- Could A Tweet Or Post Save Your Life?
Marketing: Health, Annie Heckenberger - Friday, May 12, 2017
A story I read recently in "The New York Times" by Bruce Feiler ("Whom Do You Tell When You're Sick? Maybe Everyone You Know") has been on my mind f ...
- Health Care Exploited By Republicans, Democrats In Pre-2018 Ad Blitz
Marketing Politics Daily, Philip Rosenstein - Thursday, May 11, 2017
The passage of the American Health Care Act (AHCA) through the U.S. House of Representatives has created an advertising face-off between supporters and opponents. ...
- Connected Caring
Marketing: Health, Elizabeth Elfenbein - Friday, May 5, 2017
A little over a year ago, we were challenged to present an idea on how to launch a health-tech device in an already cluttered and rapidly growing marketplace. This opportuni ...
- The Need For A Holistic And Custom-built CRM In Health Care
Marketing: Health, Michael Sengbusch - Wednesday, May 3, 2017
From retail to banking to hospitality, progressive industries are embracing advanced customer relationship (CRM) technologies to create positive and personalized experiences for consumers. Due to its overwhelming success, particularly ...
- NHS To Limit Sugary Drinks Sales
Around the Net In MAD London, Sean Hargrave - Friday, April 21, 2017
The public swing against sugary drinks is gaining momentum. The BBC reports that NHS England has insisted shops inside hospitals should ensure that by April 2018 no more than 1 ...
- SEO Is Dead. No, Really
Marketing: Health, Richard Deede - Friday, April 21, 2017
As an SEO professional focused on the healthcare industry, I regularly come across articles declaring that "SEO is Dead!" For the most part, these are reactionary pieces in response ...
- YouTube's Secret 'Dark Mode'; Not At All Sinister
Around the Net in Video, P.J. Bednarski - Monday, April 17, 2017
Sounds nefarious, no? But YouTube's new Dark Mode, when you activate, turns things darker on your browser. It's for night time viewing, when, most typically, you should be sleeping ...
- MoveOn.org Launches TV, Digital Campaign In Georgia Special Election
Marketing Politics Daily, Philip Rosenstein - Wednesday, April 12, 2017
The special election in the Georgia 6th district will may serve as a bellwether of post-2016 sentiment and of President Trump's first few months in office. ...
- Heath-Care Advocates Target Key Republicans In TV Attack Ads
Marketing Politics Daily, Philip Rosenstein - Wednesday, April 12, 2017
Despite lagging health care negotiations, centrist Republicans who stood behind the Trump-Ryan AHCA bill are being increasingly targeted by progressive groups with district-specific attacks ads. The ads appear as Representativ ...
- Trump: "Without Tweets I Wouldn't Be Here"
Around the Net in Video, P.J. Bednarski - Tuesday, April 4, 2017
In a frank interview with Financial Times, Trump credits Twitter with much of his success to Twitter even if some of his tweets cause trouble he didn't intend. Off medi ...
- The Healthcare System Is Broken And NMH 'Gets It'
MAD, Larissa Faw - Monday, April 3, 2017
North Memorial Health (NMH), headquartered out of Minneapolis, is rebranding all of its clinics to create a cohesive brand message that it asserts "humanizes the healthcare industry." ...
- Zocdoc Promotes New Jargon-Free Site
MAD, Larissa Faw - Monday, March 27, 2017
Zocdoc and its agency Office of Baby are introducing a new marketing campaign to raise awareness of the client's revamped approach to search for patients seeking medical care. ...
- Impending Health Care Vote Spurs Political Ads On Both Sides Of Aisle
MediaDailyNews, Philip Rosenstein - Thursday, March 23, 2017
As Washington, D.C. buzzes with the impending vote on the American Health Care Act (AHCA), last-minute ads and incentive-based 2018 reelection funds are trying to influence the outcome. ...
- Stanford Children's Health Refreshes 'Access To Excellence' Campaign
MAD, Larissa Faw - Friday, March 17, 2017
"We want to solidify the notion that Stanford Children's Health is able to handle anything from routine to rare," says DJ O'Neil, founder, creative director, Hub. The first wave ...
- Facing Defunding, Planned Parenthood Breaks TV, Digital Ad Campaign
Marketing Politics Daily, Philip Rosenstein - Thursday, March 16, 2017
In an attempt to move the debate in their favor, Planned Parenthood has launched a $1 million advertising campaign heavily focused on TV. The TV ads target shows that Preside ...
