- National Safety Council Focuses On Opioid Epidemic
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
At the heart of the program was a memorial wall to the victims of the opioid crisis, a data visualization comprised of 22,000 pills carved with the real faces ...
- Search Backs Social When Looking For Health Care Providers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 4, 2019
Consumers are searching for health care providers on social media rather than on engines such as Google or Bing, according to a recent survey. ...
- Drug Pricing For TV Ads? Make It Mandatory For More Health-Care Procedures
TV Watch, Wayne Friedman - Thursday, September 5, 2019
Some marketers have been required to disclose list prices of prescription drugs covered by Medicare or Medicaid in TV ads to drive down pricing. Why stop there? ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental Healthcare
MediaDailyNews, Joe Mandese - Friday, August 9, 2019
Dr. Carl Marci, a clinical psychologist who helped pioneer the field of neuromarketing research, has quietly left Nielsen and returned to the healthcare industry. He has joined digital health technolo ...
- McCann, Publicis Add Health Leaders
MAD, Larissa Faw - Wednesday, August 7, 2019
Hilary Gentile has been elevated to Global Chief Strategy Officer at McCann Health. Andrew Spurgeon steps up to Chief Creative Officer, Europe at Publicis Health. ...
- This Year And Next, Healthcare Ad Spending Will Grow 3.6%
MAD, Larissa Faw - Monday, August 5, 2019
In its first focused report on worldwide healthcare ad expenditures, Zenith forecasts global healthcare ad spending will reach $36 billion this year. ...
- UK's First Ad For A Cannabis-Based Product Launches
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
Britain has woken up to its first ad for a cannabis-based product, "Campaign" reports. Ignite has been set up by a poker player and Instagram influencer, Dan Bilzerian. It ...
- NHS Signs Deal With Amazon For Medical Information
Around the Net In MAD London, Sean Hargrave - Thursday, July 11, 2019
The NHS has partnered with Amazon to allow owners of Alexa-powered smart speakers to receive information from the NHS on everyday symptoms of illness and recommended treatments, Netimperative writes. ...
- Bupa Appoints MullenLowe For Mental Health Campaign
Around the Net In MAD London, Sean Hargrave - Friday, June 21, 2019
Bupa has appointed MullenLowe to create a mental health awareness campaign. The London agency won the contest against Havas, and Pablo and "Campaign" reveal that the work will not impe ...
- Educating Doctors: Haymarket Media Sends Triggered Emails Based On Content Viewed
Email Insider, Ray Schultz - Wednesday, June 12, 2019
Physicians who click on an article about diabetes will soon be served a newsletter with more on the subject. ...
- Philly-Based Harmelin Wins Aspen Dental, Enters Windy City
MediaDailyNews, Joe Mandese - Thursday, May 30, 2019
Philadelphia-based Harmelin Media Wednesday said it was named media agency of record for Aspen Dental Management Inc. and that it is opening a Chicago office to service the account, ...
- Healthcare Needs To Rethink How To Chase Online Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 24, 2019
Research suggests the health care industry has poor optimization and branding practices. Healthcare professionals need to think of their services and practices as brands. ...
- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
The suit claimed the trade group attempted to prevent AAC from advertising on Google by misrepresenting it to the company certifying the addiction centers for Google Search. Once the cente ...
- Physicians Email List Is Offered By InfoGlobal Data
Email Marketing Daily, Ray Schultz - Thursday, May 9, 2019
The file is selectable by specialization, size of practice, and other variables, the company says. ...
- LifeBridge Health Unveils Brand Makeover
MAD, Larissa Faw - Tuesday, April 30, 2019
The new "Care Bravely" platform seeks to give a "voice" to the company's employees by showcasing their real-life stories. ...
- Amazon Prime Members Get Email Touting PillPack
Around the Net in Email, Ray Schultz - Thursday, April 25, 2019
Amazon, almost a year after acquiring PillPack for nearly $1 billion, is marketing the virtual pharmacy service to Amazon Prime members by email. The email links to a PillPack landi ...
- The Growing Reach Of Femtech
Marketing Insider, Kathy Selker - Monday, April 22, 2019
Femtech, the application of technology to track and advance women's health, has evolved to give women a greater sense of autonomy over their bodies and health. ...
- Encouraging Consumers to Make Active Healthcare Choices
Marketing Insider, Kathy Selker - Tuesday, March 19, 2019
Ensure patients are aware of digital tools to help them navigate their healthcare choices via in-office signage, phone calls, emails and direct mailings. ...
- Google To Analyze Millions Of Healthcare Records, Demonstrates Intentions For Fitbit Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
Google partnered with healthcare chain Ascension on a project to collect, analyze and share the personal healthcare information of millions of people across 21 states. ...
- Quip's Elliot Friar On Podcasting's Role
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
One of the brand's best-performing verticals is podcasts, he says. Listen as he explains the brand's strategy for expansion and new product development beyond the toothbrush. It's rad! ...
- Tech Vendor Warns Health Data May Have Been Exposed
Around the Net in Email, Ray Schultz - Thursday, March 7, 2019
Tech vendor Wolverine Solutions Group warns that private data, including health information, may have been exposed on some Health Alliance Plan customers. The data breach could also affect other Wolveri ...
- Quip's Next Act
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Quip just launched a toothbrush for kids. The company learned through research that "kids feel proud to use something their parents are using." ...
- Jaws Dropped: 'Video Was On, Sound Was Off'
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Among the takeaways were that the demo approach worked better than the funny one. Sometimes, UPMC Health Plan's Alyssa Kramer said, you need to be more strategic. And then s ...
- UConn Health Hit By Data Breach; Medical Records Exposed
Around the Net in Email, Ray Schultz - Wednesday, February 27, 2019
UConn Health has suffered an email data breach, exposing records on more than 326,000 people. The information includes name, dates of birth, Social Security numbers and medical data. ...
- Pinterest Details Why It Blocks Some Searches
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 21, 2019
Becoming an image search engine isn't easy -- at least for Pinterest, which is trying to deal with challenges surrounding misinformation. ...
- Pinterest Censors Searches, Blocks Vaccination Queries
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2019
In a move that might be considered censorship, Pinterest has stopped showing results on the topic of vaccinations as it tries to control what it considers "unsubstantiated" health claims. ...
- Shazam! Canine Q Gets Message To Veterinarians
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Instead of serving up communications laden with complicated bullet points, it created Shazam-enabled print ads and challenged veterinarians to test their OA knowledge with a quirky quiz show. ...
- Dexcom Goes Native For Diabetes Tool Message
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The effort focused on people with type 1 and type 2 diabetes and readers of "The New York Times" Technology and Health sections and its Facebook newsfeed. ...
- How To Be Your CFO's Best Friend
Marketing Insider, Cindy Donohoe - Tuesday, February 12, 2019
When I meet a CFO for the first time, I explain how a great marketer uses both halves of the brain -- creative and analytical -- in pretty equal meas ...
- Medical Testing Device Lets Users Do The Selling
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live mo ...
