- Space, The Final (Marketing) Frontier
Mediapsssst, Richard Whitman - Wednesday, July 29, 2020
Space travel and exploration? Now there's a dedicated marketing agency for that-Metatron Media Partners, run by three media and marketing veterans. ...
- Cartwright Strengthens Leadership Team With Three Hires
MAD, Larissa Faw - Tuesday, July 28, 2020
Keith Cartwright launched his namesake agency in June 2020 with backing from WPP. and is now filling top strategy, production and account management roles. ...
- Amazon VC Fund Accused Of Stealing Ideas From Startups It Invests In
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 23, 2020
Amazon.com's venture-capital fund invested in DefinedCrowd and gained access to the technology startup’s finances and other confidential information. Four years later the marketplace launched an artificial-intelligence product that does almost exactly ...
- Email Startup Scalero Receives $75K In Funding From Indiana University Alumni Program
Email Marketing Daily, Ray Schultz - Wednesday, July 22, 2020
The firm will use the funds to launch its email app after hiring developer, the company says. ...
- Hahn-Led Mischief Builds Out Its Senior Team
MAD, Larissa Faw - Thursday, July 9, 2020
Bianca Guimaraes and Kevin Mulray join from BBDO and will serve as co-executive creative directors. Oliver McAteer is jumping from journalism to serve as director of development ...
- Four Creative Leaders Unite For 'Strange Animal'
MAD, Larissa Faw - Thursday, June 18, 2020
That's the name of their new agency, unveiled today. The principals are Kevin Thoem, Roger Baldacci, Chris Jacobs, and John Boone. ...
- Spike, Email Productivity Startup, Raises $8 Million
Email Marketing Daily, Ray Schultz - Monday, June 15, 2020
The new tool combines email with chat and other services without requiring the user to switch between platforms, the company says. ...
- With Backing From WPP, Keith Cartwright Forms New Agency
MAD, Larissa Faw - Wednesday, June 3, 2020
The eponymously named Cartwright agency is financially backed by WPP and will work in partnership with WPP's global creative network, Grey Group. ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clients understand customer behavior and creating addressable audiences and data enrichment with a focus on identity, attribution and mobile ...
- Startup Prepares To Battle Apple, Google Over COVID-19 Tracing Patent Rights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 7, 2020
Apple and Google may be in line for a patent-infringement battle. Blyncsy, a Utah-based startup, claims it holds the patents to trace people via smartphones who have come in contact ...
- Data Startup Syncari Adds Former Marketo Execs To Team
Digital News Daily, Ray Schultz - Tuesday, May 5, 2020
Scott Edmonds is joining Syncari as CRO and Reade Triolo is joining as head of customer success. ...
- Entrepreneurial Dream Project Launches To Give Startups An Edge
Inside Performance, Laurie Sullivan - Tuesday, May 5, 2020
Supermaker, which provides content and a community for startups and creators, has announced the launch of The Entrepreneurial Dream Project to benefit entrepreneurs who are building new businesses during COVID ...
- Soon-To-Be Longhorn Grads Hang Out Their Own Agency Shingle
Mediapsssst, Richard Whitman - Tuesday, April 28, 2020
Appropriately enough, they are calling the new shop Class of 2020, positioned as an agency "For Gen Z by Gen Z," that will offer research, planning, creative, branding/design, PR and ...
- Chancellor Launches Loans Scheme For Start-Ups
Around the Net In MAD London, Sean Hargrave - Monday, April 20, 2020
The Chancellor has launched a scheme to help British start-ups get through the COVID-19 lockdown. As "The Telegraph" explains the new scheme will allow start-ups to take out loans, up ...
- Here's A Story About A Startup You'll Cherish, Possibly With Your Life
MediaDailyNews, Joe Mandese - Thursday, April 9, 2020
Launching a new business in the middle of a global pandemic may be an anathema for most startups, but for some, it can actually represent an opportunity. That's what long-time ...