- Better Targeting Through TV: Will Trump Watch John Oliver's Ad?
TV Watch, Wayne Friedman - Tuesday, March 14, 2017
Targeting one particular TV viewer can be challenging -- if not cost-prohibitive. But focusing on a powerful public official who has a vested interest in all things media -on ...
- Eyeota, Kantar Partner To Help Refine Targeting Of Health Ads
Real-Time Daily, Philip Rosenstein - Tuesday, March 14, 2017
Audience data platform Eyeota has partnered with Kantar Media to offer clients data gathered by the media intelligence company's MARS Consumer Health Study, which covers behaviors, attitudes and media usa ...
- Havas Consolidates All Health Agencies, Murphy Leads New Entity
MAD, Steve McClellan - Thursday, March 9, 2017
The new unit, called Havas Health & You, unites some 4,000 Havas staffers in various B2B and consumer-focused health practices around the world. Havas Health Veteran Murphy will run ...
- Alexa, What Should I Eat After A Workout?
SearchBlog, Laurie Sullivan - Friday, March 10, 2017
WebMD has enabled its platform on Amazon Echo through voice search on virtual assistant Alexa. Answers provided are physician-reviewed and delivered in what the publisher calls "plain, accessible
language." ...
- Merck Focuses On Pregnancy, Childbirth
Marketing Daily, Tanya Gazdik - Wednesday, March 8, 2017
Launching on International Women's Day, "Merck for Mothers" includes a three-minute brand film, "Push," that gives perspectives of three different expecting mothers. ...
- Radio Ads Promote Support For GOP Heathcare Bill
Marketing Politics Daily, Philip Rosenstein -
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- New Campaign Counters Perception That Dads Aren't Nurturing Parents
MAD, Larissa Faw - Tuesday, March 7, 2017
Developed with Eleven and Allison+Partners for Dignity Health, the campaign is based on research that found dads looking after their kids are frequently perceived as "baby sitters" who aren't fulfilli ...
- GOP Launches Radio Ads To Promote Obamacare Replacement
Marketing Politics Daily, Philip Rosenstein - Wednesday, March 8, 2017
In the hope of bolstering support for its repeal-and-replace bill, the GOP nonprofit One Nation, a group focused on Senate races, launched radio ads urging support for what will co ...
- Calling All Orthodontists! Ad Agency Launches Facebook Ad Practice Just For You!
Mediapsssst, Richard Whitman - Sunday, March 5, 2017
For the launch, the agency will target three to four ortho practices and offer them the service for free though they will have to pony up $200 for the actu ...
- Catholic Health Initiatives Introduces First National Brand Campaign
MAD, Larissa Faw - Thursday, March 2, 2017
Catholic Health Initiatives (CHI) and its agency Preston Kelly are introducing the first-ever national brand campaign for the nation's third-largest non-profit health system. The campaign includes TV ads, radio, pri ...
- Health Care Center Of Democratic Response To President Trump's Address
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, March 1, 2017
Former Democratic Governor of Kentucky Steve Beshear was the Democrat chosen to respond to President Trump’s address to Congress. He focused heavily on health care and the disastrous consequences ...
- Becky, Peyton and Tera Share Their Life-Or-Death Stories In UCHealth Campaign
MAD, Larissa Faw - Friday, February 24, 2017
UCHealth and its agency Grey San Francisco are unveiling a new campaign with a different approach that showcases real patients telling their stories about life on the line and h ...
- Nail's Branding Makeover For Tufts Floating Hospital
MAD, Larissa Faw - Thursday, February 23, 2017
When the Tufts Medical Center engaged Nail Communications for a marketing campaign last year, the agency recommended a makeover to elevate the experience for patients, their families and the sta ...
- Texas Planned Parenthood Cuts Blocked By Federal Judge
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, February 22, 2017
The state of Texas has tried unsuccessfully to cut Medicaid funding to Planned Parenthood. A federal judge in the Western District of Texas issued a preliminary injunction allowing for ...
- Invisalign Highlights The Power Of A Smile
Marketing Daily, Tanya Gazdik - Wednesday, February 22, 2017
The effort will simultaneously target dentists, orthodontists and consumers. It is part of a new global brand identity for the Invisalign brand. ...
