- Neustar Integrates iSpot Data For Cross-Platform, MTA Attribution
Digital News Daily, Karlene Lukovitz - Thursday, April 9, 2020
The addition of iSpot's ad measurement data to Neustar's identity management, MTA and unified marketing analytics platforms enables full view of behavior across linear, addressable, OTT/CTV, VOD, say the compan ...
- Digital Agency Specializing In Cannabis Chooses Sendlane For Email Marketing
Email Marketing Daily, Ray Schultz - Friday, April 3, 2020
The partnership will enable THC Internet Marketing clients to send personalized emails, the company says. ...
- CMO Council Urges Marketers To Increase Content To Ride Out COVID-19 Crisis
Search Marketing Daily, Laurie Sullivan - Thursday, March 19, 2020
A CMO Council report released this week shows that only 12% of marketers believe they have relevant and persuasive content marketing strategies to target the correct audiences. ...
- Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement
Digital News Daily, Laurie Sullivan - Wednesday, March 18, 2020
Criteo introduced a feature that can determine the exact moment when consumers research, compare and consider products for purchase. ...
- Why Broad Targeting Could Be Ticket To White House
Marketing Politics Weekly, Alison Arnold - Tuesday, March 10, 2020
Broad targeting distills a candidate's messaging into a core idea that resonates with multiple factions of their party, building a coalition. ...
- Can Apple Shape the Next Act of Ad Buying?
Digital News Daily, Lyle Seebeck - Monday, March 9, 2020
As privacy regs, loss of cookies and consolidation of independent ad-tech firms take hold, Apple's unique data and inventory assets could position it as a key resource for audience target ...
- NBCU To Launch 'One Platform' In Time For Upfront Season, Peacock Launch
Television News Daily, Wayne Friedman - Tuesday, February 25, 2020
The new TV and digital ad buying/management platform will allow marketers to target key audiences for all NBC screens, networks, and dayparts -- all with one single audience guarantee, with ...
- If The Next 'Big Move' In Your Marketing Strategy is Hyper-Targeting, You Need A Bigger Move
Digital News Daily, Angela Voss - Wednesday, February 12, 2020
These days, everyone is on a quest to make data-driven marketing decisions. Hyper-targeting will get you sales. But will it drive tomorrow's sales? ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U.S. ...
- Demandbase Adds Automation Feature To Account-Based Marketing Platform
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
Dynamic Audiences can help firms send content based on offline and online behavior, the company says. ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV Campaigns
MediaDailyNews, Joe Mandese - Tuesday, January 28, 2020
MRI-Simmons, the dominant source for consumer media, lifestyle and product usage data used for media planning on Madison Avenue, has struck a deal with TV set-top data analytics firm FourthWall ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's Take
Advanced TV Insider, Karlene Lukovitz - Friday, January 24, 2020
Comscore believes it's well-positioned to benefit because of its focus on contextual and Identifier For Advertising (IFA)-based audience targeting and measurement methodology. No cookies will make an IFA-based CTA approach ...
- Plummeting Location Data Threatens Key Marketing Functions
Digital News Daily, Karlene Lukovitz - Friday, January 24, 2020
iOS 13 controls and privacy regulations are contributing to a drop in available GPS and other quality location data and increased use of poor-quality IP data, which is affecting media ...
- Baking Up New Strategies For A Post-Cookie World
Digital News Daily, Brad Nunn - Wednesday, January 22, 2020
As an industry defined by change, we should all begin embracing the opportunity to transform once again by creating digital advertising that adds up to more relevant and engaging brand ...
- Marketers Are Going To Be OK With Google's Killing The Cookie (For Good)
Media Insider, Cory Treffiletti - Wednesday, January 22, 2020
Are you ready for a Google-centric advertising world? ...
