- Instagram Updates Insights Platform: Enhances Data For Marketers, Creators
Digital News Daily, Colin Kirkland - Wednesday, October 20, 2021
As part of the update, Instagram says creators who partner with brands will receive additional visibility. ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shift some power from Facebook back to brands and agencies using it. ...
- Big Brands, Agencies Join NBCU Measurement Innovation Forum
Digital News Daily, Karlene Lukovitz - Thursday, October 14, 2021
Advertiser partners include Citicorp, Ford, L'Oreal, Pfizer, Rocket Mortgage, Target, Volkswagen and Wayfair. ...
- What's Next In Attention
Digital News Daily, Keith Brewer - Friday, October 8, 2021
Global organizations across the industry are continuing the journey to future-proof technology and data stacks against coming privacy changes and build out a "cookieless measurement stack." ...
- Bango Blasts Search Advertising In Billboard PR Stunt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
Bango bought space on a UK billboard in a PR stunt to highlight the "pitfalls of search advertising, where it claims up to 35% of ads fail to reach the ...
- Telecom Boosts Email Metrics, Using Calix-Mailchimp Integration
Email Marketing Daily, Ray Schultz - Thursday, October 7, 2021
Telecom provider Cumberland Connect now shares audience segments augmented with behavioral data from Marketing Cloud with Mailchimp. In turn, campaign results are shared back with Marketing Cloud. ...
- Why De-Duplication Is Becoming The New Reach & Frequency
RTBlog, Joe Mandese - Monday, October 4, 2021
I'm seeing creative new data approaches designed to "de-duplicate" audience reach in a way that is reminiscent of the ad market I first began covering in the early 1980s. ...
- Comcast 1H: 57% Of Streaming's Reach Incremental, Live Accounts For 88% Of 6 Hours Of Daily TV
Digital News Daily, Karlene Lukovitz - Friday, September 17, 2021
Live viewing's share rose from 86% in 1H 2020 among Comcast households. ...
- Of Metaphor, Meaning And Cross-Platform/TV Audience Measurement
MediaDailyNews, Nicholas Schiavone - Thursday, September 16, 2021
We have seen the transformation of Nielsen from the "gold standard" of TV audience measurement to the Theranos of cross-platform media measurement. ...
- ARF Calls For Action To Save Ad-Supported Media, Doesn't Say What It Is
MediaDailyNews, Joe Mandese - Wednesday, September 15, 2021
The Advertising Research Foundation asserts the industry is at a "crossroads," which isn't exactly a first time. ...
- Epidemic Of Declining Audiences Hits TV's Awards Shows
TVBlog, Adam Buckman - Wednesday, September 15, 2021
They were once among the most reliable annual shows on TV, but recently, awards shows have taken a beating. ...
- New Season: CBS Sticks With Franchise Shows, Expands Metrics For Ad Guarantees
Television News Daily, Wayne Friedman - Monday, September 13, 2021
Half of its upfront sales were based on broader, impression-based metrics, and the network expects this will be a significant trend going forward. ...
- Video, Vertical Product Ad Pilots Running On Microsoft Audience Network
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 8, 2021
The program also supports disclaimers in ads, new third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected offers in Microsoft Merchant Center. ...
- All The COVID News That's Unfit To Print: 519 And Counting
Red, White & Blog, Joe Mandese - Wednesday, September 8, 2021
About 7.7% of news/information domains are publishing misinformation related to the pandemic. How many brands are sponsoring that? ...
- How Kroger Precision Marketing Will Build A 'Better' Ad Business Than Google
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
Kroger Precision Marketing, Kroger's retail media business powered by tech company 84.51 has launched a new feature on its self-service platform for brands to see their share of the digit ...
- Nielsen, Clients React To MRC's Suspensions
MediaDailyNews, Wayne Friedman, Joe Mandese - Thursday, September 2, 2021
Despite heavy Nielsen spin -- on- and off-the-record as well as to its investors -- that accreditation of its ratings services doesn't actually matter, the consensus among some of i ...
- Comscore Seizes On Nielsen Debacle, Expedites MRC TV Audit
Digital News Daily, Karlene Lukovitz - Wednesday, August 25, 2021
Comscore and the MRC had been targeting an early 2022 start date for an audit for its national and local TV measurement products, but see a timely opportunity with Niels ...
- P&G Says 'Objective' Media Metrics Needed, Most NBCU Data Partners Submit RFPs
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
As NBCU looks to start a new measurement system, some industry observers aren't as sure. Procter & Gamble, a major buyer of national TV ad time, said in a stateme ...
- What Nielsen MRC Accreditation Hiatus Means for Advertisers - Not Much
MediaDailyNews, Lisa Niemeyer - Tuesday, August 24, 2021
Advertisers must protect their investments and hold partners accountable to the deals that were made. Here are a few things to keep in mind. ...
- Credit Bureau TransUnion Launches Consumer Targeting Platform, Can Validate People's Identities
MediaDailyNews, Joe Mandese - Tuesday, August 24, 2021
While the new platform doesn't explicitly reveal any PII about the creditworthiness of the 270 million Americans it has profiles on, it is able to use it to validate w ...
- Litmus Adds Report To Help Marketers Deal With Apple Privacy Threat
Email Marketing Daily, Ray Schultz - Wednesday, August 11, 2021
The Apple Audience Report provides a baseline of Apple Mail usage by email subscribers, the company says. ...
- Comscore To Offer Deduped CTV Measurement Across YouTube, YouTube TV
Digital News Daily, Karlene Lukovitz - Monday, August 9, 2021
The new capability will let marketers measure combined co-viewing for YouTube and YouTube TV across OTT/CTV, as well as desktop and mobile, along with the incremental reach to their line ...
- Fox Adds National TV Measurement With Comscore
Digital News Daily, Karlene Lukovitz - Friday, August 6, 2021
Fox says it supports a "multi-currency marketplace." ...
- Comscore Adds Captivate To New Out-of-Home Measurement Service
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
On the heels of its agreement to license out-of-home audience data to GSTV (Gas Station TV), Comscore this morning announced a deal with place-based digital advertising network Captivate. ...
- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?
TV Watch, Wayne Friedman - Monday, August 2, 2021
TV networks have now ramped up their selling magic and sent out an alarm: Streaming's time has come. ...
- Madison Avenue Media Vet Kris Magel Joins Samba TV
MediaDailyNews, Joe Mandese - Wednesday, July 28, 2021
The former agency media chief will serve as head of agency development for the TV audience measurement service. ...
- Nielsen Starts 'Cookieless'-First-Party Data Approach For Audience, Outcome Measurement
Television News Daily, Wayne Friedman - Tuesday, July 27, 2021
The company's "cookieless" approach expands efforts to "reduce reliance on a single third-party provider." ...
- LoopMe Uses Survey Tool To Aid In Discovery, Build Audiences
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 16, 2021
PurchaseLoop Audiences debuted this week from LoopMe as a standalone offering available on LiveRamp Data Marketplace. ...
- Nielsen's Gauge Metric Shows Slight Gains For Netflix, Disney+ And Cable TV
Television News Daily, Wayne Friedman - Friday, July 16, 2021
Netflix improved one percentage point to a 7% share -- the top streaming platform for total day viewing for persons 2+. Disney also added one point. ...
- New Yelp Ad Option Lets National Brands Market On Web Sites
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 14, 2021
Yelp Audiences means brands can target consumers off its platform and across the web on publisher sites, such as "The New York Times." ...
