- Google Patent For Wireless Device To Improve Your Vision
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 29, 2016
Forget laser surgery -- Forbes points to a Google patent for a vision-correcting electronic device that doctors will inject directly into the eye. It's designed to help the focus ...
- No Pasties Required: Uncensored Man Boobs Used For Self-Check Campaign
MAD, Larissa Faw - Wednesday, April 20, 2016
Developed pro-bono by agency David Buenos Aires, the initiative points out how it's okay to show a man's boobs to talk about self-prevention, but that it's not okay to sh ...
- GroupM's Modi and Medicx Team To Better Target Health Messages Via Addressable TV
MAD, Steve McClellan - Tuesday, April 19, 2016
The firms are integrating their data for TV campaigns in what they say is a "privacy compliant way." They will use Medicx's patented system called Micro-Neighborhood Targeting that can rea ...
- Bausch + Lomb's New 'Biotruths' Campaign
MAD, Larissa Faw - Monday, April 18, 2016
It features humorous videos addressing numerous issues that face contact lens wearers, such as when they binge watch once one too many programs. The videos will appear on pre-roll ...
- Good Morning Emma
SearchBlog, Laurie Sullivan - Tuesday, April 19, 2016
Emma, a neural network, has been in development for the past year. For now this artificial intelligence engine learns from people who teach her accounting practices, how to value securitie ...
- Omnicom Consolidates Healthcare Shops Under TBWA\WorldHealth Brand
MAD, Steve McClellan - Thursday, April 7, 2016
The move comes as health spending is accelerating as the global economy recovers from prolonged recession, rising an average of 5.2% a year from 2014 to 2018 to $9.3 trillio ...
- Omnicom Agencies Promote Ascension's Veteran's Choice Program
MAD, Larissa Faw - Friday, April 1, 2016
It's the first national campaign the health care concern is undertaking to create awareness of the program. GSD&M created a TV and radio spot, as well as print and out-of-ho ...
- WPP Buys Health And Pharma Media Agency CMI
MAD, Steve McClellan - Friday, April 1, 2016
As part of the acquisition, Ogilvy CommonHealth Medical Media, the media operation within Ogilvy CommonHealth Worldwide, will become part of CMI. CMI in turn will become a media planning a ...
- Pfizer On Top Of Brands Meeting Healthcare Needs
Marketing Daily, Nina Lentini - Wednesday, March 30, 2016
Looking to the future, healthcare professionals desire a commitment to innovative healthcare solutions that go "beyond the pill," says Interbrand Health. As a result, leading biopharma companies are adapting the ...
- WPP's Sudler & Hennessey Acquires Healthcare Marketer Viscira
MAD, Steve McClellan - Monday, March 28, 2016
Viscira's 2015 revenues were $17 million, according to the holding company which also asserted that Viscira's client roster includes 17 of the world's top 25 pharmaceutical companies comprising over 1 ...
- Milkshakes Dodge The Sugar Tax That Will Hit Fizzy Drinks
Around the Net In MAD London, Sean Hargrave - Thursday, March 17, 2016
Milkshakes will be exempt from the forthcoming "sugar tax" announced in today's budget -- despite some of them containing more sugar than Coca-Cola. Mars Flavoured Milk, for example, contains 12. ...
- Preston Kelly Emphasizes Bedside Manner In New Gundersen Health Campaign
MAD, Larissa Faw - Monday, March 14, 2016
In a new campaign for the health system called "Love + Medicine," Preston Kelly tries to set Gundersen apart with messaging that emphasizes its human touch. ...
- USDS Hacks Bureaucracy, Creates UX From White House Basement (No Garage Was Available)
MediaDailyNews, Joe Mandese - Monday, March 14, 2016
AUSTIN, TEXAS -- The Obama Administration continued its call-to-action to the digital media technology community here in a keynote presentation today showcasing the innovation and long-term plans of the Whi ...
- Public Health England Follows Change4Life Campaign With "One You"
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
Public Health England has launched its first brand since introducing Change4Life eight years ago, with 'One You' aiming to help middle aged adults avoid future diseases caused by modern lif ...
- Lawmaker Proposes DTC Ad Moratorium
MediaDailyNews, Erik Sass - Thursday, February 25, 2016
Not long after the AMA recommended lawmakers ban direct-to-consumer drug advertising by pharmaceutical manufacturers, Connecticut congresswoman Rosa DeLauro is proposing new curbs -- a three-year moratorium on DTC ads f ...
