- Analysis Shows Nearly A Quarter Of Pitches Done As Integrated Media/Creative Reviews
MediaDailyNews, Joe Mandese - Friday, April 23, 2021
Major U.S. marketers appear to be streamlining their agency reviews, moving from an "unbundled" approach to consolidated media and creative account pitches, according to an analysis by advertising accounts resear ...
- COMvergence Study Finds More Talk Than Action For U.S. Consolidation Pitches
Mediapsssst, Richard Whitman - Thursday, April 22, 2021
Over two years and nearly 600 pitches, just 13 advertisers selected agencies from the same holding company in integrated pitches. ...
- Facebook Launches Global Media Agency Review
MAD, Steve McClellan - Tuesday, March 30, 2021
The social media giant spends an estimated $700 million on measured media annually. GroupM's Mindshare is the primary incumbent. ...
- Publicis Groupe Creates 'Bespoke' Agency 'Q' For Infiniti
Marketing Daily, Tanya Gazdik - Tuesday, March 9, 2021
"A single agency solution makes a whole lot of sense, particularly as we are clarifying the brand," Infiniti's Phil York tells "Marketing Daily." ...
- Agency Search Pioneer Dick Roth Dies at 84
MAD, Steve McClellan - Monday, January 4, 2021
After a marketing career with stints at General Foods and agencies Grey and Scali McCabe & Sloves, Roth formed Roth Associates in 1988 to advise clients on selecting ad agenc ...
- Ratings Service GoodFirms Lists 'Top' Email Agencies
Email Marketing Daily, Ray Schultz - Wednesday, December 23, 2020
B2B ratings and review platform GoodFirms has listed what it says are the top email marketing agencies. ...
- Inspire Brands Puts $424M Media Portfolio Up For Review
MAD, Larissa Faw - Friday, August 7, 2020
Inspire ranks as the U.S.'s fourth-biggest restaurant company and hopes to better align its media approach. ...
- NordVPN Taps The Specialist Works As European Media Lead
Accounts on the Move, Larissa Faw - Thursday, August 6, 2020
NordVPN is appointing The Specialist Works as the virtual private network provider’s media agency of record across the UK, France, Germany and the Netherlands following a competitive review. The compa ...
- Walkers To End 22-Year Relationship With AMV BBDO
Around the Net In MAD London, Sean Hargrave - Friday, May 22, 2020
Walkers Crisps, owned by Pepsi Co, is looking for a new ad agency after announcing it is parting ways with Abbott Mead Vickers BBDO after 22 years, "Campaign" reports. ...
- MediaCom Wins Duracell Global Media Account
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
MediaCom has won Duracell's global media account. The incumbent, Starcom, did not pitch, according to "Campaign". ...
- Air France Expected To Review Global Media And Creative Accounts
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2020
Air France is believed to be about to run a review for both its global media and creative accounts, "Campaign" is reporting. ...
- Vision Express Awards Media Account To The7stars
Around the Net In MAD London, Sean Hargrave - Friday, April 24, 2020
Vision Express has awarded its GBP12m media account to the7stars. "Campaign" reveals that the incumbent, Spark Foundry, took part in the pitch. ...
- Engine On Alert As E.ON Calls Review
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
"Campaign" reveals that Engine has been put on alert as energy company E.ON calls a review of its UK advertising account. Engine Creative won the business five years ago a ...
- MINI Calls Global Creative Review
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2020
"Campaign" reveals MINI has called a global creative review which will be carried out over videoconferencing meeting during April. ...
- VW Puts Tribal On Alert
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
VW is reviewing its digital marketing arrangements, putting Tribal Worldwide on alert, "Campaign" reports. ...
- Manchester City Searching For New Media Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
Manchester City is seeking to replace its media agency PHD Manchester which it split with back in October, "Campaign" reports. ...
- HSBC Picks WPP To Lead On Global Creativity
Around the Net In MAD London, Sean Hargrave - Wednesday, March 18, 2020
HSBC has consolidated its global creative account with WPP taking the lead, "Campaign" writes. Publicis Groupe will continue to work with the bank on a per project basis. ...
- Plenty Moves To Abbott Mead Vickers BBDO
Around the Net In MAD London, Sean Hargrave - Monday, March 16, 2020
Kitchen roll brand, Plenty, is shifting its creative account from Publicis.Poke to Abbott Mead Vickers BBDO. Campaign reveals McCann UK was involved in a final three-way shoot out for t ...
- BBVA Splits Global Media Between Mindshare And Accenture
Around the Net In MAD London, Sean Hargrave - Tuesday, March 10, 2020
Spanish bank BBVA has split global media duties between WPP's Mindshare and Accenture Interactive after a review which began back in November, Campaign reveals. ...
- Leo Burnett Wins Vision Express Creative Account
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2020
Leo Burnett has been announced as the new creative agency for Vision Express, "Campaign" reveals. ...
- WPP Picks Up Most Of Intel's Global Creative Work
Around the Net In MAD London, Sean Hargrave - Tuesday, March 3, 2020
WPP's VMLY&R has won the majority of Intel's $1.4bn global creative account, according to "Campaign." The site believes other WPP agencies will also soon be announced as supporting VMLY&R ...
- Ocado On Hunt For A New Creative Agency
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
Online supermarket Ocado is seeking a new creative agency after Now declined to repitch for the business, "Campaign" reports. ...
- TBWA\London Parts Ways With Harvey Nichols
Around the Net In MAD London, Sean Hargrave - Friday, February 28, 2020
TBWA\London is resigning the Harvey Nichols account after it was announced that Deborah Bee, the group marketing director for the retailer, which handed the account to the agency, would ...
- O2 Calls CRM Review
Around the Net In MAD London, Sean Hargrave - Thursday, February 27, 2020
O2 is putting M&C Saatchi's Lida on alert as it calls a CRM review, "Campaign" reports. ...
- KP Owner Consolidates Media With Publicis
Around the Net In MAD London, Sean Hargrave - Friday, February 21, 2020
Intersnack, owner of KP, has consolidated its European media business into Publicis Media, "Campaign" reveals. ...
- Atomic Wins Rail Creative Account
Around the Net In MAD London, Sean Hargrave - Tuesday, February 18, 2020
Atomic has won the creative account for the East Midlands Railway, "Campaign" reports. The incumbent was The One Off. ...
- Fever Tree Poised To Award Creative Account To Lucky Generals
Around the Net In MAD London, Sean Hargrave - Tuesday, February 18, 2020
Fever Tree is about to appoint Lucky Generals as its new creative ad agency, "Campaign" reveals. ...
- McCann Bristol Wins Thatchers' Creative Account
Around the Net In MAD London, Sean Hargrave - Tuesday, February 18, 2020
McCann Bristol has been named the new creative ad agency for Somerset-based cider brand Thatchers, "Campaign" reports. ...
- Kraft Heinz To Slash Its Agency Roster
Around the Net In MAD London, Sean Hargrave - Monday, February 17, 2020
Kraft Heinz has warned that it will cull the number of agencies it works with by 30%, "Campaign" reports. ...
- Lloyd's Of London Seeks Creative Agency
Around the Net In MAD London, Sean Hargrave - Thursday, February 13, 2020
Lloyd's of London is looking for a lead creative agency, "Campaign" reports. Rufus Leonard has worked with the insurance house, but is not considered to be a lead agency. ...
