- Podcast Audiences Drop Along With Commuting, Due To COVID-19
Digital News Daily, Karlene Lukovitz - Monday, March 30, 2020
Total unique listeners have dropped about 20% since the start of March, apparently due in large part to plummet in commuting as large numbers are laid off or working at ...
- Facebook Knew Of Inflated 'Potential Reach' Metrics, Marketers Claim
Digital News Daily, Wendy Davis - Friday, March 20, 2020
Facebook execs knew the company overestimated the potential reach of ad campaigns, marketers who are suing the platform claim in new court papers. ...
- 'Daily Mail' Very Close To Matching Print Circulation At 'The Sun'
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2020
The latest ABC figures show that the "Daily Mail" is just 5,000 copies behind the country's best selling newspaper, "The Sun," according to "Press Gazette." ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, including ...
- 'The Sun' Retains Top Spot As Most Read UK Title
Around the Net In MAD London, Sean Hargrave - Thursday, March 19, 2020
The latest Pamco figures show the "The Sun" has seen a 26% growth in its audience thanks to a 45% leap in mobile traffic to its site, Campaign reports. It ...
- Online News Readers Soar To 40 Million Per Month
Around the Net In MAD London, Sean Hargrave - Thursday, March 19, 2020
The latest Pamco figures are showing a flight to quality as digital traffic to quality news brands sites tops 40m per month for the first time, "The Drum" reports. This ...
- Attention Turns To Trusted News Brands In Troubled Times
London Blog, Sean Hargrave - Thursday, March 19, 2020
The latest figures back up this assumption, as nearly all national newspapers show audience growth. ...
- What Happens To Free Papers When Commuters Stay At Home?
Around the Net In MAD London, Sean Hargrave - Wednesday, March 18, 2020
"Press Gazette" is wondering aloud what happens now to the free London papers -- "The Evening Standard", "Metro" and "City A.M." -- now that there are no longer so many ...
- Are Better Metrics How You Restore Trust In Advertising?
London Blog, Sean Hargrave - Friday, February 28, 2020
Better measurement and visibility? Surely it's all about better ads, and fewer of them? ...
- UK Newspapers' Circulations Drop Two-Thirds In Two Decades
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
ABC figures reported on by "Press Gazette" show that national newspaper circulations have dropped by two-thirds in the past two decades. ...
- Winter 'Love Island' Final Audience A Third Less Than Summer's
Around the Net In MAD London, Sean Hargrave - Tuesday, February 25, 2020
The audience for the final of the first winter "Love Island" show fell by a third to 2.7m viewers, compared to the 4.1m who tuned in for last summer's final, ...
- Men's Mags Suffer In ABC Figures, 'Stuff' Down 24%
Around the Net In MAD London, Sean Hargrave - Friday, February 21, 2020
ABC figures for the second half of 2019 were not good news for men's magazines. "Press Gazette" reveals the hardest hit in the period was tech magazine "Stuff," which saw ...
- 'Daily Star' Circulation Drops By A Fifth In Latest ABC Figures
Around the Net In MAD London, Sean Hargrave - Friday, February 21, 2020
The first ABC figures for 2020 have shown declines for paid-for newspapers. "Press Gazette" reveals the "Daily Star" was the hardest hit with its circulation falling by a fifth. ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless World
Digital News Daily, Laurie Sullivan - Wednesday, February 19, 2020
Kantar has been testing technical methods, forming direct integration partnerships, and developing analytical models to continue measuring ad effectiveness and audiences. With the removal of cookies, advertisers will need to ...
- Why 'Political Ratings,' And Why Now: A Q&A With Nielsen's Michelle Andreas
Marketing Politics Weekly, Joe Mandese - Wednesday, February 19, 2020
Nielsen recently began rolling out TV audience ratings based on viewers' political affiliation. While the service seems like a natural heading into what likely is the most consequential political media-buying ...
- Number Of TV Channels Received By U.S. Households Falls Dramatically
MediaDailyNews, Joe Mandese - Thursday, February 13, 2020
For only the second time since Nielsen has been reporting data illustrating the effect of TV channel fragmentation, the percentage of TV channels tuned actually rose last year. The data, ...
