- Ad Industry Group Aims to Steer Brands Clear of BuzzFeed-Style Content
Mediapsssst, Richard Whitman - Wednesday, August 13, 2014
Hmm. It seems BuzzFeed's decision to up the level of their editorial from idiotic listicles to content with actual merit was well timed. At least as it applies to Australi ...
- Arnold Taps Beeby, Scheiner To Lead Health/Wellness Practice
MAD, Steve McClellan - Tuesday, August 12, 2014
Arnold, part of Havas, is putting new strategic emphasis on the health and wellness category, which will be run out of its New York office. The shop has done wo ...
- Google Exec Leads Obama's U.S. Digital Services Team
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 12, 2014
Mikey Dickerson will lead a new government team intended to identify and fix the government's failing computer systems and Web sites after the Google employee fixed HealthCare.gov last year. Dickers ...
- St. John Ambulance Seeks Creative Agency For Video Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, August 5, 2014
St. John Ambulance is looking for a creative agency to create videos that will run on big screens at football stadia during half time. The first aid charity has be ...
- BSSP Wins Blue Shield Of California Account
MAD, Larissa Faw - Thursday, July 31, 2014
Healthcare has a new advocate. Blue Shield of California named marketing communications agency Butler, Shine, Stern & Partners (BSSP) as its new agency of record, following a review. There w ...
- More Head To Retail Clinics for Chronic Woes, Prevention
Marketing Daily, Sarah Mahoney - Monday, July 28, 2014
Typically staffed by nurse practitioners and physician assistants, the clinics are still primarily a place people go for acute care, and are often open extended hours. They are favorites wi ...
- Google's Moonshot Project To Map The Healthy Human Body
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 25, 2014
Google has set out to index the world's information across the Web. Now the company will do the same for the human body as it attempt to build a baseli ...
- Heath Is Dear To Canadian Consumers
Around the Net In OMD Europe, Tanya Gazdik - Tuesday, July 22, 2014
A new study conducted by Ipsos Reid and marketing agency TrojanOne ranked the value of Canada's sponsorship properties - in other words, the organizations, events and causes that companies p ...
- Live at 10: Ackman's Latest Salvo Against Herbalife
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 22, 2014
Bill Ackman - the "activist investor" also frequently modified as "billionaire hedge fund honcho" - has promised a showdown in the digital corral at 10 a.m. ET today with slid ...
- Google, Novartis Collaborate On Smart Lenes
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, July 15, 2014
Google teamed up with Swiss drug manufacturer Novartis AG to develop smart contact lenses with embedded electronics. The lenses will have non-invasive sensors, microchips and embedded miniaturized electronics to monit ...
- Gyro Forms U.S. Healthcare Unit; Hires Wendy Lurrie To Run It
MAD, Steve McClellan - Monday, July 7, 2014
The agency has created a number of healthcare-related campaigns for clients but now will have a dedicated U.S. operation for the sector, which will work closely with a healthcare un ...
- Google's Future Through The Eyes Of Page And Brin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 7, 2014
Search engine Excite nearly acquired Google in 1999. In a rare interview, billionaire venture capitalist Vinod Khosla sat down with Google co-founders Larry Page and Sergey Brin to discuss t ...
- Marketing Services Dominate M&A Transactions In 2014
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2014
There were 752 merger and acquisition (M&A) transactions in media, information, marketing and technology sectors that dominated the market during the first six months of 2014, totaling $64.4 billion ...
- DigitasLBi Wins AOR Assignment From Memorial Sloan Kettering
MAD, Steve McClellan - Thursday, June 19, 2014
The agency's Boston office will lead the work. The cancer care center also chose Phase2 as its technology partner for Drupal, an open-source content management platform that powers the M ...
- WebMD App Adds All-In-One Health Tracker
Mobile Marketing Daily, Mark Walsh - Monday, June 16, 2014
WebMD on Monday launched an updated iPhone app that includes a new feature that collects data from a range of devices -- from fitness bands to wireless bathroom scales ...
- Apple More Open To Working With Partner Brands
Around the Net In MAD London, Sean Hargrave - Wednesday, June 4, 2014
Apple looks set to enter a new era of "openness," experts believe, following the launch of health-tracking software HealthKit and a new smart home platform, HomeKit, at its Worldwide Develope ...
