- OOH Agency Talon America Debuts Data Management Platform Ada
MAD, Amy Corr - Thursday, July 22, 2021
The platform launched in the UK in 2019, with McDonald's, Virgin Media, and Starbucks in Europe using the DMP for data-driven audience targeting strategies for their OOH campaigns. ...
- London's AMVBBDO Wins Cannes Lions Agency Of The Festival Honors
MAD, Steve McClellan - Friday, June 25, 2021
The agency won 5 Grand Prix, 5 Gold Lions, 9 Silver Lions and 8 Bronze Lions, including the Festival's top Lion, the Titanium Grand Prix for its "#Wombstories" campaign f ...
- Contentsquare Names James McCormick VP Of Product Marketing, Strategy
Email Marketing Daily, Ray Schultz - Tuesday, June 22, 2021
James McCormick, formerly of Forrester Research, will be based in London. ...
- Nextdoor Focuses On International Expansion, Hires Industry Vet To Take Lead
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
Gaztelu will be based in London and will focus on leading the company's growth and expansion outside the U.S. There are more than 276,000 Nextdoor neighborhoods across the globe. ...
- Long-Time Agency Veteran Neil Christie Exits Wieden + Kennedy
MAD, Larissa Faw - Friday, May 7, 2021
Most recently Christie served in a global role supporting the agency's offices in Brazil, China, India and Japan. ...
- Former Havas Media Chief Kinsella Joins Board Of Programmatic Startup
MediaDailyNews, Joe Mandese - Wednesday, March 24, 2021
London-based Fenestra bills itself as an independent, "enterprise-grade" platform providing full transparency for programmatic media trading between advertisers and media suppliers. ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by a tech entrepreneur. "We don't ne ...
- 'Time Out London,' Google Partner To Promote Black-Owned Businesses
Publishers Daily, Fern Siegel - Tuesday, November 3, 2020
The goal is to give businesses a platform to reach new customers and prevent closings during the pandemic. ...
- Notes From The Underground: Super Doc Operates Subway Clinic
TVBlog, Adam Buckman - Monday, October 26, 2020
In the new drama series "Temple," a super-doctor sets up a secret clinic beneath the streets of London. ...
- 'Time Out London' Releases First Print Edition Since Pandemic
Publishers Daily, Melynda Fuller - Friday, August 7, 2020
The issue, out August 11, is dedicated to the memory of Time Out's founder Tony Elliott. ...
- Havas London 'Presses' Forward With Diversity Initiative
MAD, Larissa Faw - Tuesday, August 4, 2020
These guidelines apply to both internal exchanges within a company, as well as those with clients and suppliers. ...
- Virgin Email Outage Reported; Company Denies Widespread Problems
Email Marketing Daily, Ray Schultz - Wednesday, July 29, 2020
Some UK users are still complaining that their broadband is down. Virgin reportedly confirms a technical issue. ...
- Caught On Camera: 'The Capture' Has Eye On Surveillance Culture
TVBlog, Adam Buckman - Monday, July 13, 2020
Pervasive surveillance-camera systems have emerged as an integral part of made-in-England TV procedurals that turn up here on U.S. television. ...
- BBH London Rejiggers Leadership Team
People on the Move, Larissa Faw - Monday, June 22, 2020
BBH London is readjusting its leadership team. Karen Martin is upped from managing director to CEO to work alongside Chief Creative Officer Stephen de Wolf who joined the shop Ju ...
- 'The Week Junior' Aims To Give Gen Alpha An Outlet To Be Heard
Show Daily, Nina Lentini - Friday, June 12, 2020
"Age 8 or 9 is the pivot point, where children become interested in the world that is wider than their families," said The Week's Kerin O'Connor, adding frankly, "There ...
- 'Daily Mail' Ad Revenue Plummets 70%
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
The "Daily Mail" group saw ad revenue plummet 70% in April and May, "The Guardian" reports. ...
- Cinemas To Open Next Month
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
Cinemas are due to open next month if Cineworld is anything to go by. It will be opening up again next month with safety measures in place, "Sky News" confi ...
- Global Ad Spend To Dip 8%, UK To See 16.4% Decline
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
Warc is predicting global ad spend will slump 8% this year, according to "Campaign". However, UK ad spend is due to reduce by more than 16%, second only to France ...
- Google To Help More Than 5,300 Local Newsrooms
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
"Press Gazette" is reporting that Google's efforts to help local news will see grants made to more than 5,300 newsrooms across the globe, including more than 100 in the ...
- Dentsu Aegis Predicts 15% to 20% Q2 Slump
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
Dentsu Aegis is predicting a 15% to 20% slump in Q2 revenues, "Campaign" reveals. ...
- Court Overturns EU's Block On O2 And Three Merger
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
An EU court has overturned a decision by the EU's competition watchdog to oppose the merger of O2 and Three, "The Telegraph" reports. The court said several mistakes were ma ...
- 1 in 5 Brits Signs Up For Streaming During Lockdown
Around the Net In MAD London, Sean Hargrave - Friday, May 29, 2020
One in five Brits has signed up to a streaming service during lockdown and half of those new accounts have gone to Disney+, according to "BBC News." ...
- What Video Advertisers Can Learn From Colonoscopies
London Blog, Alex Maguire - Friday, May 29, 2020
Finish on a moment of high emotional intensity and your video ad is far more likely to be recalled. ...
- WPP, SuperAwesome Form Global Partnership Focused On Engaging Responsibly With Kids Online
MAD, Steve McClellan - Thursday, May 28, 2020
The agreement gives WPP agencies and clients access to the SuperAwesome team, which develops secure children's technology, as well as its engagement platform and array of tools. ...
- 'MAD London' Is Taking A Temporary Break
MAD London, Sean Hargrave - Friday, May 29, 2020
The MAD London team is taking a temporary break. We hope to resume a daily news service as soon as possible. ...
- VW Bans Racist Ad
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
VW has removed a television ad that led to accusations of racism, "The Guardian" writes. The ad features a white female hand reach into the screen and flick away ...
- Zuckerberg Defends Facebook Over COVID-19 Fake News Fears
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
Mark Zuckerberg has taken to the airwaves via "BBC News' to defend Facebook's handling of misinformation on COVID-19. The Facebook founder went further by saying the social media giant w ...
- ABC Allows Publishers To Keep Circulations Secret
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
"Mediatel" brings news that ABC is allowing publishers to not reveal their circulation figures publicly. Newspapers and magazines can submit their numbers in privacy and then control who sees t ...
- Will 'Normal People' Bring BBC Three Back To The TV Screen?
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
"The Guardian" is predicting BBC Three could make a "triumphant" return to British tv screens soon after it has enjoyed a massive lockdown success with people streaming its "Normal Peopl ...
- Walkers To End 22-Year Relationship With AMV BBDO
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
Walkers Crisps, owned by Pepsi Co, is looking for a new ad agency after announcing it is parting ways with Abbott Mead Vickers BBDO after 22 years, "Campaign" reports. ...
