- Racepoint Launches Life Science Practice
MAD Boston, Val Brickates Kennedy - Friday, April 11, 2014
Boston-based marketing agency Racepoint Global has launched a life sciences practice that will focus on clients in the Boston and San Francisco markets. Racepoint said it already has a diver ...
- March Communications Opens Offices in SF, Chicago
MAD Boston, Val Brickates Kennedy - Thursday, March 27, 2014
Boston-based March Communications announced Thursday that it has expanded its reach nationally by opening offices in San Francisco and Chicago. The tech PR firm said that its new San Francis ...
- Obamacare Campaign Utilizes Data, Cross-Platform Campaign To Reach Uninsured
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2014
Data plays a major role in how President Barack Obama's administration targets uninsured consumers with messages on how to enroll in Obamacare. Officials began rolling out a campaign Monday ...
- Google's Flu Tracker Misses Data
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 14, 2014
NPR points to a hiccup in Google's flu tracker. The news agency cites Northeastern University professor David Lazer, who points to huge amounts of missed data. He wrote a critiq ...
- Now It's The First Lady''s Turn To Use Digital To Tout Health Care
Around the Net in Video, P.J. Bednarski - Friday, March 14, 2014
First it was President Obama with Zack Galafianakis's "Between Two Ferns." Now Michelle Obama has her own pitch video for the health care act, featuring stars including Jonah Hill, Alic ...
- Internet Of Things, Data To Change Online Advertising Forever
MediaDailyNews, Laurie Sullivan - Sunday, March 9, 2014
Internet-connected devices will change online advertising in ways that industry executives cannot yet imagine. At the OMMA SXSW conference in Austin Saturday topics ranged from mobile to creativity, but t ...
- Katz Radio Launches Health Care Strategies Group
MediaDailyNews, Erik Sass - Thursday, February 20, 2014
Katz Radio Group is launching a new Health Care Strategies Group serving the healthcare category to avail itself of the boom in health-care advertising. KRG has named LaTonya Chenault-Qawwee ...
- Apple Wants To Get Into Your Head...And Media Will Start Reading Us
MoBlog, Steve Smith - Wednesday, February 19, 2014
A new patent award for Apple shows plans for biometric headphones that can read head gestures, heart rate, and perspiration and perhaps interpret psychological states. We are on the ed ...
- Who Do You Trust?
Research Brief, Jack Loechner - Tuesday, February 18, 2014
According to a recent Harris Poll, 48% of American adults trust the federal government to handle personal information privately and securely, down from 54% in 2009. Trust in the feder ...
- Agency Heavyweights, Google, Lend Media And Messaging Support to Obamacare
MAD, Larissa Faw - Tuesday, February 4, 2014
Razorfish and La Comunidad are handling creative duties for a new $30 million PSA campaign targeted to female Hispanic millennials. GroupM's Mindshare is handling media planning and buying chores a ...
- McCann Health Taps Urhekar To Run Its Americas Operations
MAD, Steve McClellan - Tuesday, January 28, 2014
The appointment comes as the agency's health unit is expanding, partly in response to healthcare insurance reforms and their impact on the healthcare system. ...
- LaVoie Group Names Aurora Krause As Account Supervisor
MAD Boston, Val Brickates Kennedy - Tuesday, January 28, 2014
Healthcare communications firm LaVoie Group has named Aurora Krause as account supervisor for investor relations and corporate communications. Krause was most recently at Synta Pharmaceuticals, where she helped build t ...
- Google Glass Sees Clearly Through VSP Partnership
SearchBlog, Laurie Sullivan - Tuesday, January 28, 2014
Picture a rendition of Johnny Nash's song "I Can See Clearly Now" playing in the background as Google Explorers stand on mountaintops in Yellowstone National Park or overlook the Mac ...
- Most People Willing to Share Health Info on Social Nets
The Social Graf, Erik Sass - Friday, January 24, 2014
Most U.S. social network users would be willing to share information about their health conditions online in order to help improve care, provided that adequate safeguards are in place ...
- Johnson & Johnson Super Serves Us With Workout App
MoBlog, Steve Smith - Friday, January 10, 2014
A new and robust fitness app from Johnson & Johnson underscores the amazing opportunity that fitness apps and wearable media open up to marketers. The value is unambiguous. ...
- Doximity Reaches a Third of U.S. Docs
The Social Graf, Erik Sass - Friday, January 10, 2014
While some professions took to social media like a duck to water -- journalists immediately recognized Twitter as their forever home -- physicians were understandably reluctant to jump on boar ...
- Health-Related Searches Reveal An Ailing Economy
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 8, 2014
Researchers analyzed the top queries for health terms -- abdominal pain, headaches, shoulder pain, migraine and hundreds of others -- and tracked how the numbers of searches for those ter ...
