- W2O Acquires Discern Health
MAD, Larissa Faw - Thursday, July 30, 2020
The healthcare consultancy, based in Washington DC and Baltimore, advises clients about quality measurement in health care, and the strategic implications of measurement. ...
- Ogilvy Health Names New CCO
People on the Move, Larissa Faw - Wednesday, July 29, 2020
Ogilvy Health is appointing Renata Florio as Chief Creative Officer tasked with creative oversight across all of the agency’s U.S.-based offices. Florio will report to Andrew Schirmer and work close ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to be an underserved entrepreneur and turn a small business idea into reality in the U.S. ...
- Pharma Giant Gilead Sciences Consolidates Media Account With Initiative
Mediapsssst, Richard Whitman - Monday, July 27, 2020
The drug developer and marketer, with revenues of $22-plus billion last year, spent over $335 million in measured media in the U.S. last year, according to Kantar. ...
- Google Bans Ads On COVID-19 Conspiracy Theories
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 17, 2020
The updated policy adds to a ban on content that makes harmful claims about disease prevention and unsubstantiated cures, such as content that encourages viewers to forgo treatments or anti-vacci ...
- Young Consumers Leaning On Social Nets For Health Advice
Social Media Insider, Gavin O'Malley - Tuesday, July 14, 2020
Among millennials,YouTube and Twitter are the most popular platforms for finding health condition information. ...
- 21Grams Adds Havas Vet To Bolster Creative Leadership Team
MAD, Larissa Faw - Monday, July 13, 2020
Creative agency 21Grams, part of the healthcare marketing group W2O, has appointed Tom Richards Co-Global Chief Creative Officer. ...
- 5 Ways Pharma Marketers Can Better Connect With Cancer Patients
Marketing Insider, Steve Alperin - Monday, July 6, 2020
Among the tips: Don't scare your audience. ...
- Login Attack Spoofs Mailgun And SendGrid, Researchers Say
Email Marketing Daily, Ray Schultz - Thursday, July 2, 2020
The "pernicious" attack also bypasses secure email gateways and DMARC, Ironscales reports. ...
- Firms Fail To Follow GDPR And Security Best Practices: Study
Email Marketing Daily, Ray Schultz - Tuesday, June 30, 2020
A shocking 61% of firms surveyed collect more data than the GDPR permits, Netwrix reports. Some brands also skirt CCPA. ...
- Paula Abdul Dances With Her Younger Self In New GSK Pain Reliever Spot
MAD, Larissa Faw - Thursday, June 25, 2020
The creative, developed with Weber Shandwick, uses technology to enable Abdul to have a dance-off with her younger self to her 80s classic "Forever Your Girl." ...
- Data Reveals Trends In Addressable Geo-Fencing And OTT/CTV Through COVID-19
Data & Programmatic Insider, Laurie Sullivan - Monday, June 22, 2020
Many advertisers paused campaigns due to COVID-19, but those that did not and changed their message emerged stronger. Analyzing data from thousands of advertisers, Simpli.fi wanted to understand how industri ...
- Banking On Digital Health, Walmart Snaps Up CareZone
Marketing Daily, Sarah Mahoney - Tuesday, June 16, 2020
The CareZone app lets families manage medications for each member of the household, including automatic scheduling reminders. ...
- Twitter Mental Health Focus Reinvests In Image
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 15, 2020
To help break the stigma that too many people use its platform to spread hate, Twitter worked with more than 60 mental health partners worldwide. ...
- Ro Learns To Sell Telehealth By Not Selling Telehealth
Brand Insider, Steve Smith - Friday, June 12, 2020
It is hard to imagine a category more relevant to consumers during a pandemic crisis than telehealth. ...
- Massive New Global Phishing Scam Detected
Email Marketing Daily, Ray Schultz - Friday, June 5, 2020
Spoofed voicemail emails appear to be coming from a PBX integration. And other schemes are on the rise. ...
