- Google To Analyze Millions Of Healthcare Records, Demonstrates Intentions For Fitbit Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
Google partnered with healthcare chain Ascension on a project to collect, analyze and share the personal healthcare information of millions of people across 21 states. ...
- Quip's Elliot Friar On Podcasting's Role
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
One of the brand's best-performing verticals is podcasts, he says. Listen as he explains the brand's strategy for expansion and new product development beyond the toothbrush. It's rad! ...
- Tech Vendor Warns Health Data May Have Been Exposed
Around the Net in Email, Ray Schultz - Thursday, March 7, 2019
Tech vendor Wolverine Solutions Group warns that private data, including health information, may have been exposed on some Health Alliance Plan customers. The data breach could also affect other Wolveri ...
- Quip's Next Act
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Quip just launched a toothbrush for kids. The company learned through research that "kids feel proud to use something their parents are using." ...
- Jaws Dropped: 'Video Was On, Sound Was Off'
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Among the takeaways were that the demo approach worked better than the funny one. Sometimes, UPMC Health Plan's Alyssa Kramer said, you need to be more strategic. And then s ...
- UConn Health Hit By Data Breach; Medical Records Exposed
Around the Net in Email, Ray Schultz - Wednesday, February 27, 2019
UConn Health has suffered an email data breach, exposing records on more than 326,000 people. The information includes name, dates of birth, Social Security numbers and medical data. ...
- Pinterest Details Why It Blocks Some Searches
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 21, 2019
Becoming an image search engine isn't easy -- at least for Pinterest, which is trying to deal with challenges surrounding misinformation. ...
- Pinterest Censors Searches, Blocks Vaccination Queries
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2019
In a move that might be considered censorship, Pinterest has stopped showing results on the topic of vaccinations as it tries to control what it considers "unsubstantiated" health claims. ...
- Shazam! Canine Q Gets Message To Veterinarians
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Instead of serving up communications laden with complicated bullet points, it created Shazam-enabled print ads and challenged veterinarians to test their OA knowledge with a quirky quiz show. ...
- Dexcom Goes Native For Diabetes Tool Message
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The effort focused on people with type 1 and type 2 diabetes and readers of "The New York Times" Technology and Health sections and its Facebook newsfeed. ...
- How To Be Your CFO's Best Friend
Marketing Insider, Cindy Donohoe - Tuesday, February 12, 2019
When I meet a CFO for the first time, I explain how a great marketer uses both halves of the brain -- creative and analytical -- in pretty equal meas ...
- Medical Testing Device Lets Users Do The Selling
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live mo ...
- Cheech Is 72, Chong, 80 -- So Are Cannabis Users
Marketing Insider, Brad Stewart - Tuesday, February 5, 2019
Building a successful brand with cannabis will hinge on all the best practices of branding and new product development. ...
- 'Black-ish' Star Takes On Health Issue That's In His Blood
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
"The sugars" is a well-known enemy, with African Americans almost twice as likely to be diagnosed with diabetes as non-Hispanic whites. An issue of this nature was a clear targ ...
- The Face Of Lead Generation For Healthcare
Search & Performance Marketing Daily, Chris Byers - Wednesday, January 23, 2019
Patients are now true consumers of healthcare, shopping for the best price and ratings. Healthcare marketers must master advanced marketing techniques historically used by retail, sales and services. ...
- ASA Bans Comparethemarket And P&G Ads
Around the Net In MAD London, Sean Hargrave - Wednesday, January 9, 2019
The ASA has kicked off the new year with bans on ads from comparethemarket.com and P&G's Oral B, "Campaign" reveals. The regulator agreed with complaints that the comparison site h ...
- Pfizer, GSK Combining Healthcare Businesses, Pharma Stays As Is
Marketing Daily, P.J. Bednarski - Wednesday, December 19, 2018
The combined company will become the largest global healthcare business, to be spun off into its own publicly traded company within five years. ...
- Merz: Search and Patient Journeys, Neurosciences
Show Daily, Nina Lentini - Friday, December 14, 2018
Because of HIPPA laws, Merz has to go through a third party to purchase competitive terms in order to gain traction through competitive search. "It's a battle every day ...
- Health-Condition Influencers Reveal Social Media Strategies
Marketing Insider, Tracy Rosecrans - Friday, December 7, 2018
Influencers have been impacting the health and wellness marketplace for years, but pharma brands caught on to this trend only recently. ...
- First GDPR Action Hits Portuguese Hospital
Around the Net in Email, Ray Schultz - Thursday, December 6, 2018
The first GDPR enforcement action was not for a data breach. Portugal’s privacy regulator has fined a major hospital
€400,000 for allowing too staffers to view patient data. ...
- Hospital Marketers: Targeting Women In Wake Of Price Transparency
Marketing Insider, Kathy Selker - Wednesday, December 5, 2018
Starting Jan. 1, hospitals will be required to publish their standard charges on the internet. But the new rule doesn't help as much as it might seem. ...
- What Health Insurance Marketers Can Learn From Starbucks
Marketing Insider, Jay Miller - Wednesday, December 5, 2018
Perhaps the industry needs to try a new approach to customer engagement, looking to the ubiquitous Starbucks for inspiration. ...
- Medicare Emails Hit For Sounding Like They Favor Private Plans
Email Marketing Daily, Ray Schultz - Monday, December 3, 2018
Older consumers have been bombarded with marketing for Medicare Advantage plans. Do Medicare's recent emails favor private insurers? ...
- P&G Restructuring Into 6 Business Units, Names Moeller COO
Marketing Daily - Top of the News, Thom Forbes - Friday, November 9, 2018
That's down from a previous 10 product categories. It's not clear whether job cuts will be coming. ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" services, showing off its relevance to a broad demographic of users. Those who clicked through were directed to ...
- Hearing The Call: How Oticon Uses Email To Speed Up Hearing Aid Sales
Email Marketing Daily, Ray Schultz - Friday, November 2, 2018
Hearing aid manufacturer Oticon nurtures prospects in a lengthy direct-to-consumer sales cycle. ...
- Email Marketing Tips For Doctors
Around the Net in Email, Ray Schultz - Wednesday, October 31, 2018
Email marketing may not be the first thing on a doctor’s agenda, but it pays to know how to get emails opened. Here are 12 tips for successful email marketi ...
- Low Anxiety Television: Mood Media, Quest Diagnostics Launch 'Quest TV'
MAD, Larissa Faw - Wednesday, October 24, 2018
The new content platform will be rolled out to more than 2,200 Quest Diagnostics waiting room lobbies in patient service centers across the U.S. ...
- WPP Integrates U.S. Health Practices With Agency Brands
MAD, Steve McClellan - Wednesday, October 24, 2018
The latest move by WPP is intended to streamline its portfolio and create what it is calling a "simpler, more flexible offer" for its healthcare clients. ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optimal size and composition of the registry and launch a campaign that expedites that level of quality participation. ...
