- COVID-19 Misinformation Sites Monetised By Google
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
"Press Gazette" reveals new research has found Google is inadvertently monetising fake COVID-19 news by allowing advertising to run alongside misinformation. ...
- Deliveroo To Deliver Free Meals To NHS Workers
Around the Net In MAD London, Sean Hargrave - Monday, March 30, 2020
Deliveroo is to offering NHS workers GBP500,000 worth of free meals and appeal to its users to donate money to buy more food for key workers, "Sky News" reports. ...
- Lies, Damn Lies And COVID-19 Fake News
London Blog, Sean Hargrave - Monday, March 30, 2020
We must applaud our key workers, but also call out the growing number of fake news sites and outright attempts to scam the vulnerable. ...
- Tech Giants Help Government Manage COVID-19 Response
Around the Net In MAD London, Sean Hargrave - Friday, March 27, 2020
Amazon, Microsoft, Palantir and London-based Faculty AI are helping the government turn sources of COVID-19 data, including information from calls to the NHS 101 telephone service, to predict where medic ...
- Crocs, Krispy Kreme, Ralph Lauren Among Brands Donate Needed Medical Supplies
Marketing Daily - Top of the News, Thom Forbes - Friday, March 27, 2020
Several more brands are offering equipment, supplies, clothing and food to beleaguered healthcare systems and its staff. ...
- Dyson Receives Order For 10,000 New Ventilators
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2020
The Government is to place an order with Dyson for 10,000 newly designed ventilators to help treat COVID-19 patients. The NHS made a plea for inventors to design ventilators th ...
- Tech Titans Continue To Donate Millions In Urgent Push To Resolve COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
Amazon and Microsoft researchers separately are working to develop solutions, using their internal resources and expertise in a variety of areas to stop the spread of COVID-19, but not-for-profits a ...
- 'Popular Science' Hosts COVID-19 Q&A On Twitter
Publishers Daily, Sara Guaglione - Monday, March 23, 2020
The magazine decided to make it a weekly initiative, given the fact that information regarding the virus changes rapidly. ...
- Google Sibling Verily Supports Two New California COVID-19 Testing Sites
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 23, 2020
Verily Life Sciences is helping the government and California to support two new COVID-19 California drive-through testing sites. The goal is to automate the workflow, rather than relying on manu ...
- COVID-19 And GDPR: Can Firms Collect Medical Data?
Around the Net in Email, Ray Schultz - Monday, March 23, 2020
EU member states are taking varying positions on how far institutions can go in asking for personal medical information during the COVID-19 crisis. Here is an analysis of requirements und ...
- Microsoft Works With CDC To Build Self-Check COVID-19 Chatbot
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 20, 2020
The self-assessment chatbot the CDC calls "Coronavirus Self-Checker" launched Thursday on its website. Separately on Friday, Emory University and Atlanta-based Vital Software launched C19check.com. ...
- Health Experts Call On Google To Loosen Keyword-Buying Rules To Help Inform About COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
Healthcare providers need to get verified and validated information out, and "Google is preventing the purchase of any COVID-19/Coronavirus keywords through their Google Ads platform," wrote Chris Pace, Banner Heal ...
- UK Government To Hold Daily Coronavirus Briefings
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2020
Boris Johnson has been under fire for the government holding informal meetings with individual journalists and has now agreed to hold a daily coronavirus media briefing, "The Guardian" reports. ...
- Permanent Forgetfulness: Consumers Often Want To Opt Out But Can't: Study
Email Insider, Ray Schultz - Friday, March 13, 2020
The privacy issue is complicated by the spread of Coronavirus. Are institutions protecting patient information? ...
- COVID-19 Emails Should Be Short And Simple, Behaviorist Says
Email Marketing Daily, Ray Schultz - Friday, March 13, 2020
Write for a fifth-grade reading level, not for college graduates, Todd Rogers says. ...
