- NBCU Scales Up Peacock's Reach With New Spotlight Ad Format, Expands DAI, Contextual Offerings
Digital News Daily, Karlene Lukovitz - Friday, May 7, 2021
The ad unit allows for linear-like scale in streaming's data-driven environment by distributing an ad across the entire Peacock platform during a specific time slot. ...
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
MediaDailyNews, Joe Mandese - Thursday, May 6, 2021
In what may be the most compelling argument yet to finally end the ad industry's practice of targeting media audiences based on demographic composition, Vice Media Group Wednesday made t ...
- GroupM's Schiekofer: Streaming Innovations Include Co-Producing Client Content With Platforms
Digital News Daily, Karlene Lukovitz - Tuesday, May 4, 2021
"Everything we've dreamed of" in terms of innovative marketing formats "is now scaling across streaming platforms," the agency's chief digital investment officer said during Tuesday's NewFronts. ...
- YouTube Brandcast Delivered: What It Means For Advertising, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 4, 2021
YouTube on Tuesday hosted its 2021 Brandcast Delivered for advertisers -- an opportunity to share its upcoming original content lineup and new ad offerings. ...
- Amazon Claims 120M Homes Monthly For Its OTT Video Business
Television News Daily, Wayne Friedman - Monday, May 3, 2021
The company says OTT advertising now appears on IMDb TV, Twitch, the 3P network, broadcast streaming app and platforms and Amazon's News app. ...
- IAB: Per-Advertiser CTV Spend Leapt 22% In 2020, 35% Expect To Increase CTV This Year
Video Insider, Karlene Lukovitz - Tuesday, May 4, 2021
This year, video buyers say they will spend 56% of their total video budgets on digital video (desktop, mobile, CTV), significantly surpassing linear TV's share of 41%. ...
- Tubi Flips Strategy With Leap Into Original Content
Digital News Daily, Karlene Lukovitz - Monday, May 3, 2021
At Monday's NewFronts, Tubi--which now says it has 40 million MAUs--will look to lure advertisers with a preview of 140-plus hours' worth of original content to bow this fall, a ...
- Amazon's Ad Business Nears $7B In Quarter As It Readies Digital NewFronts Debut
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Amazon is using deep-learning models based on algorithms to improve on the sponsored product ads that serve up at the top of query pages, said Brian Olsavsky, Amazon CFO, duri ...
- IAB Aims To Bring Traditional TV Into Expanded 2021 NewFronts
Digital News Daily, Karlene Lukovitz - Thursday, December 10, 2020
With the traditional upfront system in disarray and advertisers clamoring for truly integrated, cross-media buying, the digital media trade association sees an opportunity to draw in tv network sellers a ...
- The Media Kitchen's Samantha Stockman On OTT, CTV And The NewFronts
Advanced TV Insider, Karlene Lukovitz - Friday, July 10, 2020
The agency's group director weighs in on what matters most now and what's likely to dominate strategies in the months ahead, as marketers, agencies and media alike continue to ada ...
- ATV Nuggets From The NewFronts
Advanced TV Insider, Karlene Lukovitz - Friday, June 26, 2020
Research shared during IAB's virtual event this week offered insights on consumers' views of CTV vs. linear, how the two platforms work together, and how far organizations still have ...
- Vice Media Group Calls For Reform Of Advertising Keyword 'Blocklists'
Television News Daily, Wayne Friedman - Wednesday, June 24, 2020
Vice said news content related to George Floyd and related protests has been monetized at a rate 57% lower than other non-protest-related news content. Over the past few weeks, Vi ...
- IAB: CTV Ad Spend Unfazed By COVID; Addressable Also Set To Benefit
Digital News Daily, Karlene Lukovitz - Tuesday, June 23, 2020
Connected TV proved remarkably immune to the severe Q2 ad-spending cuts, and drew dollars from broadcast and cable TV, a new pre- and post-COVID IAB study finds. ...
- Hulu Launches GatewayGo Ad Format Focused On Promo Offers
Television News Daily, Wayne Friedman - Tuesday, June 23, 2020
The new effort, where viewers can scan barcodes from onscreen TV ads to receive promo offers from advertisers, was announced during Hulu's virtual NewFront presentation Monday. ...
