- Why Losing Targeting Is A Good Thing For Advertisers
Marketing Insider, Lauren Beerling - Wednesday, April 14, 2021
Targeting is now the hands of the machines -- which can find users faster and more accurately than marketers, who have other jobs to do. ...
- Flipping the Funnel: Addressable TV and the Success of Audience Modeling and Targeting
The MediaPost Cases, Lisa Singer -
What would it mean to your media mix model if you bought people instead of channels? Building out your media campaign with smart data and custom modeling instead of worki ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 6, 2021
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media. ...
- Paid Search And A History Of Losing Control
Search & Performance Marketing Daily, Sarah DeShields - Tuesday, April 6, 2021
"In paid search, keywords mean nothing," a director told me when I began my search career. Keywords are supposed to be fundamental to paid-search targeting, so how could they ...
- Google To Detail FLoC Targeting Nuances In Coming Weeks
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
Google began testing FLoC and Privacy Sandbox in Chrome earlier this week and will enable users to switch to Chrome browsers to opt out of testing later this month. Here ...
- Fox TV Stations' OTT Ad Sales Business FLX Sees Fast Start
Television News Daily, Wayne Friedman - Thursday, April 1, 2021
Ad-sales deals have doubled since Jan. 1 and some 300 campaigns have run since January, says Michael Page, vp, digital sales, Fox Television Stations. Although Fox was a bit la ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
Google puts its Chrome browser "at the center of tracking and targeting," a group of attorneys general say in an amended antitrust complaint. ...
- Epsilon Expands Verizon Partnership
MAD, Larissa Faw - Tuesday, March 16, 2021
Epsilon has partnered with Yahoo (part of Verizon Media) since 2013, providing targeting and measurement solutions enabling marketers to take full advantage of data footprints on the Verizon Media platf ...
- Xandr Partners To Improve Contextual Capabilities
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Invest DSP users can now access IAS contextual segments to target suitable content for programmatic campaigns on a pre-bid basis. ...
- IAB To Vet New Addressable Targeting Specs, Including Consumer 'Identity Tokens'
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
A day after Google's top ad manager reiterated the company's decision not to replace cookies with a new consumer identifier, the digital ad industry will discuss new technical best practic ...
- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifiers to track people or use them in its products, the company said Wednesday. ...
- Xandr To Support Multiple Cookieless ID Solutions
Digital News Daily, Karlene Lukovitz - Wednesday, March 3, 2021
Xandr announced it will enable "agnostic interoperability" for identifiers to address the phaseout of cookies, starting with supporting three specific ID solutions. Buyers will be able to use The Tra ...
- Google Won't Use Alternate Tracking IDs Once Cookies Are Phased Out
Digital News Daily, Karlene Lukovitz - Wednesday, March 3, 2021
Instead, Chrome will employ "privacy preserving" APIs that group people into cohorts by interests in order to target ads. ...
- Finding The Right Email Target Audience
Around the Net in Email, Ray Schultz - Monday, March 1, 2021
Brands have to define their target audience before they can launch an email marketing campaign. For that, they need AI and Big Data. Here is a guide to the strategi ...
- Xandr, Lasso Team To Bring Programmatic To Pharma, Healthcare
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The solution is bowing at a time when the COVID-19 pandemic has dramatically disrupted and fragmented sales rep, physician, and patient touchpoints, causing the healthcare industry's accelerated adoption of onli ...
- Omnicom Integrates Comscore Ecommerce, Behavioral Data
Digital News Daily, Karlene Lukovitz - Monday, March 1, 2021
The data will enhance the Omni marketing operating system's ability to provide a single view of the consumer that can be dynamically shared across all marketing practices. ...
- Can Publishers' Contextual Targeting Replace Third-Party Cookies?
Publishing Insider, Rob Williams - Monday, March 1, 2021
To help demonstrate their effectiveness for advertisers, many publishers are doing more to collect first-party data from consumers. ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers Disagree
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
A survey of 200 U.S. senior decision makers found that 60% believe the future of advertising relies on multiple, interoperable ID solutions. ...
- Comscore, MediaMath Launch Programmatic Contextual Targeting In Latin America
Digital News Daily, Karlene Lukovitz - Thursday, February 18, 2021
The solution is designed to offer brand safety combined with contextually relevant targeting for Spanish, Portuguese and 40-plus additional languages for advertisers/ad buyers using MediaMath's
demand-side advertising platform. ...
- TVSquared, Experian Team For Deterministic Advanced TV Ad Measurement
Digital News Daily, Karlene Lukovitz - Thursday, February 18, 2021
With the integration of Experian's data, TVSquared, which reaches more than 150 million households, further expands its coverage, inclusive of smart TV, set-top box and other ad occurrence and exposu ...
- Experian Company Develops Interoperable Way To Eliminate Fragmented Cookieless Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 9, 2021
Experian-owned Tapad launched an interoperable solution to connect emerging cookieless identifiers to traditional IDs. Launch partners include Unified ID 2.0, ID5, Lotame Panorama ID, and BritePool
ID. ...
- WideOrbit Integrates Tru Optik ID Resolution For Audio Audience Targeting
Digital News Daily, Karlene Lukovitz - Thursday, February 4, 2021
The integration will enable advanced audience targeting of audio audiences across connected devices, including smart speakers. ...
- Cadent, Premion Expand TV Identity Graph Partnership
Digital News Daily, Karlene Lukovitz - Tuesday, February 2, 2021
Cadent Viewer Graph, Cadent's proprietary, cookie-less matching technology, will unify audiences across Premion's inventory of branded networks and providers so that advertisers can activate
cross-screen campaigns against custom segments. ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming Audio
Digital News Daily, Karlene Lukovitz - Thursday, January 21, 2021
The integration will allow buyers and sellers to identify and segment audiences at the household level across mobile and streaming audio devices, including smart speakers, starting this February. ...
- Pinterest Creative Dynamic Certification Launches With Three Partners
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 19, 2021
The move enables certified advertisers to automate the process of tailoring ads to audiences by partnering with dynamic creative platforms. The three companies' platforms allow advertisers to design performance-driven Pin ...
- National CineMedia Strikes 'Noovie' Deal With Place-Based Captivate
Television News Daily, Wayne Friedman - Monday, January 18, 2021
The agreement will allow local businesses to directly target movie audiences in nearby high-traffic premiere office and residential buildings. ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews across the U.S. and U.K. wi ...
- DoubleVerify Launches Tiers For Suitability, Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 11, 2021
DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...
- Ampersand AND Platform Adds 500+ Polk Audiences
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The Polk audiences are available to clients on both the managed service and self-service versions of the platform. ...
- Samba TV Grows Revenue Over $100 Million Globally, Adds TiVo Data Deal
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
In the deal with TiVo, its time-shifted technology data will be added from "a cross-section of multichannel video programming distributors (MVPDs) in the U.S." Samba TV struck deals with Wa ...
