- Mini Invites Enthusiasts To 'Day Of Motoring'
Marketing Daily, Tanya Gazdik - Thursday, July 22, 2021
The event is being held in lieu of the nationwide Mini Takes The States road rally, which has been pushed back for two consecutive years. ...
- Ford Offers Hands-On Experiences At Chicago Auto Show
Marketing Daily, Tanya Gazdik - Monday, July 12, 2021
"New vehicle customers are looking for something more than parked cars before deciding what to purchase," said Ford's Raj Register. ...
- Mobile App Spend Tops $34B Worldwide In Q2 2021: App Annie
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 2, 2021
Consumers spent $34 billion worldwide in Q2 2021 on mobile apps -- up $7 billion year-over-year, breaking an all-time record, according to an App Annie report released this week. ...
- The COVID Shadow: Shoppers Are Upbeat, But Remain Wary Of Catching COVID-19 In Stores
Email Insider, Ray Schultz - Thursday, July 1, 2021
BOPIS and online shopping in general are popular, Mood:Media reports, while 48% of worldwide shoppers worry about catching COVID-19 in stores -- only a slight decline from 49% in 2 ...
- Pandemic Hangover: Consumers Are Wary As They Resume Purchasing
Email Insider, Ray Schultz - Wednesday, June 30, 2021
Some consumers are ready to shop again. But many are cautious and are sticking to essentials, Alchemy Worx reports. ...
- Delivering The Goods: What Shoppers Want Online And In-Store
Email Insider, Ray Schultz - Tuesday, June 29, 2021
Consumers are wary of newer technologies. They want free delivery above all, Euromonitor International and the National Retail Federation report. ...
- Price Biggest Driver Of Consumer Purchases, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 29, 2021
But many will dump a brand when there is a change in price, Bluecore reports. ...
- TV With Or Without Ads? It Depends On Delivery: Study
Television News Daily, Wayne Friedman - Monday, June 28, 2021
The study notes while nearly all TV consumers (95%) watch at least one ad-supported source, a majority (79%) also watch at least one ad-free TV source. ...
- COVID-19 Litmus Test: The Most-Affected Consumers Have Different Needs, Expectations
Email Insider, Ray Schultz - Monday, June 28, 2021
Social proof is a more important factor for the most-affected consumers than those least affected, The University of Georgia and Worthix report. ...
- Consumers Want More Online Convenience Post-Pandemic, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 28, 2021
From stores to sports arenas, consumers expand the experience to be enhanced with mobile, Software AG reports. ...
- Guess Which Institution Is The Only One Consumers Feel Is Both Ethical And Competent?
Red, White & Blog, Joe Mandese - Friday, June 25, 2021
This week's Lions festival demonstrates brands are taking on -- and in many cases solving -- problems that governments, NGOs and other institutions cannot. ...
- From 'Saylists' To 'Laugh Trackers,' Creative Data Lions Showcase The Power Of Human Analytics
MediaDailyNews, Joe Mandese - Tuesday, June 22, 2021
Some of the most creative winning campaigns at this year's Cannes Lions had their greatest ingenuity behind the scenes leveraging invisible data that rendered powerful brand experiences that made the ...
- Shoppers Like Virtual Try-On For Products Like Eyewear, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 21, 2021
Most who have experienced the virtual try-on have gone on to buy the product, Vertebrae reports. ...
- Consumers Say Emotional Problems Are Aggravated By Social
Email Marketing Daily, Ray Schultz - Monday, June 21, 2021
Many consumers said social-media exacerbates their emotional issues, but many would give up their pets before their social use, The Reboot Foundation reports. ...
- Wavemaker Finds Consumers Becoming Less Attached To Brands, Especially Online
RTBlog, Joe Mandese - Monday, June 21, 2021
Some startling new research from GroupM's Wavemaker unit reveals that the erosion of brand equity becomes much more exaggerated when consumers' "path to purchase" takes place online vs. the physic ...
- The Evolving Practice of Consumer Engagement
The MediaPost Cases, Lisa Singer -
A century ago Betty Crocker taught us everything we needed to know about authentic consumer engagement. From personalized connections to data collection to creating engagement and innovation loops. General Mill ...
- Extreme Personalization
The MediaPost Cases, Lisa Singer -
Timing is everything...especially in personalized messaging. Ochsner Health leverages real-time email responses to patients' online and offline behavioral triggers to build genuinely conversational experiences and keep their members healthier. Wh ...
- Cookies Or Not, Consumers Expect Marketers To Know Them
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
While online shopping has changed, so have consumer expectations. They want more. ...
- Too Many Streaming Ads? Try Fast-Forwarding. Oh, Wait.
TV Watch, Wayne Friedman - Thursday, June 17, 2021
Turns out, consumers are angered by the repeated frequency of these messages. ...
- Consumers Expect Free Shipping For Online Orders, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Almost all online shoppers expect delivery within a week -- and 9% want it on the same day, Jungle Scout reports. ...
- Crumbling Cookies Lead To Performance Challenges, But Better Customer Experiences
Inside Performance, Laurie Sullivan - Tuesday, June 15, 2021
How can marketers meet performance challenges as cookies crumble? "Everyone who comes to my website I treat as a serial killer and try to build a demographic and behavioral-based profile ...
- Video Streaming Satisfaction Scores Slip, But Remain Higher Than Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
A wide-ranging consumer survey looking at top 20 premium streamers and smaller providers showed a 2.6% dip to a 74 customer-satisfaction index. ...
- ANA Launches ESG Brand Index
MAD, Steve McClellan - Monday, June 7, 2021
The index ranks national brands according to their environmental, social and governance impact and was developed in partnership with consumer research firm Swayable. ...
- Havas Teams With Teads In The Name Of The Consumer, The Publisher And The Holy Advertiser
Digital News Daily, Joe Mandese - Tuesday, June 1, 2021
In an unusual collaboration between a big media-buying agency and a supplier of digital video ad inventory, Havas Media Group this morning announced it is working with video ad netwo ...
- Father's Day Spending Set To Hit Record $20B
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, May 26, 2021
With Major League Baseball back to normal and playing a full schedule, special baseball-branded Father's Day apparel is on sale. ...
- In-Home Consumption Here to Stay
Marketing Insider, Laura Gurski - Wednesday, May 26, 2021
This was a trend we were already seeing, but with the COVID-19 outbreak, it has accelerated. ...
- Havas Finds Growing Consumer 'Cynicism,' Only 25% Of Brands Even Matter
MediaDailyNews, Joe Mandese - Tuesday, May 25, 2021
After reaching an all-time high of 77% when it released its last global study in 2019, the percentage of brands consumers say they can live without has declined to 75 ...
- Pssst -- Yelp's National Lead And Data, Not Crystal Ball, Predicted These Trends
Inside Performance, Laurie Sullivan - Monday, May 24, 2021
Yelp SVP/head of national sales Tom Foran has more than 20 years of experience in digital media and continues to identify changes in business based on company-aggregated data. And ...
- 'Consumer Reports,' Advocacy Groups Launch Dark Pattern Tip Line
Publishers Daily, Ray Schultz - Thursday, May 20, 2021
Dark patterns often victimize consumers with hidden fees and an inability to complain or unsubscribe from emails. ...
- Why Google Made Changes To Its Design Language
Inside Performance, Laurie Sullivan - Thursday, May 20, 2021
Design and color act as a first impression, especially for apps or website home pages. They influence people's decisions and behavior and can trigger emotion and prompt purchases. ...
