- FTC Urged To Investigate Amazon Prime Over Cancellation Hurdles
Digital News Daily, Wendy Davis - Thursday, January 14, 2021
Amazon uses "dark patterns" to manipulate people from canceling their Prime memberships, advocacy groups allege in a letter to the Federal Trade Commission. ...
- Walmart CEO Details How Company Changed With Consumer Behavior In 2020: CES
Inside Performance, Laurie Sullivan - Wednesday, January 13, 2021
Data supported Walmart Stores' pivot during the pandemic to remain open and keep employees and consumers safe, CEO Doug McMillion said in his keynote at virtual CES 2021. ...
- For Brands, Silence Is No Longer Golden
Mediapsssst, Richard Whitman - Sunday, December 27, 2020
Recent dentsu research found 57% of consumers feel brands have a responsibility to use their influence to stand up for social issues. ...
- The BOPIS Way: Consumers Are Shopping Online And Picking Up In-Store This Season
Email Insider, Ray Schultz - Monday, December 21, 2020
This year's hot delivery trend is BOPIS/Curbside Pickup, according to studies by StitcherAds and Adobe. But will shoppers continue after the holidays? ...
- Financial, Legal And Real Estate Customers Will Use Small Providers -- If They're Digital, Study Says
Email Marketing Daily, Ray Schultz - Monday, December 14, 2020
Most consumers will drop a company that lacks digital capabilities, Moxtra reports. ...
- What The Marketing Word of the Year Should Be, For Those Who Care
RTBlog, Joe Mandese - Monday, December 14, 2020
Coming out of what may well be the greatest year of self-reflection for all of society, the ad industry had a huge opportunity to define its sense of purpose a ...
- Removing Bad Reviews Might Deceive Consumers, FTC Suggests
PolicyBlog, Wendy Davis - Thursday, December 10, 2020
The FTC is moving "deeper into the consumer review ecosystem," advertising lawyer Jeff Greenbaum says. ...
- Marketing Meets CX: Brand Building In The Experience Age
MAD, Chick Foxgrover - Wednesday, December 9, 2020
With this year's massive shift to e-commerce thanks to COVID-19 confining customers to their homes, first-party customer data and other customer-centered strategies have transformed all agencies into digital agencies ...
- Adobe Event Turns From Geographic To Global Moments, So Will Yours In 2021
Inside Performance, Laurie Sullivan - Tuesday, December 8, 2020
The Adobe Max creativity conference drew record crowds to its virtual event, with 21 million total video views and 50 million social interactions. Adobe hired creators from the community ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?
Inside Performance, Laurie Sullivan - Wednesday, December 2, 2020
Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of texts to Santa to drive performa ...
- Don't Bother Trying To Sell Boomers On Black Friday: Study
Email Marketing Daily, Ray Schultz - Friday, November 13, 2020
Boomers started their shopping earlier. But younger generations haven't, quantilope reports. ...
- Google Plans To Add Visual Indicators For Page Experience In Search
Inside Performance, Laurie Sullivan - Wednesday, November 11, 2020
Google will use signals to measure how users perceive the experience of interacting with a web page, and plans to test a visual indicator highlighting pages in search results th ...
- Pinterest Takes It Home For The Holidays
Inside Performance, Laurie Sullivan - Tuesday, November 10, 2020
Pinterest has released its holiday gift guide, offering information on trends and how brands can help consumers create lasting experiences through movies, cooking, and enjoying their homes. ...
- Election Results Anxiety Had Muted Impact On $2 Billion Online Shopping: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 4, 2020
Despite predictions of slowing ecommerce sales. U.S. consumers spent $2 billion online on Election Day -- up 27% year-over-year -- and $2.2 billion the day before, up 31% YoY, accordi ...
- Agencies Help Transform Museum Experiences
MAD, Larissa Faw - Wednesday, October 21, 2020
NeoPangea, Via Agency and W+K are helping museums redefine experiences for visitors as they prepare for the post-pandemic new normal. ...
- Google, Amazon Top Harte Hanks Motivating Brand Index Showing Lasting Changes In Consumer Behavior
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 20, 2020
Google rated the highest in Creativity and Cultural Relevance, while Amazon ranked as most Reliable and scored high in Responsiveness and Relevance. ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Inside Performance, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedule to drive program awareness, generated tune-in demand for live events, and invoked social awareness and participation from Bra ...
- Google Analytics Redesign Significantly Improves Measurement For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The move, prompted by shifts in consumer behavior and privacy-driven changes, will help advertisers achieve better return on investments from marketing and understand the consumer journey across the Web a ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holiday shoppers this year as they navigate changes in consumer behavior driven entirely by factors outside of anyone's cont ...
- Customer Data Platforms Take On Bigger Role As Cookies Disappear, Privacy Compliance Tightens
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Customer Data Platforms that can combine first-, second- and third-party data have become the latest tool for marketers, data from Advertiser Perceptions shows. ...
- Will 'The New York Times' Allay Marketer Fears About Hot-Button Issues?
Publishing Insider, Rob Williams - Monday, October 12, 2020
'The New York Times' introduced a consumer-insights program aimed at helping advertisers handle touchy issues like racism, climate change and sex. ...
- Marketers Got Hyper-Relevant Advertising Messages Wrong, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 8, 2020
By tailoring ads that serve up on Microsoft Bing or Google only to specific consumer needs, brands are making ads less useful and missing out on sales, according to resear ...
- FCC Urged To Reject 'Digital Authoritarianism,' Dismiss Petition For Social Media Rules
PolicyBlog, Wendy Davis - Thursday, September 17, 2020
Moving forward with President Trump's planned crackdown on social media platforms would send the wrong message about censorship, the Consumer Technology Association told the FCC Thursday. ...
- Boardroom Insiders Adds Data Features To B2B Sales Platform
Email Marketing Daily, Ray Schultz - Monday, September 14, 2020
The company has also named Marcus Hermens as vice president of marketing. ...
- Why The American Dream May Be Another Casualty Of The Coronavirus Pandemic
MediaDailyNews, Stephen Kraus - Thursday, September 10, 2020
Only one in three now believe "young people today will be better off than their parents' generation" and half of adults said they are "more worried about my personal financ ...
- Land Rover Reopens Experience Centers, Makes Driving Fun
Marketing Daily - Top of the News, Tanya Gazdik - Friday, September 4, 2020
Expert instructor coaching will no longer be in-vehicle, but delivered via two-way radio communication, hand signals and ground marshaling. ...
- How Data Helps People And Movements In Times Of Crisis
MediaDailyNews, Sheila Colclasure - Wednesday, September 2, 2020
Data should be used to make peoples' lives better, not simply to push messages -- to enhance people's lives, not make them more complicated. ...
- Merkle: How Much Loyalty Customers Have Depends On Several Factors
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 2, 2020
Apple last week enabled a rating system that enables users to recommend a place and leave a star rating. At this early stage, the rating system is only visible f ...
- Consumers Want Brands To Reference Current Events, COVID-19 In Ad Messages, NBCU Study Finds
MediaDailyNews, Wayne Friedman - Thursday, August 27, 2020
The new NBCU survey shows consumers want brands to advertise at about the same level as before the COVID-19 pandemic, but with messaging that acknowledges current events, and says abo ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, chief measurability officer, VideoAmp, was recogniz ...