- Tech Trade Bodies Plead For The Chancellor To Save Start-Ups
Around the Net In MAD London, Sean Hargrave - Thursday, April 2, 2020
"Sky News" has an exclusive report today after seeing a letter in which seven technology trade associations plead for the Chancellor to save the country's start-ups. Businesses that are loss-making ...
- Agency Accelerator Backs New Home Health eCommerce Site
MAD, Steve McClellan - Wednesday, March 25, 2020
The accelerator, SheScales, is part of Portland, OR-based Rain the Growth Agency (FKA R2C Group) and it is partnering with startup Carewell an eCommerce site for home health and adult ...
- San Francisco Email Startup Now Worth $800 Million
Around the Net in Email, Ray Schultz - Friday, March 6, 2020
Front co-founders Mathilde Collin and Laurent Perrin faced serious personal and business issues as they tried to get their email startup off the ground. Now San Francisco-based Front has a ...
- James Murdoch Launches Accelerator To Tackle Fake News
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2020
"The Telegraph" brings news that James Murdoch has set up an accelerator programme for start-ups battling fake news. It is believed the fund will have more than a million pounds ...
- DAN Brings Female-Focused Accelerator Program To The U.S.
MAD, Steve McClellan - Thursday, March 5, 2020
Created by iProspect the program, launched in Singapore in 2016, aims to develop and support female entrepreneurs. The program has also rolled out in Mexico, Chile, South Africa and In ...
- WPP Unveils Custom Startup Unit Black Ops
MAD, Larissa Faw - Tuesday, March 3, 2020
The unit will hand-pick staff from within WPP-owned agencies as well as recruiting outside talent to develop customized solutions for clients. ...
- Ascential Invests $10M In Startup Media-Buying Processor Hudson MX
MediaDailyNews, Joe Mandese - Monday, February 24, 2020
Ascential PLC, a B2B media holding company best known for operating the Cannes Festival of Creativity/Media Lions, has taken a minority stake in Hudson MX, a startup competing with media-buying ...
- When Is An Exception The Rule?
Media Insider, Dave Morgan - Thursday, February 20, 2020
Building and growing companies in markets undergoing technology-born disruption is a learning exercise that requires flexibility and rigor. ...
- Fish Story: Industry Vets Form New Agency
Mediapsssst, Richard Whitman - Tuesday, February 11, 2020
Torrey Plank, Karen Cunningham and Reid Miller have joined forces to form new ad agency 3 Mad Fish. They have made progress reeling in business. ...
- Pitch@Palace Removes Prince Andrew From Website
Around the Net In MAD London, Sean Hargrave - Tuesday, February 11, 2020
Pitch@Palace has already moved out of Buckingham Palace to rent offices in London, and now the full extent of the Prince Andrew furore has hit home. The start-up competition has ...
- OOH Veteran Rappaport Forms New Agency, Quan Media Group
MAD, Steve McClellan - Thursday, February 6, 2020
The agency is a billed as a shop "for the modern brand," with a sharp focus on attribution. Banza, Contiki and Daily Harvest are among the charter clients. ...
- Legal Woes Pile Up For Clearview
PolicyBlog, Wendy Davis - Thursday, February 6, 2020
Clearview AI was hit with another federal privacy lawsuit on Wednesday, and is facing cease-and-desist demands from Google, Facebook and Twitter. ...
- Three Creatives Parlay Record Egg Competition Into New Agency
MAD, Larissa Faw - Tuesday, February 4, 2020
The London-based Happy Yolk agency-founded by Chris Godfrey, Alissa Khan-Whelan and CJ Brown--is backed by European agencies Blurred and Tin Man. ...
- Nudge.ai, Customer Identity Startup, Is Closing: Report
Digital News Daily, Ray Schultz - Tuesday, January 21, 2020
The co-founders of Nudge.ai tell users they were not able to build the success they wanted. ...
- Investment In UK Tech Start-Ups Tops GBP10bn
Around the Net In MAD London, Sean Hargrave - Thursday, January 16, 2020
Despite a year of Brexit uncertainty, investment in UK tech start-ups ballooned 44% last year to surpass the GBP10bn mark for the first time, "The Telegraph" reports. ...
