- Report: Birthday Cake Candles Set To Melt Away In 2021
MAD, Larissa Faw - Friday, January 15, 2021
Nearly 90% of American moms say they're changing the way they host parties in light of COVID-19 in 2021. ...
- Half Of Consumers Believe Having Latest Technology Is 'Important'
Mediapsssst, Richard Whitman - Monday, January 11, 2021
That's according to a new survey from GroupM which also found a large majority of consumers believe health and fitness data should be for their eyes only or a fami ...
- Emerging New Brand Role: Enabler Of Personal Innovation
MAD, Larissa Faw - Thursday, December 31, 2020
That's according to Accenture Interactive's annual trends report that details how consumers are increasingly solving their own problems and how brands are helping. ...
- Amazon Is The Most Inspiring Brand In The World
Mediapsssst, Richard Whitman - Tuesday, December 29, 2020
That's according to a global study from Wunderman Thompson that concludes that inspiring consumers is a key to brand growth. ...
- Agency Study Finds American Travelers Split On Vaccines
MAD, Larissa Faw - Monday, December 21, 2020
Fifty percent of American travelers say they will get the vaccine as soon as possible, according to a survey by travel and tourism specialist agency MMGY Global. ...
- Report: Americans Are Optimistic About 2021
MAD, Larissa Faw - Friday, December 18, 2020
But the report, from Berlin Cameron and Perksy, found that people are sick of talking about the pandemic and are particularly disdainful of the term "new normal." ...
- What Will Get Travelers Hitting The Road Again?
MAD, Larissa Faw - Friday, December 11, 2020
As the pandemic drags on, express fatigue with restrictions. Most still feel travel is risky, according to a new Horizon Media survey. ...
- Dentsu, SeeHer Report On Gender Finds Black Women 'Left Behind'
MAD, Steve McClellan - Wednesday, December 9, 2020
The report also finds that Black women are less likely to trust brands to take the steps necessary for change to happen and that brands need to find ways ...
- Specific Survey Questions Help Publishers Drill Down On News Consumption
Publishing Insider, Rob Williams - Thursday, December 10, 2020
Asking about particular sources and time periods provides a more accurate view of how and where news is accessed. ...
- How Big Retailers Fared Over Cyber Weekend
MAD, Larissa Faw - Wednesday, December 2, 2020
The top three brands with the most Cyber weekend promotions across major retailers tracked by Publicis Commerce were Lego, Philips and Anker. ...
- Report: Social Channels Are Critical To This Year's Holiday Marketing
MAD, Larissa Faw - Wednesday, November 25, 2020
Marketers need to explore as many new digital offerings as possible to win consumers' attention in today's cluttered, competitive marketplace, the report surmises, according to a new study by Alloca ...
- How The Pandemic Has Changed Key Ad Sectors And The Challenges That Lie Ahead
Mediapsssst, Richard Whitman - Thursday, November 19, 2020
GroupM is out with a new report examining key industry sectors that have seen dramatic upheaval during the pandemic and the implications for advertising and marketing services providers. ...
- Pandemic-Driven Demand Bolsters Video Entertainment Ad Spend
MAD, Larissa Faw - Monday, November 2, 2020
Video entertainment advertising will shrink by just 0.2% in 2020 across ten key markets this year, outperforming the 8.7% drop for the ad market as a whole, according to n ...
- Report: Marketers Pessimistic About Third-Party Cookie Changes
MAD, Larissa Faw - Friday, October 30, 2020
Seven in 10 believe digital advertising will be adversely affected by these changes and will take a step backwards, according to a new study from Epsilon. ...
- Pandemic Creates New Breed Of Budget Shopper
MAD, Larissa Faw - Wednesday, October 28, 2020
Today's budget-conscious consumers have evolved to include 14% more men and 60% more parents, according to a new study. ...
- Shoppers Focused More On Local Economy This Holiday Season
MAD, Steve McClellan - Thursday, October 22, 2020
That's one of the findings in a new study from Horizon Media that explores shopper attitudes and behaviors this holiday season. And "Click and collect" ordering is also up sharp ...
- Ad Council Finds That 40% Of Millennials Are Lonely
MAD, Larissa Faw - Tuesday, October 20, 2020
The study defines loneliness as "occurring when there is a difference between the trusted, quality relationships you have and those you want." ...
- Survey: Women's Rights, Economy Among Top Mom Voter Priorities
MAD, Larissa Faw - Monday, October 19, 2020
These top concerns are followed by racial challenges, homelessness and environmental issues according to a survey by BSM Media. ...
- Flexibility Cited As Key Attribute To Programmatic OOH
MAD, Larissa Faw - Wednesday, October 14, 2020
Programmatic OOH is a relatively new revenue for digital OOH. New research finds this category is poised to form a crucial part of U.S. digital advertising strategy in the fut ...
- Dentsu, SeeHer Partner In Bid To Achieve Cross-Industry Gender Equality
MAD, Steve McClellan - Wednesday, October 14, 2020
The partners' first effort is an in-depth report on current consumer perceptions about gender equality and how brands and media need to do more to achieve it. Future efforts wi ...
- IPG Study Finds Strong Link Between Ad Personalization And Effectiveness
MAD, Steve McClellan - Tuesday, October 13, 2020
The study found that higher levels of personalization were more effective at shifting difficult-to-move metrics. ...
- Report: Social Media Use Soars for Moms
MAD, Larissa Faw - Monday, October 12, 2020
Women with school-aged children have increased their social media time more than any other consumer group, according to BSM Media research. ...
- Study: COVID Impact On Agencies, Marketers Is Not Uniform
MAD, Larissa Faw - Tuesday, October 6, 2020
Factors like age, seniority and whether you work in-house or at an agency all seem to play a role in how work and careers have been affected according to ...
- BDEX Report Flags Ad Fraud Activity
MAD, Larissa Faw - Tuesday, September 22, 2020
Fraud is prevalent across all forms of so-called personalized identifiers. ...
- Female Biz Owners See COVID-19 As A Turning Point For Betterment
MAD, Larissa Faw - Tuesday, September 22, 2020
Seventy-two percent of women thinking about starting a business are now even more inspired to do so as a result of the pandemic. ...
- Report: Domestic Traveler Confidence Grows, International Not So Much
MAD, Larissa Faw - Friday, September 18, 2020
Road warriors may also be pulling out their suitcases. After months of stagnation, the MMGY's Business Travel Safety Barometer score showed a modest increase. ...
- Report: Marketers Prioritize Retraining Staff, Reallocating Marketing Spend
MAD, Larissa Faw - Friday, September 11, 2020
"It's surprising how much the concept of digital transformation has been removed from actually delivering better digital experiences for consumers," says researcher. ...
- Report: In-House Creative Shops Growing Rapidly, Focusing On Digital Content
Mediapsssst, Richard Whitman - Friday, September 4, 2020
The WFA finds that about 57% of multinational marketers have in-house creative agencies, with about 75% of those shops set up in the last five years. ...
- Study: Travelers Plan To Extend Summer Through 'Stretch Season'
MAD, Larissa Faw - Tuesday, August 25, 2020
A new study finds 54% of U.S. travelers say they're more likely to travel in the fall this year than in previous years due to pandemic disruptions. ...
- Most Consumers Want Their Health Data Shared Only With Permission Or Not At All
MAD, Larissa Faw - Monday, August 17, 2020
That's according to a new report from healthcare marketing group W2O which also found that younger consumers seem more willing to use COVID-19 contact tracing applications. ...
