- Google Tests Ad Relevance Survey In Gmail Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Google is using data from an ad usefulness survey run in Gmail to improve the user experience. ...
- Google SEO Experts Challenging 'The Daily Mail' And Other Publishers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Aimclear SEO lead Lea Scudamore gave dailymail.co.uk a grade of "F" for overall performance due to excessive network payloads and long initial server response time, with a fully loaded ti ...
- Google's User Experience: Most Websites Fail To Meet Requirements
Inside Performance, Laurie Sullivan - Tuesday, April 20, 2021
2021 is the year of experience for Google. YouTube doesn't seem to follow the same standard (completely), according to Searchmetrics data. ...
- Google Details Timeline For Changes To How It Ranks Results
Inside Performance, Laurie Sullivan - Monday, April 19, 2021
The company last year said when it comes to ranking results in search, it would use page speed and other metrics that reflect how users experience a page or webs ...
- Consumers Demand Seamless Online, In-Store Integrated Experiences, Study Finds
Email Marketing Daily, Ray Schultz - Friday, April 16, 2021
Most consumers are satisfied, but still desire better integration between the online and in-store experience, Tango reports. ...
- Has COVID-19 Changed Brand Loyalty?
RTBlog, Joe Mandese - Monday, April 12, 2021
The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The bad news is we don't real ...
- Publicis Strikes Exclusive Deal With The Trade Desk, Integrates Epsilon's Consumer IDs As Cookie Solution
MediaDailyNews, Joe Mandese - Thursday, April 8, 2021
Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it into the primary platform used ...
- Mini, Cadillac Add Spontaneity To Marketing
Drive Time, Tanya Gazdik - Monday, April 5, 2021
Mini USA is the latest to put actual consumers into its promo efforts, sharing the stories of five Mini-enthusiast couples who fell in love. ...
- The Internet Finally Comes Of Age
Digital News Daily, Richard Hartell - Thursday, April 1, 2021
The internet as an advertising medium turns 27 this year. Its fourth transformation -- in which it can be used most strategically by agencies and clients -- will require ...
- The Mobile-First Mindset And Creating New Search Marketing Experiences
Search & Performance Marketing Daily, Jim Yu - Thursday, April 1, 2021
The mobile-first mantra has taken over where mobile-friendly left off. What does this mean for marketers? ...
- Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations
Inside Performance, Laurie Sullivan - Wednesday, March 31, 2021
The ad industry continues to roll out new protocols around online data and consumer privacy. LoopMe surveyed consumers to find out if they're really aware of the changes, and wh ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That Is
MediaDailyNews, Michael McLaren - Monday, March 29, 2021
An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown "target audience" on a steady ascent among agencies since January. ...
- Verizon's Horizons: Consumers Embracing Online Shopping And Technology, Study Shows
Email Insider, Ray Schultz - Thursday, March 25, 2021
The shift to digital has jumped ahead by five to seven years, Verizon finds in new research. ...
- Study: Consumers Seek Brands That Reflect Their Values
Email Marketing Daily, Ray Schultz - Monday, March 15, 2021
Most consumers want ads that coincide with what they're viewing on YouTube, ChannelFactory reports. But how would brands know that? ...
- Pandemic Tempo: The Challenges Faced By Brands And Consumers
Email Insider, Ray Schultz - Friday, March 12, 2021
Most consumers increased their channel use, including their email use. But brands faced challenges in accommodating them, Acquia reports. ...
- Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
PolicyBlog, Wendy Davis - Thursday, March 11, 2021
Business groups are lining up to support a federal privacy bill introduced this week by Rep. Suzan DelBene, a Democrat from Washington state who previously worked for Microsoft. ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeling far more "hopeful" and less "worried," "scared" and "confused," but more "overwhelmed," "stressed," "sad," and "frustrated" by t ...
- What Price Loyalty? Shoppers Want Personalized Offers, Ethical Behavior
Email Insider, Ray Schultz - Tuesday, March 9, 2021
Most consumers prefer that brands spend less on Facebook ads and more on their loyalty programs, Cheetah Digital reports. ...
- Unilever: 'Normal' Is No Longer The New Normal, Bans Word From All Advertising
MediaDailyNews, Joe Mandese - Tuesday, March 9, 2021
Backed by new consumer research showing seven in ten people feel the word "normal" creates a negative connotation, Unilever announced it will no longer use the word in its advertisin ...
- Info Is King: Study Finds Americans Simply Want Ads To Tell Them About Products
MediaDailyNews, Joe Mandese - Monday, March 8, 2021
With the digital ad industry poised to discuss and debate changing consumer sentiment about advertising, new research finds a plurality of Americans simply want ads to tell them about t ...
- Study: Banks Lagging On Personalization, Consumers Say
Email Marketing Daily, Ray Schultz - Thursday, March 4, 2021
Most customers want a seamless experience across channels, but fewer than half feel they are getting it, Redpoint Global reports. ...
- Data Shows How Emotional Connections Fuel Consumer Loyalty
Inside Performance, Laurie Sullivan - Thursday, March 4, 2021
A massive 81% of consumers want to form relationships with brands, while 70% still prefer discounts and free products. ...
- Don't Worry, Be Unhappy
Mobile Insider, Joe Mandese - Thursday, March 4, 2021
The most unhappy app environments are -- in this order -- social, utility, news and games (tied), according to a recent survey. ...
- True Blue: Consumers Remained Loyal To Brands Despite Events Of 2020
Email Insider, Ray Schultz - Wednesday, March 3, 2021
Consumers have high demands -- for instance, they want surprise gifts and discounts, Merkle reports. ...
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
RTBlog, Joe Mandese - Monday, March 1, 2021
2020 was a banner year for consumer spending despite -- or perhaps because of -- the pandemic, as homebound consumers boosted spending on media content and technology to stay ...
- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messaging has shifted, what worked and didn't, and how consumer behaviors accelerated. The question is: which consumer behaviors wi ...
- Not In My Inbox: Consumers Say, 'We Didn't Sign Up For These SMB Emails'
Email Insider, Ray Schultz - Wednesday, February 24, 2021
But the main reason people unsubscribe is because of the sheer frequency of emails, The Manifest reports. ...
- Despite What You Think, Brands Have An Eye On Consumer Needs
Inside Performance, Laurie Sullivan - Wednesday, February 24, 2021
Two-thirds of shoppers consider store brands as high-quality as name brands. Another third rank private-label higher. In Bazarvoice's network of more than 11,500 brands and retailers, online ordering rose 3 ...
- Comcast Holds Off On Imposing Data Caps In 14 States
Digital News Daily, Wendy Davis - Friday, February 19, 2021
In a reversal, Comcast says it will wait until 2022 before moving forward with plans to impose data caps. ...
- The Customer Journey To Too Many Discounts
MediaDailyNews, George Simpson - Thursday, February 18, 2021
I'm not convinced that interacting with consumers at every touchpoint is really such a smart idea. ...
