- Blue Shield Of California: Marketing & The Reluctant Healthcare Consumer
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Amid so much uncertainty, building confidence was going to be important. Kimball Wilkins' team created an internal brand line, "Never stop." ...
- FCB Health Introduces Data-Backed Practice
MAD, Larissa Faw - Friday, October 19, 2018
FCB Health Network is launching Solve(d) as a stand-alone entity that integrates strategic insights through project, consulting and agency-of-record services for healthcare clients. ...
- Healthcare: Ripe For Disruption, Primed For Innovation
Marketing Insider, Puja Kartan - Tuesday, October 16, 2018
How should healthcare companies adjust to avoid irrelevance? Here are some suggestions. ...
- Walgreens, Kmart Kick Off Flu-Shot Campaigns
Marketing Daily, Sarah Mahoney - Friday, October 12, 2018
Walgreens is running a marketing campaign, including TV spots airing throughout the season. Ads emphasize that vaccines are a way to protect those around you. ...
- Storytelling Remains Heart Of Effective Healthcare Marketing
Marketing Insider, Theresa Agnew - Friday, October 12, 2018
Great marketing is grounded in authentic storytelling. When we combine this with technology, we have an opportunity to present truly innovative experiences. ...
- Consumer Advocates Jeer As Aetna, CVS Merger Is Cleared By Feds
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 11, 2018
The merger still requires regulatory approval from some states, but the companies say the deal should close in the early part of the fourth quarter. ...
- GP App Ads Banned By ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, October 3, 2018
An app that claimed it could connect doctors "within minutes" has had its ads banned by the ASA because it was not made clear registration could take weeks and use ...
- Only In Healthcare Do Ad Creators Admit The Truth, Smith Says
Show Daily, Nina Lentini - Thursday, September 27, 2018
Steve Smith, editorial director of events at MediaPost, is opening today’s Marketing Health conference. Consumers are almost in complete control of their media experience. It’s a tectonic shift from what ca ...
- TFW You Find Yourself Doing Cutting-Edge Ads For An Old People's Home On Facebook
Show Daily, Nina Lentini - Thursday, September 27, 2018
“The New Customer Journeys and the Retailization of Healthcare Advertising”Moderator Jordan Greene, partner/mobile media, Mella MediaPanelistsNikzad Allahverdi, senior digital manager, Five Star Quality CareJon Kagan, senior director of search a ...
- How Authenticity and Wit Hit a Nerve and Solved a Crisis
Show Daily, Nina Lentini - Thursday, September 27, 2018
Proof and Blue Chickens: How Authenticity and Wit Hit a Nerve and Solved a CrisisCindy Donohoe, EVP, CMO, Highmark HealthThe ChallengeAllegheny Health Network wanted to demonstrate that it had ...
- Paging Dr. Data: Driving Better Relationships with Smarter Segmentation
Show Daily, Nina Lentini - Thursday, September 27, 2018
Moderator Hans Kaspersetz, president and chief strategist, ArtericPanelistsGabrielle Bedewi, chief analytics officers, Butler/TillBrian Deffaa, CMO, LifeBridge HealthJustin Freid, EVP, managing director, CMI/CompasShonel Morrison, associate media director, AstraZenecaHans: How to crea ...
- D2C Upstarts In Healthcare: Disruption Or The Right Remedy?
Show Daily, Nina Lentini - Thursday, September 27, 2018
Learning From the D2C Upstarts Moderator Beatriz Mallory, SVP, managing director, SensisHealth PanelistsMario Anglada, chief executive officer, Hoy Health LLCRobert Birge, EVP, product and CMO, Blink HealthSamir Ghousheh, general manag ...
- It's Personal: Marketing and the Reluctant Healthcare Consumer
Show Daily, Nina Lentini - Thursday, September 27, 2018
Kimball Wilkins, VP, brand research and creative studios, Blue Shield of California Healthcare in the U.S. is a trillion-dollar industry, rapidly evolving. Multiple players, incumbents, payers, providers. Upstarts, Amazons ...
- Heartstrings and Grassroots: Diversifying Be the Match's Donor Base
Show Daily, Nina Lentini - Thursday, September 27, 2018
Battling brand awareness, Be the Match is in the throes of creating a lot of eye candy, Amy Freese, director, strategic partnerships and multicultural growth, Be the Match (National Marr ...
