The agreement will allow local businesses to directly target movie audiences in nearby high-traffic premiere office and residential buildings. ...

Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews across the U.S. and U.K. wi ...

DoubleVerify aligns with standards from the 4A's Advertising Protection Bureau and the WFA's Global Alliance for Responsible Media. ...

The Polk audiences are available to clients on both the managed service and self-service versions of the platform. ...

In the deal with TiVo, its time-shifted technology data will be added from "a cross-section of multichannel video programming distributors (MVPDs) in the U.S." Samba TV struck deals with Wa ...

There are brands that do what you do, but you know you do it best. So how do you let everyone else know that? If you're AT&T, you produce impactf ...

iSpot is expanding its audience efforts to more granular "person-level" data cross-platform, analyzing CTV and linear impressions on business outcomes within 24 hours. It will also include separate results f ...

The deal will offer transparency for marketers to buy Crackle inventory, contextually targeting Crackle's connected TV audiences. Contextual video advertising enables marketers to reach audiences while viewers are watching releva ...

The content capabilities let buyers measure delivery by show, genre and TV rating, providing insights similar to those available through linear TV transactions, confirms Crackle Plus programmatic exec Tim W ...

NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform better results across all its NB ...

At a time when many advertisers, agencies and publishers are looking for privacy-friendly alternatives to targeting media audiences, Universal McCann's Primis unit today unveiled a new contextual targeting technology f ...

Among the solutions being proffered for the ongoing deprecation of the cookie is returning to a method of targeting people based on what interested them to land on a pie ...

Nevers held leadership positions in product and strategy at Verizon Media, Advertising.com, and AOL and helped develop and launch AOL's first DSP, SSP, and DMP and its Unified Advertising platfo ...

Nielsen is adding 55 million devices across smart TV and set-top boxes to the addressable measurement of its national TV currency, including measurement from AT&T's DirecTV, Dish Network, and Viz ...

How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Convention & Visitors Bureau (ACVB) met that challenge head on with a social-first campaign. The destination marketing organization soug ...

The last week saw increased intent among brands for "lead-to-account matching." Matching new leads to existing accounts is a way to focus on customer retention and upsell. In absence ...

Supporting advertisers specifically during holiday events, Microsoft said it will release its seasonal shopping targeting segments this month, starting with Black Friday, in the U.S. ...

A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individu ...

Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform and is unique to each custo ...

By tailoring ads that serve up on Microsoft Bing or Google only to specific consumer needs, brands are making ads less useful and missing out on sales, according to resear ...

Siding with Facebook, a federal judge has thrown out a lawsuit alleging that the company violated civil rights laws by allowing financial services companies to target ads to people bas ...

The Samsung DSP will give programmatic buyers access to exclusive CTV inventory and offer targeted audiences and data from across 45 million households. Advertisers can manage campaign reach and frequen ...

The feature is aimed at small- and medium-sized businesses that want to launch ad campaigns at scale across premium publishers in the company's marketplaces. ...

Do marketers really know how their target audience feels about their products, or about topics related to their brand? ...

Audience tech platform Eyeota on Monday will announce the global integration of ID5's Universal ID with its Audience Identity Resolution technology, which connects multiple IDs associated with a user, enabli ...

The metric will measure the effect of an advertiser's total NBCU media investment -- including TV, digital and other media extensions -- on its actual sales. It will offer ...

Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising efforts focused on audience targeting. ...

InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. ...

CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear. ...

Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations and campaign-level associations to help advertisers optimize campaign performance and make campaign management easier. Campaign-level associations can help marketers apply a ...