- Pop-Up Stores: Virtual Brick And Mortar
Research Brief, Jack Loechner -
Regardless of how convenient online shopping is, consumers still like to visualize, try-on, and feel products before purchasing them. ...
- Beyond Mother's Day: Why A Moment Marketing Strategy Is Crucial
MAD, Amy Lanzi - Thursday, May 6, 2021
For shoppers and marketers looking to connect with moms in a special way this year, it's about winning the day-to-day moments all year-round and finding unique moments of connection. ...
- New Email Tool Features Dynamic Merchandising
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
Creator Interactive Email allows fast deployment of emails without coding, the company says. ...
- Google To Shutter Mobile Shopping App, Puts Focus On Web
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 13, 2021
Google is discontinuing its mobile shopping app in favor of desktop -- an interesting spin, as it has been very vocal about being supportive of any service on mobile. ...
- Blue Chip Wins Hershey's Assignment
Accounts on the Move, Larissa Faw - Friday, April 9, 2021
The Hershey Company is naming Blue Chip as agency partner for ONE brands, the protein bar brand the company acquired in September 2019 for $397 million. The agency will ...
- Verizon Media, Catalina To Link Digital Ads With Online And In-Store Purchase Data
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 1, 2021
In-store visits spiked last year as consumers rushed to buy essential goods. Then marketers felt the shift that drove the surge in online shopping. ...
- Verizon's Horizons: Consumers Embracing Online Shopping And Technology, Study Shows
Email Insider, Ray Schultz - Thursday, March 25, 2021
The shift to digital has jumped ahead by five to seven years, Verizon finds in new research. ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands will be combined with the social platforms' shopping capabilities to offer shopping across video and photo content. Peacock wi ...
- Yahoo Joins Ecommerce Race With Online Shopping Market
Email Marketing Daily, Ray Schultz - Monday, March 22, 2021
There will be roughly 50 brands to start, including Woo Skin Essentials by Projectwoo, Golden Secrets and Act + Acre, WWD reports. ...
- Show-And-Tell And Sell: Pour Moi Has Breaking News for TV Advertisers
Brand Insider, Steve Smith - Tuesday, March 2, 2021
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has always been a show-and-tell marketing purist. She built the D2C brand via shopping channel appearances. And she is ...
- Pinterest Makes Bets On Augmented Reality
Inside Performance, Laurie Sullivan - Thursday, February 25, 2021
Pinterest should continue to benefit from online searches and interactions that previously took place in malls, with help from technology. ...
- Hypersonix And Relationshop Partner On Shopper Journey Platform
Digital News Daily, Ray Schultz - Friday, February 12, 2021
The arrangement will help clients provide personalized digital experiences, the firms say. ...
- P&G, NFL and Meijer Team Up For Outsized In-Store SB Promotion
Mediapsssst, Richard Whitman - Thursday, February 4, 2021
Most years, Super Bowl promotions tend to be focused on one theme-party time! Obviously this year is different, and agency Blue Chip coordinated an unusual multi-brand in-store effort that tak ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connected TV content continues to enjoy big gains. ...
- Online's $3 Billion Shopping Days Driving Retail: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Since Sunday Adobe has seen spending of $14.5 billion, up 40.6% YoY, with each day this week bringing in more than $3 billion. Searches for shipping and curbside pickup contin ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics data shows. ...
- Verizon Media, Walmart Launch Partnership To Drive Holiday Ecommerce Content, Savings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2020
Verizon Media and Walmart on Monday will launch a partnership called 30 Days of Savings, driving an expanded series of holiday ecommerce content to the publisher's properties such as Yaho ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release its seasonal shopping targeting segments this month, starting with Black Friday, in the U.S. ...
- Pandemic Creates New Breed Of Budget Shopper
MAD, Larissa Faw - Wednesday, October 28, 2020
Today's budget-conscious consumers have evolved to include 14% more men and 60% more parents, according to a new study. ...
- Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
Email Insider, Ray Schultz - Friday, October 23, 2020
Consumers can add items to their cart and check out within the email, thanks to AMP technology, Skipify says. ...
- Shoppers Focused More On Local Economy This Holiday Season
MAD, Steve McClellan - Thursday, October 22, 2020
That's one of the findings in a new study from Horizon Media that explores shopper attitudes and behaviors this holiday season. And "Click and collect" ordering is also up sharp ...
- Facebook Rolls Out New Frictionless Commerce Ad Features, Aimed At Mobile Holiday Shopping Season
MediaDailyNews, Joe Mandese - Wednesday, October 21, 2020
In an effort to take some of the friction out of online shopping this holiday season, Facebook this morning is unveiling a series of commerce-driven ads and features on bo ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- GoDaddy Strengthens Ecommerce, Integrates With Instagram And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The move allows users of GoDaddy's Websites + Marketing platform to create shoppable posts, sync products, and integrate with Instagram Checkout. ...
- Digital Signage Firm UPshow Raises $14 Million, Counts Tobaccowala Among Its Investors
Mediapsssst, Richard Whitman - Tuesday, September 29, 2020
UPshow has created a proprietary tech platform that connects in-store TV screens and mobile devices. The cloud-based software lets retailers offer content, prompts and offers tailored to time of d ...
- Study: Pandemic Turns Shopping Into A Mission With Little Pleasure
MAD, Larissa Faw - Friday, August 14, 2020
Shoppers will take a more omni-channel approach to their grocery shopping in the future according to a study released this week by Momentum Worldwide. ...
- GroupM: Brands Must Embrace Cross-Platform Shopping
MAD, Larissa Faw - Monday, August 3, 2020
This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online. ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
Video Insider, Karlene Lukovitz - Tuesday, June 9, 2020
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution. ...
- Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
MAD, Larissa Faw - Wednesday, May 6, 2020
For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping. ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions revenue rose 34% to $187.6 million, primarily driven by monthly recurring revenue and from the increase in t ...
