions with insurance and payment models, including data. Verily plans to sell stop-loss insurance, which helps to cover unexpectedly large ...
- Health-Care Focused DSP DeepIntent Starts CTV Marketplace
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
The CTV marketplace is significant because of DeepIntent's key data partnerships, especially when it comes to privacy-compliant safety issues. ...
- McCann Health Taps WPP Veteran To Oversee NA Ops
MAD, Steve McClellan - Monday, August 17, 2020
IPG's McCann Health has appointed Jim Joseph president, McCann Health North America. Joseph joins McCann Health after eight years at WPP's Burson Cohn & Wolfe (BCW) where he most recently ...
- Brainworks Releases COVID-19 Online Screening Using Ambient Biometrics, Advertising To Come
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 5, 2020
Brainworks today will launch an AI-powered application accessible from desktop and mobile devices that allows people to manage their personal health data and track COVID-19 specific symptoms. The application, Medio ...
- Ancestry's Breakthrough Changes DNA Game
D2C FYI, Sarah Mahoney - Monday, August 3, 2020
New risk-detection test offers information about what to do if users are at risk for certain cancers or heart disease. ...
- W2O Acquires Discern Health
MAD, Larissa Faw - Thursday, July 30, 2020
The healthcare consultancy, based in Washington DC and Baltimore, advises clients about quality measurement in health care, and the strategic implications of measurement. ...
- Ogilvy Health Names New CCO
People on the Move, Larissa Faw - Wednesday, July 29, 2020
Ogilvy Health is appointing Renata Florio as Chief Creative Officer tasked with creative oversight across all of the agency’s U.S.-based offices. Florio will report to Andrew Schirmer and work closely ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to be an underserved entrepreneur and turn a small business idea into reality in the U.S. ...
- Pharma Giant Gilead Sciences Consolidates Media Account With Initiative
Mediapsssst, Richard Whitman - Monday, July 27, 2020
The drug developer and marketer, with revenues of $22-plus billion last year, spent over $335 million in measured media in the U.S. last year, according to Kantar. ...
- Google Bans Ads On COVID-19 Conspiracy Theories
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2020
The updated policy adds to a ban on content that makes harmful claims about disease prevention and unsubstantiated cures, such as content that encourages viewers to forgo treatments or anti-vaccine ...
- Young Consumers Leaning On Social Nets For Health Advice
Social Media Insider, Gavin O'Malley - Tuesday, July 14, 2020
Among millennials,YouTube and Twitter are the most popular platforms for finding health condition information. ...
- 21Grams Adds Havas Vet To Bolster Creative Leadership Team
MAD, Larissa Faw - Monday, July 13, 2020
Creative agency 21Grams, part of the healthcare marketing group W2O, has appointed Tom Richards Co-Global Chief Creative Officer. ...
- 5 Ways Pharma Marketers Can Better Connect With Cancer Patients
Marketing Insider, Steve Alperin - Monday, July 6, 2020
Among the tips: Don't scare your audience. ...
- Login Attack Spoofs Mailgun And SendGrid, Researchers Say
Email Marketing Daily, Ray Schultz - Thursday, July 2, 2020
The "pernicious" attack also bypasses secure email gateways and DMARC, Ironscales reports. ...
- Firms Fail To Follow GDPR And Security Best Practices: Study
Email Marketing Daily, Ray Schultz - Tuesday, June 30, 2020
A shocking 61% of firms surveyed collect more data than the GDPR permits, Netwrix reports. Some brands also skirt CCPA. ...
- Paula Abdul Dances With Her Younger Self In New GSK Pain Reliever Spot
MAD, Larissa Faw - Thursday, June 25, 2020
The creative, developed with Weber Shandwick, uses technology to enable Abdul to have a dance-off with her younger self to her 80s classic "Forever Your Girl." ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, Simpli.fi wanted to understand how industries ...
- Banking On Digital Health, Walmart Snaps Up CareZone
Marketing Daily, Sarah Mahoney - Tuesday, June 16, 2020
The CareZone app lets families manage medications for each member of the household, including automatic scheduling reminders. ...
- Twitter Mental Health Focus Reinvests In Image
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
To help break the stigma that too many people use its platform to spread hate, Twitter worked with more than 60 mental health partners worldwide. ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth. ...
- Massive New Global Phishing Scam Detected
Email Marketing Daily, Ray Schultz - Friday, June 5, 2020
Spoofed voicemail emails appear to be coming from a PBX integration. And other schemes are on the rise. ...
- Interesting Keywords, Terms Emerging From COVID-19 Search Queries
Inside Performance, Laurie Sullivan - Monday, June 1, 2020
Amid the typical COVID-19 searches on Healthline.com and MSN Health, marketers find a few unrelated surprises. ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutical ...
- Experiential/Events Collective Sets Its Sights On Battling The Pandemic
Mediapsssst, Richard Whitman - Wednesday, May 27, 2020
Czarnowksi Collective made a quick pivot to complete six desperately needed hot-zone field hospitals. ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not finding what they look for, or search engine results page features such as Featured Snippets, Direct Answers, Knowledge Panels, ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. ...
- In-home Health Staffers Warned Of Red Flags For Gouging Emails
Around the Net in Email, Ray Schultz - Friday, May 8, 2020
In-home healthcare workers are being targeted for emails making phony PPE offers. Here are the red flag they should watch for to avoid being gouged. ...
