- Public Health England Follows Change4Life Campaign With "One You"
Around the Net In MAD London, Sean Hargrave - Tuesday, March 8, 2016
Public Health England has launched its first brand since introducing Change4Life eight years ago, with 'One You' aiming to help middle aged adults avoid future diseases caused by modern life. ...
- Lawmaker Proposes DTC Ad Moratorium
MediaDailyNews, Erik Sass - Thursday, February 25, 2016
Not long after the AMA recommended lawmakers ban direct-to-consumer drug advertising by pharmaceutical manufacturers, Connecticut congresswoman Rosa DeLauro is proposing new curbs -- a three-year moratorium on DTC ads for ...
- Harvard Pilgrim Creates Bicycle-Powered Apple Cider Press
Out to Launch, Amy Corr - Wednesday, February 17, 2016
Where do I sign up? Harvard Pilgrim arrived in CT in 2014 and brought an interesting contraption to the Connecticut Health and Wellness Expo: a bicycle-powered apple cider press. Demonstrating ...
- GreyHealth Group Buys The Lathe
MAD, Steve McClellan - Thursday, February 4, 2016
The agreement to acquire The Lathe follows last week's deal by Grey to buy San Francisco-based ArcTouch, a broader based mobile app developer that will become a standalone unit within ...
- Partners + Simons Launches Healthcare Trust Measurement Tool
Mediapsssst, Richard Whitman - Wednesday, January 27, 2016
Partners + Simons has launched a new trust measurement model that it is rolling out to healthcare clients. The model is based on the agency's National Healthcare Trust Index that ...
- Cancer Research UK Gifted Branding Of The Oxford And Cambridge Boat Race
Around the Net In MAD London, Sean Hargrave - Wednesday, January 20, 2016
The two investment management brands that sponsor the annual Oxford and Cambridge Boat Race have donated the opportunity to Cancer Research UK. The event, on Sunday 27 March, will now ...
- iCrossing, Razorfish Land Bayer Digital Assignments
MAD, Larissa Faw - Tuesday, January 12, 2016
Publicis Groupe's Razorfish will be responsible for Bayer's allergy, skincare, and nutritional/gastro brands, such as Coppertone, Aleve, Claritin, and Alka-Seltzer. iCrossing will oversee Bayer's cough/cold and foot care brands, including ...
- Cutting Back On Mobile Usage May Improve Your Health
MAD, Larissa Faw - Monday, January 11, 2016
At least one health care company believes cutting back mobile usage will improve your health -- and has launched an integrated advertising and PR campaign to get the word out. ...
- Search Engine Identifies Medical Privacy Violators
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 31, 2015
ProPublica is launching a new tool, HIPAA Helper, using data provided by the Office For Civil Rights under the Freedom of Information Act. It allows users to look up reports ...
- Can Email Improve Your Health?
Email Marketing Daily, Jess Nelson - Monday, December 21, 2015
A study released Monday by Kaiser Permanente reveals that secure email communications between patients and physicians can lead to improved health and health care efficiency. ...
- Havas Acquires Gemini Healthcare
MAD, Steve McClellan - Monday, December 21, 2015
Gemini Healthcare is currently led by Gary Ainsworth and Michael Pill. Ainsworth will serve as CEO and Pill will serve as chief creative officer of a newly formed company called ...
- Too Many Fizzy Drinks In Kids' Shows, Research Finds
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
While ads in between children's TV have been blamed for encouraging kids to drink fizzy drinks, the focus has now been turned on the shows themselves after a new report ...
- Top 9 Health Questions Searched On Google
Around the Net in Search Marketing, Laurie Sullivan - Monday, December 14, 2015
Google analyzes the most popular health searches globally, and this year’s top health questions in the U.S. -- showing that Americans were worried about bronchitis, pneumonia and lupus, as well ...
- BAM Wins Creative, Strategic Duties For Merck's Aptus Health
MAD, Steve McClellan - Thursday, December 3, 2015
The appointment came after the agency helped drive a major rebranding effort for the healthcare solutions provider, previously known as Physcian's Interactive. The rebranding brought together several affiliate companies-each with ...
- NEW! Sexting Emojis Take Center Stage In MTV's 'Sext Life' Ad
Out to Launch, Amy Corr - Wednesday, December 2, 2015
MTV's Staying Alive Foundation launched a NSFW campaign on World AIDS Day to get teens to think about condoms. The video speaks the language of teens by using sexting emojis ...
