- Consumers Having More Emotional Experiences With Brands Due To COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 22, 2020
Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making online research important. ...
- Pandemic Sentiment Shifts From 'Acute' To 'Transitory,' Here's What Consumers Want From Brands
MediaDailyNews, Joe Mandese - Tuesday, May 19, 2020
Consumers are shifting from an "acute" phase of concern about the pandemic to a "transitory" phase that will ultimately lead to "normalcy," top analysts at market researcher Global Web Index ...
- The Stay-At-Home Economy And Its Effect On Consumers, Engagement
Search & Performance Marketing Daily, David Fischer - Wednesday, May 13, 2020
A key question for marketers is how to figure out which of the new rules of engagement with consumers are purely cyclical, and which are here to stay. ...
- Cash-Back Award Alerts Move Millennials And Gen Zers To Visit Stores, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, May 12, 2020
Consumers in the youthful age cohorts approve of companies that "pay back" loyal customers, Dosh reports. ...
- The Way Back For Advertisers After COVID-19
Inside Performance, Laurie Sullivan - Tuesday, May 12, 2020
The big question for advertisers is when to shift their marketing message and how to stop talking about, yet still acknowledge, the importance of staying safe. ...
- What, Me Worry? Accenture Finds 21% Of Us Will, Permanently
Research Intelligencer, Joe Mandese - Wednesday, May 6, 2020
The Worrier, the Individualist, the Rationalist, the Activist and the Indifferent are the five new consumer mindset segments delineated by Accenture coming out of the COVID-19 pandemic. The segmentation schema ...
- Surprising Link Found Between Ransomware, Purchase Behavior And Brand Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 29, 2020
A study suggests that one in four consumers will abandon a product or service in favor of a competitor after one ransomware-related attack, failed transaction, or instance of inaccessible information. ...
- 'Crisis-Sensitive' Ads Resonate Most With Consumers
Research Intelligencer, Rob Williams - Monday, April 27, 2020
Consumers also are showing signs of adapting to the "new normal" of the pandemic, with the percentage of people saying they feel "scared" by COVID-19 falling in the past mo ...
- Consumers Seek Value, Relevance From Sharing Personal Data
Research Intelligencer, Rob Williams - Thursday, April 23, 2020
Companies like Amazon, Google and Microsoft that collect heavy amounts of information about consumers show high levels of trustworthiness, indicating that data gathering can coexist with consumer
trust. ...
- Pandemic Marketing's Consumer Paradox: Force For Good Vs. Exploitation
MediaDailyNews, Joe Mandese - Wednesday, April 22, 2020
Pandemic-related marketing is creating a paradox of perceptions among American consumers, with a significant majority seeing it both as a "force for good" as well as "trying to take advantage" ...
- Sharing Feelings And Cutting Prices: Consumers Want Bargains And Empathy In Ads
Email Insider, Ray Schultz - Tuesday, April 21, 2020
Many shoppers say ads are relevant. Among channels, email ranks fifth in effectiveness, RevJet reports. ...
- COVID-19 Spawns First New Media-Planning Segments: 'Nervous' Vs. 'Accepting'
MediaDailyNews, Joe Mandese - Tuesday, April 21, 2020
It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-based media-planning segments. The segments, which were identified as part of a new study fielded by MRI-Simmons, cluster Americans ...
- Consumers Favor TV Ads That Show Brands Helping With Pandemic
Research Intelligencer, Rob Williams - Friday, April 17, 2020
Consumers said they are more likely to buy from companies whose TV ads show how their products and services can help to suppress the spread of the coronavirus pandemic. ...
- Mindshare Begins Tracking Pandemic, Finds Striking Emotional And Time Spent Patterns
MediaDailyNews, Joe Mandese - Thursday, April 9, 2020
Mindshare finds that as the pandemic progresses stuck-at-home Americans are spending increasingly less time with friends and family, but their use of social media is expanding at an even higher ...
