- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of the industry's highest honors -- the ARF's 2020 "Erwin Ephron Demystification Award," whose previous recipients include Leslie Wood, Jim ...
- New Nielsen Audience Planner Integrates First-Party Data For Data-Driven Linear
Digital News Daily, Karlene Lukovitz - Thursday, July 9, 2020
The solution is designed to streamline planners' use of first-party data across systems and workflows and perform blind matches with Nielsen panel data to create audience profiles. ...
- Captify, PubMatic Make Dynamic And Live Search Data Available To Programmatic Buyers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
Bringing search data to programmatic advertising, Captify partnered with PubMatic to allow advertisers to curate custom Private Marketplace deals by mapping dynamic and live audiences built from billions of real-time ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
The post-COVID economy is about a tectonic shift in consumer behaviors across all verticals, says Neej Gore, president of the Data Cloud at Zeta Global. ...
- Publishers, Tech Firms Call On Ad Industry To Disable Audience Data In The Programmatic Bidstream
MediaDailyNews, Joe Mandese - Tuesday, June 16, 2020
A group of publishers and tech firms are calling for a fundamental change in the way their audience data is accessed during open programmatic trades, asking that when they make ...
- Advertising Industry Begins Process To Gain Data Certification
Data & Programmatic Insider, Laurie Sullivan - Monday, June 1, 2020
Eyeota is one of the first companies to gain certification through a new data quality verification process from independent data quality measurement service Neutronian. The certification, announced Monday, was granted ...
- ABC Allows Publishers To Keep Circulations Secret
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
"Mediatel" brings news that ABC is allowing publishers to not reveal their circulation figures publicly. Newspapers and magazines can submit their numbers in privacy and then control who sees the ...
- Newspaper Circulations Slump Up To 39% During Lockdown
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
The "Financial Times" and "i" newspapers have been the hardest hit during lockdown. Among a raft of large drops in circulations, the two hardest-hit titles have dropped by 39% and ...
- SpotX Launches Measurement, Attribution For CTV; Adds Samsung Ads Inventory
Digital News Daily, Karlene Lukovitz - Thursday, May 21, 2020
The CTV addition extends the platform's audience reach metrics and measurement capabilities across all video platforms, according to the company. ...
- Adobe Debuts Tool For Classifying Unknown Website Visitors
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, the company says. ...
- Oracle's Moat Reach Platform Expands Into TV With iSpot.tv Deal
Television News Daily, Wayne Friedman - Tuesday, May 19, 2020
Expanding its cross-platform reach product for advertisers, Oracle Data Cloud's Moat Reach has inked a deal with iSpot.tv, the real-time TV ad measurement platform. ...
- A Changed World Means The Ad Industry Must Also Change How Video Is Bought And Sold
MediaDailyNews, David Cohen, Randall Rothenberg - Friday, May 8, 2020
TV couldn't be better. It has become our perfect pandemic partner. It's our industry that needs to adapt. ...
- Missed Ad Opportunities Jumped To 46% In Q1, Even As Streaming, VOD Soared
Video Insider, Karlene Lukovitz - Tuesday, May 5, 2020
As shelter-at-home orders rolled out in mid-March, advertiser pullback resulted in a 27% increase in ads not filled or not played during streaming -- which leaped 57% YoY, driven by ...
- CIMM Launches Best Practices Study On Combining Smart TV, STB Data
Advanced TV Insider, Karlene Lukovitz - Friday, May 1, 2020
The study aims to develop guidelines for the emerging practice of merging smart TV ACR data and STB data to leverage the advantages of each and create large-scale, granular datasets ...
- Nielsen's Media Business Remains Solid, With Revenues Stable, But Connect Spinoff Delayed
Television News Daily, Wayne Friedman - Thursday, April 30, 2020
Nielsen witnessed stability from its traditional media ratings business in Q1, but its marketing services continued to struggle. It plans to complete the spinoff of Nielsen Global Connect by November ...
- How Kenshoo Remains As Nimble As A Startup
Inside Performance, Laurie Sullivan - Tuesday, April 28, 2020
Kenshoo is using new platforms, including one that uses data stored on Amazon Web Services and runs marketing experiments, measuring the incremental impact across all audience segments. ...