- Sodastream Commissions Sugar Sculptures To Highlight Fizzy Drink Issue
Around the Net In MAD London, Sean Hargrave - Wednesday, December 2, 2015
Drinks brand Sodastream has launched an awareness campaign intended to highlight the amount of sugar in fizzy drinks with the help of food artist Jacqui Kelly, who carved statues out ...
- Holland & Barrett Aims To Be Go-To Health And Beauty Store With New Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, December 1, 2015
Holland & Barrett is launching a beauty Web site and a TV campaign talking up its beauty range as it looks to promote healthy beauty and the idea that people ...
- MPs' Report Calling For A Sugar Tax Criticised By The Advertising Association
Around the Net In MAD London, Sean Hargrave - Tuesday, December 1, 2015
The report, by Parliament's House of Commons Health Select Committee, calls for a 20% "sugar drinks tax" on full sugar soft drinks and to extend the 9 p.m. watershed to ...
- Action On Sugar Releases Action Plan As MPs Debate Childhood Obesity
Around the Net In MAD London, Sean Hargrave - Monday, November 30, 2015
The news comes as The Health Select Committee launches its own report looking into childhood obesity today, which includes recommended actions the Government should take to fight the epidemic. This ...
- GSK Reviews Creative Agency Roster
Around the Net In MAD London, Sean Hargrave - Friday, November 27, 2015
A source close to GSK said the company is looking to consolidate agencies within its various product categories. Roster and non-roster agencies are involved in the review. Sensodyne, the toothpaste, ...
- Secure Messenger TigerText Raises $50M
Around the Net in Mobile, Gavin O'Malley - Friday, November 13, 2015
To corner the healthcare market, secure messenger app TigerText just raises another $50 million. “The Whisper app co-founder’s other startup has raised more than $80 million to date,” Fortune reports. ...
- Report: The Best Healthcare Agencies. Are You On The List?
Mediapsssst, Richard Whitman - Wednesday, November 11, 2015
Pharmaceutical research firm Industry Standard Research is out with a new report that examines ad agencies and their ability to serve healthcare clients. Making the list are Saatchi & Saatchi ...
- Athenahealth Wants To 'Let Doctors Be Doctors'
MAD, Larissa Faw - Friday, November 6, 2015
The new campaign uses humor to expose the frustrations of being a doctor, particularly the issues and obstacles created by electronic health record systems. It was developed with creative agency ...
- Connecting With People By Connecting The Data Dots
Content Marketing Insider, Thom Forbes - Friday, November 6, 2015
As soon as she read that Kim Kardashian had posted an "OMG" rave to more than 40-million Instragram followers about her #morningsickness drug, Diclegis, on July 21, Treato media relations ...
- Abbott Puts $120 Million Media Assignment In Play
MAD, Steve McClellan - Thursday, November 5, 2015
The incumbent is Mindshare, which is expected to defend. In addition to pharmaceuticals, the company markets a range of medical diagnostic equipment, vascular devices, as well as products related to ...
- More Patients Willing To Let Doctors Access Social Media
The Social Graf, Erik Sass - Wednesday, November 4, 2015
While medical professionals have been slow to adopt social media for work compared to other industries, ironically patients appear to be more willing to share their own personal social media ...
- Publicis Buys Healthcare Unit Of PDI
MAD, Larissa Faw - Monday, November 2, 2015
Publicis is paying $33 million to acquire the operation, plus expected earn-outs based on 2016 revenue. Currently the earn-out payment is expected to range between $5 million and $15 mill ...
- Boomers Say Fear Is Primary Health Motivator
Marketing Daily, Tanya Gazdik - Wednesday, October 28, 2015
Three out of four Baby Boomers say they should be doing more to manage their health, but cite frustrations with primary care, according to a survey conducted by Ipsos Public ...
- Spark Wins Providence Health & Services Media AOR
MAD, Steve McClellan - Thursday, October 15, 2015
The SMG shop is on a roll in the new business department, and in the last three weeks has won Valspar, Taco Bell, and now Providence. The company spent $6.4 ...
- Boots UK Signs Content Deals With Eight Partners
Around the Net In MAD London, Sean Hargrave - Thursday, October 15, 2015
Boots UK has teamed with eight media partners to advise and support people in beauty, health, optical and pregnancy. The retailer has partnered with Bauer Media, ITV and Time Inc ...