- Consumers Vs. The Ad Trade: How COVID-19 Impacts Their Media Consumption
MediaDailyNews, Joe Mandese - Thursday, March 26, 2020
Separate studies of consumers and the ad trade reveal both constituencies are relying much more on their major national and local news outlets than on social media, health-related content sites, ...
- 4As Research: Consumers Want Reassuring Brand Messages About COVID-19
MediaDailyNews, Wayne Friedman - Monday, March 23, 2020
A 4As survey found 40% of respondents want to know what brands are doing in response to the pandemic. ...
- Coronavirus Anxiety Drives Shopping For 'Survival' And 'Sanity' Products
Research Intelligencer, Rob Williams - Monday, March 23, 2020
More than half of consumers said they're not considering the purchase of big-ticket items -- homes, cars, trips, luxury goods -- in the next three months. ...
- Carvana's SEO Ecommerce Strategy Driving Sales
Inside Performance, Laurie Sullivan - Wednesday, March 11, 2020
Carvana.com and organic search are key in acquiring new customers for the ecommerce auto retailer. It uses no showrooms, relying on delivery services, tokens and vending machines filled with in-demand ...
- Confidence Needed To Improve Human Experience, Grow Business In Trying Times: Deloitte Digital Report
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 9, 2020
Marketers and company leaders need confidence in media to get through difficult times, says Deloitte Digital CEO Andy Main. The company's global marketing trends report focuses on how marketers need ...
- Progressive Disclosure In Voice-First Technology: What Marketers Need To Know
Search & Performance Marketing Daily, Dustin Coates - Thursday, March 5, 2020
Progressive disclosure -- gradually revealing more information at just the right time -- is an effective approach to guide users on the voice journey. ...
- Scattered Data: CDPs Are Needed To Pull It All Together, Study Says
Email Insider, Ray Schultz - Friday, February 28, 2020
Data is being sent to an average of eight platforms, with email at no. 2, according to a report by Segment. ...
- One Third of Smart Device Owners Struggle To Use Them: Report
Marketing Daily, P.J. Bednarski - Thursday, February 13, 2020
While that's not great news, manufacturers have an opportunity to launch new "support strategies that can secure new business and loyal customers." ...
- Why Consumers Fall In Love With Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 13, 2020
Upland Software conducted a study to determine what brands consumers love and what drives that feeling. Falling in love with a brand requires satisfaction, gratitude, loyalty and most of all, ...
- Consumers Seek Information, Deals From Brands On Social Media
Research Intelligencer, Rob Williams - Wednesday, January 29, 2020
The most common reason to follow a brand is to find helpful information related to a hobby, a study finds. ...
- Consumers Want To Trust Brands, But Privacy Jargon Too Difficult To Understand, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 28, 2020
A report on consumer data privacy examines the ways current business strategies impact customer relationships and makes suggestions for policies to build trust. The study finds that 97% of consumers ...
- Forrester Finds Customer Experience A Weak Indicator Of Repeat Business
Research Intelligencer, Rob Williams - Monday, January 27, 2020
Consumers said that saving money was the most pronounced part of a positive brand experience, outweighing other considerations. ...
- Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study
Inside Performance, Laurie Sullivan - Wednesday, January 22, 2020
Some 68% of consumers believe they are better equipped to make informed purchase decisions vs. five years ago, a study by Valassis conducted with Kantar finds. ...
- Accenture Reports Brands Falling Short On Consumer Experience Front
Mediapsssst, Richard Whitman - Monday, January 6, 2020
The firm has released findings from a survey showing that 42% of consumers felt frustrated with their most-recent shopping experience. ...
- How Consumer Market Research, P&G Influenced An Eight-Year-Old
Data & Programmatic Insider, Laurie Sullivan - Monday, December 23, 2019
A parent who spoke about his work in market research made such an impact on Kronberger that she dedicated her career to studying consumer behavior and how businesses are ...
- Facebook Introduces Data Transfer Tool For Photos With Strict Privacy Standards
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2019
The data transfer tool will adhere to current and forthcoming privacy regulations and will roll out initially during the test phase in Ireland. If successful, it will become available worldwide ...