- Autotrader Develops Targeting Around Apple's, Google's Decision To No Longer Support Cookies
Search Marketing Daily, Laurie Sullivan - Monday, January 20, 2020
The company seems to have created a closed-loop data system, building out identity graphs and consumer profile insights by leveraging first-party and third-party data, Kevin LeSage, director of digital marketing ...
- New CBS CMO Benson Looks For Expansion Of Shows' Audiences
Television News Daily, Wayne Friedman - Saturday, January 18, 2020
ViacomCBS faces challenges including finding audiences not always associated with the network, says Michael Benson, new president/chief marketing officer of CBS, who came from Amazon Prime Video and successfully marketed ...
- Salvation Army Donations Spike Upon New Email Strategy
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- Data Piracy Is Here To Stay, So Are Unforeseen Consequences
TV Watch, Wayne Friedman - Monday, January 13, 2020
At CES, there were ongoing concerns over data piracy -- that more AI-decision-making algorithms will skew even more marketing efforts. Or worse. ...
- Nielsen's Addressable TV Test Adds TV Network Groups
Television News Daily, Wayne Friedman - Tuesday, January 7, 2020
Expanding an addressable TV platform beta test, Nielsen has added major TV networks including A+E, AMC , CBS, Discovery, Fox, NBCUniversal and WarnerMedia. ...
- Cadent Buys ID Provider 4Info To Expand Advanced TV Capabilities
Digital News Daily, Karlene Lukovitz - Thursday, January 2, 2020
Adding 4Info's ability to match multiple TV devices to individual households to Cadent's national ATV platform will give advertisers a unified view of campaign performance across cable, broadcast, addressable, OTT ...
- A+E Networks Will Deliver Custom Ads Within Linear Households Via New Solution
Digital News Daily, Karlene Lukovitz - Thursday, December 19, 2019
A+E is employing new national custom messaging platform from Adcuratio, and Dish is making its 9.5 million subscriber households accessible through the initiative. ...
- Nielsen Launches Metric Combining Panel And ACR Data
Digital News Daily, Karlene Lukovitz - Friday, December 13, 2019
The merged dataset, available exclusively in an Amobee solution, allows advertisers to plan, buy and sell inventory across linear and CTV, mobile and desktop, against a common target audience, and ...
- Equifax Creates New Segment Targeting Options Through Neustar Partnership
Search Marketing Daily, Laurie Sullivan - Monday, December 9, 2019
Equifax created a new product through a partnership with Neustar initially to support the financial services industry, but plans to expand into other areas such as telecommunications, entertainment, and travel ...
- New Email Strategy Spikes Salvation Army Donations
MediaPost Connect, Nina Lentini - Friday, December 6, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- Salvation Army Donations Spike Upon New Email Strategy
The MediaPost Cases, Nina Lentini - Tuesday, December 3, 2019
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- Ad-Tech Company Sues Google For Anti-Competitive Behavior
Digital News Daily, Karlene Lukovitz - Wednesday, November 27, 2019
Atlanta-based premium video-targeting platform Inform, acquired by a digital media holding company in June, charges that Google effectively put it out of business. ...
- Google Limits Targeting For Political Ads, Updates Media-Buying Policies
Search Marketing Daily, Laurie Sullivan - Thursday, November 21, 2019
Google on Wednesday said it will limit the categories in audience targeting for election ads to age, gender, and general location such as postal ZIP codes across its platforms including ...
- Micro-Influencers Rank Audience Reach Their Top KPI
Research Intelligencer, Joe Mandese - Wednesday, November 20, 2019
Audience reach -- not engagement, conversions, followers, sentiment, traffic or clicks -- is the way so-called micro-influencers measure the success they deliver for a campaign or a collaboration with a ...
- 4As Report Says 'Programmatic' Is The Future, Blames Press For 'Sensationalizing' In-Housing
MediaDailyNews, Joe Mandese - Tuesday, November 19, 2019
Nearly two-thirds (62.6%) of senior ad industry execs on both the supply and demand sides of the business believe programmatic technology will be the underpinning of data-driven marketing in the ...
