- Interesting Keywords, Terms Emerging From COVID-19 Search Queries
Inside Performance, Laurie Sullivan - Monday, June 1, 2020
Amid the typical COVID-19 searches on Healthline.com and MSN Health, marketers find a few unrelated surprises. ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutical ...
- Experiential/Events Collective Sets Its Sights On Battling The Pandemic
Mediapsssst, Richard Whitman - Wednesday, May 27, 2020
Czarnowksi Collective made a quick pivot to complete six desperately needed hot-zone field hospitals. ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not finding what they look for, or search engine results page features such as Featured Snippets, Direct Answers, Knowledge Panels, ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. ...
- In-home Health Staffers Warned Of Red Flags For Gouging Emails
Around the Net in Email, Ray Schultz - Friday, May 8, 2020
In-home healthcare workers are being targeted for emails making phony PPE offers. Here are the red flag they should watch for to avoid being gouged. ...
- Midol's New Campaign Aims To Put New Life Into The Old 'Curse'
Marketing Daily, P.J. Bednarski - Friday, May 1, 2020
Over-the-counter menstrual pain reliever now being repackaged in bright colors, featuring an oversized "M" and the bold slogan, "Live Life M-Powered." ...
- Malware Criminals Attack Hospitals With Fearware, Show They Are Faster To Adapt Than Legit Firms
Around the Net In Digital, Ray Schultz - Thursday, April 30, 2020
Cyber criminals have adapted to the “new normal” during the pandemic and are showing they more nimble than legitimate companies. For example, there has been an increase in “fearware,” with ...
- Local Broadband System Launched In Colorado
Around the Net In Digital, Ray Schultz - Sunday, April 19, 2020
Communities in Western Colorado have build a new broadband system, having decided they couldn’t wait for telecoms to do it for them. The area has suffered from persistent outages that ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activity Score to rank online consumers with degrees of engagement to help advertisers get the most from their investments ...
- With Sloths And Llamas, Welly Expands Efforts To Make First Aid Cute Again
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2020
Welly's kits feature whimsical patterns on its flexible fabric bandages and a hand sanitizer called Clean Hands, all packed up in snappy little tins. ...
- W2O Accelerates Acquisition Of Social Media Analytics Platform
MAD, Larissa Faw - Tuesday, April 14, 2020
Currently W2O and Symplur are utilizing the platform to track COVID-19-specific conversations and trends across the healthcare ecosystem in collaboration with the California Life Sciences Association. ...
- TikTok Donates Millions To COVID-19 Healthcare, SMBs And For Ad PSAs
Digital News Daily, Laurie Sullivan - Thursday, April 9, 2020
Some $25 million will go to ads to help nonprofit organizations, trusted health sources, and local authorities send public health messages, with another $100 million in ad credits to small ...
- Study Suggests Renewed SEO Focus In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 86% predict their marketing goals will be more difficult to reach this year. ...
- Nurse, Former Navy Corpsmen Live Streams Public Service Messages With COVID-19 Insight, Information
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 1, 2020
An ER and public health nurse who works on the front lines fighting the COVID-19 pandemic is sharing knowledge and insights with the community through a Facebook Live stream. ...
- App To Track COVID-19 Exposure Under Development
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2020
British scientists are working with the NHS to develop an app that could track down people who have been near someone who has tested positive for COVID-19. The "BBC" explains ...
- Google Pauses April Fools Messaging
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 30, 2020
Google plans to cancel posting its annual April 1 jokes out of respect for those fighting COVID-19. It might be a lead for other brands to follow in light of ...
- Wearable Retooled For COVID-19
Around the Net in IoT, Chuck Martin - Monday, March 30, 2020
A wearable used in hospitals to monitor a patient’s pulse, breathing and oxygen levels is being tapped to monitor COVID-19 patients. ...
- Government Unit Finds COVID-19 Fake News Read More Than NHS Content
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
A fact-checking unit set up by the Government is tackling ten or more new articles featuring misinformation on COVID-19 and, "The Guardian" reveals, some of the most salacious are getting ...
- COVID-19 Misinformation Sites Monetised By Google
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
"Press Gazette" reveals new research has found Google is inadvertently monetising fake COVID-19 news by allowing advertising to run alongside misinformation. ...
- Deliveroo To Deliver Free Meals To NHS Workers
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
Deliveroo is to offering NHS workers GBP500,000 worth of free meals and appeal to its users to donate money to buy more food for key workers, "Sky News" reports. ...
- Lies, Damn Lies And COVID-19 Fake News
London Blog, Sean Hargrave - Monday, March 30, 2020
We must applaud our key workers, but also call out the growing number of fake news sites and outright attempts to scam the vulnerable. ...
- Tech Giants Help Government Manage COVID-19 Response
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2020
Amazon, Microsoft, Palantir and London-based Faculty AI are helping the government turn sources of COVID-19 data, including information from calls to the NHS 101 telephone service, to predict where medical ...
- Crocs, Krispy Kreme, Ralph Lauren Among Brands Donate Needed Medical Supplies
Marketing Daily - Top of the News, Thom Forbes - Friday, March 27, 2020
Several more brands are offering equipment, supplies, clothing and food to beleaguered healthcare systems and its staff. ...
- Dyson Receives Order For 10,000 New Ventilators
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2020
The Government is to place an order with Dyson for 10,000 newly designed ventilators to help treat COVID-19 patients. The NHS made a plea for inventors to design ventilators that ...
- Tech Titans Continue To Donate Millions In Urgent Push To Resolve COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
Amazon and Microsoft researchers separately are working to develop solutions, using their internal resources and expertise in a variety of areas to stop the spread of COVID-19, but not-for-profits are ...
- 'Popular Science' Hosts COVID-19 Q&A On Twitter
Publishers Daily, Sara Guaglione - Monday, March 23, 2020
The magazine decided to make it a weekly initiative, given the fact that information regarding the virus changes rapidly. ...
- Google Sibling Verily Supports Two New California COVID-19 Testing Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Verily Life Sciences is helping the government and California to support two new COVID-19 California drive-through testing sites. The goal is to automate the workflow, rather than relying on manual ...
- COVID-19 And GDPR: Can Firms Collect Medical Data?
Around the Net in Email, Ray Schultz - Monday, March 23, 2020
EU member states are taking varying positions on how far institutions can go in asking for personal medical information during the COVID-19 crisis. Here is an analysis of requirements under ...
- Microsoft Works With CDC To Build Self-Check COVID-19 Chatbot
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 20, 2020
The self-assessment chatbot the CDC calls "Coronavirus Self-Checker" launched Thursday on its website. Separately on Friday, Emory University and Atlanta-based Vital Software launched C19check.com. ...
