- FCC Urged To Reject 'Digital Authoritarianism,' Dismiss Petition For Social Media Rules
PolicyBlog, Wendy Davis - Thursday, September 17, 2020
Moving forward with President Trump's planned crackdown on social media platforms would send the wrong message about censorship, the Consumer Technology Association told the FCC Thursday. ...
- Boardroom Insiders Adds Data Features To B2B Sales Platform
Email Marketing Daily, Ray Schultz - Monday, September 14, 2020
The company has also named Marcus Hermens as vice president of marketing. ...
- Why The American Dream May Be Another Casualty Of The Coronavirus Pandemic
MediaDailyNews, Stephen Kraus - Thursday, September 10, 2020
Only one in three now believe "young people today will be better off than their parents' generation" and half of adults said they are "more worried about my personal finances ...
- Land Rover Reopens Experience Centers, Makes Driving Fun
Marketing Daily - Top of the News, Tanya Gazdik - Friday, September 4, 2020
Expert instructor coaching will no longer be in-vehicle, but delivered via two-way radio communication, hand signals and ground marshaling. ...
- How Data Helps People And Movements In Times Of Crisis
MediaDailyNews, Sheila Colclasure - Wednesday, September 2, 2020
Data should be used to make peoples' lives better, not simply to push messages -- to enhance people's lives, not make them more complicated. ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the rating system is only visible for ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2020
The new NBCU survey shows consumers want brands to advertise at about the same level as before the COVID-19 pandemic, but with messaging that acknowledges current events, and says about ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer, VideoAmp, was recognized ...
- How Personal Can You Get? Consumers Receive Few 1:1 Emails, Study Shows
Email Insider, Ray Schultz - Wednesday, August 12, 2020
But most consumers will share data for greater personalization, and half will pay for it, Formation reports. ...
- Discretionary Spend Down 50%, But Video, Electronics Outlooks Still Solid
Video Insider, Karlene Lukovitz - Tuesday, August 11, 2020
Although 70% of U.S. broadband households think the economy will take a long time to recover, intentions for increased at-home video consumption and CE purchases remain solid, Parks Associates' ongoing ...
- Email Catches COVID-19: Retailers Are Using It Slightly Less For Acquisition
Email Insider, Ray Schultz - Monday, August 10, 2020
Social leads in usage -- but not as a tool for measuring customer lifetime value, Retail Touchpoints reports. ...
- Awareness Of Brands Helping With Crisis Falls To Lowest Point Since Beginning Of Pandemic
MediaDailyNews, Joe Mandese - Monday, August 10, 2020
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study shows awareness of brands helping with the crisis has ebbed and now stands at its lowest point -- 30% ...
- Word-Of-Mouth Remains Vital To Consumers During COVID-19
MediaDailyNews, Ed Keller - Friday, July 31, 2020
During the pandemic, consumer conversations overall have risen, with more at home and more via video call. Consumer talk is up by double digits in social media vs. a year ...
- Pandemic Sea Change: Buyers Are Focused On Essential Items And Price, Study Says
Email Insider, Ray Schultz - Wednesday, July 29, 2020
Most Americans have been affected by COVID-19 in some way, and this has influenced their buying choices both in B2B and B2C, Bospar reports. ...
- Consumers Ready To Meet Brands At Drive-In Movie Theaters
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 27, 2020
The drive-in format has become the premiere place for brands like Brownie Brittle and Sparkling Ice to connect with consumers in person. ...
- 'S' In SEO Now Means Stronger Brand Awareness, Reputation Tool
Inside Performance, Laurie Sullivan - Thursday, July 16, 2020
SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to ...
- Study Finds Consumers Feel They Are More Dependent On Media Tech, But It Makes Life More Complicated
MediaDailyNews, Joe Mandese - Wednesday, July 1, 2020
Consumers are expressing an increasing paradox about the impact of media technology -- they feel more dependent on it, but it makes their lives more complicated -- according to a ...
- Lincoln Expands Loyalty Program To Include Experiences
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2020
The program is another way Lincoln can show customers appreciation for choosing the brand, Lincoln's Karen Silveri tells "Marketing Daily." ...
- Speed Turns Into A Performance Metric, Per Google Commissioned Study
Inside Performance, Laurie Sullivan - Thursday, June 25, 2020
The study isolated speed as a performance metric to determine whether there is a true correlation to spend, page views, bounce rates and progress in the conversion funnel, through analysis ...
- Vive La Difference: How Consumer Sentiment Has Changed Post-Pandemic
Research Intelligencer, Joe Mandese - Wednesday, June 24, 2020
Nielsen has published a unique, interesting analysis of shifting consumer sentiment following the COVID-19 pandemic. The study, which utilizes its VisualDNA Personality Survey methodology --a non-incentivized psychometric assessment that triggers ...
- What Brands Can Expect As Stay-At-Home Orders End
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 19, 2020
A recent report shows how technology and media habits have changed during shelter-in-place orders and what will happen when consumers return to their new normal. ...
- Businesses See Online Growth During Pandemic: Study
Digital News Daily, Ray Schultz - Thursday, June 11, 2020
Many brands are investing in websites, mobile apps and social media, Bloomreach and Forrester Consulting report. ...
- Text Happy: SMS Is Now A Close No. 2 To Email, Study Shows
Email Insider, Ray Schultz - Thursday, June 11, 2020
Over half of consumers would like to receive texts from their favorite brands. And text open rates are through the roof, Yotpo reports. ...
- We Care: Brands Strive For Empathy In Their Emails
Email Insider, Ray Schultz - Tuesday, June 2, 2020
Marketers are using words that suggest togetherness. But consumers are already getting tired of packaged empathy, Dorothy Crenshaw writes. ...
- How Brands Are Leveraging Emotion More During The COVID-19 Pandemic
MediaDailyNews, Mario Natarelli - Friday, May 29, 2020
Since the onset of COVID-19 and the need for shared connections, we are seeing emotion play a much greater role in the branding and advertising measures of companies. ...
- Study: Brands Must Adapt To Paradoxical Consumer Behaviors As Lockdown Lifts
Mediapsssst, Richard Whitman - Thursday, May 28, 2020
Brands may encounter "revenge spending" by consumers who will overcompensate for the lack of spending opportunities in lockdown. A GroupM study addresses such consumer behavioral "paradoxes" as conspicuous consumption is ...
- Google To Consider 'Page Experience' in Search Ranking Of Results
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2020
The algorithm update -- Google Page Experience -- will evaluate the web pages based on users' perceived interaction with them. ...
- Fox News Defeats Lawsuit Over COVID-19 Comments
Digital News Daily, Wendy Davis - Wednesday, May 27, 2020
Siding with Fox News, a judge in Washington state has thrown out a lawsuit accusing the cable channel of violating a consumer protection law by allegedly spreading false information about ...
- It's Time To Move Beyond The COVID-19 'We're With You' Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 26, 2020
Ninety percent of respondents to a survey released today said they still want to see ads targeted to them -- if they are relevant and useful. The Adobe-commissioned survey of ...
- Consumers Having More Emotional Experiences With Brands Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making online research important. ...
