- Heartstrings and Grassroots: Diversifying Be the Match's Donor Base
Show Daily, Nina Lentini - Thursday, September 27, 2018
Battling brand awareness, Be the Match is in the throes of creating a lot of eye candy, Amy Freese, director, strategic partnerships and multicultural growth, Be the Match (National Marrow ...
- Untapped Opportunity or Third Rail? Mastering the Social Healthcare Experience
Show Daily, Nina Lentini - Thursday, September 27, 2018
Moderator Andrew Eklund, founder and CEO, CiceronPanelistsKatryn Gene, director of client services, SituationGary Kibel, partner, Davis & Gilbert LLPSusan Walkman, CMO, Meals on WheelsAndrew: We’re in a mature market with ...
- Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative?
Show Daily, Nina Lentini - Thursday, September 27, 2018
Moderator Michael DiSalvo, SVP of health and wellness, OgilvyPanelistsJohn Barker, founder and chief idea officer, BARKERCourtney Cotrupe, President, Partners+NapierMoses Salami, director of marketing communications, Holy Name Medical CenterMichael: Innovating in ...
- LifeBridge Health Appoints StrawberryFrog As AOR
MAD, Larissa Faw - Tuesday, September 25, 2018
The agency is developing a modern brand strategy. There will also be a new motto to replace "The Future of Health Care is Here," as well as messaging and advertis ...
- Lessons On Delivery From New Healthcare Marketers
Marketing Insider, Beatriz Mallory - Wednesday, September 26, 2018
Trailblazing companies are providing solutions for healthcare consumers with simple-to-use mobile apps. ...
- Hospital Lessons: The Importance Of Earning Early Loyalty
Marketing Insider, Kathy Selker - Thursday, September 20, 2018
One healthcare marketing challenge - connecting with women who suffer from chronic disease - can offer strategies that apply across industries. ...
- DOJ Says Cigna Can Complete Merger Deal With Express Scripts
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 18, 2018
The earlier-than-expected all-clear presages further consolidation among those left standing alone in the health-care sector. ...
- How To Send HIPPA-Compliant Healthcare Emails
Around the Net in Email, Ray Schultz - Thursday, September 13, 2018
Healthcare emails must adhere to HIPPA. Here is a guide on how to combine the right information, security software and platforms to send compliant emails. ...
- Amazon Private-Label OTC Products Lands In Top 3 Search Positions
Inside Performance, Laurie Sullivan - Tuesday, September 11, 2018
Amazon's private labels are among the top brands in Amazon search results in a variety of product categories, according to Kantar Media. ...
- Loyalty Imperative To Healthcare Success
Marketing Daily, Tanya Gazdik - Tuesday, August 28, 2018
A study by NRC Health reveals the top 100 hospitals in the United States based on consumer loyalty. ...
- Senior-Focused GreatCall Takes The Call From Best Buy
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 16, 2018
Best Buy is shelling out $800 million in cash for GreatCall, which sells mobile phones tailored to the booming 65-and-older crowd, as well as "connected health services." ...
- CVS Rolls Out National Mobile Video Visits
Marketing Daily, Sarah Mahoney - Thursday, August 9, 2018
The service will cost $59 for now, but the drug chain will add an insurance component to it in the months ahead. ...
- Email Top Channel For Aesthetic Healthcare Doctors, But They Lack Resources, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, August 2, 2018
Aesthetic healthcare staffs are challenged in following up on marketing responses. But most doctors and decision makers don't know it. ...
- Sleepless: 51% Willing To Buy A Sleep Tech Product
Connected Thinking, Chuck Martin - Monday, July 23, 2018
Many consumers have the capability to use Internet of Things technology while they sleep and can use the tech specifically to get information about their sleeping habits. ...
- Proximity, BBDO Win Bayer's Animal Healthcare Business
Accounts on the Move, Larissa Faw - Thursday, July 19, 2018
Bayer is awarding its Companion Animal global account to a combined partnership between Omnicom's Proximity and BBDO following a competitive review. This is the first time Bayer has consolidated this ...
