- Neutronian Certifies DoubleVerify, Launches NQI Transparency Ratings Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 8, 2021
DoubleVerify has received Cookieless Certification, an independent verification that data sellers in the digital advertising space are prepared to navigate the loss of third-party cookies. ...
- Cyber Thieves Send Messages Pretending To Be From Delivery Firms
Around the Net in Email, Ray Schultz - Monday, December 6, 2021
Gmail and Outlook are warning users to beware of a new wave of malicious emails from hackers. The messages claim to be from well-known courier firms and suggest that ...
- School For Scoundrels: Phishing Kits Lower Barrier To Entry For Email Fraud
Email Insider, Ray Schultz - Tuesday, November 30, 2021
There has been a 55% increase in phishing kits imitating Amazon in October and November, Egress reports. ...
- Pixalate Increases Ad Supply Path Transparency To Identify Fraud Risk
Data & Programmatic Insider, Laurie Sullivan - Monday, November 15, 2021
Pixalate has created technology that analyzes the path of programmatic impressions -- from the start of each transaction through to the final sale. ...
- 'Methbot' Digital Ad Fraudster Gets 10-Year Prison Term
Digital News Daily, Karlene Lukovitz - Monday, November 15, 2021
A Russian national who created a fake network that defrauded thousands of advertisers of more than $7 million must also forfeit $3.8 million. ...
- Norton Rebrands To Dominate Very Crowded Space
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 10, 2021
NortonLifeLock on Wednesday announced a new promise for the Norton brand along with an upgraded identity, signaling a stronger commitment to become the "digital ally" to consumers, making them sa ...
- Study: Some Consumers Blame Banks, Mobile Networks For Scams
Around the Net in Email, Ray Schultz - Tuesday, November 2, 2021
Consumers are increasingly holding banks, retail stories and mobile providers accountable for scams perpetrated against them, a Callsign study shows. That includes 42% of mobile network users and 33% ...
- Neeva Search Engine Turns On NewsGuard Service
Inside Performance, Laurie Sullivan - Tuesday, November 2, 2021
Neeva, an ad-free subscription-based search startup founded by former head of Google advertising Sridhar Ramaswamy, inked a deal with NewsGuard, which provides credibility ratings and detailed "Nutrition Labels" for thousan ...
- Google Found To Have Highest Number Of Fake Reviews
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 28, 2021
Uberall partnered with The Transparency Company, which uses AI to find fake reviews, analyzing 4 million store reviews on Google, Facebook, Yelp, and TripAdvisor. Here is what they found. ...
- Tripadvisor Found And Removed 1 Million Fraudulent Reviews In 2020
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Of all reviews submitted to Tripadvisor for inclusion on its site, 3.6% were deemed fraudulent. Of those, Tripadvisor prevented 67.1% of all fake review submissions from ever making it on ...
- Facebook Battles Users Over 'Scam Ads'
Digital News Daily, Wendy Davis - Monday, October 11, 2021
"This suit seeks to hold Facebook liable as a result of content provided not by Facebook, but by various advertisers," Facebook writes in a motion asking U.S. District Court Jud ...
- Gmail And Outlook Users Warned Of Gift Card Email Scam
Around the Net in Email, Ray Schultz - Monday, October 11, 2021
Gmail and Outlook users are being targeted for emails that falsely claim to offer free gift cards in return for filling out a survey. The emails pretend to be fr ...
- Startup Uses Distributed Public Ledger To Reduce Fraud In Transactions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
Fintech company SKUx wants to change the way brands deliver discounts to consumers, and in turn, increase returns from performance marketing. ...
- Busting Google's Bulwark: Bad Actors Use Firm's Free Resources To Send Spam, Spamhaus Says
Email Insider, Ray Schultz - Friday, September 24, 2021
Spammers have been able to send malicious email through Google's shared outbound servers. ...
- Tech Leads Call For Change, Say Pentagon Not Prepared To Defend U.S. In Advanced Technology, AI
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 7, 2021
The U.S. is not prepared to defend or compete in the area of AI. That's the message today from a group of tech leaders led by former Google Chairman Er ...
- Over Half Of All Consumers Have Purchased A Fake Product Online, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, September 2, 2021
Some consumers even know the items are fake -- but a fifth would use them anyway, Red Points reports. ...
- Gmail, Outlook Users Hit With New Email Scam
Around the Net in Email, Ray Schultz - Tuesday, August 31, 2021
Email scammers are using a new trick to victimize users of Gmail, Outlook and other platforms. They are sending emails that appear to be from brands like Amazon or Paypa ...
- Gimme BIMI: How To Use The New Branding And Security Tool
Email Insider, Ray Schultz - Monday, August 30, 2021
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validity explains what all the buzz is about. ...
- Advertisers Beef Up Claims Against LinkedIn Over Inflated Metrics
Digital News Daily, Wendy Davis - Wednesday, August 18, 2021
"Rampant bot and other fraudulent activity on LinkedIn's platform mean that advertisers regularly pay for fake clicks," TopDevz and Noirefy allege in a revised complaint. ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build a business says she's a victim of Facebook ad fraud. Here is her experience. ...
- Outlook Feature Lets Consumers Forward Suspicious Emails Directly To UK Authorities
Around the Net in Email, Ray Schultz - Friday, August 13, 2021
UK consumers can now forward suspicious-looking emails directly to the government thanks to a one-click feature in Microsoft Outlook. The service can’t be found on Gmail. ...
- American Airlines Sues Software Provider, Web Host Over Phishing Site
Digital News Daily, Wendy Davis - Wednesday, August 11, 2021
American Airlines has sued website host Cloud Access and Joomla, which provides web publishing software, for allegedly allowing fraudsters to use a domain name that infringes trademark, in order ...
- AI-Written Phishing Emails Stronger Than Those Done By Humans In Test
Around the Net in Email, Ray Schultz - Monday, August 9, 2021
AI-written phishing emails outperformed human-written ones in an experiment conducted by Singapore’s Technology Agency. The findings suggest that AI-as-a-service may play a role in phishing
moving forward. ...
- Validity And Spamhaus Partner On Email Security
Email Marketing Daily, Ray Schultz - Tuesday, August 3, 2021
Validity is integrating blocklists into its platform, courtesy of Spamhaus. ...
- The Top 5 Types Of COVID-19-Related Email Crime
Email Marketing Daily, Ray Schultz - Tuesday, July 27, 2021
Malicious actors have been busy during the COVID-19 pandemic. Barracuda lists the five leading types of digital crime. ...
- Microsoft Knocked Out Of No. 1 Spot As Most Impersonated Brand In Phishing Emails
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
Credit Agricole is first, and Facebook second among the 25 most victimized companies. ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%. ...
- Rhode Island Warns Residents Of Phishing Scam
Around the Net in Email, Ray Schultz - Friday, June 25, 2021
Rhode Island residents are being targeted by a phishing attack focusing on professional licenses, the state’s Department of Labor and Training has warned. The advisory states that recipients should n ...
- Email Claiming To Be From Microsoft Was A Scam
Around the Net in Email, Ray Schultz - Thursday, June 10, 2021
An email claiming to address a security issue was a scam, despite featuring a Microsoft logo. Potential victims were urged to click on a link within 48 hours. ...
- Cyber Crooks Are Delivering Malicious Content Via Google PPC Ads
Around the Net in Email, Ray Schultz - Friday, June 4, 2021
Threat actors are using pay-per-click (PPC) ads in Google’s search results to deliver malicious content. Morphisec investigated the paid ads and reports that they lead to downloads of dangerous packages.&n ...
