- NBCU Hires Nielsen's Abcarian, Preempts Her Move To Roku
Digital News Daily, Karlene Lukovitz - Wednesday, April 21, 2021
Amid a push to get buyers to shift large budget chunks to addressable and CTV/OTT, NBCU's ad sales division has created a new measurement EVP post and recruited Nielsen addressable/advanc ...
- Nielsen Audience Measurement Chief Scott Brown Leaves For Experian
MediaDailyNews, Joe Mandese - Thursday, April 15, 2021
Scott Brown, the head of Nielsen's audience measurement product, is leaving to join Experian, MediaPost has learned. ...
- The VAB And Nielsen: War Of Words Continues
Television News Daily, Wayne Friedman - Friday, April 16, 2021
In response to the VAB's letter, Nielsen said in a statement late Friday: "We have been clear and transparent with the MRC and our clients on every change in protoc ...
- Nielsen: Long-Term TV Viewing Changes Part Of Larger Trend
Television News Daily, Wayne Friedman - Friday, April 9, 2021
For example, in Q1 2021, an average 19.1% of persons 2+ were using TV across total day -- down from 20.8% in Q1 2019. ...
- Sun Broadcasting Moves To Comscore, Claims Nielsen Was Undercounting Audience
Digital News Daily, Karlene Lukovitz - Friday, April 9, 2021
Sun's assertions about Nielsen's local panel come as Nielsen is also facing criticism from VAB about its national panel. Nielsen says its methodologies are accurate. ...
- VAB Claims Nielsen Has Been Undercounting TV Usage Since Pandemic Began
Television News Daily, Wayne Friedman - Thursday, April 8, 2021
As field agents servicing Nielsen's TV panel stopped entering homes, the VAB says this led to sharp "under-counting of overall TV use." ...
- To Integrate Measurement -- Or Not To Integrate Measurement?
Media Insider, Maarten Albarda - Friday, April 2, 2021
In my home country, The Netherlands, Kantar and Ipsos will now deliver a fully integrated set of media usage data across all media. ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting system. The only way for people to opt out is by disabling third-party cookies. ...
- Social Video Touts Big Premium Streamers, CTV Content
Television News Daily, Wayne Friedman - Wednesday, March 31, 2021
Social video content on YouTube and Facebook totaled 932 million consumer minutes in January 2021 vs. 432 million minutes in February 2020. ...
- GroupM Forecast: Total U.S. TV Ad Spend To Grow 9.3% In 2021, Medium Remains Resilient
Television News Daily, Wayne Friedman - Tuesday, March 30, 2021
This year, local TV advertising is expected to rise 16% to $19.9 billion, while national TV is forecast to grow 6.6% to $42.6 billion. GroupM Global President of Business Intelligen ...
- Agencies Have Their Sights Set On Their Targets -- Audience, That Is
MediaDailyNews, Michael McLaren - Monday, March 29, 2021
An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown "target audience" on a steady ascent among agencies since January. ...
- Nielsen: Daily Media Usage Saw Decline -- Not Surge -- At Height Of Pandemic
MediaDailyNews, Joe Mandese - Thursday, March 25, 2021
In a finding that appears to defy conventional wisdom -- not to mention many other media research studies -- a new Nielsen report finds the amount of time the avera ...
- Initial 'Outcomes Measurement' Findings: It's The Data, Stupid
MediaDailyNews, Joe Mandese - Thursday, March 18, 2021
The MRC found there is no single standard for measuring outcomes and it will instead focus on the "quality" of data used to measure them. ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SVOD via so-called "brand integrations," formerly called product placements. And today Nielsen is releasing its first-ever "SVOD Brand Integratio ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
With the end of the third-party cookie, brands will need to change the methods they currently employ "to target, attribute, measure, and optimize campaigns," said LiveIntent CMO Kerel Cooper. ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. ...
- Nielsen Q4 Revenue Slips Slightly, Posts Net Income Gains
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
For the full 2020 year, Nielsen lost 3.2% in revenues to $6.3 billion. 2021 revenue growth is forecast between 2% and 3%. ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure of sponsorship investments based on sales revenues and brand health over a set period of time. ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAI
Digital News Daily, Karlene Lukovitz - Monday, February 22, 2021
The updated best practices guidance is designed to address common measurement problems posed by use of server-side ad insertion (SSAI) techniques. ...
- Study Finds 66% Of Marketers Say Audience Beats Context -- But Publishers Disagree
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
A survey of 200 U.S. senior decision makers found that 60% believe the future of advertising relies on multiple, interoperable ID solutions. ...
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy Rules
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
AppsFlyer on Thursday announced it will roll out a new predictive analytics tool to support the ad industry after Apple begins to enforce its privacy updates. ...
- Ratings Fumble? Nielsen Super Bowl Numbers AWOL More Than 24 Hours Later
Digital News Daily, Karlene Lukovitz - Tuesday, February 9, 2021
The so-far-unexplained delay is the first in the game's 55-year history. Nielsen said it "anticipates" that the numbers will be available on Tuesday. ...
- Super Bowl LV Tune-In Falls 15%
MediaDailyNews, Joe Mandese - Monday, February 8, 2021
The national TV audience for Super Bowl LV fell 15% from the Big Game in 2020, according to estimates released this morning by Samba TV. The estimates, which also sh ...
- TV Networks Endure Sharp Ratings Declines, Makegoods Are An Issue
Television News Daily, Wayne Friedman - Friday, February 5, 2021
"There was definitely under-delivery of at least 10% to 15%. Networks are trying to get creative with makegood packages in terms of digital video, marketing and social media," noted ...
- New Tubular Labs CEO To Tackle International Growth
Digital News Daily, Karlene Lukovitz - Thursday, February 4, 2021
Scott Ernst, a veteran of global market research startups and IPOs, will introduce Tubular's new TV-like video audience measurement solution for YouTube and Facebook to key international markets. ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essence Global Chief Media Officer Adam Gerber warned. ...
- TVSquared Bows Cross-Platform Standardized TV Measurement Solution
Digital News Daily, Karlene Lukovitz - Tuesday, February 2, 2021
ADvantage XP is a tier within its ADvantage analytics platform designed to provide automated, scalable, uniform measurement across channels, platforms, devices and identity partners. ...
- Digitas, Weber Shandwick Are First Agencies To Join Global Video Measurement Alliance
Digital News Daily, Karlene Lukovitz - Thursday, January 28, 2021
The agencies join GVMA's first buy-side member, Mattel. BBC Studios and WildBrain Spark are new supply-side members. ...
- Next Generation Of Advertising, Data Collaboration Looks Very Different
Data & Programmatic Insider, Laurie Sullivan - Monday, January 18, 2021
Newly commissioned research from The Winterberry Group delves into the surge of data collaboration across companies in a post-cookie world, based on in-depth interviews across the U.S. and U.K. wi ...
- Google Ads Data Hub Accredited By Media Rating Council
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Google's clean room-based Ads Data Hub for measurement and analytics, which helps advertisers share data and understand their ads' effectiveness, has been accredited by the Media Rating Council
(MRC). ...
