- Where Did Beacons Go Wrong?
Around the Net In Digital, Gavin O'Malley - Monday, October 29, 2018
VentureBeat considers the fate of beacons -- those little mobile-friendly transmitters that were supposed to reshape the business of retail. “The consensus roughly five years ago was that radios ...
- App User Drops Suit Against Warriors Over 'Spying' App
Digital News Daily, Wendy Davis - Monday, May 21, 2018
A New York resident who downloaded an app for the Golden State Warriors has dropped a potential class-action lawsuit accusing the team and beacon technology company Signal 360 of violati ...
- Gimbal Acquires Drawbridge Media Business
AI & IoT Daily, Chuck Martin - Wednesday, May 9, 2018
Gimbal plans to combine its first-part location data with Drawbridge's identity graph so brands can reach consumers who definitively visit physical locations across all their devices, according to the Gimb ...
- Tech Company Lisnr Strikes Back In Privacy Battle
Digital News Daily, Wendy Davis - Monday, February 12, 2018
Lisnr, which was sued in late 2016 over privacy allegations, is now claiming that it was defamed by the plaintiffs in the lawsuit and Edelson PC -- the law fi ...
- Warriors Must Face Suit Over Eavesdropping App
Digital News Daily, Wendy Davis - Tuesday, November 21, 2017
A New York resident who downloaded an app for the Golden State Warriors can proceed with claims that the basketball team and the beacon technology company Signal 360 violated wiret ...
- Colts Lose Round In Battle Over 'Eavesdropping' App
Digital News Daily, Wendy Davis - Monday, October 2, 2017
Siding against the Indianapolis Colts, a federal judge has ruled that the football team must face a lawsuit alleging that the team's mobile app eavesdropped on fans. ...
- Barometric Partners With Commerce Signals, Alphonso, Mobiquity Networks
Digital News Daily, Philip Rosenstein - Thursday, June 22, 2017
Cross-platform tracking and attribution solutions provider Barometric on Tuesday announced partnerships with Commerce Signals, Alphonso and Mobiquity Networks. Through collaborations with these three ad-tech firms, Barometric aims to enhance i ...
- Are Search, Beacons The Next Solid Step In Cross-Channel Advertising?
Inside Performance, Laurie Sullivan - Tuesday, June 13, 2017
Location3 President Alex Porter offers advice about the upsides and downsides of beacon technology, as well as what can be done to improve it. ...
- City Furniture To Use Beacons, Data To Personalize In-Store Experiences
Data & Programmatic Insider, Laurie Sullivan - Wednesday, May 31, 2017
Beacons will give City Furniture the ability to monitor how long a consumer spends with a piece of furniture in its showrooms -- like the time spent on a W ...
- Warriors Press Judge To Toss Eavesdropping Case
Daily Online Examiner, Wendy Davis - Wednesday, April 12, 2017
New York resident LaTisha Satchell's class-action allegations "consist mostly of atmospherics with no substance," the Golden State Warriors say. ...
- Beacon Use Gives Retailers An Edge With Shoppers
Marketing Insider: Customer Experience, Laurie Petersen - Monday, April 10, 2017
Beacons have sometimes gotten a bad rap but with "always on" consumers, their ability to deliver personalized customer experiences in the moment makes them well worth experimentation. ...
- 70% Of Retailers Investing In Beacons For Location-Based Marketing
AI & IoT Daily, Chase Martin - Monday, March 6, 2017
Bringing digital capabilities to the physical shopping experience is increasingly important and retailers worldwide say the Internet of Things may be the way to do it, according to a n ...
- Beacon Maker Gimbal Acquired By Mobile Advertising Firm
Connected Thinking, Chuck Martin - Monday, December 5, 2016
Beacons are heading into mainstream advertising. Not as in shoppers receiving annoying beacon-triggered messages blasted to their phones as they shop, but rather by adding beacon-triggered information to create few ...
- Warriors App User Presses 'Eavesdropping' Case
Daily Online Examiner, Wendy Davis - Friday, December 2, 2016
The Warriors' mobile app requires smartphones to "constantly record and monitor all background audio," including users' conversations, a New York resident argues in new court papers. ...
- Golden State Warriors Urge Judge To Dismiss 'Eavesdropping' Case
Daily Online Examiner, Wendy Davis - Thursday, November 3, 2016
The NBA team Golden State Warriors is urging a federal judge to dismiss a lawsuit alleging that the team's mobile app illegally eavesdrops on users. ...
