- Pop-Up Stores: Virtual Brick And Mortar
Research Brief, Jack Loechner -
Regardless of how convenient online shopping is, consumers still like to visualize, try-on, and feel products before purchasing them. ...
- Online's $3 Billion Shopping Days Driving Retail: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Since Sunday Adobe has seen spending of $14.5 billion, up 40.6% YoY, with each day this week bringing in more than $3 billion. Searches for shipping and curbside pickup contin ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics data shows. ...
- Verizon Media, Walmart Launch Partnership To Drive Holiday Ecommerce Content, Savings
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 9, 2020
Verizon Media and Walmart on Monday will launch a partnership called 30 Days of Savings, driving an expanded series of holiday ecommerce content to the publisher's properties such as Yaho ...
- Microsoft Releases Targeting Segments For Holiday Events, Starting With Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 3, 2020
Supporting advertisers specifically during holiday events, Microsoft said it will release its seasonal shopping targeting segments this month, starting with Black Friday, in the U.S. ...
- Pandemic Creates New Breed Of Budget Shopper
MAD, Larissa Faw - Wednesday, October 28, 2020
Today's budget-conscious consumers have evolved to include 14% more men and 60% more parents, according to a new study. ...
- Checking Out In The Inbox: Skipify And Gmail Launch Shopping Within Emails
Email Insider, Ray Schultz - Friday, October 23, 2020
Consumers can add items to their cart and check out within the email, thanks to AMP technology, Skipify says. ...
- Shoppers Focused More On Local Economy This Holiday Season
MAD, Steve McClellan - Thursday, October 22, 2020
That's one of the findings in a new study from Horizon Media that explores shopper attitudes and behaviors this holiday season. And "Click and collect" ordering is also up sharp ...
- Facebook Rolls Out New Frictionless Commerce Ad Features, Aimed At Mobile Holiday Shopping Season
MediaDailyNews, Joe Mandese - Wednesday, October 21, 2020
In an effort to take some of the friction out of online shopping this holiday season, Facebook this morning is unveiling a series of commerce-driven ads and features on bo ...
- Holiday Ad Spending Starts Early As Brands And Retailers Face Concerns Over Shipping Capacity
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 19, 2020
Some companies expect the budget allocations to run heavier earlier in the season and less as the holiday season approaches. ...
- GoDaddy Strengthens Ecommerce, Integrates With Instagram And Facebook
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 5, 2020
The move allows users of GoDaddy's Websites + Marketing platform to create shoppable posts, sync products, and integrate with Instagram Checkout. ...
- Digital Signage Firm UPshow Raises $14 Million, Counts Tobaccowala Among Its Investors
Mediapsssst, Richard Whitman - Tuesday, September 29, 2020
UPshow has created a proprietary tech platform that connects in-store TV screens and mobile devices. The cloud-based software lets retailers offer content, prompts and offers tailored to time of d ...
- Study: Pandemic Turns Shopping Into A Mission With Little Pleasure
MAD, Larissa Faw - Friday, August 14, 2020
Shoppers will take a more omni-channel approach to their grocery shopping in the future according to a study released this week by Momentum Worldwide. ...
- GroupM: Brands Must Embrace Cross-Platform Shopping
MAD, Larissa Faw - Monday, August 3, 2020
This year is projected to be the strongest year for ecommerce, with 22% growth driven by the massive shift from offline to online. ...
- Shopper Marketing Marries OTT: Roku Adds Kroger Data, Analytics To Lure CPG Advertisers
Video Insider, Karlene Lukovitz - Tuesday, June 9, 2020
Kroger's customer data on 60 million-plus households from its nearly 2,800 supermarkets will give CPGs access to closed-loop attribution. ...
- Accenture Finds COVID-19 Permanently Changing Consumer Behaviors
MAD, Larissa Faw - Wednesday, May 6, 2020
For one, they are seeking to upgrade their homes digitally. And many consumers say they're making more sustainable choices when shopping. ...
- Shopify Q1 Revenue Leaps 47%, Shows Linking Online, Offline Data Will Change Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2020
Shopify highlighted a significant boost due to the COVID-19 pandemic. Subscription Solutions revenue rose 34% to $187.6 million, primarily driven by monthly recurring revenue and from the increase in t ...
- Omnicom's The Integer Group Launches Adaptive Retail Division
Mediapsssst, Richard Whitman - Tuesday, May 5, 2020
The new unit is tailored to address rapid changes in shopper behavior both online and physical as state and local authorities begin to ease shutdown restrictions. ...
- Run, Don't Walk: Why Now Is The Time To Test Instacart Ads
Search & Performance Marketing Daily, Chris Cloney - Tuesday, May 5, 2020
The recent surge in demand for online delivery has fueled the ascent of Instacart. Here's what this means for grocery shoppers and brands. ...
- COVID-19 Spurs Sudden Shift In Consumer Shopping Habits
Research Intelligencer, Rob Williams - Thursday, March 26, 2020
Brands, retailers and manufacturers need to be aware of these sudden shifts as the crisis leads consumers to stockpile necessities while also cutting spending. ...
- White Castle Names Blue Chip Shopper Marketing AOR
MAD, Steve McClellan - Tuesday, March 10, 2020
Chicago-based Blue Chip will be responsible for supporting growth of White Castle's retail business-which was launched in 1987. ...
- Microsoft Digs Into Commerce, Visual Search For Retail At NRF Conference
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 10, 2020
The platforms allow retailers to configure native ad placements and products and customize programs, targeting and inventory -- and brands to see shopper behavior on the retailer's site and u ...
- Meredith Acquires 'Swearby,' Digital Recommendations Platform
Publishers Daily, Melynda Fuller - Thursday, January 9, 2020
Meredith just upped its ecommerce efforts. SwearBy works by providing a space for women to crowdsource and share favorite products based on personal experience. ...
- Brands Landing On Google's Nice List
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, November 27, 2019
Google offers a list of the best places to make purchases -- which means its algorithms not only look for the best item match, but the best prices. Google Shoppi ...
- Verizon Media's 'Makers' Brand Launches Digital Pop-Up Shop
Publishers Daily, Sara Guaglione - Tuesday, November 26, 2019
The shop will promote female-founded brands and female-focused products ahead of Black Friday and Small Business Saturday. ...
- Corvette Collection's Mobile Optimization Campaign Reaches 68% Performance
Inside Performance, Laurie Sullivan - Thursday, November 21, 2019
Corvette Collection worked with the Mobile Optimization Initiative, testing five standard tests including simplified card header and autofill to develop an economical model that analyzes overall
collaborative community results. ...
- EU Unhappy With Changes To Google's Shopping Service
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 8, 2019
Google's efforts to drive more traffic to European shopping rivals have failed, Margrethe Vestager, Europe's Competition Commissioner, told attendees at a conference. ...
- YouTube Shopping Ads Debut In Time For The Holidays
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 5, 2019
YouTube on Tuesday launched Shopping ads in its home feed and in search results. Shoppers may now see a carousel of images with product offerings from merchants based on the ...
- Catalina Names Wayne Powers CEO
MAD, Larissa Faw - Tuesday, October 29, 2019
The move comes after Catalina emerged from a Chapter 11 bankruptcy reorganization earlier this year. ...
- How Stitch Fix Marketing Personalizes Experiences
Inside Performance, Laurie Sullivan - Wednesday, October 2, 2019
The personalized feature, based on items already purchased from the company, serves subsets of "algorithmically generated items" delivered "in the form of a shoppable styling recommendation," said Stitch Fix C ...