- Harvard Pilgrim Creates Bicycle-Powered Apple Cider Press
Out to Launch, Amy Corr - Wednesday, February 17, 2016
Where do I sign up? Harvard Pilgrim arrived in CT in 2014 and brought an interesting contraption to the Connecticut Health and Wellness Expo: a bicycle-powered apple cider press. Demonstrati ...
- GreyHealth Group Buys The Lathe
MAD, Steve McClellan - Thursday, February 4, 2016
The agreement to acquire The Lathe follows last week's deal by Grey to buy San Francisco-based ArcTouch, a broader based mobile app developer that will become a standalone unit with ...
- Partners + Simons Launches Healthcare Trust Measurement Tool
Mediapsssst, Richard Whitman - Wednesday, January 27, 2016
Partners + Simons has launched a new trust measurement model that it is rolling out to healthcare clients. The model is based on the agency's National Healthcare Trust Index th ...
- Cancer Research UK Gifted Branding Of The Oxford And Cambridge Boat Race
Around the Net In MAD London, Sean Hargrave - Wednesday, January 20, 2016
The two investment management brands that sponsor the annual Oxford and Cambridge Boat Race have donated the opportunity to Cancer Research UK. The event, on Sunday 27 March, will n ...
- iCrossing, Razorfish Land Bayer Digital Assignments
MAD, Larissa Faw - Tuesday, January 12, 2016
Publicis Groupe's Razorfish will be responsible for Bayer's allergy, skincare, and nutritional/gastro brands, such as Coppertone, Aleve, Claritin, and Alka-Seltzer. iCrossing will oversee Bayer's cough/cold and foot care brands, includi ...
- Cutting Back On Mobile Usage May Improve Your Health
MAD, Larissa Faw - Monday, January 11, 2016
At least one health care company believes cutting back mobile usage will improve your health -- and has launched an integrated advertising and PR campaign to get the word ou ...
- Search Engine Identifies Medical Privacy Violators
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2015
ProPublica is launching a new tool, HIPAA Helper, using data provided by the Office For Civil Rights under the Freedom of Information Act. It allows users to look up repor ...
- Can Email Improve Your Health?
Email Marketing Daily, Jess Nelson - Monday, December 21, 2015
A study released Monday by Kaiser Permanente reveals that secure email communications between patients and physicians can lead to improved health and health care efficiency. ...
- Havas Acquires Gemini Healthcare
MAD, Steve McClellan - Monday, December 21, 2015
Gemini Healthcare is currently led by Gary Ainsworth and Michael Pill. Ainsworth will serve as CEO and Pill will serve as chief creative officer of a newly formed company call ...
- Too Many Fizzy Drinks In Kids' Shows, Research Finds
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
While ads in between children's TV have been blamed for encouraging kids to drink fizzy drinks, the focus has now been turned on the shows themselves after a new repo ...
- Top 9 Health Questions Searched On Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 14, 2015
Google analyzes the most popular health searches globally, and this year’s top health questions in the U.S. -- showing that Americans were worried about bronchitis, pneumonia and lupus, as we ...
- BAM Wins Creative, Strategic Duties For Merck's Aptus Health
MAD, Steve McClellan - Thursday, December 3, 2015
The appointment came after the agency helped drive a major rebranding effort for the healthcare solutions provider, previously known as Physcian's Interactive. The rebranding brought together several affiliate companies-each wi ...
- NEW! Sexting Emojis Take Center Stage In MTV's 'Sext Life' Ad
Out to Launch, Amy Corr - Wednesday, December 2, 2015
MTV's Staying Alive Foundation launched a NSFW campaign on World AIDS Day to get teens to think about condoms. The video speaks the language of teens by using sexting emoj ...
- Sodastream Commissions Sugar Sculptures To Highlight Fizzy Drink Issue
Around the Net In MAD London, Sean Hargrave - Wednesday, December 2, 2015
Drinks brand Sodastream has launched an awareness campaign intended to highlight the amount of sugar in fizzy drinks with the help of food artist Jacqui Kelly, who carved statues o ...
- Holland & Barrett Aims To Be Go-To Health And Beauty Store With New Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, December 1, 2015
Holland & Barrett is launching a beauty Web site and a TV campaign talking up its beauty range as it looks to promote healthy beauty and the idea that peop ...
