- IAB's 'Virtual' NewFronts Set For End Of June, Presenters Include Hulu, Roku, Snap
Television News Daily, Wayne Friedman - Thursday, May 14, 2020
The IAB will offer its NewFronts as a virtual, video upfront series of presentations for the week of June 22-June 26, covering "streaming video, lifestyle, news and audio, eSports, and ...
- IAB's Rothenberg: 'The Show Must Go On,' Albeit Virtually
MediaDailyNews, Joe Mandese - Wednesday, April 29, 2020
"Our industry isn't on 'pause'," IAB CEO Randall Rothenberg says in a statement affirming plans for a virtual version of its annual NewFronts events released this morning. ...
- IAB Reschedules NewFronts For Mid-June
Television News Daily, Wayne Friedman - Tuesday, March 31, 2020
NewFront presentations from a number of digital media companies, which had been scheduled for April 27-May 6, were postponed on March 11. IAB said at the time it would offer ...
- Digitas, NBCU, ViacomCBS Are Latest To Move To Digital Upfronts
Digital News Daily, Karlene Lukovitz - Thursday, March 12, 2020
Digitas, NBC Universal to provide dates and specifics for their virtual presentations at later dates; ViacomCBS will post an Upfront video special on digital platforms on May 13, the day ...
- IAB Offers Streaming Options As Virtual Upfronts Gain Momentum
MediaDailyNews, Wayne Friedman - Wednesday, March 11, 2020
The IAB is now offering streaming options to members who are abandoning upcoming live presentations as virtual upfronts gain momentum. The group says the option will "let consumer brands, advertising ...
- A&E Networks To Offer 'Virtual' Upfront, Nixes Live Event
Television News Daily, Wayne Friedman - Monday, March 9, 2020
As some TV networks and businesses abandon live upfront events, A+E is offering a "virtual" upfront event as an alternative route. A+E Networks will deliver a digitally delivered video event ...
- Fox News Is First to Cancel An Upfront Over Coronavirus
Digital News Daily, Karlene Lukovitz - Wednesday, March 4, 2020
So far, upfront events panned by others -- including CNN, FreeWheel, A&E and AMC as well as IAB's NewFronts -- are still on. ...
- Pre-Upfront Poll Shows Agencies Far More Bullish Than Clients, And Vice Versa When It Comes To NewFront Spending
MediaDailyNews, Joe Mandese - Wednesday, May 8, 2019
In terms of allocating their ad budgets, ad execs are much more bullish on spending in this year's NewFronts than the conventional TV upfronts, especially marketers. Nearly half (48%) of ...
- At Newfronts, YouTube And Hulu Flex Their Muscles
Video Insider, Alex Weprin - Tuesday, May 7, 2019
Hulu's event felt like a TV upfront, with flash, breezy presentations and big stars. YouTube had a bit less star power, but turned to big-name musical acts. ...
- YouTube Pushes Scale, Original Series At Newfront
Digital News Daily, Alex Weprin - Friday, May 3, 2019
YouTube says it reaches more 18-49s in the U.S. than every cable TV network combined. More than 200 million people visit the site every day to watch gaming videos. ...
- Target Media Network Rebrands As Roundel
Digital News Daily, Alex Weprin - Thursday, May 2, 2019
Roundel will still be built around Target's first-party data and will "always be your bridge to our Target guests," says president Kristi Argyilan. ...
- Vice NewFront Promotes Brand Safety, Metrics And Site Redesign
Publishers Daily, Sara Guaglione - Thursday, May 2, 2019
The site change will streamline user engagement and experience and provide advertisers with more opportunities for integration. ...
- Meredith Corp. Adds Video Content, Focus On Red Carpet, Reality TV
Publishers Daily, Sara Guaglione - Thursday, May 2, 2019
While other publishers' NewFront presentations chose to focus on the media company as a whole, Meredith gave ample time to its specific brands with successful video content, such as 'People' ...
- Twitter NewFront Highlights News, Sports, Live Events
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
The company wants to be the global public square, where people go to discuss what is happening in the world. ...
- Verizon Media Expands DSP Audio Inventory, Video Programming
Digital News Daily, Alex Weprin - Tuesday, April 30, 2019
Podcast, music, talk and radio inventory from Pandora and iHeartRadio will now be available through the Verizon DSP. The deal continues the company's strategy of being a scaled omnichannel option ...
