- Captify's Newly Appointed VP Partnerships, EMEA Relies On Words To Live By
Data & Programmatic Insider, Laurie Sullivan - Monday, October 12, 2020
"The harder you work, the luckier you get" is the best advice that Fiona Salmon, Captify's newly appointed vp of partnerships, EMEA, says continues to "ring true" in all areas ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2020
The best piece of advice Kevin Dean, newly appointed COO at Infutor Data Solutions, received throughout his career came from John Healy, managing director at Deloitte Digital, as he left ...
- NBCU: CTV Viewership Up 95% Last Year; Half To Three-Quarters Of All TV Viewing Now Time-Shifted
Advanced TV Insider, Karlene Lukovitz - Thursday, September 24, 2020
NBCU's first "One Audience Trends Report" offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, transforming media-buying strategies. ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
605, a platform for TV measurement and audience analytics, has formed an agreement with Walmart to support the retailer's TV ad initiatives with data via its 605 PLATF0RM. ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy and Sweden. ...
- Google Display & Video 360, Campaign Tools Improve Forecasting, Measurement For CTV, Video Ads
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 16, 2020
Google on Wednesday introduced a series of tools in Display & Video 360 and Campaign Manager to help advertisers increase awareness, improve forecasting and measurement on TV and video ad ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, as many place-based media venues face challenges due to shutdowns or sparse attendance during the COVID-19
pandemic. ...
- IAB: The Impact Of COVID-19 On Data Spending
Inside Performance, Laurie Sullivan - Friday, August 28, 2020
COVID-19 has impacted the short- to mid-term marketing spend for marketers, but the long-term impact is much less certain, according to The State of Data report published by the IAB ...
- Day 2 Of The RNC Is The First 2020 Convention Coverage To Beat 2016 Ratings
Marketing Politics Weekly, Joe Mandese - Wednesday, August 26, 2020
Day Two of the Republican National Convention out-delivered the TV network audiences of the second day of the Democratic National Convention, as well as Day Two of the RNC in ...
- Nielsen Creates New Cross-Media Role, Taps Scott Brown To Lead It
Television News Daily, Wayne Friedman - Wednesday, August 26, 2020
Nielsen is creating a new position combining linear and advanced TV and digital video services and promoting Scott Brown to the position as general manager, audience measurement. ...
- Virtual DNC Fourth Night: 8% Viewer Gains To 24.9 Million, MSNBC Is Tops For Week
Television News Daily, Wayne Friedman - Saturday, August 22, 2020
For this year's entire four-day event, MSNBC was the top network, with a Nielsen-measured 4.8 million viewers. ...
- Adobe Chooses MediaWallah As Premiere Partner For Identity Resolution Onboarding
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 18, 2020
MediaWallah became the official onboarding provider for users of Adobe Audience Manager, as privacy standards create a gap between what brands "know" about customers and how they engage with them. ...
- Google Server-Side Tagging Introduced To Improve Performance, Consumer Data Security
Inside Performance, Laurie Sullivan - Thursday, August 13, 2020
Google on Thursday introduced Server-Side Tagging to Google Tag Manager and Tag Manager 360, allowing companies to move third-party tags off their website and into a new server container hosted ...
- MRC Scrubs Audit Of YouTube 3rd-Party Processors, Opens New Audit Of Google 1st-Party Process
MediaDailyNews, Joe Mandese - Tuesday, August 11, 2020
The MRC has scuttled the second phase of an audit of Google's YouTube audience measurement data -- the part that would validate third-party viewability data processors such as DoubleVerify, Integral ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDA
Digital News Daily, Karlene Lukovitz - Tuesday, August 11, 2020
Comscore's revenue fell 8%, despite growth in TV and addressable TV, due to the pandemic's impacts. Cost cuts helped boost EBITDA. ...
- AAM June 2020 Report: 'Afar,' 'Family Handyman,' 'Atlantic' Grow Audience
Publishers Daily, Sara Guaglione - Monday, August 10, 2020
As the pub with the largest increase in audiences, travel magazine 'Afar' grew its audiences across platforms by 56% year-over-year. ...
- Nielsen Q2 Revenues Sink 8% Due To COVID-19 Pandemic, Slower Declines Expected
Television News Daily, Wayne Friedman - Friday, August 7, 2020
Nielsen Holdings witnessed revenues sinking 8% to $1.5 billion in Q2, in line with expectations. Nielsen expects modest declines in the coming periods -- down 2% to 4% in reven ...
- OpenAP Marketplace Inks Deal With iSpot.tv For TV Measurement, Attribution
Television News Daily, Wayne Friedman - Tuesday, July 28, 2020
Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agencies and advertisers real-time TV attribution and OTT measurement. ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's Madden
Television News Daily, Wayne Friedman - Monday, July 27, 2020
The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to TV audiences, Simulmedia CEO Dave Morgan ...
- 4A's Challenges Nielsen's Decision To Combine OOH, In-Home TV Ratings
MAD, Steve McClellan - Monday, July 20, 2020
The group says the proposed switch would lack transparency and impact ability to properly assess pricing. It's also demanding MRC accreditation prior to launch. ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose previous recipients include Leslie Wood, Jim ...
- New Nielsen Audience Planner Integrates First-Party Data For Data-Driven Linear
Digital News Daily, Karlene Lukovitz - Thursday, July 9, 2020
The solution is designed to streamline planners' use of first-party data across systems and workflows and perform blind matches with Nielsen panel data to create audience profiles. ...
- Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic Buyers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
Bringing search data to programmatic advertising, Captify partnered with PubMatic to allow advertisers to curate custom Private Marketplace deals by mapping dynamic and live audiences built from billions of real-time ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
The post-COVID economy is about a tectonic shift in consumer behaviors across all verticals, says Neej Gore, president of the Data Cloud at Zeta Global. ...
- Publishers, Tech Firms Call On Ad Industry To Disable Audience Data In The Programmatic Bidstream
MediaDailyNews, Joe Mandese - Tuesday, June 16, 2020
A group of publishers and tech firms are calling for a fundamental change in the way their audience data is accessed during open programmatic trades, asking that when they make ...
- Advertising Industry Begins Process To Gain Data Certification
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2020
Eyeota is one of the first companies to gain certification through a new data quality verification process from independent data quality measurement service Neutronian. The certification, announced Monday, was granted ...
- ABC Allows Publishers To Keep Circulations Secret
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
"Mediatel" brings news that ABC is allowing publishers to not reveal their circulation figures publicly. Newspapers and magazines can submit their numbers in privacy and then control who sees the ...
- Newspaper Circulations Slump Up To 39% During Lockdown
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
The "Financial Times" and "i" newspapers have been the hardest hit during lockdown. Among a raft of large drops in circulations, the two hardest-hit titles have dropped by 39% and ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads Inventory
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The CTV addition extends the platform's audience reach metrics and measurement capabilities across all video platforms, according to the company. ...
- Adobe Debuts Tool For Classifying Unknown Website Visitors
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, the company says. ...
