- New Agency Group To Be Led By Former Reprise CEO
MAD, Todd Wasserman - Thursday, October 14, 2021
The Group is called Meet The People and it is headed by Tim Ringel the former Global CEO of Interpublic's Reprise. It has financial backing from Innovatus Capital Partners. ...
- Havas Veterans Launch New Healthcare Agency
Mediapsssst, Richard Whitman - Tuesday, September 7, 2021
It's called The Considered and according to founder David Hunt, the pandemic has opened a "once-in-a-generation opportunity for pharmaceutical brands to harness record positive sentiment and ride the wave ...
- Former PMI Execs Launch Agency Dedicated To Clients In Highly Regulated Industries
Mediapsssst, Richard Whitman - Tuesday, August 31, 2021
And coming from the tobacco giant the executives-Jaime Suarez and Albert Moufarrij-know a thing or two about highly regulated industries. ...
- How To Hire An Email Marketing Team
Around the Net in Email, Ray Schultz - Friday, August 27, 2021
Building an email marketing team is no easy task for start-ups: Typically, the founders are handling email themselves. Here is a guide to how to hire specialists in this are ...
- Brian Lesser's InfoSum Raises New Sum: Round Brings Total Funding To Date To $90M
MediaDailyNews, Joe Mandese - Tuesday, August 17, 2021
InfoSum, the consumer identity management startup run by former GroupM/Xaxis/Xandr chief Brian Lesser, this morning announced a $65 million series B round of funding. ...
- GDPR Chill: Investment In Startups Has Fallen Since Law Took Effect
Email Insider, Ray Schultz - Monday, August 9, 2021
Mature startups have taken a bigger hit than firms at the seed stage, Marketing Science reports. ...
- CDP Vendor List Grew In First Half Of 2021, As Did Employment
Email Marketing Daily, Ray Schultz - Wednesday, July 28, 2021
The growth of customer data platforms was especially strong in the Asia-Pacific region, the CDP Institute reports. ...
- B2B Firm UserGems Raises $2.4 Million In Seed Funding
Email Marketing Daily, Ray Schultz - Friday, July 23, 2021
The B2B startup says it can generate a new lead when a customer or buyer changes their job. ...
- Authentic Intelligence: A Conversation With Glasswing's Sarah Fay
MediaDailyNews, Joe Mandese - Tuesday, July 20, 2021
Sarah Fay explains what her friends and former Madison Avenue colleagues and clients might most want to know about from her new perspective. ...
- It's Miller, Er, Make That Fundays, Time!
Mediapsssst, Richard Whitman - Thursday, June 10, 2021
When folks at the Minneapolis commerce agency The Stable finish a long day, now they can crack open a cold one -- that the agency owns. ...
- Milk Agency Births DE&I Incubator
MAD, Larissa Faw - Thursday, May 20, 2021
The firm aims to support two startups annually with preference given to U.S.-based companies. Leaders will select potential applicants based on several factors, including whether the business taps into ...
- Industry Veterans Announce Rise Agency
MAD, Larissa Faw - Thursday, May 13, 2021
They include Flavio Vidigal, a veteran of BBDO, Huge and Firstborn and Andre Poli, a veteran Wieden+Kennedy and RGA/Nike and Andre Holzmeister, who has served with Interpublic/CUBOCC and HUGE. ...
- Dentsu Sets Up New Fund To Support Startups
Mediapsssst, Richard Whitman - Monday, May 3, 2021
It's called Dentsu Ventures Fund II and will invest in startups at various stages. It will operate for a 10-year period and has more than $90 million to disperse. ...
- Moscow-Born Ex-Googler Helps Brands Remove Stereotypes In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, May 2, 2021
CreativeX's technology aims to reveal how people are represented in advertising, including the frequency with which they are cast in ads by age, gender and skin tone, and how differe ...
- Gallegos United, Crossmedia Launch Multicultural Media Shop
MAD, Larissa Faw - Wednesday, April 7, 2021
It will operate under the joint leadership of John Gallegos, founder and CEO of Gallegos United and Kamran Asghar, CEO of Crossmedia, bringing together two independent, minority-owned shops. ...
