Sheri Bachstein, Weather Company CEO and GM, Watson Advertising, said all publishers "get one change for consumers to opt in, so the message is extremely important, and it's a dangero ...

IBM is betting on AI to become the backbone of the cookieless industry by bringing the tech into media and marketing. The process must make sense of the data a ...

The partnership expands IBM's data-targeting focus to combine weather, location and point-of-sale data. ...

In this new position, Bucher will head up all marketing efforts and research at the network as well as Local Now, the Weather Channel's free streaming service. ...

The IBM-owned company will now explicitly inform Weather Channel app downloaders that they can manually enter their locations in order to receive forecasts. ...

Google now aggregates additional information into basket of information, offering a shortcut to current weather conditions and forecasts, along with a severe weather alert based on the user's location. Wh ...

The app is broken up into four tabs: Today, Hourly, Daily and Radar. ...

The Weather Company is asking a California judge to throw out claims that its app dupes people by collecting their geolocation data for ad-targeting purposes. ...

Welcome to the new world in which TV personalities of all types are broadcasting from their homes to yours. ...

To promote science, TWC is offering quick bites of key information. ...

The new CMO is charged with a large portfolio, including advertising and promotion campaigns, brand strategy, social media and marketing new products and services. ...

Liveclicker claims that geo-prediction can improve response to limited-time offers and weather-based messages. ...

Articles in the issue range from an analysis of America's Green New Deal to how Britain advanced offshore wind energy. ...

Nora Zimmett will oversee all programming, as well as the launch of The Weather Channel en Espanol. ...

Meteorologist forecasts will now air on Cheddar News, the streaming network's general news division. Cheddar's CEO called weather stories "of great importance to our audience." ...

Cognitiv on Thursday introduced a deep-learning search optimization platform that uses artificial neural networks to optimize paid-search campaigns based on internal and external triggers. ...

'Thrillist' becomes its exclusive provider of food and beverage videos. The site will also offer recommendations for the best places to eat and drink in local U.S markets. ...

At TWC, O'Brien will be responsible for all TV and digital ops, including Local Now, its streaming service. He reports to Byron Allen, chairman-CEO, Entertainment Studios. ...

The Weather Company's app dupes users by collecting their precise geolocation data for ad-targeting purposes, the city of Los Angeles alleges in a new lawsuit. ...

Reality shows and hit sitcoms can spike, then lose ratings. The one must-see TV draw is still live events - usually sports. ...

Weather influences the demand for Scotts Miracle-Gro products. Scotts has short windows to maximize marketing budgets and campaigns. ...

A faster-loading version of the home page, free of graphics and images, will keep those in affected areas updated with the latest storm tracker and related news from CNN. ...

Spectrum users have reported outages in parts of the South and the East Coast, as well as Southern California, according to downdetector. ...

The AI-powered solutions aim to help optimize marketing campaigns, streamline workflows, and improve conversion rates. The platform uses data elements like weather and location and integrates with compound data produc ...

One of the joys of U.S. travel is the opportunity that a trip provides for sampling local TV media. ...

The alliance allows Local Now users to access Yelp's trove of food and drink recommendations, videos and reviews. ...

McDonald's has teamed up with the Met Office in a digital outdoor campaign which uses food and beverage symbols to represent the five-day weather forecast. "Campaign" reports that the initiati ...

Halfords has unveiled a year-long sponsorship of weather bulletins on Channel 4, "Campaign" reports. The 10-second idents that will accompany early evening and lunchtime forecasts were created by Karmarama. ...

After mastering the ability to use weather as a trigger to target digital advertisements, IBM plans in 2018 to focus on integrating "weather analytics" into ERP technologies from companies li ...

"The deep winter months of January and February, when drivers are dealing with lots of precipitation, are when [Bosch] sees the most sales conversion," says Michael Johnson, creative director ...