- McCann's MRM Strikes Accord With Founders Factory
Mediapsssst, Richard Whitman - Wednesday, January 27, 2021
According to the agency, the agreement is designed to help keep MRM at the forefront of innovation and technology and the agency in tune with changing consumer behavior and expectati ...
- Agency Willing To Do The 'Dirty Work' Launches
MAD, Larissa Faw - Thursday, January 7, 2021
"We're good at it," quips founder Jeffrey Butterworth of the Austin-based shop. "It's the sort of work that we all know bigger ad agencies aren't too excited to do." ...
- Advertisers Gain Unique Ability For Consumers To Choose Their Ads On Publisher Sites
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 3, 2020
In a rare move, consumers will gain the opportunity to choose the ads they want to see, thanks to Into-It, a startup founded by a tech entrepreneur. "We don't ne ...
- Industry Vets Launch TwentyTwenty Agency
MAD, Larissa Faw - Monday, November 30, 2020
Industry veterans Thomas Bierg and Farah Dib are launching the TwentyTwenty Agency, an advocacy-driven shop specializing in strategy and creative services. ...
- Abnormal Security, Email Protection Firm, Raises $50 Million In Series B Funding
Email Marketing Daily, Ray Schultz - Friday, November 20, 2020
The firm claims business email compromise attacks have risen by 15% between Q2 and Q3. ...
- Ad Industry Vets Launch Tack NYC
MAD, Larissa Faw - Tuesday, November 17, 2020
Tack has assembled an experienced roster of leaders to launch this NYC-based shop. Founded by entrepreneur Ben Bettenhausen, tack NYC will be led by creative director Kristin Moore-Ganz and executi ...
- Ad Veterans Launch Creative Consultancy
MAD, Steve McClellan - Tuesday, November 10, 2020
"Our mission is to get people to believe in brands," says co-founder Chris Garbutt, who also serves as Chief Creative Officer of the startup, which has been dubbed "Pltfrmr." ...
- Start-Up Proudly Sells Product To Throw Out In A Few Weeks
Marketing Daily, P.J. Bednarski - Thursday, October 22, 2020
Goodwell Co. is now proclaiming in its first-ever ad campaign that it sells "Toothbrushes that don't last." ...
- AddThis Founder Hooman Radfar Launches Collective With $8.65 Million In Funding
Inside Performance, Laurie Sullivan - Friday, October 2, 2020
Hooman Radfar was an early investor in Uber, Hinge and Sweetgreen, and has advised more than 50 startups. ...
- Digital Signage Firm UPshow Raises $14 Million, Counts Tobaccowala Among Its Investors
Mediapsssst, Richard Whitman - Tuesday, September 29, 2020
UPshow has created a proprietary tech platform that connects in-store TV screens and mobile devices. The cloud-based software lets retailers offer content, prompts and offers tailored to time of d ...
- Ecommerce Startup Whitebox Raises $18 Million In Funding
Around the Net in Email, Ray Schultz - Thursday, September 24, 2020
Whitebox, an ecommerce startup that manages logistics and fulfillment, has raised $18 million in Series B funding. The round was led by Alan Taetle of Noro-Moseley Partners. ...
- Female Biz Owners See COVID-19 As A Turning Point For Betterment
MAD, Larissa Faw - Tuesday, September 22, 2020
Seventy-two percent of women thinking about starting a business are now even more inspired to do so as a result of the pandemic. ...
- Customer Experience Platform Sprinklr Raises $200 Million In Series G Funding
Around the Net in Email, Ray Schultz - Wednesday, September 9, 2020
Sprinklr, a customer experience software startup, has raised $200 million in Series G funding and is valued as a company at $2.7 billion. The investment was made by private equity fi ...
- New Consultancy Think TRUE To Develop Diversity-Oriented Brand Initiatives
MAD, Larissa Faw - Monday, August 31, 2020
Launched by On Board Experiential the new shop will be led OBE veteran Alvin Stafford and its first project is being developed for JP Morgan. ...
