- DPAA Taps Nielsen For Research To Aid Members
MediaDailyNews, Erik Sass - Tuesday, April 8, 2014
The Digital Place-Based Advertising Association is working with Nielsen to create two new audience research data services intended to help DPAA members demonstrate the reach and impact of digital out-of-home ...
- Nielsen Syncs With Syncbak, Enables Broadcasters To Measure Mobile Streaming Audiences
Mobile Marketing Daily, Joe Mandese - Monday, April 7, 2014
Nielsen on Monday morning announced that Syncbak, a company that provides technology enabling broadcasters to stream live and on-demand video content to connected devices, has become the first developer of ...
- March Madness: He Shoots, He Scores, On The Scoreboard And SponsorHub Dashboard, Too
VidBlog, P.J. Bednarski - Friday, April 4, 2014
SponsorHub, an online platform that can monitor how athlete-endorsers, celebrities and sports advertisers are being talked about on social media, has been secretly keeping tabs on 18 players in the ...
- CNN Getting An Online Boost from Coverage Of Malaysian Missing Plane
Around the Net in Video, P.J. Bednarski - Tuesday, April 1, 2014
Coverage of the missing Malaysian airliner has boosted not only CNN's ratings, but also its digital properties. In a memo Jeff Zucker, CNN's president, told employees CNN had topped its ...
- Time For Creatives To Stop Reminiscing And Accept Data Is King
London Blog, Sean Hargrave - Thursday, March 27, 2014
Has London really lost its creativity? Are agencies really out there just keeping clients happy -- and does that really stifle creativity? More to the point, is keeping clients happy ...
- New IAB Glossary Limits 'View,' Defines 'Skip' (As In Ads)
Online Video Daily, P.J. Bednarski - Tuesday, March 11, 2014
For the first time since 2008, the IAB updated its Digital Video In-Stream Ad Metric definitions, and is inviting public comment on the mostly small tweaks. The reworked version refines ...
- Can't We All Just Get Along? Execs On Both Sides Look At the Gulf Between TV And Digital
VidBlog, P.J. Bednarski - Friday, March 7, 2014
Nielsen put out an interesting report, "Video Buying, Selling and Trusting Across Platforms," which distilled highlights from three dinners where top execs from the TV, digital and allied businesses brainstormed ...
- Videology Partners With Nielsen For TV Data
Real-Time Daily, Tyler Loechner - Monday, March 3, 2014
Programmatic video ad platform Videology on Monday announced a partnership with Nielsen that will integrate Nielsen TV data into Videology's platform. The purpose of the partnership is to make it ...
- Digital Video Hype: Yes, Online Is Growing Fast, But Has A Long Way To Go
VidBlog, P.J. Bednarski - Monday, March 3, 2014
One thing for sure is that there are no better cheerleaders for online video than its creators, but they do get plenty of assists from the rest of the media ...
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga Deals
Real-Time Daily, Laurie Sullivan - Tuesday, February 18, 2014
Think back to when working with one company meant doing it all. Not anymore. These days, mastering success means real-time audience measurement and partnering with other experts. Following a deal ...
- Council for Research Study Calls for Measurement Improvement Across Platforms
Online Video Daily, Emily Vanides - Wednesday, February 12, 2014
The Council for Research Excellence (CRE) recently fielded its latest survey of Nielsen clients – our first since 2010 – canvassing clients for their views on industry priorities for 2014 ...
- Exchanges Are Cost-Efficient, But At What Cost?
RTBlog, Tyler Loechner - Wednesday, February 12, 2014
Neustar's Aggregate Knowledge on Wednesday released its Global Media Intelligence Report, 2013 Year In Review. The report breaks down 145 billion "ad events," 61 billion impressions, and 10.5 million conversions ...
- comScore Gets Firmer GRP On Google, Solidifies Position As Online Currency
Real-Time Daily, Joe Mandese - Tuesday, February 11, 2014
In the battle to become online's -- and by default, digital's and possibly all other media's -- official advertising currency, comScore scored a major coup Monday, announcing a deal embedding ...
- Interpublic Report: It's Time To Shift From Nielsen Ratings To 'Impressions-Based' Trading
Real-Time Daily, Joe Mandese - Tuesday, February 11, 2014
Media-buying biggie Interpublic's Mediabrands is making a case for the local TV advertising marketplace to shift from conventional TV ratings to "impressions-based trading." The recommendation, which is part of a ...