- BAM Awarded Keystone Canna Remedies Account
Accounts on the Move, Larissa Faw - Tuesday, July 17, 2018
Pennsylvania's first medical marijuana dispensary Keystone Canna Remedies (KCR) is appointing The BAM Connection as its first-ever AOR to oversee creative, including digital, video and social media, as well as ...
- Terri & Sandy Win CityMD's Creative/Strategic Duties
Accounts on the Move, Larissa Faw - Wednesday, July 11, 2018
CityMD is appointing Terri & Sandy to lead creative and strategy on its upcoming campaign launch following a competitive review. CityMD’s in-house creative department has handled previous campaigns and the ...
- Hayley, Dunford Return To TBWA\WorldHealth
People on the Move, Steve McClellan - Tuesday, July 3, 2018
TBWA\WorldHealth has appointed Andy Hayley managing partner and Dick Dunford executive creative director at the agency’s London operation. The appointments mark the return of both industry veterans to the organization. ...
- TriHealth Appoints Empower As Creative AOR
Accounts on the Move, Larissa Faw - Friday, June 29, 2018
TriHealth is awarding creative AOR duties to Empower after an informal review. Comprised of five hospitals in Cincinnati, the company anticipated conducting a formal review, but after meeting with the ...
- Amazon Swallowing Online Pharmacy PillPack
Around the Net In Digital, Gavin O'Malley - Thursday, June 28, 2018
Expanding its massive footprint, Amazon just agreed to buy online pharmacy PillPack. “The move is the strongest indication yet of Amazon’s intent to push further into the health-care industry,” CNBC ...
- Express Scripts Argues Case In Data Usage Suit
Around the Net in Email, Ray Schultz - Wednesday, June 27, 2018
Express Scripts Inc. is arguing in federal court that it owns and is free to use client data gathered through its national retail network. The firm denies claims that it ...
- Fluent Enters Programmatic Arena As Health Care Data Supplier
MAD, Steve McClellan - Tuesday, June 26, 2018
It is doing so with the product launch of Audience Now in partnership with Acxiom's LiveRamp data store. ...
- eRelevance Adds Prospecting Services, Moves Into Mortgage Vertical
Email Marketing Daily, Ray Schultz - Thursday, June 14, 2018
Aesthetic healthcare providers have a suite of new tools for handling leads. ...
- Breast Cancer Awareness Effort Targets African American Women
Out to Launch, Larissa Faw - Thursday, May 24, 2018
The campaign includes TV, radio, print, out-of-home, and digital PSAs that direct women to KnowYourGirls.org. ...
- Pediatric Brain Tumor Foundation Uses AR To Ease Fears
Marketing Daily, Tanya Gazdik - Monday, May 21, 2018
A survey completed earlier this year reveals that, across the board, anxiety is the largest issue for children diagnosed with brain tumors or other cancers, ...
- Health Firms Vulnerable To Spoofing Attacks: Study
Email Marketing Daily, Ray Schultz - Friday, May 18, 2018
Few hospitals and other health organizations are employing DMARC to protect themselves from cyber attacks, Valimail reports. ...
- Drama-Free Eyewear Care; Kids Get Teeth Talk
Out to Launch, Larissa Faw - Wednesday, May 16, 2018
Two agencies, Grenadier and Chemistry, are using humor to boost awareness for their clients. Stanton Optical and agency Grenadier poke fun at the cartel-like optical industry and absurdly overpaid frame ...
- McCann, Prostate Cancer Canada Unveil The Famous Fingers Collection
Out to Launch, Steve McClellan - Tuesday, May 8, 2018
The campaign is anchored with an ad set in a product test lab-type setting where men in patients' gowns (open in back of course) assume the position. ...
- ERelevance Debuts Patient Cross-Channel Follow-Up Tool
Email Marketing Daily, Ray Schultz - Tuesday, May 8, 2018
Aesthetic healthcare providers often lack the resources to follow up with patients by email or phone -- and eRelevance says it can help. ...
- Ned Russell Departs Publicis For MDC Partners
MAD, Larissa Faw - Thursday, May 3, 2018
In a newly created role, Russell will partner with MDC's healthcare agency Concentric, and with over a dozen other agencies throughout the network to help attract health and wellness clie ...
