- Google To Acquire Fitbit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 1, 2019
Fitbit announced Friday that Google intends to acquire the company for $7.35 per share in cash. Google will acquire the brand and its 28 million active users worldwide. ...
- In Latest Moves, Ancestry And 23andMe Aim To Change Behavior
D2C FYI, Sarah Mahoney - Monday, October 28, 2019
75% of respondents in 23andMe research say they've taken at least one positive step about their health since getting a genetic report. ...
- LBC Breached Ofcom Rules With Paid-For BUPA Interview
Around the Net In MAD London, Sean Hargrave - Thursday, October 10, 2019
Ofcom has ruled that LBC broke its guidelines by not signalling that an interview with healthcare provider BUPA was paid for, "Press Gazette" reports. The interview was arranged as part ...
- 'Hims, Hers' Hopes To Shake Up Healthcare
D2C FYI, Sarah Mahoney - Monday, October 7, 2019
The online start-up currently offers more than 40 products, some requiring prescriptions, including erectile-dysfunction and birth-control medications. ...
- Thinx Debuts First National TV Ad Campaign
Out to Launch, Larissa Faw - Thursday, October 3, 2019
The "MENstruation" campaign suggests people would be more comfortable talking about periods if everyone had them. ...
- Ask An Expert: Can Walmart Win With Stand-Alone Clinics?
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2019
Retailers have been running health clinics for years, yet they've never really taken off. What's the growth potential? ...
- AverickMedia Offers Doctors Email List
Email Marketing Daily, Ray Schultz - Monday, September 30, 2019
The list, including U.S. and global markets, can be used for targeting several specialties, the company says. ...
- GSK To Call Creative Review
Around the Net In MAD London, Sean Hargrave - Monday, September 23, 2019
GSK is putting its $30m global creative account up for review, "Campaign" writes. The site believes the review will cover vaccines and respiratory products, among others, which are believed to ...
- Marketing in Health Systems: Asset, Not Expense
Marketing Insider, Beatriz Mallory - Monday, September 23, 2019
Let's consider two extremes on the spectrum of valuing marketing: Amazon, a colossus swimming in revenue --- and hospitals, inundated with costs. ...
- NHS Topples Apple To Become Most Relevant Brand In The UK
Around the Net In MAD London, Sean Hargrave - Thursday, September 19, 2019
The NHS has replaced Apple as the most relevant brand in the UK, according to research from marketing consultancy, Prophet. Spotify is in second place, with Netflix in third and ...
- How MedAnswers Is Bettering The Baby Odds
D2C FYI, Sarah Mahoney - Monday, September 16, 2019
The Fertility Awareness app provides users with answers from some 200 board-certified fertility specialists, embryologists, geneticists and even legal experts. ...
- Google Healthcare Policy Prohibits Advertising For Unproven, Experimental Techniques
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 9, 2019
Google announced a Healthcare and medicine policy to prohibit advertising for unproven or experimental medical techniques such as most stem cell therapy, cellular (non-stem) therapy, and gene therapy. This policy prohibit ads ...
- National Safety Council Focuses On Opioid Epidemic
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
At the heart of the program was a memorial wall to the victims of the opioid crisis, a data visualization comprised of 22,000 pills carved with the real faces of ...
- Search Backs Social When Looking For Health Care Providers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 4, 2019
Consumers are searching for health care providers on social media rather than on engines such as Google or Bing, according to a recent survey. ...
- Drug Pricing For TV Ads? Make It Mandatory For More Health-Care Procedures
TV Watch, Wayne Friedman - Thursday, September 5, 2019
Some marketers have been required to disclose list prices of prescription drugs covered by Medicare or Medicaid in TV ads to drive down pricing. Why stop there? ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental Healthcare
MediaDailyNews, Joe Mandese - Friday, August 9, 2019
Dr. Carl Marci, a clinical psychologist who helped pioneer the field of neuromarketing research, has quietly left Nielsen and returned to the healthcare industry. He has joined digital health technology ...
- McCann, Publicis Add Health Leaders
MAD, Larissa Faw - Wednesday, August 7, 2019
Hilary Gentile has been elevated to Global Chief Strategy Officer at McCann Health. Andrew Spurgeon steps up to Chief Creative Officer, Europe at Publicis Health. ...
- This Year And Next, Healthcare Ad Spending Will Grow 3.6%
MAD, Larissa Faw - Monday, August 5, 2019
In its first focused report on worldwide healthcare ad expenditures, Zenith forecasts global healthcare ad spending will reach $36 billion this year. ...
- UK's First Ad For A Cannabis-Based Product Launches
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
Britain has woken up to its first ad for a cannabis-based product, "Campaign" reports. Ignite has been set up by a poker player and Instagram influencer, Dan Bilzerian. It is ...
- NHS Signs Deal With Amazon For Medical Information
Around the Net In MAD London, Sean Hargrave - Thursday, July 11, 2019
The NHS has partnered with Amazon to allow owners of Alexa-powered smart speakers to receive information from the NHS on everyday symptoms of illness and recommended treatments, Netimperative writes. ...
- Bupa Appoints MullenLowe For Mental Health Campaign
Around the Net In MAD London, Sean Hargrave - Friday, June 21, 2019
Bupa has appointed MullenLowe to create a mental health awareness campaign. The London agency won the contest against Havas, and Pablo and "Campaign" reveal that the work will not impede ...
- Educating Doctors: Haymarket Media Sends Triggered Emails Based On Content Viewed
Email Insider, Ray Schultz - Wednesday, June 12, 2019
Physicians who click on an article about diabetes will soon be served a newsletter with more on the subject. ...
- Philly-Based Harmelin Wins Aspen Dental, Enters Windy City
MediaDailyNews, Joe Mandese - Thursday, May 30, 2019
Philadelphia-based Harmelin Media Wednesday said it was named media agency of record for Aspen Dental Management Inc. and that it is opening a Chicago office to service the account, as ...
- Healthcare Needs To Rethink How To Chase Online Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 24, 2019
Research suggests the health care industry has poor optimization and branding practices. Healthcare professionals need to think of their services and practices as brands. ...
- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
The suit claimed the trade group attempted to prevent AAC from advertising on Google by misrepresenting it to the company certifying the addiction centers for Google Search. Once the centers ...
- Physicians Email List Is Offered By InfoGlobal Data
Email Marketing Daily, Ray Schultz - Thursday, May 9, 2019
The file is selectable by specialization, size of practice, and other variables, the company says. ...
- LifeBridge Health Unveils Brand Makeover
MAD, Larissa Faw - Tuesday, April 30, 2019
The new "Care Bravely" platform seeks to give a "voice" to the company's employees by showcasing their real-life stories. ...
- Amazon Prime Members Get Email Touting PillPack
Around the Net in Email, Ray Schultz - Thursday, April 25, 2019
Amazon, almost a year after acquiring PillPack for nearly $1 billion, is marketing the virtual pharmacy service to Amazon Prime members by email. The email links to a PillPack landing ...
- The Growing Reach Of Femtech
Marketing Insider, Kathy Selker - Monday, April 22, 2019
Femtech, the application of technology to track and advance women's health, has evolved to give women a greater sense of autonomy over their bodies and health. ...
- Encouraging Consumers to Make Active Healthcare Choices
Marketing Insider, Kathy Selker - Tuesday, March 19, 2019
Ensure patients are aware of digital tools to help them navigate their healthcare choices via in-office signage, phone calls, emails and direct mailings. ...
