- In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads
Digital News Daily, Laurie Sullivan - Monday, February 17, 2020
In-game advertising got a lift Monday with the partnership of Anzu.io and MRC-accredited fraud-prevention solution Forensiq. Anzu makes advertising accessible by integrating immersive ads into the gameplay. Forensiq will detect ...
- How Airbnb Eliminates 'Positional Bias' In Search Results
Search Insider, Laurie Sullivan - Friday, February 14, 2020
Airbnb eliminates positional bias in search results on its site by following the lead of users, according to a paper submitted to Cornell University by Airbnb engineers. Here's how they ...
- Avast Shutters Jumpshot, Exits Business After Reports Of Data Sharing
Search Marketing Daily, Laurie Sullivan - Friday, January 31, 2020
Free antivirus platform Avast will shutter its Jumpshot analytics business after a joint investigation by Motherboard and PCMag found the company sharing browsing data with Pepsi, Google, Microsoft and oth ...
- ActiveCampaign, Customer Experience Automation Firm, Raises $100 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, January 28, 2020
The company offers integrations that combine email marketing automation, CRM and machine learning. ...
- Gravyty, Firm That Serves Fundraisers, Secures $21 Million Investment
Email Marketing Daily, Ray Schultz - Monday, January 27, 2020
Gravyty uses AI to help groups reach out to donors in the education, healthcare and nonprofit sectors. ...
- Report Reveals Digital Marketing And Creative Hiring Trends
Search Insider, Laurie Sullivan - Friday, January 24, 2020
About 15 tech jobs will pull in at least $200,000 in annual salaries, with 13 digital marketing roles generating salaries of $175,000 or more in 2020. ...
- Fewer TV Ads Correlates With Program, Commercial Success
Television News Daily, Wayne Friedman - Monday, January 20, 2020
While many factors contribute to a TV commercial's success, less commercials in a group of TV spots has the highest importance. According to a new study from Comscore and Syracuse ...
- CES: A Post-Mortem: Part Two
MediaDailyNews, Sarah Ivey - Monday, January 20, 2020
The story this year, for me, was about foundational technologies, 5G, Wifi 6, biometrics, AI and voice assistance -- and how smart combinations of existing technologies are pushing the envel ...
- Searchmetrics Appoints Global CMO, Identifying Shift In Company Direction
Search Marketing Daily, Laurie Sullivan - Monday, January 13, 2020
Doug Bell is helping to lead Searchmetrics into machine learning and deep learning, to create data libraries and gear up for international growth. ...
- Facebook Bans Deepfake Videos, 'Cheapfakes' Continue
Digital News Daily, Karlene Lukovitz - Tuesday, January 7, 2020
Facing a House hearing on digital deception this week, Facebook says it will remove false videos created via AI and machine learning -- but not those created through less sophisticated ...
- Machine-To-Machine Everything Influences Search In 2020
Search Insider, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data from search and internet-connected devices -- will consolidate the IoT analytics market and enable more advanced analytics in near ...
- Google Patent Describes How Virtual Assistants Show Empathy
Search Marketing Daily, Laurie Sullivan - Friday, December 27, 2019
The patent developers believe that the more human a chatbot seems, the more likely a user will converse with it in the future. The idea is for chatbots to "achieve ...
- Snap Invites Brands To Make Logos Searchable
Digital News Daily, Gavin O'Malley - Friday, December 20, 2019
The new feature will recognize items like McDonald's fries or a can of Coke, and then respond by unlocking branded AR Lenses. ...
- Facebook Boosts Fact Checkers' Abilities To Identify Misinformation
Digital News Daily, Gavin O'Malley - Wednesday, December 18, 2019
Alongside community reviewers flagging stories, Facebook's machine-learning model will identify potential misinformation using a variety of signals. ...
- Companies Invest In Machine Learning, Tough To Determine Its Value
Digital News Daily, Gavin O'Malley - Tuesday, December 17, 2019
Research found that half of companies spend between eight and 90 days deploying a single machine-learning model. ...
