- Mimecast Acuires eTorch To Strengthen Cybersecurity At 'Email Perimeter'
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Doing business as Mission Control, eTorch provides a security tool based on machine learning. ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
Google on Wednesday added several ways for marketers to catch the attention of consumers across search, display, YouTube and Gmail by optimizing ads and improving on the ecommerce experience. ...
- Apple, Nokia Launch Tools To Support 5G
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Nokia worked with Apple to develop and launch a set of tools for data centers that aim to help companies manage the growth in internet traffic as 5G and machine-learning ...
- Lytics AI Models Boldly Promise Reduction In Time To Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
Customer data platform Lytics is offering new marketing tools that provide recommendations for improving performance based on AI in as little as seven days. ...
- Ironscales Adds Natural-Language Processing To Its Email Security Kit
Email Marketing Daily, Ray Schultz - Friday, June 26, 2020
The technology helps firms block attacks that bypass legacy email defenses, the company asserts. ...
- 'The Economist' Launches First Presidential Forecast, Predicts Biden Win
Publishers Daily, Melynda Fuller - Friday, June 12, 2020
The model's use of machine-learning allows it to maximize accuracy by emphasizing fundamentals and downplaying the importance of polls until the election looms nearer in the fall. ...
- Bluecore Snares $50 Million In Series D Funding
Email Marketing Daily, Ray Schultz - Tuesday, May 26, 2020
Bluecore provides an automated email solution and an ESP, the company says. ...
- Kustomer To Acquire Reply, Spain-Based Machine-Learning Firm
Email Marketing Daily, Ray Schultz - Friday, May 15, 2020
Reply offers deflection widgets that can be embedded in email. The team will remain in place. ...
- Amazon Kendra Enterprise Search Engine Launches, Uses AI To Solve Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Can marketers expect a consumer search engine from Amazon following the company's move into enterprise search? ...
- Pinterest Hits 'Stiff Headwinds,' Stabilizes In April As It Automates Search
Inside Performance, Laurie Sullivan - Wednesday, May 6, 2020
A new feature makes planning for recipes, virtual events, and activities easier, using machine-learning technology to automate and group together clusters of pins. ...
- McClatchy, Trinity Audio Team On Text-to-Speech Feature
Publishers Daily, Melynda Fuller - Wednesday, April 29, 2020
The technology can access stories and insert advertising, resulting in a new revenue-generating stream. ...
- Google's Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 10, 2020
As Google looks to prioritize projects to help the U.S. government and healthcare system battle COVID-19, system and program delays have worsened in the search industry. ...
- Automation Can Help You Create a Healthy Email Diet
Around the Net in Email, Ray Schultz - Friday, March 27, 2020
Leading brands are using advanced machine-learning tools to determine each customer’s unique interests. The purpose: to create a nutritious email diet for every subscriber. Here is an explanation of what ...
- Drift Rebrands Its Email Marketing Tool As Drift Email
Email Marketing Daily, Ray Schultz - Thursday, March 26, 2020
Formerly known as Drift | Siftrock, Drift Email helps brands mine out-of-office replies and job changes, the company says. ...
- Maven Deepens Tech Abilities With LiftIgniter Acquisition
Publishers Daily, Melynda Fuller - Thursday, March 19, 2020
LiftIgniter is able to recommend content on-site and in-app using machine learning algorithms that gauge a user's interest during an online session. ...
- Google Pioneers Privacy-first Personalization Using ML
The MediaPost Cases, Nina Lentini - Tuesday, February 25, 2020
MediaPost asked Sandeep Ahluwalia, Innovation Director, and Chris Lehane, Data Strategy Director, both at Essence, what they learned in the process of creating this award-winning campaign. ...
- Facebook Reportedly Will Offer Compensation To Users For Digital Voice Data
Digital News Daily, Laurie Sullivan - Friday, February 21, 2020
As smart speakers come under fire for sharing data without consent, Facebook said it will pay users for their voice recordings. The goal is to train Facebook's speech recognition system ...
- The Machine Learning Vendor Landscape
Around the Net In Digital, Ray Schultz - Friday, February 21, 2020
Machine learning has had a major impact on marketing personalization. But how does a brand find the necessary help? Here is a review of the machine learning vendor landscape. ...
- In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads
Digital News Daily, Laurie Sullivan - Monday, February 17, 2020
In-game advertising got a lift Monday with the partnership of Anzu.io and MRC-accredited fraud-prevention solution Forensiq. Anzu makes advertising accessible by integrating immersive ads into the gameplay. Forensiq will detect ...
- How Airbnb Eliminates 'Positional Bias' In Search Results
Inside Performance, Laurie Sullivan - Friday, February 14, 2020
Airbnb eliminates positional bias in search results on its site by following the lead of users, according to a paper submitted to Cornell University by Airbnb engineers. Here's how they ...
- Avast Shutters Jumpshot, Exits Business After Reports Of Data Sharing
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 31, 2020
Free antivirus platform Avast will shutter its Jumpshot analytics business after a joint investigation by Motherboard and PCMag found the company sharing browsing data with Pepsi, Google, Microsoft and oth ...
- ActiveCampaign, Customer Experience Automation Firm, Raises $100 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
The company offers integrations that combine email marketing automation, CRM and machine learning. ...
- Gravyty, Firm That Serves Fundraisers, Secures $21 Million Investment
Email Marketing Daily, Ray Schultz - Monday, January 27, 2020
Gravyty uses AI to help groups reach out to donors in the education, healthcare and nonprofit sectors. ...
- Report Reveals Digital Marketing And Creative Hiring Trends
Inside Performance, Laurie Sullivan - Friday, January 24, 2020
About 15 tech jobs will pull in at least $200,000 in annual salaries, with 13 digital marketing roles generating salaries of $175,000 or more in 2020. ...
- Fewer TV Ads Correlates With Program, Commercial Success
Television News Daily, Wayne Friedman - Monday, January 20, 2020
While many factors contribute to a TV commercial's success, less commercials in a group of TV spots has the highest importance. According to a new study from Comscore and Syracuse ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of existing technologies are pushing the envel ...
- Searchmetrics Appoints Global CMO, Identifying Shift In Company Direction
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2020
Doug Bell is helping to lead Searchmetrics into machine learning and deep learning, to create data libraries and gear up for international growth. ...
- Facebook Bans Deepfake Videos, 'Cheapfakes' Continue
Digital News Daily, Karlene Lukovitz - Tuesday, January 7, 2020
Facing a House hearing on digital deception this week, Facebook says it will remove false videos created via AI and machine learning -- but not those created through less sophisticated ...
- Machine-To-Machine Everything Influences Search In 2020
Inside Performance, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced analytics in near ...
- Google Patent Describes How Virtual Assistants Show Empathy
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
The patent developers believe that the more human a chatbot seems, the more likely a user will converse with it in the future. The idea is for chatbots to "achieve ...
