- The Healthcare System Is Broken And NMH 'Gets It'
MAD, Larissa Faw - Monday, April 3, 2017
North Memorial Health (NMH), headquartered out of Minneapolis, is rebranding all of its clinics to create a cohesive brand message that it asserts "humanizes the healthcare industry." ...
- Zocdoc Promotes New Jargon-Free Site
MAD, Larissa Faw - Monday, March 27, 2017
Zocdoc and its agency Office of Baby are introducing a new marketing campaign to raise awareness of the client's revamped approach to search for patients seeking medical care. ...
- Impending Health Care Vote Spurs Political Ads On Both Sides Of Aisle
MediaDailyNews, Philip Rosenstein - Thursday, March 23, 2017
As Washington, D.C. buzzes with the impending vote on the American Health Care Act (AHCA), last-minute ads and incentive-based 2018 reelection funds are trying to influence the outcome. ...
- Stanford Children's Health Refreshes 'Access To Excellence' Campaign
MAD, Larissa Faw - Friday, March 17, 2017
"We want to solidify the notion that Stanford Children's Health is able to handle anything from routine to rare," says DJ O'Neil, founder, creative director, Hub. The first wave of ...
- Facing Defunding, Planned Parenthood Breaks TV, Digital Ad Campaign
Marketing Politics Daily, Philip Rosenstein - Thursday, March 16, 2017
In an attempt to move the debate in their favor, Planned Parenthood has launched a $1 million advertising campaign heavily focused on TV. The TV ads target shows that President ...
- Better Targeting Through TV: Will Trump Watch John Oliver's Ad?
TV Watch, Wayne Friedman - Tuesday, March 14, 2017
Targeting one particular TV viewer can be challenging -- if not cost-prohibitive. But focusing on a powerful public official who has a vested interest in all things media -on a ...
- Eyeota, Kantar Partner To Help Refine Targeting Of Health Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Audience data platform Eyeota has partnered with Kantar Media to offer clients data gathered by the media intelligence company's MARS Consumer Health Study, which covers behaviors, attitudes and media usage ...
- Havas Consolidates All Health Agencies, Murphy Leads New Entity
MAD, Steve McClellan - Thursday, March 9, 2017
The new unit, called Havas Health & You, unites some 4,000 Havas staffers in various B2B and consumer-focused health practices around the world. Havas Health Veteran Murphy will run it ...
- Alexa, What Should I Eat After A Workout?
SearchBlog, Laurie Sullivan - Friday, March 10, 2017
WebMD has enabled its platform on Amazon Echo through voice search on virtual assistant Alexa. Answers provided are physician-reviewed and delivered in what the publisher calls "plain, accessible
language." ...
- Merck Focuses On Pregnancy, Childbirth
Marketing Daily, Tanya Gazdik - Wednesday, March 8, 2017
Launching on International Women's Day, "Merck for Mothers" includes a three-minute brand film, "Push," that gives perspectives of three different expecting mothers. ...
- Radio Ads Promote Support For GOP Heathcare Bill
Marketing Politics Daily, Philip Rosenstein -
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- New Campaign Counters Perception That Dads Aren't Nurturing Parents
MAD, Larissa Faw - Tuesday, March 7, 2017
Developed with Eleven and Allison+Partners for Dignity Health, the campaign is based on research that found dads looking after their kids are frequently perceived as "baby sitters" who aren't fulfilling ...
- GOP Launches Radio Ads To Promote Obamacare Replacement
Marketing Politics Daily, Philip Rosenstein - Wednesday, March 8, 2017
In the hope of bolstering support for its repeal-and-replace bill, the GOP nonprofit One Nation, a group focused on Senate races, launched radio ads urging support for what will come ...
- Calling All Orthodontists! Ad Agency Launches Facebook Ad Practice Just For You!
Mediapsssst, Richard Whitman - Sunday, March 5, 2017
For the launch, the agency will target three to four ortho practices and offer them the service for free though they will have to pony up $200 for the actual ...
- Catholic Health Initiatives Introduces First National Brand Campaign
MAD, Larissa Faw - Thursday, March 2, 2017
Catholic Health Initiatives (CHI) and its agency Preston Kelly are introducing the first-ever national brand campaign for the nation's third-largest non-profit health system. The campaign includes TV ads, radio, print ...
