- Pop-Up Stores: Virtual Brick And Mortar
Research Brief, Jack Loechner -
Regardless of how convenient online shopping is, consumers still like to visualize, try-on, and feel products before purchasing them. ...
- Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search ...
- Taboola To Acquire Connexity For $800 Million
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 23, 2021
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial public offering. ...
- Google Deal Finder On Search, YouTube In Time For Back-To-School, Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google began rolling out new tools in the U.S. on Wednesday to link deal-seeking consumers with businesses looking to promote their products. ...
- Gen Z, With Their "Instagram" Lives, Are Driven By Style
MAD, Nancy Tellet - Monday, June 28, 2021
Style, as a value, can override other important Gen Z values, such as sustainability, and if you merge style and savings together, sustainability can lose. ...
- The Shopper's Little Helper: Consumers Welcome Online Product Recommendations
Email Insider, Ray Schultz - Wednesday, June 23, 2021
Most shoppers click on product suggestions in email and other channels, and a majority purchase, Lucidworks reports. ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, but barely more than a quarter say the same about email, Ascend2 and Wpromote say. ...
- Off-The-Rack Personalization: Ecommerce Brands Lagging Despite Shopper Demands
Email Insider, Ray Schultz - Monday, June 21, 2021
Only 13% of firms provide a completely personalized experience, Netcore reports. ...
- Cookies Or Not, Consumers Expect Marketers To Know Them
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
While online shopping has changed, so have consumer expectations. They want more. ...
- Men And Shopping: One Size Doesn't Fit All
MAD, Nancy Tellet - Thursday, June 10, 2021
When it comes to marketing and advertising, Hispanic Dads were more likely to say they have broken up with a brand due to negative or disrespectful male portrayals to t ...
- 86% Of U.S. Consumers Have Abandoned Carts
Inside Performance, Laurie Sullivan - Wednesday, June 9, 2021
Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to bu ...
- Omnicom Research Looks At Convenience Store Shopping In A Post-COVID World
MAD, Amy Corr - Friday, June 4, 2021
One finding: 40% of convenience store shoppers are on government assistance of some kind, up from 25% pre-COVID. ...
- Research Finds AR Plays Large Role In Shopper Purchase Behavior
MAD, Amy Corr - Tuesday, June 1, 2021
Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology. ...
- Integer Group Launches Platform To Predict, Shape Shopper Behavior, Taps IBM's Boyle To Run It
Mediapsssst, Richard Whitman - Sunday, May 30, 2021
The new unit, dubbed the Growth Sciences Practice, was developed in partnership with Omnicom Commerce Group. In addition to IBM, Eamon Boyle has led analytics departments at several big agenc ...
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast Impact
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
MAD, Amy Lanzi - Thursday, May 6, 2021
For shoppers and marketers looking to connect with moms in a special way this year, it's about winning the day-to-day moments all year-round and finding unique moments of connection. ...
- New Email Tool Features Dynamic Merchandising
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
Creator Interactive Email allows fast deployment of emails without coding, the company says. ...
- Google To Shutter Mobile Shopping App, Puts Focus On Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Google is discontinuing its mobile shopping app in favor of desktop -- an interesting spin, as it has been very vocal about being supportive of any service on mobile. ...
- Blue Chip Wins Hershey's Assignment
Accounts on the Move, Larissa Faw - Friday, April 9, 2021
The Hershey Company is naming Blue Chip as agency partner for ONE brands, the protein bar brand the company acquired in September 2019 for $397 million. The agency will ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- Verizon's Horizons: Consumers Embracing Online Shopping And Technology, Study Shows
Email Insider, Ray Schultz - Thursday, March 25, 2021
The shift to digital has jumped ahead by five to seven years, Verizon finds in new research. ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands will be combined with the social platforms' shopping capabilities to offer shopping across video and photo content. Peacock wi ...
- Yahoo Joins Ecommerce Race With Online Shopping Market
Email Marketing Daily, Ray Schultz - Monday, March 22, 2021
There will be roughly 50 brands to start, including Woo Skin Essentials by Projectwoo, Golden Secrets and Act + Acre, WWD reports. ...
- Show-And-Tell And Sell: Pour Moi Has Breaking News for TV Advertisers
Brand Insider, Steve Smith - Tuesday, March 2, 2021
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has always been a show-and-tell marketing purist. She built the D2C brand via shopping channel appearances. And she is ...
- Pinterest Makes Bets On Augmented Reality
Inside Performance, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previously took place in malls, with help from technology. ...
- Hypersonix And Relationshop Partner On Shopper Journey Platform
Digital News Daily, Ray Schultz - Friday, February 12, 2021
The arrangement will help clients provide personalized digital experiences, the firms say. ...
- P&G, NFL and Meijer Team Up For Outsized In-Store SB Promotion
Mediapsssst, Richard Whitman - Thursday, February 4, 2021
Most years, Super Bowl promotions tend to be focused on one theme-party time! Obviously this year is different, and agency Blue Chip coordinated an unusual multi-brand in-store effort that tak ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. ...
- Online's $3 Billion Shopping Days Driving Retail: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Since Sunday Adobe has seen spending of $14.5 billion, up 40.6% YoY, with each day this week bringing in more than $3 billion. Searches for shipping and curbside pickup contin ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics data shows. ...
