- iSpot.tv Acquires Ace Metrix To Combine Brand And Business Outcomes Measurement
Digital News Daily, Karlene Lukovitz - Friday, January 15, 2021
iSpot, which measures advertising reach, conversion rates and lift across TV and streaming TV, will integrate Ace's infrastructure and technologies for attitudinal measurement of TV and video
creative. ...
- Dentsu Merging iProspect, Vizeum To Form New Full-Service Media Agency
MAD, Steve McClellan - Thursday, January 14, 2021
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-building capabilities with iProspect's digital expertise, audience knowledge, and performance focus. It will be led by Global President Aman ...
- Silver Screen Finds Silver Lining, Nielsen's: Cinema Integrates Improved Currency Into Old Partner
MediaDailyNews, Joe Mandese - Wednesday, January 13, 2021
The cinema ad industry is getting a jumpstart on 2021, announcing a new and much improved measurement service that will also be integrated into Nielsen's dashboards and printed reports ...
- Comscore To Intro Cookie-Less Targeting Solution
Digital News Daily, Karlene Lukovitz - Tuesday, January 12, 2021
The Predictive Audiences solution uses contextual signals to target audiences across digital, mobile and CTV based on age and gender, TV viewership, OTT consumption, and consumer behaviors such as automoti ...
- Tegna Renews Nielsen For Local TV Ratings In 34 Markets
Digital News Daily, Karlene Lukovitz - Tuesday, January 5, 2021
Tegna, which owns stations in a total of 51 U.S. markets, renewed or extended all of the Nielsen data services it has been using. ...
- Samba TV Grows Revenue Over $100 Million Globally, Adds TiVo Data Deal
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
In the deal with TiVo, its time-shifted technology data will be added from "a cross-section of multichannel video programming distributors (MVPDs) in the U.S." Samba TV struck deals with Wa ...
- Nielsen 'One' Service Will Come With Higher Price Tag, Paid Mostly By Existing Clients
MediaDailyNews, Joe Mandese - Friday, December 11, 2020
The ambitious "single currency" audience measurement plan unveiled by Nielsen this week comes with a price tag. And it will be paid mainly by charging higher prices to existing advertise ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level Data
Television News Daily, Wayne Friedman - Wednesday, December 9, 2020
iSpot is expanding its audience efforts to more granular "person-level" data cross-platform, analyzing CTV and linear impressions on business outcomes within 24 hours. It will also include separate results f ...
- Deja Vu All Over Again: Nielsen Unveils Plan For 'Holy Grail'
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
Nielsen, which is poised to split off its consumer research division next month, ironically announced a new platform dubbed "Nielsen One" that it claims will provide a "single, cross-media solutio ...
- LinkedIn Sued Over Incorrect Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, December 2, 2020
"LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its ad inventory, and the engagement fr ...
- Top Conservative News Sites Experience Audience Erosion Leading Up To Election
Marketing Politics Weekly, Joe Mandese - Monday, November 30, 2020
The October lead-in to the election should have been a period of intense audience interest for major conservative news sites, yet many of the biggest experienced significant audience erosion v ...
- Nielsen Adding 55 Million Devices To Addressable TV Ad Measurement
Television News Daily, Wayne Friedman - Tuesday, November 10, 2020
Nielsen is adding 55 million devices across smart TV and set-top boxes to the addressable measurement of its national TV currency, including measurement from AT&T's DirecTV, Dish Network, and Viz ...
- 2020 Election Night Viewers Fall 20% From 2016, Despite Inclusion Of OOH And CTV
Marketing Politics Weekly, Joe Mandese - Wednesday, November 4, 2020
The audience of election night news coverage of this year's election fell 20% from the 2016 presidential election, although 2020 included both out-of-home and connected TV viewers, which were n ...
- Nielsen 'Adjusts' Radio Ratings For Bluetooth Headphones, One-Time Fix Boosts Estimates About 4%
MediaDailyNews, Joe Mandese - Tuesday, October 27, 2020
The good news for the radio industry is that Nielsen just reported the medium's audience rose substantially in October, nearly recovering all of the erosion it experienced during the COVID- ...
- Tubular Intros Deduplicated YouTube, Facebook Video Audience Ratings
Digital News Daily, Karlene Lukovitz - Wednesday, October 21, 2020
The audience ratings are designed to facilitate advertising investment decisions across social and traditional media -- especially TV -- by providing standardized metrics for minutes watched on a second-by-second basi ...
- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By
Data & Programmatic Insider, Laurie Sullivan - Monday, October 12, 2020
"The harder you work, the luckier you get" is the best advice that Fiona Salmon, Captify's newly appointed vp of partnerships, EMEA, says continues to "ring true" in all are ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2020
The best piece of advice Kevin Dean, newly appointed COO at Infutor Data Solutions, received throughout his career came from John Healy, managing director at Deloitte Digital, as he le ...
- NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-Shifted
Advanced TV Insider, Karlene Lukovitz - Thursday, September 24, 2020
NBCU's first "One Audience Trends Report" offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, transforming media-buying strategies. ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
605, a platform for TV measurement and audience analytics, has formed an agreement with Walmart to support the retailer's TV ad initiatives with data via its 605 PLATF0RM. ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and measurement on TV and video ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, as many place-based media venues face challenges due to shutdowns or sparse attendance during the COVID-19
pandemic. ...
- IAB: The Impact Of COVID-19 On Data Spending
Inside Performance, Laurie Sullivan - Friday, August 28, 2020
COVID-19 has impacted the short- to mid-term marketing spend for marketers, but the long-term impact is much less certain, according to The State of Data report published by the I ...
- Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Day Two of the Republican National Convention out-delivered the TV network audiences of the second day of the Democratic National Convention, as well as Day Two of the RNC ...
- Nielsen Creates New Cross-Media Role, Taps Scott Brown To Lead It
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Nielsen is creating a new position combining linear and advanced TV and digital video services and promoting Scott Brown to the position as general manager, audience measurement. ...
- Virtual DNC Fourth Night: 8% Viewer Gains To 24.9 Million, MSNBC Is Tops For Week
Television News Daily, Wayne Friedman - Saturday, August 22, 2020
For this year's entire four-day event, MSNBC was the top network, with a Nielsen-measured 4.8 million viewers. ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
MediaWallah became the official onboarding provider for users of Adobe Audience Manager, as privacy standards create a gap between what brands "know" about customers and how they engage with the ...
- Google Server-Side Tagging Introduced To Improve Performance, Consumer Data Security
Inside Performance, Laurie Sullivan - Thursday, August 13, 2020
Google on Thursday introduced Server-Side Tagging to Google Tag Manager and Tag Manager 360, allowing companies to move third-party tags off their website and into a new server container host ...
- MRC Scrubs Audit Of YouTube 3rd-Party Processors, Opens New Audit Of Google 1st-Party Process
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
The MRC has scuttled the second phase of an audit of Google's YouTube audience measurement data -- the part that would validate third-party viewability data processors such as DoubleVerify, Integr ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDA
Digital News Daily, Karlene Lukovitz - Tuesday, August 11, 2020
Comscore's revenue fell 8%, despite growth in TV and addressable TV, due to the pandemic's impacts. Cost cuts helped boost EBITDA. ...
