- Fox Stations Poised To Drop Nielsen, Go Exclusively With Rentrak
MediaDailyNews, Joe Mandese - Monday, June 30, 2014
With its long-term contract with Nielsen set to expire today, the Fox Television Stations Group was preparing to become the first network-owned TV station group to walk away from Niels ...
- Would You Lease A Pair Of Mud Jeans For A Year?
SearchBlog, Laurie Sullivan - Friday, June 27, 2014
The Dutch company Mud Jeans set out to create a program based on a new philosophy that would enable consumers to rent -- rather than own -- a pair ...
- Clear Channel Launches AuDiO For Political Ads
MediaDailyNews, Erik Sass - Wednesday, June 18, 2014
Clear Channel announced the launch of the Audience Delivery Optimizer, or AuDiO, an ad optimization tool intended to enable local, state and national campaigns to target specific voter segments wi ...
- Data Quality Is Key To Addressable TV Ad Accountability
MAD, Larissa Faw - Tuesday, June 10, 2014
That's according to newly released research from Starcom MediaVest Group, which stresses that data has to be thoroughly scrutinized for quality control. That means "making sure sources collected by third-par ...
- Easier Said Than Done: Creating A Single Set Of Cross-Platform Metrics
MAD, Steve McClellan - Tuesday, June 10, 2014
Marketers will be spending significantly more on multiscreen ad campaigns in the next few years and want one set of easy to understand measurements that tell them what they're getti ...
- Omnicom's Annalect Unveils New Verification Program
MAD, Steve McClellan - Friday, June 6, 2014
As the industry shifts to an ad-viewability standard, Annalect's new verification system will help clients plan and buy with more precision and help them prepare for the day when viewabili ...
- Necessity Is The Mother Of New TV Ratings, Seeks To Shed Light On Dark Continent
MediaDailyNews, Joe Mandese - Thursday, June 5, 2014
As far as tent-pole television events go, there is only one that can compare globally with the U.S. market's Super Bowl. That's the FIFA World Cup, of course. Now imagi ...
- Digital Budgets Are Becoming Harder To Audit
MAD, Steve McClellan - Tuesday, June 3, 2014
The ability of auditors to measure sizable parts of advertisers' digital budgets remains problematic, according to a survey from the World Federation of Advertisers. In the U.S. and Canada, ...
- Mail Titles Are Now Most Read In UK
Around the Net In MAD London, Sean Hargrave - Friday, May 30, 2014
The Sun's decision to erect a paywall last August has meant the Mail and Mail on Sunday are now the most read UK titles. The National Readership Survey -- whi ...
- Targeted Victory Teams With Rentrak For TV Data
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
Republican-centric marketing firm Targeted Victory has struck a deal with Rentrak to match TV viewing data with voter viewing information through Targeted's "Audience Exchange," a consumer and political database fr ...
- Nielsen To Expand Local TV Market Samples
MediaDailyNews, Wayne Friedman - Wednesday, May 28, 2014
More major Nielsen TV markets will see their respective sample sizes grow over the next two years. Overall, sample sizes for fifteen of Nielsen's Local People Meter markets will s ...
- How To Determine If Facebook's Video Ads Are Worth The Cost
Around the Net in Video, P.J. Bednarski - Friday, May 23, 2014
Stuart Smith, client services director at Mediaocean, mulls the "opportunity" to spend $1 million to reach Facebook's vast audience and suggests it all depends on reliable metrics. ...
- Lotame Taps DataXpand's 'Data Marketplace' To Reach Latin American Audiences
Real-Time Daily, Tyler Loechner - Thursday, May 22, 2014
Data management platform (DMP) Lotame this week announced a partnership with DataXpand, which is a DMP of sorts itself. DataXpand houses audience data from Latin American countries, Europe and U. ...
- CPM Is A Dead Man Walking. Time And Audience Reach Are Staking Their Claims
London Blog, Sean Hargrave - Thursday, May 22, 2014
Time and audience reach are set to transcend the world of television and enter the digital marketer's vocabulary as campaigns start to be bought around reaching a specific audience f ...
- In A Nutshell? FreeWheel's Monetization Report Sees Big Trend In Long Form
VidBlog, P.J. Bednarski - Friday, May 16, 2014
Its new Monetization Report says that 29% of long-form and live viewing is now coming from authenticated sites, up an astonishing 438% from a year ago. The report is bas ...