- Untapped Opportunity or Third Rail? Mastering the Social Healthcare Experience
Show Daily, Nina Lentini - Thursday, September 27, 2018
Moderator Andrew Eklund, founder and CEO, CiceronPanelistsKatryn Gene, director of client services, SituationGary Kibel, partner, Davis & Gilbert LLPSusan Walkman, CMO, Meals on WheelsAndrew: We’re in a mature market wi ...
- Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative?
Show Daily, Nina Lentini - Thursday, September 27, 2018
Moderator Michael DiSalvo, SVP of health and wellness, OgilvyPanelistsJohn Barker, founder and chief idea officer, BARKERCourtney Cotrupe, President, Partners+NapierMoses Salami, director of marketing communications, Holy Name Medical CenterMichael: Innovating ...
- LifeBridge Health Appoints StrawberryFrog As AOR
MAD, Larissa Faw - Tuesday, September 25, 2018
The agency is developing a modern brand strategy. There will also be a new motto to replace "The Future of Health Care is Here," as well as messaging and advertis ...
- Lessons On Delivery From New Healthcare Marketers
Marketing Insider, Beatriz Mallory - Wednesday, September 26, 2018
Trailblazing companies are providing solutions for healthcare consumers with simple-to-use mobile apps. ...
- Hospital Lessons: The Importance Of Earning Early Loyalty
Marketing Insider, Kathy Selker - Thursday, September 20, 2018
One healthcare marketing challenge - connecting with women who suffer from chronic disease - can offer strategies that apply across industries. ...
- DOJ Says Cigna Can Complete Merger Deal With Express Scripts
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 18, 2018
The earlier-than-expected all-clear presages further consolidation among those left standing alone in the health-care sector. ...
- How To Send HIPPA-Compliant Healthcare Emails
Around the Net in Email, Ray Schultz - Thursday, September 13, 2018
Healthcare emails must adhere to HIPPA. Here is a guide on how to combine the right information, security software and platforms to send compliant emails. ...
- Amazon Private-Label OTC Products Lands In Top 3 Search Positions
Inside Performance, Laurie Sullivan - Tuesday, September 11, 2018
Amazon's private labels are among the top brands in Amazon search results in a variety of product categories, according to Kantar Media. ...
- Loyalty Imperative To Healthcare Success
Marketing Daily, Tanya Gazdik - Tuesday, August 28, 2018
A study by NRC Health reveals the top 100 hospitals in the United States based on consumer loyalty. ...
- Senior-Focused GreatCall Takes The Call From Best Buy
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 16, 2018
Best Buy is shelling out $800 million in cash for GreatCall, which sells mobile phones tailored to the booming 65-and-older crowd, as well as "connected health services." ...
- CVS Rolls Out National Mobile Video Visits
Marketing Daily, Sarah Mahoney - Thursday, August 9, 2018
The service will cost $59 for now, but the drug chain will add an insurance component to it in the months ahead. ...
- Email Top Channel For Aesthetic Healthcare Doctors, But They Lack Resources, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, August 2, 2018
Aesthetic healthcare staffs are challenged in following up on marketing responses. But most doctors and decision makers don't know it. ...
- Sleepless: 51% Willing To Buy A Sleep Tech Product
Connected Thinking, Chuck Martin - Monday, July 23, 2018
Many consumers have the capability to use Internet of Things technology while they sleep and can use the tech specifically to get information about their sleeping habits. ...
- Proximity, BBDO Win Bayer's Animal Healthcare Business
Accounts on the Move, Larissa Faw - Thursday, July 19, 2018
Bayer is awarding its Companion Animal global account to a combined partnership between Omnicom's Proximity and BBDO following a competitive review. This is the first time Bayer has consolidated th ...
- BAM Awarded Keystone Canna Remedies Account
Accounts on the Move, Larissa Faw - Tuesday, July 17, 2018
Pennsylvania's first medical marijuana dispensary Keystone Canna Remedies (KCR) is appointing The BAM Connection as its first-ever AOR to oversee creative, including digital, video and social media, as well ...
- Terri & Sandy Win CityMD's Creative/Strategic Duties
Accounts on the Move, Larissa Faw - Wednesday, July 11, 2018
CityMD is appointing Terri & Sandy to lead creative and strategy on its upcoming campaign launch following a competitive review. CityMD’s in-house creative department has handled previous campaigns and t ...