- Brian Lesser Becomes An Entrepreneur Again, Joins First-Party Data Startup
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2020
Months after stepping down from one of the biggest media jobs in the world, Brian Lesser is an entrepreneur again. Lesser, a digital ad pioneer who resigned as CEO ...
- Quantasy + Associates Teams With Singer Jill Scott For Wellness Platform
MAD, Larissa Faw - Sunday, August 16, 2020
Launching later this year, the platform will include mindfulness courses and tools to support community advocacy. ...
- Coda Raises $80 Million, Hopes to Compete With Google's G-Suite
Around the Net in Email, Ray Schultz - Tuesday, August 11, 2020
Coda, a startup attempting to take on Google’s G-Suite, has raised $80 million in a new funding round. This brings the firm’s total value to $636 million. ...
- Space, The Final (Marketing) Frontier
Mediapsssst, Richard Whitman - Wednesday, July 29, 2020
Space travel and exploration? Now there's a dedicated marketing agency for that-Metatron Media Partners, run by three media and marketing veterans. ...
- Cartwright Strengthens Leadership Team With Three Hires
MAD, Larissa Faw - Tuesday, July 28, 2020
Keith Cartwright launched his namesake agency in June 2020 with backing from WPP. and is now filling top strategy, production and account management roles. ...
- Amazon VC Fund Accused Of Stealing Ideas From Startups It Invests In
Around the Net in Search Marketing, Laurie Sullivan - Thursday, July 23, 2020
Amazon.com's venture-capital fund invested in DefinedCrowd and gained access to the technology startup’s finances and other confidential information. Four years later the marketplace launched an artificial-intelligence product that does almost exact ...
- Email Startup Scalero Receives $75K In Funding From Indiana University Alumni Program
Email Marketing Daily, Ray Schultz - Wednesday, July 22, 2020
The firm will use the funds to launch its email app after hiring developer, the company says. ...
- Hahn-Led Mischief Builds Out Its Senior Team
MAD, Larissa Faw - Thursday, July 9, 2020
Bianca Guimaraes and Kevin Mulray join from BBDO and will serve as co-executive creative directors. Oliver McAteer is jumping from journalism to serve as director of development ...
- Four Creative Leaders Unite For 'Strange Animal'
MAD, Larissa Faw - Thursday, June 18, 2020
That's the name of their new agency, unveiled today. The principals are Kevin Thoem, Roger Baldacci, Chris Jacobs, and John Boone. ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's already over saturated, is their an opportunity for a new company to survive? That's the challenge Alex Reed fac ...
- Spike, Email Productivity Startup, Raises $8 Million
Email Marketing Daily, Ray Schultz - Monday, June 15, 2020
The new tool combines email with chat and other services without requiring the user to switch between platforms, the company says. ...
- With Backing From WPP, Keith Cartwright Forms New Agency
MAD, Larissa Faw - Wednesday, June 3, 2020
The eponymously named Cartwright agency is financially backed by WPP and will work in partnership with WPP's global creative network, Grey Group. ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clients understand customer behavior and creating addressable audiences and data enrichment with a focus on identity, attribution and mobi ...
- Hakuna Brand's Unorthodox Entry into Frozen Deserts
The MediaPost Cases, Nina Lentini - Monday, May 11, 2020
At least 80% of new CPG product launches fail each year, so why even bother trying? Hannah Hong and Mollie Cha bothered because they believed they were filling an unm ...
- Startup Prepares To Battle Apple, Google Over COVID-19 Tracing Patent Rights
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 7, 2020
Apple and Google may be in line for a patent-infringement battle. Blyncsy, a Utah-based startup, claims it holds the patents to trace people via smartphones who have come in conta ...
- Data Startup Syncari Adds Former Marketo Execs To Team
Digital News Daily, Ray Schultz - Tuesday, May 5, 2020
Scott Edmonds is joining Syncari as CRO and Reade Triolo is joining as head of customer success. ...
