- eRelevance Posts $7.5 Million, Considers Other Verticals
Email Marketing Daily, Ray Schultz - Friday, February 16, 2018
eRelevance is on a growth curve, reaching $7.5 million in annual recurring revenue in three years. And it may expand beyond elective healthcare to other sectors. ...
- Doctors Unprepared For Phishing Emails: Study
Around the Net in Email, Ray Schultz - Tuesday, February 6, 2018
Doctors are three times worse than non-physicians at spotting phishing emails, according to a study by MediaPro. And eight out of 10 healthcare workers are unprepared for common security threats.&n ...
- Privacy Advocates Worry About Amazon's Healthcare Move
Around the Net in Email, Ray Schultz - Monday, February 5, 2018
Privacy advocates are concerned about Amazon’s move into the healthcare market with Berkshire Hathaway and JP Morgan. They ask what happens when “a company that has access to our week ...
- Ambulance Chasing Lawyers Banned From Advertising In Hospitals
Around the Net In MAD London, Sean Hargrave - Monday, January 29, 2018
Lawyers have been banned from advertising on NHS property in a bid to end the UK's growing compensation culture, "The Drum" reports. ...
- Healthcare Data Breached On 53,173 Patients
Around the Net in Email, Ray Schultz - Friday, January 19, 2018
Healthcare data was exposed in November when a hacker breached employee email accounts of Onco360 and CareMed Specialty Pharmacy, affecting 53,173 patients. The emails contained medical and clinical data, Soci ...
- Stanford Children's Health Scales Up With National Campaign
MAD, Larissa Faw - Monday, January 15, 2018
With the opening of the new children's hospital campus that nearly doubles its size, Stanford Children's Health (SCH) and agency Hub Strategy and Communication are going big with a n ...
- Triggered Emails And Healthcare Marketing
Around the Net in Email, Ray Schultz - Monday, January 15, 2018
Triggered emails are being more widely used in healthcare marketing. A great trigger program doesn’t change what worked before, but it can help you reach today’s customer. Here are fo ...
- Infectious Email Is The Top Cyber Threat To Healthcare Providers: Study
Email Insider, Ray Schultz - Tuesday, December 12, 2017
Healthcare providers are suffering from a serious disease: Cyber attacks delivered by email, Mimecast reports. ...
- New Role Of Health Sites Prompts Question: Can A Brand Become An Ally in Sickness?
Publishing Insider, Melynda Fuller - Friday, December 8, 2017
What the two sites have in common is their willingness to offer an online place of comfort and information to people suffering from serious conditions. The emphasis is placed ...
- FCC Chair Claims Net Neutrality Hinders Telemedicine
PolicyBlog, Wendy Davis - Thursday, November 30, 2017
"By ending the outright ban on paid prioritization, we hope to make it easier for consumers to benefit from services that need prioritization -- such as latency-sensitive telemedicine," the F ...
- Healthcare Field Lags In DMARC Adoption: Study
Email Marketing Daily, Ray Schultz - Wednesday, November 29, 2017
Healthcare providers are failing to protect their customers from phishing and email fraud, a study finds. ...
- Campaign Tracks Heart 'Numbers'
Out to Launch, Larissa Faw - Friday, November 17, 2017
The American Heart Association, American Stroke Association and American Medical Association are introducing a new public service campaign to raise awareness about high blood pressure (HBP). “
HBP Numbers” w ...
- NHS At Fault Over WannaCry Cyberattack
Around the Net In MAD London, Sean Hargrave - Friday, October 27, 2017
May's WannaCry cyber attack on the UK's health system was the fault of the NHS itself for not heeding advice on cyber security, a report from the National Audit Offi ...
- CVS Talking To Aetna About A $66 Billion Merger Of Interests
Marketing Daily - Top of the News, Thom Forbes - Friday, October 27, 2017
The move comes as Amazon has gained approval in 12 states to become a wholesale distributor of pharmaceuticals. ...
- Privacy Group Backs Users In Battle Over Facebook Tracking
Digital News Daily, Wendy Davis - Thursday, September 28, 2017
"The users in this case had every reason to expect privacy in their browsing of healthcare websites," EPIC writes in papers filed this week with the 9th Circuit Court ...
