- Instagram Updates Insights Platform: Enhances Data For Marketers, Creators
Digital News Daily, Colin Kirkland - Wednesday, October 20, 2021
As part of the update, Instagram says creators who partner with brands will receive additional visibility. ...
- Kroger Launches Private Marketplace To Support First-Party Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 20, 2021
Kroger Precision Marketing on Wednesday announced the launch of a private programmatic ad marketplace that enables agencies and brands to reach consumers through Kroger's audience data and preferred ad-buying platf ...
- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt to highlight the "pitfalls of search advertising, where it claims up to 35% of ads fail to reach the ...
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
Digital News Daily, Wendy Davis - Friday, October 8, 2021
"The need to protect young people from privacy threats online is more urgent than ever," Sen. Ed Markey and Reps. Kathy Castor and Lori Trahan said Friday in a lett ...
- 'L.A. Times' Doubles Size of its Audience Engagement Team, Promotes Unit's Director
Publishers Daily, Tony Silber - Thursday, October 7, 2021
Expanding the audience team will enhance the LAT's ability to reach new subscribers and extend its impact, executives said in a memo to staff. ...
- How Brands Can Best Navigate The Cookie-less Future
Search & Performance Marketing Daily, Josh Perlstein - Friday, October 8, 2021
The elimination of third-party cookies plus other universal identifiers alters the marketing dynamic -- and the digital advertising world specifically. ...
- Telecom Boosts Email Metrics, Using Calix-Mailchimp Integration
Email Marketing Daily, Ray Schultz - Thursday, October 7, 2021
Telecom provider Cumberland Connect now shares audience segments augmented with behavioral data from Marketing Cloud with Mailchimp. In turn, campaign results are shared back with Marketing Cloud. ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' Measurement
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
The new currency will create guarantees of media campaigns against customized advanced audience segments for all national TV and other media campaigns. ...
- Simpli.fi CTV Retargeting Extends Performance Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 23, 2021
The latest capability allows advertisers to retarget users of connected TV services with an automated process. ...
- Is That A Pro In Your Pocket Or Are You Just Glad To See These Spots?
RTBlog, Joe Mandese - Monday, September 20, 2021
"What am I doing?," asks Dave, your next new competitor, in one of a series of TV spots aimed at prosumers. "I'm destroying you." ...
- Google Ads Combines Smart, Standard Display Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 15, 2021
Google Ads this month will begin to combine standard Display and Smart Display campaigns into one option, the company announced Wednesday. ...
- Using Opportunity To See, Engage As Primary Campaign Metrics
Media Insider, Cory Treffiletti - Wednesday, September 15, 2021
In a digital world, we often overlook two important metrics for brand development: the opportunity to see and the opportunity to engage. ...
- Tunnl Taps Wunderman Thompson Exec For Chief Product Officer Role
People on the Move, Steve McClellan - Tuesday, September 14, 2021
Audience identification and segmentation platform Tunnl has named Vinita Srivastava as its Chief Product Officer. Srivastava joins Tunnl from Wunderman Thompson Data, where she served as vice president of produ ...
- Targeting Ads To The Unvaccinated Becomes An Art
Data & Programmatic Insider, Laurie Sullivan - Monday, September 13, 2021
When marketers think about targeting messages, do they consider whether the audience segment has been vaccinated against COVID-19? They may in the future. That data snippet reveals a lot. ...
- LiveIntent And OpenX Partner On Email-Based Alternative To Third-Party Cookies
Email Marketing Daily, Ray Schultz - Friday, September 10, 2021
Publishers and marketers can use LiveIntent's Authenticated Bridge framework to target audiences. ...
- Yahoo Expands Identity Interoperability, Integrates With More Than 3,000 Publisher Domains
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 9, 2021
A week after Verizon Media rebranded as Yahoo, the company today announced an expanded partnership with NCSolutions, IRI, mParticle and others, making the Yahoo ConnectID solution interoperable across
each. ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in Microsoft Merchant Center. ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84.51 has launched a new feature on its self-service platform for brands to see their share of the digit ...
- Advertiser Can't Proceed With Class-Action Against Facebook Over Demographic Targeting
Digital News Daily, Wendy Davis - Wednesday, August 25, 2021
A judge has denied class-action status to a Facebook advertiser that sued the company for allegedly misrepresenting the ability to target users based on demographics. ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-Store
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 25, 2021
Walmart Connect, the retailer's media arm, will launch a demand-side platform with The Trade Desk this fall to connect brands with the retailer's customers using ad technology. By connecting a ...
- Facebook Prevails In Battle Over Housing Ads
Digital News Daily, Wendy Davis - Tuesday, August 24, 2021
Facebook has defeated claims that its prior ad-targeting options violated anti-discrimination laws by allowing advertisers to prevent housing ads from being shown to users based on factors such as rac ...
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2021
While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able to use it to validate w ...
- Gen Z Organic Chatter, Snapchat Can Now Track Trending Topics
Inside Performance, Laurie Sullivan - Tuesday, August 17, 2021
Snapchat now gives marketers a glimpse into organic trending topics such as keywords and moments most relevant to its users through chatter. Users typically range between 13 and 24 yea ...
- Talon Unveils Unified OTT/Out-of-Home Media Buys
MAD, Joe Mandese - Tuesday, August 17, 2021
The goal is to deliver "measurable incremental" audience reach tied to explicit "campaign spending business results." ...
- Model B Creates Way To Identify Audiences To Target Through Search, Social
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 12, 2021
The technology creates segments to target through "translation technology" that allows marketers to buy audiences through disparate platforms that never communicate with each other, then optimizes it against audience performan ...
- Targeting Communities
Marketing Insider, Harvey Chipkin - Monday, August 9, 2021
Personalized marketing is more powerful when it targets the community a person is a member of, according to Sai Koppala, CMO of SheerID. ...
- Tremor Launches Unified Social Data Solution
Digital News Daily, Karlene Lukovitz - Thursday, August 5, 2021
The solution enables unifying social data typically constrained to social platforms into one data set, eliminating siloed, by-channel buys, according to Tremor. ...
- MediaRadar Debuts Ad Intelligence Tool For Media Planners, Buyers
Inside Performance, Laurie Sullivan - Thursday, August 5, 2021
Free at launch, the tool enables media buyers, planners and marketers to identify and monitor competitors' advertising, product categories and key brands and to create the ideal media mix. ...
- Enhanced MessageGears Tool Allows Email Customization Without IT, Firm Says
Email Marketing Daily, Ray Schultz - Friday, July 30, 2021
Data Variables helps marketers launch campaigns quickly because data has been categorized in advance, the firm says. ...
- Comscore Enables Cookie-Free Audience Targeting Via 1st-Party Data
MediaDailyNews, Joe Mandese - Tuesday, July 27, 2021
Comscore, which established itself as one of the ad industry's major media audience-measurement services based on an opt-in panel of consumers, this morning announced a new "cookie-free" audience-targeting capability enabli ...