- In-Store Phone Usage Tied Directly To Shopping Activity
MobileShopTalk, Chuck Martin - Wednesday, November 2, 2016
We know from numerous studies that consumers use their phones while shopping in stores. For marketers, the obvious issue has always been about finding out exactly how shoppers are usi ...
- Lightbulb Unveiled As Potential In-Store Beacon Of The Future
MAD London, Sean Hargrave - Wednesday, October 5, 2016
German light bulb manufacturer Osram revealed that it is working on turning lights into beacons at Dmexco 2016. Two simple reason: they're always there, and they never get stolen. ...
- Golden State Warriors, Signal360 And App Developer Sued Over 'Eavesdropping' Allegations
Daily Online Examiner, Wendy Davis - Thursday, September 1, 2016
A New York resident has sued the NBA's Golden State Warriors, app developer Yinzcam, and beacon technology company Signal360 for allegedly eavesdropping on people who download the sports team's ...
- 54% Of Retailers Challenged Merging Mobile Into Marketing Strategy
MobileShopTalk, Chuck Martin - Wednesday, July 20, 2016
Retailers have websites and many have a mobile app, but most seem challenged in figuring out how to integrate their mobile approaches into their overall market strategy. But that's hard ...
- SoftBank Places $32 Billion Bet On Internet Of Things
Connected Thinking, Chuck Martin - Monday, July 18, 2016
The scope of the Internet of Things is continually magnified. First, there's the sheer size. With estimates of more than 600 million wearables in use by 2020, 16 billion I ...
- 'Nearby Notifications' Beacons Used To Launch BFG Remake
Around the Net In MAD London, Sean Hargrave - Tuesday, July 12, 2016
Entertainment One has become the first company to make commercial use of Nearby Notifications, Google's beacon tech, to promote the upcoming remake of The BFG. It has dotted 50 six-fo ...
- The Beacons Are Coming. The Beacons Are Coming.
Inside Performance, Aaron Baar - Tuesday, July 5, 2016
With search becoming increasingly mobile and location-specific, it's time to be sure you're looking at how beacon technology will affect your search marketing practices. ...
- Verve Acquires Roximity, Gains Access To National Beacon Network
Mobile Marketing Daily, Ben Frederick - Wednesday, June 22, 2016
With the purchase of a beacon network, the company will be able to get more concrete data about the relation of mobile ads to in-store visits-and hopefully add more da ...
- Consumers Say In-Store Facial Recognition Creepy, Not Cool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 22, 2016
Targeted messages in physical stores based on beacons and online data are becoming more prevalent and accurate. Consumers are a little creeped out at the prospect of retailers using technologi ...
- Apple To Use 'Differential Privacy' To Collect Data From iPads, iPhones
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 16, 2016
When Apple releases an update to its iOS for iPhone and iPad in fall 2016, it will begin using a technology it calls "differential privacy" to gain insight into us ...
- Google Pushes Online Strategies Into Stores Through Beacons, Few Retailers Ready
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 14, 2016
Google is trying to help retailers track in-store visits and sales by connecting real-time data from beacons and converting them into messages and advertising on smartphones while consumers peruse t ...
- The Lowdown On AdWords Store Visit Conversions
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, June 14, 2016
Larry Kim tells marketers that the combination of new Google Maps Local Search ads and in-store conversions will become an amazing combination. To prepare, he provides seven tips that marketers need ...
- Beacons, GPS, Wi-Fi Combo: The New Mobile Presence
Connected Thinking, Chuck Martin - Sunday, June 5, 2016
Beacons are becoming so yesterday. Not beaconing, for sure, but the actual standalone, battery-operated, radio-transmitting beacon. Beacons aren’t actually going away, they’re becoming embedded into other things, from lighting ...
- Google Maps Gets More Ads With Support From Beacons, Proximity Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 25, 2016
Google has been experimenting with adding more information and ads to Google Maps, driving online searches to in-store purchases. The new local search ads across Google Maps will use beac ...
- Beacons Double This Year, On Way To 400 Million In Market
Mobile Insider, Chuck Martin - Friday, May 20, 2016
Beacons will be one of the most visible objects for marketers, at least into the foreseeable future. Beacons are quite nicely maturing from simply on-the-spot-ad-triggering systems to devices that facilita ...