- News Helps Drive Sports Fans' Total Viewing Time Up 10%, Despite 87% Drop In Sports Event Viewing
Video Insider, Karlene Lukovitz - Tuesday, April 28, 2020
Live viewership, streaming, time with CTV, VOD and binge-watching were all up significantly during the first several weeks of widespread shelter-at-home, per an analysis by Xandr and AT&T Lab using ...
- Kantar Reveals Post-Pandemic Planning Data: Finds Consumers Challenged, Embrace Advertising
MediaDailyNews, Joe Mandese - Thursday, April 23, 2020
Kantar has begun re-contacting panelists in its massive TGI media-planning panel to glean explicit insights about how the pandemic is altering consumer attitudes and behaviors. The findings are not surprising, ...
- 'The Guardian' Furloughs 100 Non-Editorial Staff
Around the Net In MAD London, Sean Hargrave - Thursday, April 16, 2020
The paradox of COVID-19 is laid bare today with "The Guardian" revealing that despite soaring audience figures, it is to furlough a hundred non-editorial staff as it is revealed internal ...
- Programmatic Mobile Ad Demand Erodes, Even As Some Categories Spike
Research Intelligencer, Joe Mandese - Wednesday, April 15, 2020
The combined effects of an oversupply of audience impressions and contracting demand from advertisers in many consumer categories appears to be impacting the programmatic advertising marketplace, according to a special ...
- This Crisis Will Accelerate Change In Cross-Platform TV/Premium Video Measurement
MediaDailyNews, Jane Clarke - Tuesday, April 14, 2020
Dramatic shifts in viewing behavior and buyers' and sellers' efforts to understand them will force a reconsideration of how quickly we need cross-platform measurement tools now made possible by highly ...
- Microsoft Advertising Introduces New Conversion Options
Inside Performance, Laurie Sullivan - Thursday, April 9, 2020
Microsoft Advertising on Thursday introduced new conversion option settings related to reporting for Search and Audience Network campaigns. ...
- The 'FT' and 'Mirror' See Traffic Spikes Over COVID-19
Around the Net In MAD London, Sean Hargrave - Wednesday, April 8, 2020
"Press Gazette" reveals FT.com and Mirror.co.uk are reporting a surge in traffic of 250% and 60% last month, compared to the year before, as news of the UK's COVID-19 outbreak ...
- Brits Turn To Trusted Media During COVID-19 Lockdown
London Blog, Sean Hargrave - Tuesday, April 7, 2020
BBC News is seeing a 16% increase in audiences and "The Sun" is seeing a 10% spike in interest from GenZ readers. ...
- Radio Stations Get An Audience Boost From Lockdown Britain
Around the Net In MAD London, Sean Hargrave - Tuesday, April 7, 2020
Local and national radio stations are announcing audience growth of between 20% to 40% over the COVID-19 crisis period, according to "Mediatel." ...
- Nielsen: Streaming's Share Of TV Time Leaps To 23%, Disney+ Drives Share Gain By 'Other' Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, March 31, 2020
Streaming's share was just 14% at this juncture last year. And over four weeks in March, "other" platforms -- a group that includes Disney+ -- grew share of weekly minutes ...
- Podcast Audiences Drop Along With Commuting, Due To COVID-19
Digital News Daily, Karlene Lukovitz - Monday, March 30, 2020
Total unique listeners have dropped about 20% since the start of March, apparently due in large part to plummet in commuting as large numbers are laid off or working at ...
- Facebook Knew Of Inflated 'Potential Reach' Metrics, Marketers Claim
Digital News Daily, Wendy Davis - Friday, March 20, 2020
Facebook execs knew the company overestimated the potential reach of ad campaigns, marketers who are suing the platform claim in new court papers. ...
- 'Daily Mail' Very Close To Matching Print Circulation At 'The Sun'
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2020
The latest ABC figures show that the "Daily Mail" is just 5,000 copies behind the country's best selling newspaper, "The Sun," according to "Press Gazette." ...
- Simpli.fi Launches Attribution For OTT/CTV Advertisers
Digital News Daily, Laurie Sullivan - Thursday, March 19, 2020
An OTT/CTV attribution feature released by Simpli.fi this week directly measures ad effectiveness in near real-time and allows advertisers to directly attribute online browser-based conversions to their OTT/CTV campaigns, including ...