- At NewFronts, Platforms Stress Terms And Format Flexibility During Upheaval
Video Insider, Karlene Lukovitz - Tuesday, June 23, 2020
Roku offers a "top 1%' deal, Hulu debuts a direct-response ad format, and one and all offer evidence of their flexibility in the face of advertisers' unprecedented pandemic-driven uncertainty. ...
- IAB Survey Forecasts 20% Ad Declines For 2020, Digital Media Recovering Faster Than Linear TV
Television News Daily, Wayne Friedman - Tuesday, June 16, 2020
The IAB expects 41% of buyers' ad-spending budgets will go to total TV/video media buying for upfront/NewFront-related deals on traditional TV and digital video platforms for the 2020/2021 TV seaso ...
- Media Buyers Want NewFronts, UpFronts To Merge, Unsure Of Budgets For 2021
MediaDailyNews, Laurie Sullivan - Tuesday, June 16, 2020
Some 72% of media buyers say the NewFronts are more important than ever, and nearly half want the presentations to merge with upfronts. Thirty-nine percent favor merging the two ...
- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, a ...
- IAB's Rothenberg: 'The Show Must Go On,' Albeit Virtually
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2020
"Our industry isn't on 'pause'," IAB CEO Randall Rothenberg says in a statement affirming plans for a virtual version of its annual NewFronts events released this morning. ...
- IAB Reschedules NewFronts For Mid-June
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
NewFront presentations from a number of digital media companies, which had been scheduled for April 27-May 6, were postponed on March 11. IAB said at the time it would off ...
- Digitas, NBCU, ViacomCBS Are Latest To Move To Digital Upfronts
Digital News Daily, Karlene Lukovitz - Thursday, March 12, 2020
Digitas, NBC Universal to provide dates and specifics for their virtual presentations at later dates; ViacomCBS will post an Upfront video special on digital platforms on May 13, the d ...
- IAB Offers Streaming Options As Virtual Upfronts Gain Momentum
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
The IAB is now offering streaming options to members who are abandoning upcoming live presentations as virtual upfronts gain momentum. The group says the option will "let consumer brands, advertisi ...
- A&E Networks To Offer 'Virtual' Upfront, Nixes Live Event
Television News Daily, Wayne Friedman - Monday, March 9, 2020
As some TV networks and businesses abandon live upfront events, A+E is offering a "virtual" upfront event as an alternative route. A+E Networks will deliver a digitally delivered video eve ...
- Fox News Is First to Cancel An Upfront Over Coronavirus
Digital News Daily, Karlene Lukovitz - Wednesday, March 4, 2020
So far, upfront events panned by others -- including CNN, FreeWheel, A&E and AMC as well as IAB's NewFronts -- are still on. ...
- Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront Spending
MediaDailyNews, Joe Mandese - Wednesday, May 8, 2019
In terms of allocating their ad budgets, ad execs are much more bullish on spending in this year's NewFronts than the conventional TV upfronts, especially marketers. Nearly half (48%) ...
- At Newfronts, YouTube And Hulu Flex Their Muscles
Video Insider, Alex Weprin - Tuesday, May 7, 2019
Hulu's event felt like a TV upfront, with flash, breezy presentations and big stars. YouTube had a bit less star power, but turned to big-name musical acts. ...
- YouTube Pushes Scale, Original Series At Newfront
Digital News Daily, Alex Weprin - Friday, May 3, 2019
YouTube says it reaches more 18-49s in the U.S. than every cable TV network combined. More than 200 million people visit the site every day to watch gaming videos. ...
- Target Media Network Rebrands As Roundel
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
Roundel will still be built around Target's first-party data and will "always be your bridge to our Target guests," says president Kristi Argyilan. ...
- Vice NewFront Promotes Brand Safety, Metrics And Site Redesign
Publishers Daily, Sara Guaglione - Thursday, May 2, 2019
The site change will streamline user engagement and experience and provide advertisers with more opportunities for integration. ...
- Meredith Corp. Adds Video Content, Focus On Red Carpet, Reality TV
Publishers Daily, Sara Guaglione - Thursday, May 2, 2019
While other publishers' NewFront presentations chose to focus on the media company as a whole, Meredith gave ample time to its specific brands with successful video content, such as 'Peopl ...
