- Google To Lose Millions From Restricting Addiction Treatment Search Ads
Inside Performance, Laurie Sullivan - Wednesday, September 20, 2017
Advertisers spent about $78.1 million for desktop search ads based on 157-related keywords for addiction treatment and rehabilitation from Sept. 2016 to Sept. 2017, according to data released this w ...
- Google Working To Set Guidelines For Addiction Treatment Search Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 19, 2017
Ad agencies expect Google to introduce new advertising standards and guidelines for running ads and ad extensions related to addiction treatment centers in Google search. Google may require these bran ...
- eRelevance Adds Services And Staff To Serve SMBs
Email Marketing Daily, Ray Schultz - Wednesday, August 30, 2017
Austin-based eRelevance adds services to serve the aesthetic healthcare market and SMBs in general. ...
- Aurora Health Care Leverages Salesforce To Email Patients
Email Marketing Daily, Jess Nelson - Friday, August 4, 2017
Aurora Health Care, a healthcare provider with 150 clinics and 15 hospitals in Wisconsin and Illinois, utilizes Salesforce to communicate with patients more effectively via email. ...
- BIZ DEV: UnitedHealth Group Explores Media Options
Accounts on the Move, Steve McClellan - Tuesday, July 25, 2017
Giant health insurer UnitedHealth Group has issued a request for information about what it called “the changing media landscape.” Agency sources described the RFI as a prelude to a review.&nbs ...
- Remedy Health Media Series Aims To Inspire People To Better Health
Video Insider, Tobi Elkin - Tuesday, July 18, 2017
A new video series called "Bridging the Gap" from digital health publisherRemedy Health Media features content, tools, and stories that seek to help patients live healthier and more fulfilled li ...
- Aurora Health Care Succeeds With Email, Complies With HIPPA
Around the Net in Email, Ray Schultz - Monday, July 17, 2017
It's not easy being a healthcare provider. Here's how Aurora Health Care navigating email while complying with HIPPA. ...
- InnoCare Offers Email Marketing System To Health Clinics
Email Marketing Daily, Ray Schultz - Tuesday, July 11, 2017
InnoCare rolls out an automated email system for healthcare clinics.They can use it to remind people of appointments--and to sell products. ...
- Millennials Are Redefining How Healthcare Gets Health Done
Marketing: Health, Steve Bullock - Thursday, June 29, 2017
Millennials could be the game-changing consumer for healthcare marketing as we know it, in part because Millennial expectations and behaviors don't align with traditional models of healthcare
delivery. ...
- Social Media Linked To Surge In Plastic Surgery
Social Media Insider, Erik Sass - Wednesday, June 28, 2017
The increase in cosmetic surgery can be tied, in part, to social media. But it becomes most insidious when it targets children. ...
- How To Overcome Consumer Disdain For Intrusive Healthcare Marketing
Marketing: Health, Ken Robbins - Tuesday, June 20, 2017
Marketers know that they have to cut through noise to reach consumers, but how far is too far? Barraging consumers with intrusive marketing messages can be more damaging to yo ...
- North Korea Named As NHS Cyber Attack Source
Around the Net In MAD London, Sean Hargrave - Friday, June 16, 2017
The BBC is claiming security officials have revealed to the corporation that the cyber attacks that crippled parts of the NHS last month came from North Korea. ...
- U.S. Hospital Email Security Lacking, Researchers Say
Email Marketing Daily, Jess Nelson - Thursday, June 15, 2017
New research released by the Global Cyber Alliance reveals that American healthcare providers have incredibly low adoption rates of Domain-based Message Authentication, Reporting and Conformance, an email protocol that c ...
- You're Fired! Why Retail, Hospitality Marketers Will Replace Healthcare CMOs
Marketing: Health, Kyra Hagan - Wednesday, June 14, 2017
Consumer experience drives business, customer satisfaction and loyalty. Unfortunately, the healthcare industry has fallen behind others in delivering these experiences. The truth is, the people that visit Disney World a ...
- Where Does It Hurt? New AI Platform Can Help Assess Your Ailments
MAD, Larissa Faw - Thursday, June 8, 2017
KBS Albion and start-up Ada Health have released an artificial intelligence (AI) engine and app to provide health assessments in response to real-time patient symptom data. ...
