- Sleepless: 51% Willing To Buy A Sleep Tech Product
Connected Thinking, Chuck Martin - Monday, July 23, 2018
Many consumers have the capability to use Internet of Things technology while they sleep and can use the tech specifically to get information about their sleeping habits. ...
- Proximity, BBDO Win Bayer's Animal Healthcare Business
Accounts on the Move, Larissa Faw - Thursday, July 19, 2018
Bayer is awarding its Companion Animal global account to a combined partnership between Omnicom's Proximity and BBDO following a competitive review. This is the first time Bayer has consolidated th ...
- BAM Awarded Keystone Canna Remedies Account
Accounts on the Move, Larissa Faw - Tuesday, July 17, 2018
Pennsylvania's first medical marijuana dispensary Keystone Canna Remedies (KCR) is appointing The BAM Connection as its first-ever AOR to oversee creative, including digital, video and social media, as well ...
- Terri & Sandy Win CityMD's Creative/Strategic Duties
Accounts on the Move, Larissa Faw - Wednesday, July 11, 2018
CityMD is appointing Terri & Sandy to lead creative and strategy on its upcoming campaign launch following a competitive review. CityMD’s in-house creative department has handled previous campaigns and t ...
- Hayley, Dunford Return To TBWA\WorldHealth
People on the Move, Steve McClellan - Tuesday, July 3, 2018
TBWA\WorldHealth has appointed Andy Hayley managing partner and Dick Dunford executive creative director at the agency’s London operation. The appointments mark the return of both industry veterans to the organizatio ...
- TriHealth Appoints Empower As Creative AOR
Accounts on the Move, Larissa Faw - Friday, June 29, 2018
TriHealth is awarding creative AOR duties to Empower after an informal review. Comprised of five hospitals in Cincinnati, the company anticipated conducting a formal review, but after meeting with t ...
- Amazon Swallowing Online Pharmacy PillPack
Around the Net In Digital, Gavin O'Malley - Thursday, June 28, 2018
Expanding its massive footprint, Amazon just agreed to buy online pharmacy PillPack. “The move is the strongest indication yet of Amazon’s intent to push further into the health-care industry,” CN ...
- Express Scripts Argues Case In Data Usage Suit
Around the Net in Email, Ray Schultz - Wednesday, June 27, 2018
Express Scripts Inc. is arguing in federal court that it owns and is free to use client data gathered through its national retail network. The firm denies claims that ...
- Fluent Enters Programmatic Arena As Health Care Data Supplier
MAD, Steve McClellan - Tuesday, June 26, 2018
It is doing so with the product launch of Audience Now in partnership with Acxiom's LiveRamp data store. ...
- eRelevance Adds Prospecting Services, Moves Into Mortgage Vertical
Email Marketing Daily, Ray Schultz - Thursday, June 14, 2018
Aesthetic healthcare providers have a suite of new tools for handling leads. ...
- Breast Cancer Awareness Effort Targets African American Women
Out to Launch, Larissa Faw - Thursday, May 24, 2018
The campaign includes TV, radio, print, out-of-home, and digital PSAs that direct women to KnowYourGirls.org. ...
- Pediatric Brain Tumor Foundation Uses AR To Ease Fears
Marketing Daily, Tanya Gazdik - Monday, May 21, 2018
A survey completed earlier this year reveals that, across the board, anxiety is the largest issue for children diagnosed with brain tumors or other cancers, ...
- Health Firms Vulnerable To Spoofing Attacks: Study
Email Marketing Daily, Ray Schultz - Friday, May 18, 2018
Few hospitals and other health organizations are employing DMARC to protect themselves from cyber attacks, Valimail reports. ...
- Drama-Free Eyewear Care; Kids Get Teeth Talk
Out to Launch, Larissa Faw - Wednesday, May 16, 2018
Two agencies, Grenadier and Chemistry, are using humor to boost awareness for their clients. Stanton Optical and agency Grenadier poke fun at the cartel-like optical industry and absurdly overpaid fra ...
- McCann, Prostate Cancer Canada Unveil The Famous Fingers Collection
Out to Launch, Steve McClellan - Tuesday, May 8, 2018
The campaign is anchored with an ad set in a product test lab-type setting where men in patients' gowns (open in back of course) assume the position. ...