- Facebook Rolls Out Audience Insights, Expands Targeting Capabilities
Social Media & Marketing Daily, Gavin O'Malley - Thursday, May 8, 2014
Appealing to audience-obsessed advertisers, Facebook just expanded its ability to target users based on their demographic traits, geography, and purchase history. Unveiled on Thursday, the new Audience Insights service c ...
- Audience Measurement Firm Quantcast Taps Harper For London Office
Real-Time Daily, Tyler Loechner - Tuesday, April 22, 2014
Quantcast on Tuesday announced the appointment of Marcus Harper as head of international client development. Harper joins Quantcast from Yahoo, where he served as head of strategic accounts, EMEA. ...
- BrightRoll Bakes Nielsen, ComScore Ratings Into Platform, Taps BlueKai For Mobile Audience Targeting
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
Programmatic video ad platform BrightRoll on Wednesday announced several key partnerships that will give its clients access to measurement data and additional inventory. The company has also struck a partnersh ...
- DPAA Taps Nielsen For Research To Aid Members
MediaDailyNews, Erik Sass - Tuesday, April 8, 2014
The Digital Place-Based Advertising Association is working with Nielsen to create two new audience research data services intended to help DPAA members demonstrate the reach and impact of digital out-of-ho ...
- Nielsen Syncs With Syncbak, Enables Broadcasters To Measure Mobile Streaming Audiences
Mobile Marketing Daily, Joe Mandese - Monday, April 7, 2014
Nielsen on Monday morning announced that Syncbak, a company that provides technology enabling broadcasters to stream live and on-demand video content to connected devices, has become the first developer ...
- March Madness: He Shoots, He Scores, On The Scoreboard And SponsorHub Dashboard, Too
VidBlog, P.J. Bednarski - Friday, April 4, 2014
SponsorHub, an online platform that can monitor how athlete-endorsers, celebrities and sports advertisers are being talked about on social media, has been secretly keeping tabs on 18 players in t ...
- CNN Getting An Online Boost from Coverage Of Malaysian Missing Plane
Around the Net in Video, P.J. Bednarski - Tuesday, April 1, 2014
Coverage of the missing Malaysian airliner has boosted not only CNN's ratings, but also its digital properties. In a memo Jeff Zucker, CNN's president, told employees CNN had topped i ...
- Time For Creatives To Stop Reminiscing And Accept Data Is King
London Blog, Sean Hargrave - Thursday, March 27, 2014
Has London really lost its creativity? Are agencies really out there just keeping clients happy -- and does that really stifle creativity? More to the point, is keeping clients hap ...
- New IAB Glossary Limits 'View,' Defines 'Skip' (As In Ads)
Online Video Daily, P.J. Bednarski - Tuesday, March 11, 2014
For the first time since 2008, the IAB updated its Digital Video In-Stream Ad Metric definitions, and is inviting public comment on the mostly small tweaks. The reworked version refin ...
- Can't We All Just Get Along? Execs On Both Sides Look At the Gulf Between TV And Digital
VidBlog, P.J. Bednarski - Friday, March 7, 2014
Nielsen put out an interesting report, "Video Buying, Selling and Trusting Across Platforms," which distilled highlights from three dinners where top execs from the TV, digital and allied businesses brainstorm ...
- Videology Partners With Nielsen For TV Data
Real-Time Daily, Tyler Loechner - Monday, March 3, 2014
Programmatic video ad platform Videology on Monday announced a partnership with Nielsen that will integrate Nielsen TV data into Videology's platform. The purpose of the partnership is to make ...
- Digital Video Hype: Yes, Online Is Growing Fast, But Has A Long Way To Go
VidBlog, P.J. Bednarski - Monday, March 3, 2014
One thing for sure is that there are no better cheerleaders for online video than its creators, but they do get plenty of assists from the rest of the med ...
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga Deals
Real-Time Daily, Laurie Sullivan - Tuesday, February 18, 2014
Think back to when working with one company meant doing it all. Not anymore. These days, mastering success means real-time audience measurement and partnering with other experts. Following a de ...
- Council for Research Study Calls for Measurement Improvement Across Platforms
Online Video Daily, Emily Vanides - Wednesday, February 12, 2014
The Council for Research Excellence (CRE) recently fielded its latest survey of Nielsen clients – our first since 2010 – canvassing clients for their views on industry priorities for 20 ...
- Exchanges Are Cost-Efficient, But At What Cost?
RTBlog, Tyler Loechner - Wednesday, February 12, 2014
Neustar's Aggregate Knowledge on Wednesday released its Global Media Intelligence Report, 2013 Year In Review. The report breaks down 145 billion "ad events," 61 billion impressions, and 10.5 million conversio ...