- Health Care Center Of Democratic Response To President Trump's Address
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 1, 2017
Former Democratic Governor of Kentucky Steve Beshear was the Democrat chosen to respond to President Trump’s address to Congress. He focused heavily on health care and the disastrous consequences of ...
- Becky, Peyton and Tera Share Their Life-Or-Death Stories In UCHealth Campaign
MAD, Larissa Faw - Friday, February 24, 2017
UCHealth and its agency Grey San Francisco are unveiling a new campaign with a different approach that showcases real patients telling their stories about life on the line and how ...
- Nail's Branding Makeover For Tufts Floating Hospital
MAD, Larissa Faw - Thursday, February 23, 2017
When the Tufts Medical Center engaged Nail Communications for a marketing campaign last year, the agency recommended a makeover to elevate the experience for patients, their families and the staff ...
- Texas Planned Parenthood Cuts Blocked By Federal Judge
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, February 22, 2017
The state of Texas has tried unsuccessfully to cut Medicaid funding to Planned Parenthood. A federal judge in the Western District of Texas issued a preliminary injunction allowing for 30 ...
- Invisalign Highlights The Power Of A Smile
Marketing Daily, Tanya Gazdik - Wednesday, February 22, 2017
The effort will simultaneously target dentists, orthodontists and consumers. It is part of a new global brand identity for the Invisalign brand. ...
- Sutter Health's Pioneering Brand Campaign
MAD, Larissa Faw - Friday, February 10, 2017
Sutter Health is launching its first-ever brand campaign to answer the "why" behind healthcare and why they do what they do. Developed with agency Arnold Worldwide, "Pioneers" includes TV, radio, ...
- Boots Switches From Mother To Ogilvy & Mather
Around the Net In MAD London, Sean Hargrave - Friday, February 10, 2017
Boots has tasked Ogilvy & Mather with creative duties in the UK a week after owner Walgreen Boots Alliance pooled all its global its marketing and media responsibilities into WPP. ...
- Tom Price Confirmed As HHS Secretary
Around the Net In Marketing Politics, Philip Rosenstein - Friday, February 10, 2017
Tom Price has been confirmed as Secretary of the Health and Human Services Department. The Senate vote was 52-47, again along party lines, a tally we have seen often in ...
- Amid Cancelled Health Care Ads, Progressives Launched Pro Bono Ad Campaign
Marketing Politics Daily, Philip Rosenstein - Friday, February 10, 2017
In the last days before the deadline to sign up for health-care coverage through the exchanges set up by the Affordable Care Act (Obamacare), the Trump administration forced the cancellation ...
- WPP Reorganizes Healthcare Practice With New 'Sub-Holding Company'
MAD, Steve McClellan - Monday, February 6, 2017
The new operation, led by veteran marketer Mike Hudnall, will coordinate an array of services for healthcare agency clients. They include advertising, media investment management, data & insights, technology, digital ...
- Lifespan Celebrates Community In New Campaign
MAD, Larissa Faw - Friday, February 3, 2017
The creative captures everyday moments from the lives of Rhode Islanders -- unscripted moments of "real people." A spot will run locally during the Super Bowl and numerous versions will ...
- Democrats Boycott President Trump's HHS, Treasury Nominees
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, January 31, 2017
Senate Democrats are boycotting committee votes on President Donald Trump’s nominees to lead the department of Health and Human Services (HHS) and the Treasury Department. Sen. Sherrod Brown (D-Ohio) said ...
- Pence, Conway Headline Pro-Life March In Washington
Around the Net In Marketing Politics, Philip Rosenstein - Friday, January 27, 2017
Vice President Mike Pence and counselor to the president Kellyanne Conway headline Friday's anti-abortion march in Washington. Trump’s projected that crowds could be as large as 600,000, while the city’s ...
- J&J Acquiring Actelion For $30 Billion; R&D Spin-Off
Marketing Daily - Top of the News, Thom Forbes - Thursday, January 26, 2017
After an off-and-on-again pursuit, Johnson & Johnson this morning landed Swiss biotech company Actelion in a $30 billion all-cash deal unanimously approved by both boards. The two companies will host ...
- Starcom Wins Merck's GBP50m Non-US Global Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, January 24, 2017
Starcom has won Merck Consumer Healthcare's estimated GBP50m media account outside the US in a global consolidation. The Publicis Media agency already looked after Merck's healthcare brands, including Seven Seas, ...
