- Pop-Up Stores: Virtual Brick And Mortar
Research Brief, Jack Loechner -
Regardless of how convenient online shopping is, consumers still like to visualize, try-on, and feel products before purchasing them. ...
- Google Nearly Doubles Profit, Capitalizing On Omnichannel Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 27, 2021
Alphabet posted its highest quarterly revenue increase in more than a decade as businesses jumped online and poured money into digital ads to meet consumers increasingly shopping online or researchi ...
- Growth Of Ad Sales At Amazon And Walmart Merits Look At Shopping Habits
Research Intelligencer, Rob Williams - Friday, October 22, 2021
Amazon has emerged as the third-biggest digital advertising platform in the United States. ...
- Holiday Shopping Is Early, Mobile And Revengeful
Inside Performance, Laurie Sullivan - Wednesday, October 13, 2021
The shopping ecosystem became increasingly complex during the past year. Navigating this landscape can be daunting. ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichannel marketing and ad techniques. ...
- Holiday Hum: What Early Email Subject Lines Are Offering
Email Insider, Ray Schultz - Thursday, October 7, 2021
Consumers say they are shopping before Black Friday. Some emails are promising deals, while others offer peeks at catalogs. ...
- How Data Is Generated, Viewed Across Internet With 92% Of World Using Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
From Jan.-July 2021, the number of people accessing the internet jumped by 10%, with 5.17 billion people, or 65% of the population, logging on, according to Domo, a mobile cloud-bas ...
- Albertsons To Launch Shoppable Video Experiences
Search & Performance Marketing Daily, Laurie Sullivan - Monday, September 27, 2021
Customers on Albertsons Companies-owned sites and apps will soon have the ability to view a shoppable video for a recipe, load all the items required to make the dish ...
- Black Friday Blowout: Consumers Are Getting Ready To Return To Stores
Email Insider, Ray Schultz - Wednesday, September 15, 2021
But consumers are more motivated by deals than anything else, BlackFriday.com reports. ...
- Unhappy Returns: Data Shows Marketers Should Focus On Messaging In Holiday Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 10, 2021
Shoppers' opinions on returns of items bought online and in-store show higher-income households are more likely to do returns, a survey reveals. The data provides insight into some of t ...
- Brands See Hikes In Wholesale Shopper, Home Improvement Personas, Study Shows
Email Marketing Daily, Ray Schultz - Friday, August 20, 2021
Golf enthusiasts also increased, along with weekend travelers. But concertgoers decreased, Gravy Analytics reports. ...
- Blue Chip Reorganizes Around 'Collaborative C-Suite,' Says It Makes It 'Nimbler'
MAD, Joe Mandese - Thursday, August 19, 2021
The timing was prompted by a combination of factors -- "omnichannel marketing, agile resourcing and technology innovation" -- that have reshaped the agency world, the agency said. ...
- Why This Streaming Platform Could Change How Brands Sell Data
Data & Programmatic Insider, Laurie Sullivan - Monday, August 16, 2021
Instead of hosting branded stores selling merchandise to consumers, the ecommerce store from the streaming platform sells data related to health, mortgages, finance, and consumer purchases. ...
- Ready Or Not, COVID-19 Variants Create Hybrid Early Holiday Shopping Model
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 6, 2021
This holiday season, like last year, is sure to look different with much less browsing in stores, and more being done online. It's a hybrid model, and marketers should expe ...
- Report: Pandemic Upended Grocery Shopping Patterns
Mediapsssst, Richard Whitman - Monday, August 2, 2021
Retail marketing specialist 84.51 did research to help food marketers prep for the 2021 holiday sales season. ...
- Google Builds Customizable Engine As Retailers Lose $300B Annually To Search Abandonment
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 27, 2021
To fix this multibillion-dollar challenge, Google Cloud on Tuesday introduced Google Cloud Retail Search, a customizable onsite engine that provides recommendations and search results. It gives retailers Google-quality search ...
- Taboola To Acquire Connexity For $800 Million
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 23, 2021
Taboola on Friday announced its intent to acquire Connexity from Symphony Technology Group for approximately $800 million, several weeks after going through an initial public offering. ...
- Google Deal Finder On Search, YouTube In Time For Back-To-School, Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 21, 2021
Google began rolling out new tools in the U.S. on Wednesday to link deal-seeking consumers with businesses looking to promote their products. ...
- Gen Z, With Their "Instagram" Lives, Are Driven By Style
MAD, Nancy Tellet - Monday, June 28, 2021
Style, as a value, can override other important Gen Z values, such as sustainability, and if you merge style and savings together, sustainability can lose. ...
- The Shopper's Little Helper: Consumers Welcome Online Product Recommendations
Email Insider, Ray Schultz - Wednesday, June 23, 2021
Most shoppers click on product suggestions in email and other channels, and a majority purchase, Lucidworks reports. ...
- A Fix On B2B Digital: What's Working, Where The Budget Is Going
Email Insider, Ray Schultz - Tuesday, June 22, 2021
Over two-thirds of shoppers expect their B2B digital budgets to increase, but barely more than a quarter say the same about email, Ascend2 and Wpromote say. ...
- Off-The-Rack Personalization: Ecommerce Brands Lagging Despite Shopper Demands
Email Insider, Ray Schultz - Monday, June 21, 2021
Only 13% of firms provide a completely personalized experience, Netcore reports. ...
- Cookies Or Not, Consumers Expect Marketers To Know Them
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 18, 2021
While online shopping has changed, so have consumer expectations. They want more. ...
- Men And Shopping: One Size Doesn't Fit All
MAD, Nancy Tellet - Thursday, June 10, 2021
When it comes to marketing and advertising, Hispanic Dads were more likely to say they have broken up with a brand due to negative or disrespectful male portrayals to t ...
- 86% Of U.S. Consumers Have Abandoned Carts
Inside Performance, Laurie Sullivan - Wednesday, June 9, 2021
Marketers test and optimize websites and content served by Google and Microsoft search engines only to find that consumers add items to their carts they may never intend to bu ...
- Omnicom Research Looks At Convenience Store Shopping In A Post-COVID World
MAD, Amy Corr - Friday, June 4, 2021
One finding: 40% of convenience store shoppers are on government assistance of some kind, up from 25% pre-COVID. ...
- Research Finds AR Plays Large Role In Shopper Purchase Behavior
MAD, Amy Corr - Tuesday, June 1, 2021
Study found the pandemic accelerated the use of AR, and more than 75% of consumers believe it will become a key technology. ...
- Integer Group Launches Platform To Predict, Shape Shopper Behavior, Taps IBM's Boyle To Run It
Mediapsssst, Richard Whitman - Sunday, May 30, 2021
The new unit, dubbed the Growth Sciences Practice, was developed in partnership with Omnicom Commerce Group. In addition to IBM, Eamon Boyle has led analytics departments at several big agenc ...
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast Impact
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
MAD, Amy Lanzi - Thursday, May 6, 2021
For shoppers and marketers looking to connect with moms in a special way this year, it's about winning the day-to-day moments all year-round and finding unique moments of connection. ...