- Nielsen Launches Metric Combining Panel And ACR Data
Digital News Daily, Karlene Lukovitz - Friday, December 13, 2019
The merged dataset, available exclusively in an Amobee solution, allows advertisers to plan, buy and sell inventory across linear and CTV, mobile and desktop, against a common target audience, and ...
- Acquia To Acquire AgilOne, CDP Provider
Email Marketing Daily, Ray Schultz - Wednesday, December 11, 2019
AgilOne provides a single view of the customer fueled by machine learning, Acquia says. ...
- Merkle To Help Brands Demystify Google's Black Box Of Ad Automation
Search Marketing Daily, Laurie Sullivan - Wednesday, December 4, 2019
The more automation, the less brands understand the reasons behind bidding decisions. "This is where Google's black box gets darker," said Matthew Mierzejewski, SVP search capability lead at Merkle. "The ...
- Experian Unveils Customer Identity Tool
Email Marketing Daily, Ray Schultz - Friday, November 22, 2019
Experian's new solution combines machine-learning algorithms and deterministic and probabilistic techniques. ...
- ActiveCampaign Launches A New Email Content Tool
Email Marketing Daily, Ray Schultz - Wednesday, November 13, 2019
Predictive Content helps users select the most appropriate email for each customer, the company says. ...
- ZoomInfo Acquires Komiko, B2B CRM Startup
Email Marketing Daily, Ray Schultz - Tuesday, November 12, 2019
Clients can capture contact and activity data buried in the salesperson's email inbox and calendar, the company says. ...
- UserTesting Acquires Truthlab
Email Marketing Daily, Ray Schultz - Wednesday, October 30, 2019
The deal combines UserTesting's machine learning with Truthlab's ability to build empathy through greater customer understanding, UserTesting says. ...
- The Customer Voyage: Firms Are Getting Better At Mapping It
Email Insider, Ray Schultz - Thursday, October 24, 2019
Travel firms are more satisfied than retailers in their customer journey optimization, and U.S. brands are more upbeat than their U.K. counterparts, Yieldify reports. ...
- Google First To Reach Quantum Supremacy
Search Marketing Daily, Laurie Sullivan - Wednesday, October 23, 2019
The milestone aims to show it is possible to achieve quantum speeds in a real-world system. In a research paper, Google scholars explain how the Google AI Quantum team developed ...
- Six Ways To Improve The Customer Experience
Around the Net In Brand Marketing, Ray Schultz - Monday, October 21, 2019
Brands like Disney are using machine learning and other advanced technologies to better understand their customers. Here is a six-point list of ways to improve the customer experience by anticipating ...
- PreciseTarget, Equifax Partnership To Focus On Custom Targeting
Digital News Daily, Laurie Sullivan - Friday, October 18, 2019
The partnership, beginning in early November, will offer new products that enable retailers to personalize content and messages based on individual shoppers' tastes. ...
- Adobe Enhances Its Digital Experience Platform
Digital News Daily, Ray Schultz - Friday, October 18, 2019
Adobe's AI-based tools help brands personalize customer experiences across channels, the company says. ...
- eDataSource Rolls Out Email Journey Mapping Tool
Email Marketing Daily, Ray Schultz - Wednesday, October 9, 2019
Journey Mapping enables brands to view sequenced email performance -- their own and that of competitors, the company says. ...
- Emotional AI Can Help Marketers Raise The Creativity Bar
MAD London, Mihkel Jaatma - Monday, October 7, 2019
Artificial intelligence can tell marketers whether their online video marketing efforts will succeed, before they are even posted. ...
- Agari Adds Email Phishing Defense Tools
Email Marketing Daily, Ray Schultz - Thursday, September 26, 2019
The new features help firms prevent voicemail-based email attacks and insider impersonation, the company says. ...