- Former Havas Media Chief Kinsella Joins Board Of Programmatic Startup
MediaDailyNews, Joe Mandese - Wednesday, March 24, 2021
London-based Fenestra bills itself as an independent, "enterprise-grade" platform providing full transparency for programmatic media trading between advertisers and media suppliers. ...
- 2 Creative Veterans Launch Denver-Based Agency Good Conduct
MAD, Larissa Faw - Thursday, March 18, 2021
Travis Reeb and Rob Lewis most recently served at Fact & Fiction. The agency opens its doors with Inaugural client SLIQ Spirited Ice, a soon-to-launch premium hard-freezer pop from ...
- Former 'BuzzFeed' Exec Teams With Golden State Co. On New Digital Media Shop
Mediapsssst, Richard Whitman - Monday, March 15, 2021
Jennifer Klawin spent nearly five years at 'BuzzFeed' overseeing sales strategy and revenue for the company and working with brands across all verticals. ...
- Shaq-Backed Agency 'Not Celebrity Gimmickry,' Says Partner
MAD, Larissa Faw - Thursday, March 4, 2021
The NBA legend is partnering with advertising veteran Omid Farhang to launch Majority, an independent, creative marketing agency. ...
- Former Richards Group Creative Duo Launches New Agency
MAD, Larissa Faw - Tuesday, March 2, 2021
Rob Baker and Jimmy Bonner will both serve as Chief Creative Officers, and their agency will offer a wide array of services to clients including branding, design, strategy, consulting, identit ...
- McCann's MRM Strikes Accord With Founders Factory
Mediapsssst, Richard Whitman - Wednesday, January 27, 2021
According to the agency, the agreement is designed to help keep MRM at the forefront of innovation and technology and the agency in tune with changing consumer behavior and expectati ...
- Agency Willing To Do The 'Dirty Work' Launches
MAD, Larissa Faw - Thursday, January 7, 2021
"We're good at it," quips founder Jeffrey Butterworth of the Austin-based shop. "It's the sort of work that we all know bigger ad agencies aren't too excited to do." ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by a tech entrepreneur. "We don't ne ...
- Industry Vets Launch TwentyTwenty Agency
MAD, Larissa Faw - Monday, November 30, 2020
Industry veterans Thomas Bierg and Farah Dib are launching the TwentyTwenty Agency, an advocacy-driven shop specializing in strategy and creative services. ...
- Abnormal Security, Email Protection Firm, Raises $50 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, November 20, 2020
The firm claims business email compromise attacks have risen by 15% between Q2 and Q3. ...
- Ad Industry Vets Launch Tack NYC
MAD, Larissa Faw - Tuesday, November 17, 2020
Tack has assembled an experienced roster of leaders to launch this NYC-based shop. Founded by entrepreneur Ben Bettenhausen, tack NYC will be led by creative director Kristin Moore-Ganz and executi ...
- Ad Veterans Launch Creative Consultancy
MAD, Steve McClellan - Tuesday, November 10, 2020
"Our mission is to get people to believe in brands," says co-founder Chris Garbutt, who also serves as Chief Creative Officer of the startup, which has been dubbed "Pltfrmr." ...
- Start-Up Proudly Sells Product To Throw Out In A Few Weeks
Marketing Daily, P.J. Bednarski - Thursday, October 22, 2020
Goodwell Co. is now proclaiming in its first-ever ad campaign that it sells "Toothbrushes that don't last." ...
- AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding
Inside Performance, Laurie Sullivan - Friday, October 2, 2020
Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, and has advised more than 50 startups. ...
- Digital Signage Firm UPshow Raises $14 Million, Counts Tobaccowala Among Its Investors
Mediapsssst, Richard Whitman - Tuesday, September 29, 2020
UPshow has created a proprietary tech platform that connects in-store TV screens and mobile devices. The cloud-based software lets retailers offer content, prompts and offers tailored to time of d ...