- ERelevance Debuts Patient Cross-Channel Follow-Up Tool
Email Marketing Daily, Ray Schultz - Tuesday, May 8, 2018
Aesthetic healthcare providers often lack the resources to follow up with patients by email or phone -- and eRelevance says it can help. ...
- Ned Russell Departs Publicis For MDC Partners
MAD, Larissa Faw - Thursday, May 3, 2018
In a newly created role, Russell will partner with MDC's healthcare agency Concentric, and with over a dozen other agencies throughout the network to help attract health and wellness clie ...
- Transitions Optical Targets Fashion-Oriented Millennials
Marketing Daily, Tanya Gazdik - Wednesday, April 25, 2018
"In the age of the selfie, we know style and self-image are important," Transitions Optical's Chrystel Barranger tells "Marketing Daily." ...
- Faberge Eggs And Human Organs, Think About It
Mediapsssst, Richard Whitman - Monday, April 23, 2018
I never would have made the connection, until I read about this provocative new campaign from McCann Health In Brazil. ...
- DDB Canada Wins AOR For Cannabis Distributor
Accounts on the Move, Larissa Faw - Friday, April 20, 2018
Emerald Health Therapeutics has appointed DDB Canada as its first AOR following a competitive review involving 12 agencies from Vancouver and Toronto. DDB Canada Vancouver and its specialist units —Twic ...
- Kaiser Permanente Enlists Stephen Curry To Promote Mental Resilience
Marketing Daily, Tanya Gazdik - Monday, April 16, 2018
The spot aims to show how mental resilience helps Curry grow as a person and as a top-level athlete - and how it can help anyone overcome day-to-day hardships a ...
- Storytelling in Email: A Dana-Farber Case Study
Around the Net in Email, Ray Schultz - Thursday, April 12, 2018
Storytelling in email is a life-and-death matter for Boston’s Dana-Farber Cancer Institute. Here is a case study on how the hospital uses email, as presented at Emma’s recent Marketing Unit ...
- Cigna Brings Back TV Doctors In 'Page A TV Doc'
Marketing Daily, Tanya Gazdik - Friday, April 6, 2018
The global health service company saw an 18% increase in annual check-ups among Cigna customers following the last campaign featuring the TV doctors. ...
- More 'Humankindness' From Dignity Health
Out to Launch, Larissa Faw - Thursday, April 5, 2018
Dignity Health is reviving a 2017 piece of viral content as part of its long-running Hello Humankindness campaign that refrains from typical healthcare spots with no doctors or patients, b ...
- Thermo Fisher Scientific Forgoes Jargon For Passion In New Campaign
Out to Launch, Steve McClellan - Monday, April 2, 2018
It tells real stories of how Thermo Fisher's employees make, solve and deliver for clients, emphasizing both the "heart and science" of what those workers do. ...
- Harris: Amazon Beats Rivals As Top U.S. Brand
Digital News Daily, Gavin O'Malley - Tuesday, March 13, 2018
This year, the big winners appear to be those companies rising above the nasty political climate to focus on a social challenge in health care, transportation, and education. ...
- Montage Health Doesn't Want To See You
Out to Launch, Larissa Faw - Monday, March 12, 2018
In addition to online videos, three :30-second spots appear across California's Monterey county during prime-time programming. ...
- Horizon Media Wins $250+ Million UnitedHealth Group Business
Accounts on the Move, Steve McClellan - Wednesday, February 28, 2018
Horizon Media has been awarded media planning and buying duties for health insurance giant UnitedHealth Group after a review. The company spent more than $280 million on measured media ...
- Terri & Sandy Appointed First AOR For CCRM
Accounts on the Move, Larissa Faw - Friday, February 16, 2018
Seeking to raise its national awareness thanks to advances in reproductive technologies and a record number of individuals and couples seeking fertility treatment, the Colorado Center for Reproductive Medicine (CCR ...
- eRelevance Posts $7.5 Million, Considers Other Verticals
Email Marketing Daily, Ray Schultz - Friday, February 16, 2018
eRelevance is on a growth curve, reaching $7.5 million in annual recurring revenue in three years. And it may expand beyond elective healthcare to other sectors. ...
