- Report: Time To Abandon 'Business Case' For Diversity
MAD, Amy Corr - Thursday, July 29, 2021
"A company's diversity message can no longer be about profitability or just a sticker solution," said Anna Sofia Martin of Omnicom's sparks & honey. ...
- Study: Publishing Rebounded By The End Of 2020, But Challenges Remain
Publishers Daily, Ray Schultz - Thursday, July 8, 2021
The top digital performers generated 26% revenue growth for the year. But the bottom tier saw a 21% decline, Boostr reports. ...
- Study: Publishers See Global Economy As Biggest Future Challenge
Publishers Daily, Ray Schultz - Wednesday, July 7, 2021
Most foresee a decline in display advertising for the industry overall, but not for themselves, Akamai reports. ...
- Social Media Can Make Us Crazy -- But Is It Cause Or Effect?
Social Media Insider, Fern Siegel - Wednesday, June 23, 2021
Are people using more social media because they are lonely? Or do they get lonelier and more anxious when they see curated bios of others? ...
- Omnicom Research Looks At Convenience Store Shopping In A Post-COVID World
MAD, Amy Corr - Friday, June 4, 2021
One finding: 40% of convenience store shoppers are on government assistance of some kind, up from 25% pre-COVID. ...
- Study: Almost 40% Of Adults Watch Video Daily On CTV, 60% Weekly
Television News Daily, Wayne Friedman - Monday, June 7, 2021
Leichtman Research says 82% of U.S. TV households have at least one internet-connected TV device. ...
- Study: Op-ed Pages Work Better When They Focus Only On Local Issues
Publishers Daily, Ray Schultz - Wednesday, June 2, 2021
Readers served that approach were more likely to read stories and share their views. ...
- Horizon Finds A Quarter Of Americans Reluctant To Get Vaccine
MAD, Larissa Faw - Friday, May 21, 2021
Advertisers shifting ad dollars into vaccine education may be beneficial. More than one in two Americans (54%) trust brands as information sources. ...
- Study: Newspaper Print Design Is Misapplied To Digital
Publishers Daily, Ray Schultz - Friday, May 14, 2021
The structures that developed over generations are not serving today's digital consumers. ...
- Readers Define Big TV Networks, Newspapers As Mainstream Media
Publishers Daily, Ray Schultz - Friday, May 7, 2021
Pew reports that seven out of 13 outlets, ranging from CNN to Fox News, are seen as mainstream. ...
- Report: Some Boomers Exercise More Than Others
MAD, Larissa Faw - Thursday, May 6, 2021
Sensis is out with a new study, part of an ongoing Boomers Culture Report, looking at exercise and health trends. ...
- Hard Paywalls Have Higher Conversion Rates Than Soft Paywalls
Publishers Daily, Ray Schultz - Wednesday, May 5, 2021
Paid trials outperform freebies in retaining subscribers, and paid offers are on the rise, a Piano study reports. ...
- New ANA Programmatic Buying Study Aims To Improve Process Transparency, Productivity
Digital News Daily, Karlene Lukovitz - Thursday, April 29, 2021
Rather than a focus on uncovering fraud, "We are saying the way the ecosystem was constructed is not optimal for marketers to make decisions," ANA CEO Bob Liodice explained. ...
- Survey: Consumers Care More About Product Quality Than Social Activism From Brands
Mediapsssst, Richard Whitman - Wednesday, April 28, 2021
Sway Effect survey also found Pfizer and Amazon are among the brands that are, um, holding sway at the moment. Fox News? Not so much. ...
- Study Finds Independent Agencies Make Strong Comeback In Q1
Mediapsssst, Richard Whitman - Friday, April 23, 2021
The study, from consultant Agency Futures, found that 64% of respondents posted year-over-year revenue increases in the first quarter of 2021, with 34% citing increases of more than 20%. ...
- Media Insight Project Replies To Criticism Of 'Trust' Survey
Publishers Daily, Ray Schultz - Friday, April 23, 2021
There was no implied criticism of the public for not embracing journalism's core values, the group states. ...
- COMvergence Study Finds More Talk Than Action For U.S. Consolidation Pitches
Mediapsssst, Richard Whitman - Thursday, April 22, 2021
Over two years and nearly 600 pitches, just 13 advertisers selected agencies from the same holding company in integrated pitches. ...
- Report: Hispanics Turn To Social Media, Gaming During Pandemic
MAD, Larissa Faw - Monday, April 19, 2021
According to a new report from Conill, Hispanics are 57% more likely than the general population to use social media as main source of information. ...
- Study: Not All Readers Share Journalism's Core Values
Publishers Daily, Ray Schultz - Thursday, April 15, 2021
Moral values count more than politics when people are assessing if the news media is trustworthy. ...
- Study Finds Women Hold Brands Accountable For Inaccurate Portrayals In Ads
MAD, Steve McClellan - Wednesday, March 31, 2021
Boomers and Gen Z are the most likely to hold brands accountable -- 49% and 56% respectively -- to improve gender equality. ...
- 4As Report: Agencies Stepped Up In Times Of Trouble
MAD, Steve McClellan - Friday, March 19, 2021
A new 4As' study found that 97% of respondents believe their agency's work helped their top clients gain market share during 2020. "Partnership matters," says 4As CEO Marla Kaplowitz. ...
- Publications Worldwide Lag In Hiring Women As Top Editors
Publishers Daily, Ray Schultz - Thursday, March 11, 2021
There are many more women in journalistic roles than chief editorial titles, Reuters Institute reports. ...
- Toyota, Mercedes-Benz Tops In 'Brand Intimacy'
Marketing Daily, Tanya Gazdik - Wednesday, March 10, 2021
Mercedes-Benz is also the top brand for those earning over $150,000, while millennials and those earning $50,000 or less rank Toyota number one. ...
- Study: Americans Worry About Fake News Exposure
Publishers Daily, Ray Schultz - Wednesday, February 24, 2021
Truth and facts are no longer objective; they depend on ideology. Pew reports that many voters rely on "divergent media ecosystems." ...
- Study: Clear Corporate Purpose Strongest Draw For Marketing Talent
Mediapsssst, Richard Whitman - Tuesday, February 23, 2021
Working for firms with strong brands and companies with "a solid track record of performance" were the second- and third top-ranked attributes cited by respondents to a global survey ...
- Report: Industry Split On Whether Media Plans Drive Buys Or Vice Versa
Mediapsssst, Richard Whitman - Thursday, February 11, 2021
According to the report from ID Comms, the industry agrees that if you still think of media as a commodity buy, you're probably out of touch. ...
- WFA Report Finds Transformation Hampered By Attitudes, Corporate Cultures
MAD, Steve McClellan - Tuesday, February 9, 2021
The research was conducted with Dentsu management consultancy Dentsu Schema, the WFA's official "strategic partner" for marketing transformation. ...
- OK Boomers, You're Tired Of Your Children
Mediapsssst, Richard Whitman - Wednesday, February 10, 2021
A new report from Sensis finds many Boomers' adult children have been forced to move home, sometimes bringing their own kids, forcing the older generation to overhaul their lives a ...
- The Cultural Shifts That Could Impact Brand Growth
Mediapsssst, Richard Whitman - Friday, January 29, 2021
Report raises questions like "Are we really ready to sacrifice privacy for convenience, worth for automation, or humanity for optimization?" ...
- Report: Birthday Cake Candles Set To Melt Away In 2021
MAD, Larissa Faw - Friday, January 15, 2021
Nearly 90% of American moms say they're changing the way they host parties in light of COVID-19 in 2021. ...
