- LoopMe Uses Survey Tool To Aid In Discovery, Build Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
PurchaseLoop Audiences debuted this week from LoopMe as a standalone offering available on LiveRamp Data Marketplace. ...
- Nielsen's Gauge Metric Shows Slight Gains For Netflix, Disney+ And Cable TV
Television News Daily, Wayne Friedman - Friday, July 16, 2021
Netflix improved one percentage point to a 7% share -- the top streaming platform for total day viewing for persons 2+. Disney also added one point. ...
- New Yelp Ad Option Lets National Brands Market On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Yelp Audiences means brands can target consumers off its platform and across the web on publisher sites, such as "The New York Times." ...
- Ogilvy Health Pushes Deeper Into Data, Programmatic
Data & Programmatic Insider, Laurie Sullivan - Tuesday, July 6, 2021
The deal is intended to enhance the Point of Care campaign available to agency clients and partners and advance audience targeting, measurement and reporting capabilities for marketing initiatives through programmat ...
- Xandr Debuts Ad Inventory Forecasting, Analysis Across CTV, Linear Addressable
Digital News Daily, Karlene Lukovitz - Tuesday, June 29, 2021
The new technology allows MVPDs to offer buyers deduplicated, accurate, at-scale reach and frequency across the two types of addressable inventory, says the company. ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these types of buying and optimization strategies that targeting and retargeting affords," said Bryon Schafer, SVP of research, Vevo, ...
- What The Heck Happened In OOH? A Post-Cabal Analysis With Agency672's Daniel Wilkins
MediaDailyNews, Tony Jarvis - Friday, June 18, 2021
Wilkins characterized the OAAA's handling of the matter, resulting in Kym Frank's removal as Geopath president, as a "monumental PR screw-up." ...
- Octagon Sports Agency Inks Exclusive Data Deal With Comscore
Digital News Daily, Karlene Lukovitz - Tuesday, June 15, 2021
The agency will use the U.S. television data to inform client decisions on TV rights, branded content initiatives and other marketing opportunities. ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertising CPMs for linear and digital media. ...
- WarnerMedia First Programmer To Join Comscore's National Addressable Trials
Digital News Daily, Karlene Lukovitz - Wednesday, June 9, 2021
The company began running national addressable campaigns across multiple MVPD platforms, with Comscore measurement, in late 2020. ...
- Apple's Tracking Prompt Disrupts The Advertising Industry
Search & Performance Marketing Daily, Gellena Lukats - Tuesday, June 8, 2021
Apple announced a new tracking prompt with the update that will require users to accept permissions from apps to track their actions. Facebook is concerned that this prompt is phras ...
- Kenshoo Renamed Skai, Expands Capabilities And Focus On Commerce
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 8, 2021
The shift signals an expanded offering and mission in an era where intelligence is critical in driving successful outcomes. ...
- Madison Avenue's New Impressionistic Movement
RTBlog, Joe Mandese - Monday, June 7, 2021
After a brief flirtation with higher-order metrics, some major media are pushing to revert their advertising currencies to impressions-based measurement, albeit for different reasons. ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign Performance
Inside Performance, Laurie Sullivan - Thursday, June 3, 2021
Oracle Moat Head of Product Mark Kopera believes the collaboration will allow advertisers to leverage advanced attention metrics to see how consumers engage with ads in real time across channel ...
- Microsoft Audience Network Tool Now Imports Facebook Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 28, 2021
Microsoft has built a way to port campaigns running in Facebook Audience Network into the Microsoft Audience Network and is rolling out the feature to all advertisers in the U.S ...
- Building the Cost-Per-Visit Media Plan
The MediaPost Cases, Lisa Singer - Friday, June 11, 2021
How are digital dollars moving your customers to action? Franchisees need to know exactly where their ad money goes and show results - quickly! Liz Bazner, the director of digit ...
- Data Limitations Force Industry To Create New Ad Optimization Methods
Inside Performance, Laurie Sullivan - Wednesday, May 19, 2021
Marketers' transition to first-party data has blind spots, despite analysts' efforts to improve customer protections and projections. A flaw in these methods can create serious implications for brands, per DI ...
- Blindsided: Why The OAAA Didn't Give Others An 'Opportunity-To-See' Its New Guidelines
MediaDailyNews, Tony Jarvis - Tuesday, May 18, 2021
The OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-established "media model" and include various new bizarre terms, such as "viewshed!" Are you kidding me? ...
- Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'
Digital News Daily, Wendy Davis - Monday, May 17, 2021
The claims don't lend themselves to class-action treatment, Facebook says, partly because advertisers who use its service don't have enough in common with each other. ...
- OAAA Unveils New Measurement Standard Based On 'Opportunity,' Not 'Likelihood' To See Outdoor Ads
MediaDailyNews, Joe Mandese - Tuesday, May 18, 2021
The guidelines are based on consumers having an "opportunity-to-see" ads, which comes after the out-of-home ad industry's de facto currency had previously elevated the industry standard to a more robu ...
- Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
Nielsen, which recently reported $100 million in temporary cost savings related to the pandemic, says those cuts did not explicitly impact its field force, but "included voluntary pay cuts ...
- Let's All Go To The Movies, Again: CDC Guidance Boosts Cinema Outlook
RTBlog, Joe Mandese - Monday, May 17, 2021
The cinema ad industry is preparing for a strong -- if not blockbuster -- Memorial Day weekend, following last week's guidance from the CDC that fully vaccinated Americans can retu ...
- Discovery CEO Lashes Out At Nielsen: 'How Do We Get That Money Back?'
Digital News Daily, Karlene Lukovitz - Thursday, May 13, 2021
David Zaslav also offered some updates on the new Discovery+ service's performance to date. ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen's Digital Ad Ratings and will provide it to advertisers and agencies buying "Samsung TV Plus," its free, ad-support ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
MediaDailyNews, Tony Jarvis - Wednesday, May 12, 2021
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leaders and Nielsen to drive meaningful cross-"media" measurement that begs for a solution? ...
- Nielsen One 'Currency' Expected In 2022, Some Components Appearing Now
Television News Daily, Wayne Friedman - Thursday, May 6, 2021
Nielsen One -- a single currency for linear TV and streaming and digital video -- will be ready for next year's upfront, but some elements will be used by markete ...
- Comscore Sheds Light On First OOH Measurement Deal
MediaDailyNews, Joe Mandese - Tuesday, May 4, 2021
Comscore, which recently unveiled plans for a new out-of-home audience measurement service, this morning announced its first customer: Lightbox OOH Video Network. ...
- Gray TV Buys Meredith's TV Stations For $2.7 Billion
Television News Daily, Wayne Friedman - Monday, May 3, 2021
Gray says it will have 113 local markets reaching approximately 36% of U.S. television homes. ...
- WPP Merges GroupM, WT Data Units To Form New Data Consultancy
MAD, Steve McClellan - Tuesday, April 27, 2021
The company, dubbed Choreograph, will operate within GroupM and offer services including audience insights and planning, private identity solutions, AI-based media optimization and predictive
analytics. ...
- ViacomCBS Adds Comscore For Linear National Currency
Digital News Daily, Karlene Lukovitz - Tuesday, April 27, 2021
That option is now available in addition to the Nielsen national TV currency that ViacomCBS has exclusively used for many years. ...
