- Health Experts Call On Google To Loosen Keyword-Buying Rules To Help Inform About COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
Healthcare providers need to get verified and validated information out, and "Google is preventing the purchase of any COVID-19/Coronavirus keywords through their Google Ads platform," wrote Chris Pace, Banner Health ...
- UK Government To Hold Daily Coronavirus Briefings
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2020
Boris Johnson has been under fire for the government holding informal meetings with individual journalists and has now agreed to hold a daily coronavirus media briefing, "The Guardian" reports. ...
- Permanent Forgetfulness: Consumers Often Want To Opt Out But Can't: Study
Email Insider, Ray Schultz - Friday, March 13, 2020
The privacy issue is complicated by the spread of Coronavirus. Are institutions protecting patient information? ...
- COVID-19 Emails Should Be Short And Simple, Behaviorist Says
Email Marketing Daily, Ray Schultz - Friday, March 13, 2020
Write for a fifth-grade reading level, not for college graduates, Todd Rogers says. ...
- AI Wearable Aims To Combat Coronavirus By Preventing Face-Touching
AI & IoT Daily, Chuck Martin - Tuesday, March 10, 2020
The Immutouch Band can be worn on either wrist and vibrates when the user's hand enters a position near the mouth, nose or eyes. ...
- FCB Health Network Opens 'The Residency'
MAD, Larissa Faw - Monday, February 24, 2020
The sessions in the New York-based program are taught by presenters from various disciplines, levels and agencies across the network. ...
- As Virus Concerns Rise, P&G Introduces Product To Kill Bacteria For 24 Hours
Marketing Daily, P.J. Bednarski - Monday, February 24, 2020
The new wrinkle is that Microban 24 keeps killing bacteria for a full day, "even when the surface is touched or contacted multiple times." ...
- Wearable Created To Track Parkinson's Disease Tremors
AI & IoT Daily, Chuck Martin - Sunday, February 9, 2020
The Tremor Tracker is a device similar to a smartwatch that provides immediate information about the wearer's body condition at the moment. ...
- Colgate To Acquire Hello's Vegan Oral Care Brands
Marketing Daily, Steve Ellwanger - Monday, January 27, 2020
The announcement came less than a month after company launched two vegan varieties of its own toothpastes in Europe. ...
- K-Y Asks: Wouldn't That After-Sex Glow Make A Super Selfie?
Marketing Daily, P.J. Bednarski - Friday, January 24, 2020
K-Y lube is inviting women to post selfies of their "resting pleasured face" -- that "that post-sex glow" -- to K-Y's Instagram account. ...
- Amazon, Microsoft, IBM, Google Gain 'Identifiable' Patient Data Under Separate Deals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 20, 2020
Data has become the gold key to services. Some hospitals are granting big tech access to train their algorithms, hoping to find cures for cancer and other major diseases. ...
- Healthcare Marketing Group W2O Acquires 21Grams
MAD, Larissa Faw - Monday, January 13, 2020
21Grams' core capabilities include advertising, patient storytelling, medical education, strategy, analytics and television production. ...
- GSK Consolidates Pfizer Consumer Health Under Publicis Media
MAD, Larissa Faw - Thursday, December 12, 2019
Under this new agreement, the account will be serviced through the bespoke platformGSK entity launched by the Groupe last year after winning the $1.4 billion GSK media business. ...
- How Marketers Can Combat Disparities Of Healthcare Algorithms
Marketing Insider, Beatriz Mallory - Wednesday, December 4, 2019
A widely used AI algorithm has steered black patients away from higher-quality care. ...
- UnitedHealthCare Will Put Medicare Service Centers In Some Walgreen's Stores
Marketing Daily, P.J. Bednarski - Monday, November 25, 2019
The 14 centers, located in Las Vegas, Cleveland, Phoenix, Memphis and Denver, will serve as consultancies for new Medicare enrollees. ...
- Bayer Appoints Mullen Lowe Group As Global Ad Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Bayer has appointed Mullen Lowe Group its global advertising agency. Campaign reveals the the UK arm of the agency was instrumental in leading the pitch, which was won against a ...
- Feds Eye Google's Massive Health-Data Project, Lawmakers Roused
Digital News Daily, Karlene Lukovitz - Wednesday, November 13, 2019
The HHS Civil Rights unit will investigate whether sharing and analysis of 50M patients' personally identifiable records is being legally implemented under HIPPA. Senators called for a halt to the ...
- HCB Health Expands To A Third Office
MAD, Larissa Faw - Tuesday, November 12, 2019
The office, in Parsippany, NJ, will service east coast clients. The independent health care-focused agency is based in Austin, TX and also has an outpost in Chicago. ...
- Email A Growing Channel For Pharma Marketers Worldwide, Study Finds
Email Marketing Daily, Ray Schultz - Monday, November 11, 2019
Email is among the top three channels in North America, drawing 14% of the average digital budget, Indegene reports. ...
- Google To Acquire Fitbit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 1, 2019
Fitbit announced Friday that Google intends to acquire the company for $7.35 per share in cash. Google will acquire the brand and its 28 million active users worldwide. ...
- In Latest Moves, Ancestry And 23andMe Aim To Change Behavior
D2C FYI, Sarah Mahoney - Monday, October 28, 2019
75% of respondents in 23andMe research say they've taken at least one positive step about their health since getting a genetic report. ...
- LBC Breached Ofcom Rules With Paid-For BUPA Interview
Around the Net In MAD London, Sean Hargrave - Thursday, October 10, 2019
Ofcom has ruled that LBC broke its guidelines by not signalling that an interview with healthcare provider BUPA was paid for, "Press Gazette" reports. The interview was arranged as part ...
- 'Hims, Hers' Hopes To Shake Up Healthcare
D2C FYI, Sarah Mahoney - Monday, October 7, 2019
The online start-up currently offers more than 40 products, some requiring prescriptions, including erectile-dysfunction and birth-control medications. ...
- Thinx Debuts First National TV Ad Campaign
Out to Launch, Larissa Faw - Thursday, October 3, 2019
The "MENstruation" campaign suggests people would be more comfortable talking about periods if everyone had them. ...
- Ask An Expert: Can Walmart Win With Stand-Alone Clinics?
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2019
Retailers have been running health clinics for years, yet they've never really taken off. What's the growth potential? ...
- AverickMedia Offers Doctors Email List
Email Marketing Daily, Ray Schultz - Monday, September 30, 2019
The list, including U.S. and global markets, can be used for targeting several specialties, the company says. ...
- GSK To Call Creative Review
Around the Net In MAD London, Sean Hargrave - Monday, September 23, 2019
GSK is putting its $30m global creative account up for review, "Campaign" writes. The site believes the review will cover vaccines and respiratory products, among others, which are believed to ...
- Marketing in Health Systems: Asset, Not Expense
Marketing Insider, Beatriz Mallory - Monday, September 23, 2019
Let's consider two extremes on the spectrum of valuing marketing: Amazon, a colossus swimming in revenue --- and hospitals, inundated with costs. ...
- NHS Topples Apple To Become Most Relevant Brand In The UK
Around the Net In MAD London, Sean Hargrave - Thursday, September 19, 2019
The NHS has replaced Apple as the most relevant brand in the UK, according to research from marketing consultancy, Prophet. Spotify is in second place, with Netflix in third and ...
- How MedAnswers Is Bettering The Baby Odds
D2C FYI, Sarah Mahoney - Monday, September 16, 2019
The Fertility Awareness app provides users with answers from some 200 board-certified fertility specialists, embryologists, geneticists and even legal experts. ...