- Streaming Accounts For 19% Of Total Viewing, Netflix Accounts For A Third Of That
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Streaming services now account for 19% of total audience usage of the TV/OTT marketplace, and nearly a third of it is going to Netflix. That's one of the key findings ...
- Nielsen Taps Eric Bosco As Chief Product Officer, Global Media
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
Bosco, who served as head of ad products for AOL and as GM of SmarterTravel, is charged with leading a unified product strategy that aligns with Nielsen's tech and data ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TV
Digital News Daily, Karlene Lukovitz - Thursday, February 6, 2020
The new web-based app, to be piloted by Discovery and AMC Networks, allows media buyers and networks to combine their own viewership datasets with 605's data on 21 million U.S. ...
- Publishers, Not Data, Become Focus Since Google's Announcement To Squash Third-Party Cookies
Search Marketing Daily, Laurie Sullivan - Wednesday, February 5, 2020
Advertisers are focusing more on publications than audience data since Google announced it would stop supporting third-party cookies in its Chrome browser within two years, according to one publisher. ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's Take
Advanced TV Insider, Karlene Lukovitz - Friday, January 24, 2020
Comscore believes it's well-positioned to benefit because of its focus on contextual and Identifier For Advertising (IFA)-based audience targeting and measurement methodology. No cookies will make an IFA-based CTA approach ...
- Netflix Adds 8.8M Subscribers In Q4, Intros New Viewership Reporting Method
Digital News Daily, Karlene Lukovitz - Tuesday, January 21, 2020
The SVOD far exceeded its 7 million international subscriber growth target, adding 8.33 million -- but fell short of its 600,000 U.S growth target, adding 420,000. Its new viewership counting ...
- 'The Telegraph' Concentrates On Subscribers Over ABC Figures
Around the Net In MAD London, Sean Hargrave - Friday, January 17, 2020
"The Telegraph" is pulling out of having its readership measured by ABC because its measurement of audience is, the paper says, "no longer relevant" as it concentrates on growing its ...
- Salvation Army Donations Spike Upon New Email Strategy
MediaPost Connect, Nina Lentini - Wednesday, January 15, 2020
Travis McCan, email strategist for The Salvation Army account, says DEG learned how different audience segments engage with the brand. "We were able to see how much they gave, the ...
- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads Test
Digital News Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pandora on Tuesday will launch audience measurement tools to help advertisers determine how to approach investments on an audio-streaming platform. The Test & Tune tool suite, validated by Kantar, fills ...
- UKOM To Switch From Comscore To Ipsos Measurement
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
UKOM, the body that governs online audience measurement, has switched from Comscore to Ipsos as its research partner from the beginning of 2021. Mediatel explains the move could be related ...
- Fox Remains Dominant Conservative News Site, But Up-And-Comers Ascend
Marketing Politics Weekly, Joe Mandese - Thursday, January 2, 2020
While Fox News remains the most dominant source of right-wing news coverage, several up-and-comers have been ascending, as least in terms of digital unique user gains, according to a year-end ...
- Nielsen Launches Metric Combining Panel And ACR Data
Digital News Daily, Karlene Lukovitz - Friday, December 13, 2019
The merged dataset, available exclusively in an Amobee solution, allows advertisers to plan, buy and sell inventory across linear and CTV, mobile and desktop, against a common target audience, and ...
- All Papers' Circulations Are Down, 'The Sun' Still UK's Biggest Seller
Around the Net In MAD London, Sean Hargrave - Friday, December 13, 2019
All paid-for newspapers have seen drops in their circulation meaning that although its print circulation is down 13% year-on-year in November, "The Sun" is still the UK's biggest selling newspaper ...
- 'The Irishman' Pulls 17M Unique U.S. Views On Netflix In First Five Days
Digital News Daily, Karlene Lukovitz - Friday, December 6, 2019
The pricey, three-plus-hours original movie also pulled an average minute audience of 13.2 million viewers in those first five days, starting on Thanksgiving eve. ...