- Marketers To Average $18M On Digital Video This Year
Digital News Daily, Alex Weprin - Monday, April 29, 2019
According to an IAB report, original digital video content now makes up about half of that spend ($9.3M). ...
- Viacom To Launch Channels On Pluto TV May 1
Digital News Daily, Alex Weprin - Monday, April 29, 2019
The company is planning three different types of channels for its Pluto TV offerings, including cobranded flagship channels, "lite" versions of its linear cable channels. ...
- 'New York Times' Newfront Touts New Ad Targets, Food Festival
Publishers Daily, Sara Guaglione - Monday, April 29, 2019
Times executives revealed novel ad targeting and an emphasis on its TV-film commitment. ...
- Target In, Disney Out For 2019 IAB Newfronts
Digital News Daily, Alex Weprin - Friday, March 29, 2019
Target will be the second retail company to have a presence in the Newfronts. Disney said it will host a combined upfront presentation on May 14, bringing together ABC, ESPN, ...
- IAB Releases Newfronts Schedule, Adds Vudu
Digital News Daily, Alex Weprin - Thursday, February 7, 2019
One surprising new entrant is Walmart-owned streaming video company Vudu, which has been ramping up its content offerings in a bid to directly take on Amazon Prime Video and other ...
- Entertainment News Outlets Open Their Pocketbooks On Streaming Video Plans
Video Insider, Alex Weprin - Tuesday, October 16, 2018
"People" magazine and "Entertainment Tonight" are poised to expand live entertainment news coverage. ...
- Ad-Supported OTT Viewers Incremental To TV
Digital News Daily, Alex Weprin - Tuesday, October 9, 2018
Viewers of ad-supported OTT services (i.e. YouTube, Crackle, Roku Channel) do not typically watch linear TV. Over half are cord-cutters or cord-shavers, per IAB. ...
- IAB Report Details New Ad-Supported OTT Video Viewer Segment
Research Intelligencer, Joe Mandese - Tuesday, October 9, 2018
As part of its West Coast "NewFronts" presentation Tuesday, the Interactive Advertising Bureau released a new study analyzing how the U.S. population consumes video, including over-the-top (OTT) video, and especially ...
- Majority Of Ad Execs Plan Converged TV/Video, But Buy It Separately
MediaDailyNews, Joe Mandese - Wednesday, May 30, 2018
As 2018-19 upfront and/or newfront negotiations heat up, it's more than likely that those deals will be executed as separate, nonintegrated teams. While a slight majority -- 53% -- of ...
- NBCU's Yaccarino: Media Giants Have 'Responsibility' For Data, Brand Safety
Digital News Daily, Alex Weprin - Tuesday, May 8, 2018
NBCU's top ad sales exec Linda Yaccarino criticized technology companies for data and brand safety concerns at the Interactive Advertising Bureau's Video Symposium, held Monday in New York City. ...
- IAB Sets West Coast NewFronts For October
Digital News Daily, Alex Weprin - Monday, May 7, 2018
The West Coast NewFronts will be held at NeueHouse and will feature presentations from digital programmers geared toward brands and media buyers. ...
- At NewFronts, It's The Publishers Embracing OTT
Digital News Daily, Alex Weprin - Thursday, May 3, 2018
Conde Nast announced three new OTT channels at its NewFront presentation -- an OTT channel for "Wired" to be launched later this year, and channels for "Bon Appetit" and "GQ" ...
- YouTube Touts 'Responsibility' At NewFront
Digital News Daily, Alex Weprin - Friday, May 4, 2018
At YouTube's NewFront presentation Thursday evening, the Google-owned video platform sought to reassure advertisers that it was a safe, effective place to spend their budgets. ...
- Meredith To Debut New Digital Series, Video Sales Guarantees
Publishers Daily, Sara Guaglione - Thursday, May 3, 2018
Meredith's NewFront announced a new ad product called "Meredith Stories," vertical video content from its brands for mobile viewing. Advertisers will also have the opportunity to place their own creative ...
- Hulu Struts Into The Upfront
Digital News Daily, Alex Weprin - Wednesday, May 2, 2018
An aura of confidence surrounded Hulu's upfront presentation Wednesday. Hot off an Emmy win and a Peabody Award, "The Handmaid's Tale" has been picked up for a third season. At ...