- AI Wearable Aims To Combat Coronavirus By Preventing Face-Touching
AI & IoT Daily, Chuck Martin - Tuesday, March 10, 2020
The Immutouch Band can be worn on either wrist and vibrates when the user's hand enters a position near the mouth, nose or eyes. ...
- FCB Health Network Opens 'The Residency'
MAD, Larissa Faw - Monday, February 24, 2020
The sessions in the New York-based program are taught by presenters from various disciplines, levels and agencies across the network. ...
- As Virus Concerns Rise, P&G Introduces Product To Kill Bacteria For 24 Hours
Marketing Daily, P.J. Bednarski - Monday, February 24, 2020
The new wrinkle is that Microban 24 keeps killing bacteria for a full day, "even when the surface is touched or contacted multiple times." ...
- Wearable Created To Track Parkinson's Disease Tremors
AI & IoT Daily, Chuck Martin - Sunday, February 9, 2020
The Tremor Tracker is a device similar to a smartwatch that provides immediate information about the wearer's body condition at the moment. ...
- Colgate To Acquire Hello's Vegan Oral Care Brands
Marketing Daily, Steve Ellwanger - Monday, January 27, 2020
The announcement came less than a month after company launched two vegan varieties of its own toothpastes in Europe. ...
- K-Y Asks: Wouldn't That After-Sex Glow Make A Super Selfie?
Marketing Daily, P.J. Bednarski - Friday, January 24, 2020
K-Y lube is inviting women to post selfies of their "resting pleasured face" -- that "that post-sex glow" -- to K-Y's Instagram account. ...
- Amazon, Microsoft, IBM, Google Gain 'Identifiable' Patient Data Under Separate Deals
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 20, 2020
Data has become the gold key to services. Some hospitals are granting big tech access to train their algorithms, hoping to find cures for cancer and other major diseases. ...
- Healthcare Marketing Group W2O Acquires 21Grams
MAD, Larissa Faw - Monday, January 13, 2020
21Grams' core capabilities include advertising, patient storytelling, medical education, strategy, analytics and television production. ...
- GSK Consolidates Pfizer Consumer Health Under Publicis Media
MAD, Larissa Faw - Thursday, December 12, 2019
Under this new agreement, the account will be serviced through the bespoke platformGSK entity launched by the Groupe last year after winning the $1.4 billion GSK media business. ...
- How Marketers Can Combat Disparities Of Healthcare Algorithms
Marketing Insider, Beatriz Mallory - Wednesday, December 4, 2019
A widely used AI algorithm has steered black patients away from higher-quality care. ...
- UnitedHealthCare Will Put Medicare Service Centers In Some Walgreen's Stores
Marketing Daily, P.J. Bednarski - Monday, November 25, 2019
The 14 centers, located in Las Vegas, Cleveland, Phoenix, Memphis and Denver, will serve as consultancies for new Medicare enrollees. ...
- Bayer Appoints Mullen Lowe Group As Global Ad Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Bayer has appointed Mullen Lowe Group its global advertising agency. Campaign reveals the the UK arm of the agency was instrumental in leading the pitch, which was won against ...
- Feds Eye Google's Massive Health-Data Project, Lawmakers Roused
Digital News Daily, Karlene Lukovitz - Wednesday, November 13, 2019
The HHS Civil Rights unit will investigate whether sharing and analysis of 50M patients' personally identifiable records is being legally implemented under HIPPA. Senators called for a halt to t ...
- HCB Health Expands To A Third Office
MAD, Larissa Faw - Tuesday, November 12, 2019
The office, in Parsippany, NJ, will service east coast clients. The independent health care-focused agency is based in Austin, TX and also has an outpost in Chicago. ...
- Email A Growing Channel For Pharma Marketers Worldwide, Study Finds
Email Marketing Daily, Ray Schultz - Monday, November 11, 2019
Email is among the top three channels in North America, drawing 14% of the average digital budget, Indegene reports. ...
