A Google study testing the use of audience cohorts -- people with similar browsing histories and interests who can be targeted collectively -- intends to support the end of individual ...

Data is never copied or stored. The brand's identifier is the ID that syncs with the DSP directly. The ID never leaves the platform and is unique to each custo ...

By tailoring ads that serve up on Microsoft Bing or Google only to specific consumer needs, brands are making ads less useful and missing out on sales, according to research ...

Siding with Facebook, a federal judge has thrown out a lawsuit alleging that the company violated civil rights laws by allowing financial services companies to target ads to people based ...

The Samsung DSP will give programmatic buyers access to exclusive CTV inventory and offer targeted audiences and data from across 45 million households. Advertisers can manage campaign reach and frequency ...

The feature is aimed at small- and medium-sized businesses that want to launch ad campaigns at scale across premium publishers in the company's marketplaces. ...

Do marketers really know how their target audience feels about their products, or about topics related to their brand? ...

Audience tech platform Eyeota on Monday will announce the global integration of ID5's Universal ID with its Audience Identity Resolution technology, which connects multiple IDs associated with a user, enabling ...

The metric will measure the effect of an advertiser's total NBCU media investment -- including TV, digital and other media extensions -- on its actual sales. It will offer a ...

Addressable TV ad consortium Project OAR is working with iSpot.tv on measurement specifications to extend addressable TV advertising efforts focused on audience targeting. ...

InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attribution and analytics. ...

CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as cookies begin to disappear. ...

Those using Microsoft Advertising Editor gained access Wednesday to AI-powered recommendations and campaign-level associations to help advertisers optimize campaign performance and make campaign management easier. Campaign-level associations can help marketers apply and ...

Users can now export groups of customers in order to serve ads in their Facebook feed, the company says. ...

MediaWallah became the official onboarding provider for users of Adobe Audience Manager, as privacy standards create a gap between what brands "know" about customers and how they engage with them. ...

The Data Studio builds on the company's proprietary first-party data and offers clients predictive analytics, paid consulting through teaming with Slalom. ...

All OpenAP client agencies and advertisers can now use performance-based attribution reporting and measure incremental reach over linear TV on audience data-targeted, cross-publisher campaigns activated through the OpenAP Market marketpl ...

OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery's 30% share of cable TV viewers across all platforms. ...

Screen Engine/ASI is partnering with audience solutions and consumer data company Dstillery to better target word-of-mouth audiences for entertainment marketers. ...

GumGum plans to announce a partnership this week that brings its Verity contextual analysis engine to the IRIS.TV video marketplace. Advertisers will start building personalized messages off context data signals ...

When P&G acquired the all-natural deodorant brand Native in 2017, it saw more there than a hip, pricey deodorant for the tree-hugger demo. ...

The deal with Mediaocean allows media buyers to buy NBCU stations' OTT inventory alongside traditional TV without changing their current workflow. MediaOcean's Spectra platform offers media planning, buying, and selling ...

A few companies -- Clickagy, LiveRamp, and Infutor -- have been working to helping marketers make the challenging transition to a cookieless world. ...

The post-COVID economy is about a tectonic shift in consumer behaviors across all verticals, says Neej Gore, president of the Data Cloud at Zeta Global. ...

Eyeota announced on Tuesday that its audience models are now available for social networks through a partnership with Amobee, supporting campaigns across TV, CTV, digital and social advertising and bringing ...

Data collected and shared separately by Clickagy and Eyeota shows a change in consumer behavior in recent weeks since the death of George Floyd. ...

Inscape has created a product called National Representative Panel, produced with data analytics company Dativa, that will now include demographic and targeted breakdowns of data. ...

The media companies join NBCUniversal, Fox, ViacomCBS and Univision in offering their inventory on the advanced TV platform. ...

Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, the company says. ...

The rampant availability of new sources of audience data -- and of data management platforms to organize them -- has created a kind of "Wild West" for audience targeting that ...