VentureBeat considers the fate of beacons -- those little mobile-friendly transmitters that were supposed to reshape the business of retail. “The consensus roughly five years ago was that radios in ...

A New York resident who downloaded an app for the Golden State Warriors has dropped a potential class-action lawsuit accusing the team and beacon technology company Signal 360 of violating ...

Gimbal plans to combine its first-part location data with Drawbridge's identity graph so brands can reach consumers who definitively visit physical locations across all their devices, according to the Gimbal ...

Lisnr, which was sued in late 2016 over privacy allegations, is now claiming that it was defamed by the plaintiffs in the lawsuit and Edelson PC -- the law firm ...

A New York resident who downloaded an app for the Golden State Warriors can proceed with claims that the basketball team and the beacon technology company Signal 360 violated wiretap ...

Siding against the Indianapolis Colts, a federal judge has ruled that the football team must face a lawsuit alleging that the team's mobile app eavesdropped on fans. ...

Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity Networks. Through collaborations with these three ad-tech firms, Barometric aims to enhance its ...

Location3 President Alex Porter offers advice about the upsides and downsides of beacon technology, as well as what can be done to improve it. ...

Beacons will give City Furniture the ability to monitor how long a consumer spends with a piece of furniture in its showrooms -- like the time spent on a Web ...

New York resident LaTisha Satchell's class-action allegations "consist mostly of atmospherics with no substance," the Golden State Warriors say. ...

Beacons have sometimes gotten a bad rap but with "always on" consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation. ...

Bringing digital capabilities to the physical shopping experience is increasingly important and retailers worldwide say the Internet of Things may be the way to do it, according to a new ...

Beacons are heading into mainstream advertising. Not as in shoppers receiving annoying beacon-triggered messages blasted to their phones as they shop, but rather by adding beacon-triggered information to create fewer ...

The Warriors' mobile app requires smartphones to "constantly record and monitor all background audio," including users' conversations, a New York resident argues in new court papers. ...

The NBA team Golden State Warriors is urging a federal judge to dismiss a lawsuit alleging that the team's mobile app illegally eavesdrops on users. ...

We know from numerous studies that consumers use their phones while shopping in stores. For marketers, the obvious issue has always been about finding out exactly how shoppers are using ...

German light bulb manufacturer Osram revealed that it is working on turning lights into beacons at Dmexco 2016. Two simple reason: they're always there, and they never get stolen. ...

A New York resident has sued the NBA's Golden State Warriors, app developer Yinzcam, and beacon technology company Signal360 for allegedly eavesdropping on people who download the sports team's ...

Retailers have websites and many have a mobile app, but most seem challenged in figuring out how to integrate their mobile approaches into their overall market strategy. But that's hardly ...

The scope of the Internet of Things is continually magnified. First, there's the sheer size. With estimates of more than 600 million wearables in use by 2020, 16 billion IoT ...

Entertainment One has become the first company to make commercial use of Nearby Notifications, Google's beacon tech, to promote the upcoming remake of The BFG. It has dotted 50 six-foot ...

With search becoming increasingly mobile and location-specific, it's time to be sure you're looking at how beacon technology will affect your search marketing practices. ...

With the purchase of a beacon network, the company will be able to get more concrete data about the relation of mobile ads to in-store visits-and hopefully add more data ...

Targeted messages in physical stores based on beacons and online data are becoming more prevalent and accurate. Consumers are a little creeped out at the prospect of retailers using technologies ...

When Apple releases an update to its iOS for iPhone and iPad in fall 2016, it will begin using a technology it calls "differential privacy" to gain insight into user ...

Google is trying to help retailers track in-store visits and sales by connecting real-time data from beacons and converting them into messages and advertising on smartphones while consumers peruse the ...

Larry Kim tells marketers that the combination of new Google Maps Local Search ads and in-store conversions will become an amazing combination. To prepare, he provides seven tips that marketers need to ...

Beacons are becoming so yesterday. Not beaconing, for sure, but the actual standalone, battery-operated, radio-transmitting beacon. Beacons aren’t actually going away, they’re becoming embedded into other things, from lighting to ...

Google has been experimenting with adding more information and ads to Google Maps, driving online searches to in-store purchases. The new local search ads across Google Maps will use beacon ...

Beacons will be one of the most visible objects for marketers, at least into the foreseeable future. Beacons are quite nicely maturing from simply on-the-spot-ad-triggering systems to devices that facilitate ...