- Consumers' Financial Entertainment, Medical Costs Go Crazy
TV Watch, Wayne Friedman - Thursday, May 25, 2017
Health care is a human necessity -- not an option. Entertainment? Not so much. ...
- Chicken Poops Popcorn In Ad For Aster Hospital
Out to Launch, Amy Corr - Wednesday, May 24, 2017
When a chicken eats corn, does it poop popcorn? If so, chicken needs to see a doctor. That's the gist of an ad for Aster Hospital, which encourages people sufferi ...
- Was North Korea Behind The NHS Attack?
Around the Net In MAD London, Sean Hargrave - Tuesday, May 16, 2017
The BBC reports there is a suspicion that a sophisticated cyber criminal ring with links to North Korea is behind the attack on computer systems around the world, including t ...
- 'WaPo' Debuts Daily Health Newsletter, 'NYT' Runs Kids-Only Print Section
Publishers Daily, Sara Guaglione - Friday, May 12, 2017
Given the political heat over health care, "The Health 202" is a guide to the health debates and how the proposals on each side which would impact Americans across t ...
- Could A Tweet Or Post Save Your Life?
Marketing: Health, Annie Heckenberger - Friday, May 12, 2017
A story I read recently in "The New York Times" by Bruce Feiler ("Whom Do You Tell When You're Sick? Maybe Everyone You Know") has been on my mind f ...
- Health Care Exploited By Republicans, Democrats In Pre-2018 Ad Blitz
Marketing Politics Daily, Philip Rosenstein - Thursday, May 11, 2017
The passage of the American Health Care Act (AHCA) through the U.S. House of Representatives has created an advertising face-off between supporters and opponents. ...
- Connected Caring
Marketing: Health, Elizabeth Elfenbein - Friday, May 5, 2017
A little over a year ago, we were challenged to present an idea on how to launch a health-tech device in an already cluttered and rapidly growing marketplace. This opportuni ...
- The Need For A Holistic And Custom-built CRM In Health Care
Marketing: Health, Michael Sengbusch - Wednesday, May 3, 2017
From retail to banking to hospitality, progressive industries are embracing advanced customer relationship (CRM) technologies to create positive and personalized experiences for consumers. Due to its overwhelming success, particularly ...
- NHS To Limit Sugary Drinks Sales
Around the Net In MAD London, Sean Hargrave - Friday, April 21, 2017
The public swing against sugary drinks is gaining momentum. The BBC reports that NHS England has insisted shops inside hospitals should ensure that by April 2018 no more than 1 ...
- SEO Is Dead. No, Really
Marketing: Health, Richard Deede - Friday, April 21, 2017
As an SEO professional focused on the healthcare industry, I regularly come across articles declaring that "SEO is Dead!" For the most part, these are reactionary pieces in response ...
- YouTube's Secret 'Dark Mode'; Not At All Sinister
Around the Net in Video, P.J. Bednarski - Monday, April 17, 2017
Sounds nefarious, no? But YouTube's new Dark Mode, when you activate, turns things darker on your browser. It's for night time viewing, when, most typically, you should be sleeping ...
- MoveOn.org Launches TV, Digital Campaign In Georgia Special Election
Marketing Politics Daily, Philip Rosenstein - Wednesday, April 12, 2017
The special election in the Georgia 6th district will may serve as a bellwether of post-2016 sentiment and of President Trump's first few months in office. ...
- Heath-Care Advocates Target Key Republicans In TV Attack Ads
Marketing Politics Daily, Philip Rosenstein - Wednesday, April 12, 2017
Despite lagging health care negotiations, centrist Republicans who stood behind the Trump-Ryan AHCA bill are being increasingly targeted by progressive groups with district-specific attacks ads. The ads appear as Representativ ...
- Trump: "Without Tweets I Wouldn't Be Here"
Around the Net in Video, P.J. Bednarski - Tuesday, April 4, 2017
In a frank interview with Financial Times, Trump credits Twitter with much of his success to Twitter even if some of his tweets cause trouble he didn't intend. Off medi ...
- The Healthcare System Is Broken And NMH 'Gets It'
MAD, Larissa Faw - Monday, April 3, 2017
North Memorial Health (NMH), headquartered out of Minneapolis, is rebranding all of its clinics to create a cohesive brand message that it asserts "humanizes the healthcare industry." ...
