- IBM Shows Through Nielsen How It Targets Ads Without Third-Party Cookies Or Identifiers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 14, 2020
The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. ...
- Weather Channel Appoints Former Charter Exec Bucher As CMO And SVP
Television News Daily, Wayne Friedman - Thursday, August 20, 2020
In this new position, Bucher will head up all marketing efforts and research at the network as well as Local Now, the Weather Channel's free streaming service. ...
- Weather Company Resolves Location Privacy Battle In Los Angeles
Digital News Daily, Wendy Davis - Wednesday, August 19, 2020
The IBM-owned company will now explicitly inform Weather Channel app downloaders that they can manually enter their locations in order to receive forecasts. ...
- Google Adds Weather Alert Warnings
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 14, 2020
Google now aggregates additional information into basket of information, offering a shortcut to current weather conditions and forecasts, along with a severe weather alert based on the user's location. Wh ...
- Accuweather Redesigns App Based On User Feedback
Publishers Daily, Sara Guaglione - Monday, July 20, 2020
The app is broken up into four tabs: Today, Hourly, Daily and Radar. ...
- Weather Company Seeks Dismissal Of Location Privacy Lawsuit
Digital News Daily, Wendy Davis - Monday, June 15, 2020
The Weather Company is asking a California judge to throw out claims that its app dupes people by collecting their geolocation data for ad-targeting purposes. ...
- No Studios Needed: Watching Hosts, News Anchors At Home
TVBlog, Adam Buckman - Monday, April 6, 2020
Welcome to the new world in which TV personalities of all types are broadcasting from their homes to yours. ...
- Weather Channel Adds Science Information For Schoolkids At Home
Television News Daily, Fern Siegel - Wednesday, March 18, 2020
To promote science, TWC is offering quick bites of key information. ...
- Harmon-Madsen Joins AccuWeather As CMO
Television News Daily, Fern Siegel - Tuesday, March 3, 2020
The new CMO is charged with a large portfolio, including advertising and promotion campaigns, brand strategy, social media and marketing new products and services. ...
- Liveclicker Adds Geo-Prediction To Its Email Platform
Email Marketing Daily, Ray Schultz - Friday, January 24, 2020
Liveclicker claims that geo-prediction can improve response to limited-time offers and weather-based messages. ...
- 'The Economist' Embarks On Climate-Change Initiatives, Dedicated Magazine Issue
Publishers Daily, Sara Guaglione - Thursday, September 19, 2019
Articles in the issue range from an analysis of America's Green New Deal to how Britain advanced offshore wind energy. ...
- Weather Channel Ups Zimmett To Chief Content Officer, Named TV News Brand Of Year
Television News Daily, Fern Siegel - Monday, April 15, 2019
Nora Zimmett will oversee all programming, as well as the launch of The Weather Channel en Espanol. ...
- Cheddar, Local Now Expand Content Partnership To Distribute Weather Updates
Publishers Daily, Sara Guaglione - Friday, April 5, 2019
Meteorologist forecasts will now air on Cheddar News, the streaming network's general news division. Cheddar's CEO called weather stories "of great importance to our audience." ...
- Veteran Ad Exec Launches Local Weather-Based Bidding For Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 28, 2019
Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artificial neural networks to optimize paid-search campaigns based on internal and external triggers. ...
- Weather Channel's Local Now Partners With Thrillist For Lifestyle Content
Publishers Daily, Melynda Fuller - Thursday, February 21, 2019
'Thrillist' becomes its exclusive provider of food and beverage videos. The site will also offer recommendations for the best places to eat and drink in local U.S markets. ...
- Weather Channel Names O'Brien President, Telemundo Taps Franklin As VP, Publicity
Television News Daily, Fern Siegel - Wednesday, February 20, 2019
At TWC, O'Brien will be responsible for all TV and digital ops, including Local Now, its streaming service. He reports to Byron Allen, chairman-CEO, Entertainment Studios. ...
- Los Angeles Sues Weather Company App Over Geolocation Tracking
Digital News Daily, Wendy Davis - Friday, January 4, 2019
The Weather Company's app dupes users by collecting their precise geolocation data for ad-targeting purposes, the city of Los Angeles alleges in a new lawsuit. ...
- Weather Can Top Even Live TV Events
TV Watch, Wayne Friedman - Tuesday, December 11, 2018
Reality shows and hit sitcoms can spike, then lose ratings. The one must-see TV draw is still live events - usually sports. ...
- Weather's Influence On Demand Determines Media Buying
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 12, 2018
Weather influences the demand for Scotts Miracle-Gro products. Scotts has short windows to maximize marketing budgets and campaigns. ...
- CNN Publishes Home Page Version For Hurricane Areas
Publishers Daily, Sara Guaglione - Friday, October 12, 2018
A faster-loading version of the home page, free of graphics and images, will keep those in affected areas updated with the latest storm tracker and related news from CNN. ...
- Spectrum Internet Service Out In Path Of Storm
Email Marketing Daily, Ray Schultz - Friday, October 12, 2018
Spectrum users have reported outages in parts of the South and the East Coast, as well as Southern California, according to downdetector. ...
- IBM Launches Watson-Based AI Platforms For Advertising, Marketing
Digital News Daily, Laurie Sullivan - Tuesday, September 25, 2018
The AI-powered solutions aim to help optimize marketing campaigns, streamline workflows, and improve conversion rates. The platform uses data elements like weather and location and integrates with compound data produc ...
- Savannah Station's Weather 'Warning': It's Sunny Outside
TVBlog, Adam Buckman - Wednesday, September 5, 2018
One of the joys of U.S. travel is the opportunity that a trip provides for sampling local TV media. ...
- Local Now Partners With Yelp To Enhance Video, Review Coverage
Publishers Daily, Melynda Fuller - Friday, July 20, 2018
The alliance allows Local Now users to access Yelp's trove of food and drink recommendations, videos and reviews. ...
- McDonald's Runs Outdoor Weather Service With Met Office
Around the Net In MAD London, Sean Hargrave - Tuesday, April 24, 2018
McDonald's has teamed up with the Met Office in a digital outdoor campaign which uses food and beverage symbols to represent the five-day weather forecast. "Campaign" reports that the initiati ...
- Halfords Unveils Channel 4 Weather Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, January 3, 2018
Halfords has unveiled a year-long sponsorship of weather bulletins on Channel 4, "Campaign" reports. The 10-second idents that will accompany early evening and lunchtime forecasts were created by
Karmarama. ...
- IBM: Brands Use Weather To Forecast Product Demand Created By Ads
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 26, 2017
After mastering the ability to use weather as a trigger to target digital advertisements, IBM plans in 2018 to focus on integrating "weather analytics" into ERP technologies from companies li ...
- Winter Weather Brings Windshield Wiper Ads
Marketing Daily, Aaron Baar - Thursday, December 21, 2017
"The deep winter months of January and February, when drivers are dealing with lots of precipitation, are when [Bosch] sees the most sales conversion," says Michael Johnson, creative director ...
- 'The Houston Press' Print Edition Closed, Victim Of Hurricane Harvey
Publishing Insider, Melynda Fuller - Monday, December 11, 2017
Revealing the ever-precarious nature of publications that rely solely on ad revenue, the free, 28-year-old Houston Press ceased its print publication and downsized staff last month, a casualty of t ...
- Tourism Infrastructure Repairs Moving Forward In Florida Keys
Marketing Daily, Tanya Gazdik - Friday, September 22, 2017
The island chain's official targeted reopening date is Oct. 20, the beginning of Key West's Fantasy Fest. However, that date may be advanced. ...