- Interesting Keywords, Terms Emerging From COVID-19 Search Queries
Inside Performance, Laurie Sullivan - Monday, June 1, 2020
Amid the typical COVID-19 searches on Healthline.com and MSN Health, marketers find a few unrelated surprises. ...
- Global Advertising To Sink 8.1% -- A $50 Billion Drop -- In 2020
MediaDailyNews, Wayne Friedman - Thursday, May 28, 2020
WARC forecasts a $49.6 billion pullback to $563 billion this year, with travel & tourism, entertainment, and financial ad categories taking major hits. On the plus side, it says pharmaceutic ...
- Experiential/Events Collective Sets Its Sights On Battling The Pandemic
Mediapsssst, Richard Whitman - Wednesday, May 27, 2020
Czarnowksi Collective made a quick pivot to complete six desperately needed hot-zone field hospitals. ...
- Why Google Organic Traffic To Websites Continues To Fall
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
Searchmetrics attributes the high rate of no-click activity to searchers not finding what they look for, or search engine results page features such as Featured Snippets, Direct Answers, Knowledge Panel ...
- OOH Ad Companies Manufacture Protective Gear For Medical Workers
Digital News Daily, Laurie Sullivan - Monday, May 11, 2020
Vector Media and its longtime partner Carisma have collaborated to build protective gear for medical workers. Here's how they did it. ...
- In-home Health Staffers Warned Of Red Flags For Gouging Emails
Around the Net in Email, Ray Schultz - Friday, May 8, 2020
In-home healthcare workers are being targeted for emails making phony PPE offers. Here are the red flag they should watch for to avoid being gouged. ...
- Midol's New Campaign Aims To Put New Life Into The Old 'Curse'
Marketing Daily, P.J. Bednarski - Friday, May 1, 2020
Over-the-counter menstrual pain reliever now being repackaged in bright colors, featuring an oversized "M" and the bold slogan, "Live Life M-Powered." ...
- Malware Criminals Attack Hospitals With Fearware, Show They Are Faster To Adapt Than Legit Firms
Around the Net In Digital, Ray Schultz - Thursday, April 30, 2020
Cyber criminals have adapted to the “new normal” during the pandemic and are showing they more nimble than legitimate companies. For example, there has been an increase in “fearware,” wi ...
- Local Broadband System Launched In Colorado
Around the Net In Digital, Ray Schultz - Sunday, April 19, 2020
Communities in Western Colorado have build a new broadband system, having decided they couldn’t wait for telecoms to do it for them. The area has suffered from persistent outages th ...
- Semcasting Develops Free Digital Activity Score To Identify Best Media For Engaging Consumers
Digital News Daily, Laurie Sullivan - Monday, April 13, 2020
Designed to provide measurement around COVID-19, Semcasting has developed a Digital Activity Score to rank online consumers with degrees of engagement to help advertisers get the most from their investmen ...
- With Sloths And Llamas, Welly Expands Efforts To Make First Aid Cute Again
Marketing Daily, Sarah Mahoney - Wednesday, April 15, 2020
Welly's kits feature whimsical patterns on its flexible fabric bandages and a hand sanitizer called Clean Hands, all packed up in snappy little tins. ...
- W2O Accelerates Acquisition Of Social Media Analytics Platform
MAD, Larissa Faw - Tuesday, April 14, 2020
Currently W2O and Symplur are utilizing the platform to track COVID-19-specific conversations and trends across the healthcare ecosystem in collaboration with the California Life Sciences Association. ...
- TikTok Donates Millions To COVID-19 Healthcare, SMBs And For Ad PSAs
Digital News Daily, Laurie Sullivan - Thursday, April 9, 2020
Some $25 million will go to ads to help nonprofit organizations, trusted health sources, and local authorities send public health messages, with another $100 million in ad credits to sma ...
- Study Suggests Renewed SEO Focus In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 7, 2020
Some 65% of marketers expect to decrease their annual budget and 86% predict their marketing goals will be more difficult to reach this year. ...