- Facebook Users Seek To Revive Battle Over Tracking On Health Sites
Digital News Daily, Wendy Davis - Thursday, September 21, 2017
Three Facebook users are asking a federal appellate court to revive a lawsuit accusing Facebook of violating their privacy by tracking their activity on health sites. ...
- Google To Lose Millions From Restricting Addiction Treatment Search Ads
Inside Performance, Laurie Sullivan - Wednesday, September 20, 2017
Advertisers spent about $78.1 million for desktop search ads based on 157-related keywords for addiction treatment and rehabilitation from Sept. 2016 to Sept. 2017, according to data released this w ...
- Google Working To Set Guidelines For Addiction Treatment Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 19, 2017
Ad agencies expect Google to introduce new advertising standards and guidelines for running ads and ad extensions related to addiction treatment centers in Google search. Google may require these bran ...
- eRelevance Adds Services And Staff To Serve SMBs
Email Marketing Daily, Ray Schultz - Wednesday, August 30, 2017
Austin-based eRelevance adds services to serve the aesthetic healthcare market and SMBs in general. ...
- Aurora Health Care Leverages Salesforce To Email Patients
Email Marketing Daily, Jess Nelson - Friday, August 4, 2017
Aurora Health Care, a healthcare provider with 150 clinics and 15 hospitals in Wisconsin and Illinois, utilizes Salesforce to communicate with patients more effectively via email. ...
- BIZ DEV: UnitedHealth Group Explores Media Options
Accounts on the Move, Steve McClellan - Tuesday, July 25, 2017
Giant health insurer UnitedHealth Group has issued a request for information about what it called “the changing media landscape.” Agency sources described the RFI as a prelude to a review.&nbs ...
- Remedy Health Media Series Aims To Inspire People To Better Health
Video Insider, Tobi Elkin - Tuesday, July 18, 2017
A new video series called "Bridging the Gap" from digital health publisherRemedy Health Media features content, tools, and stories that seek to help patients live healthier and more fulfilled li ...
- Aurora Health Care Succeeds With Email, Complies With HIPPA
Around the Net in Email, Ray Schultz - Monday, July 17, 2017
It's not easy being a healthcare provider. Here's how Aurora Health Care navigating email while complying with HIPPA. ...
- InnoCare Offers Email Marketing System To Health Clinics
Email Marketing Daily, Ray Schultz - Tuesday, July 11, 2017
InnoCare rolls out an automated email system for healthcare clinics.They can use it to remind people of appointments--and to sell products. ...
- Millennials Are Redefining How Healthcare Gets Health Done
Marketing: Health, Steve Bullock - Thursday, June 29, 2017
Millennials could be the game-changing consumer for healthcare marketing as we know it, in part because Millennial expectations and behaviors don't align with traditional models of healthcare
delivery. ...
- Social Media Linked To Surge In Plastic Surgery
Social Media Insider, Erik Sass - Wednesday, June 28, 2017
The increase in cosmetic surgery can be tied, in part, to social media. But it becomes most insidious when it targets children. ...
- How To Overcome Consumer Disdain For Intrusive Healthcare Marketing
Marketing: Health, Ken Robbins - Tuesday, June 20, 2017
Marketers know that they have to cut through noise to reach consumers, but how far is too far? Barraging consumers with intrusive marketing messages can be more damaging to yo ...
- North Korea Named As NHS Cyber Attack Source
Around the Net In MAD London, Sean Hargrave - Friday, June 16, 2017
The BBC is claiming security officials have revealed to the corporation that the cyber attacks that crippled parts of the NHS last month came from North Korea. ...
- U.S. Hospital Email Security Lacking, Researchers Say
Email Marketing Daily, Jess Nelson - Thursday, June 15, 2017
New research released by the Global Cyber Alliance reveals that American healthcare providers have incredibly low adoption rates of Domain-based Message Authentication, Reporting and Conformance, an email protocol that c ...
- You're Fired! Why Retail, Hospitality Marketers Will Replace Healthcare CMOs
Marketing: Health, Kyra Hagan - Wednesday, June 14, 2017
Consumer experience drives business, customer satisfaction and loyalty. Unfortunately, the healthcare industry has fallen behind others in delivering these experiences. The truth is, the people that visit Disney World a ...