- Weintraub Willingly Gives Up Data To Apple, Mayo Clinic For HealthKit App
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 4, 2014
Apple said during a keynote address at its Worldwide Developers Conference that it is working with the Mayo Clinic to integrate medical information via its platform HealthKit, a part ...
- Samsung Tries To Preempt Apple With Open Mobile Health Platform
Mobile Marketing Daily, Steve Smith - Thursday, May 29, 2014
Samsung is moving aggressively into the personal health monitoring space, launching an open hardware and software architecture platform, a reference wristband design and a $50 million start-up fund to fu ...
- Four Brands Join Together In One Commercial For Autism Awareness Month
Out to Launch, Amy Corr - Wednesday, April 30, 2014
To support World Autism Awareness month, BBDO NY and Autism Speaks have partnered to create an atypical 60-second commercial to encourage parents to look for the early signs of autis ...
- Racepoint Launches Life Science Practice
MAD Boston, Val Brickates Kennedy - Friday, April 11, 2014
Boston-based marketing agency Racepoint Global has launched a life sciences practice that will focus on clients in the Boston and San Francisco markets. Racepoint said it already has a diver ...
- March Communications Opens Offices in SF, Chicago
MAD Boston, Val Brickates Kennedy - Thursday, March 27, 2014
Boston-based March Communications announced Thursday that it has expanded its reach nationally by opening offices in San Francisco and Chicago. The tech PR firm said that its new San Francis ...
- Obamacare Campaign Utilizes Data, Cross-Platform Campaign To Reach Uninsured
MediaDailyNews, Laurie Sullivan - Monday, March 17, 2014
Data plays a major role in how President Barack Obama's administration targets uninsured consumers with messages on how to enroll in Obamacare. Officials began rolling out a campaign Monday ...
- Google's Flu Tracker Misses Data
Around the Net in Search Marketing, Laurie Sullivan - Friday, March 14, 2014
NPR points to a hiccup in Google's flu tracker. The news agency cites Northeastern University professor David Lazer, who points to huge amounts of missed data. He wrote a critiq ...
- Now It's The First Lady''s Turn To Use Digital To Tout Health Care
Around the Net in Video, P.J. Bednarski - Friday, March 14, 2014
First it was President Obama with Zack Galafianakis's "Between Two Ferns." Now Michelle Obama has her own pitch video for the health care act, featuring stars including Jonah Hill, Alic ...
- Internet Of Things, Data To Change Online Advertising Forever
MediaDailyNews, Laurie Sullivan - Sunday, March 9, 2014
Internet-connected devices will change online advertising in ways that industry executives cannot yet imagine. At the OMMA SXSW conference in Austin Saturday topics ranged from mobile to creativity, but t ...
- Katz Radio Launches Health Care Strategies Group
MediaDailyNews, Erik Sass - Thursday, February 20, 2014
Katz Radio Group is launching a new Health Care Strategies Group serving the healthcare category to avail itself of the boom in health-care advertising. KRG has named LaTonya Chenault-Qawwee ...
- Apple Wants To Get Into Your Head...And Media Will Start Reading Us
MoBlog, Steve Smith - Wednesday, February 19, 2014
A new patent award for Apple shows plans for biometric headphones that can read head gestures, heart rate, and perspiration and perhaps interpret psychological states. We are on the ed ...
- Who Do You Trust?
Research Brief, Jack Loechner - Tuesday, February 18, 2014
According to a recent Harris Poll, 48% of American adults trust the federal government to handle personal information privately and securely, down from 54% in 2009. Trust in the feder ...
- Agency Heavyweights, Google, Lend Media And Messaging Support to Obamacare
MAD, Larissa Faw - Tuesday, February 4, 2014
Razorfish and La Comunidad are handling creative duties for a new $30 million PSA campaign targeted to female Hispanic millennials. GroupM's Mindshare is handling media planning and buying chores a ...
- McCann Health Taps Urhekar To Run Its Americas Operations
MAD, Steve McClellan - Tuesday, January 28, 2014
The appointment comes as the agency's health unit is expanding, partly in response to healthcare insurance reforms and their impact on the healthcare system. ...
