- Google LaMDA Makes Conversation With You
Inside Performance, Laurie Sullivan - Tuesday, May 18, 2021
Google loves language. LaMDA, announced today, is the next breakthrough for the company in terms of natural-language processing and understanding. ...
- Google Analytics Will Soon Work Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Google on Thursday announced privacy features that allow marketers to gain insights in Google Analytics and other measurement products without the use of third-party cookies and identifiers. ...
- Machine Learning's Slow Learners: Few Firms Lead In Delivering On A Data Strategy
Email Insider, Ray Schultz - Wednesday, May 12, 2021
Only 2% rate themselves as the top of the scale, MIT Technology Review Insights and Databricks report. ...
- Ad-Tech Firm TripleLift Acquired By Private Equity Firm
MediaDailyNews, Joe Mandese - Monday, March 29, 2021
TripleLift, a pioneering ad-tech company utilizing computer vision and machine learning to optimize digital creative and media buys, has been acquired by private equity firm Vista Equity Partners. ...
- Search Engine Uses Machine Learning, Data To Identify Best Professionals To Recruit
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
The NewtonX Graph uses APIs to interface with private databases from partners including recruiting firms, professional associations, trade associations and conference organizers, data providers and search engines such as D ...
- How Yext Moves Website Search Closer To A Google-Like Experience
Inside Performance, Laurie Sullivan - Thursday, March 18, 2021
Yext introduced algorithms, crawlers and other features using Google-like search technology, for brands to use on their own sites and ecommerce platforms, and says it's the most "significant" update ...
- A Brainwave Computer That Could Change Advertising, Starting With Spotify
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 17, 2021
The founders of Neurosity this week released the third version of technology that measures and monitors brainwaves, with an app that connects to Spotify. ...
- HBO Max To Use ML-Driven Interactive Experience To Showcase Library, New Flick, During SXSW
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Dubbed Orbit, the tech uses facial movements and voice prompts to allow audiences to explore and interact with characters and stories in clips. ...
- IAB Artificial Intelligence Group To Build Standards, With Focus On AI, Machine Learning, Bias
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 9, 2021
The AI Standards Working Group, co-chaired by IBM Watson Advertising and Nielsen, has released a guide on Ai and machine learning for execs, marketers, and technologists. Bias is one k ...
- Centro Acquires Paid-Search Ad Platform To Build Into Basis
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 24, 2021
Centro today announced the acquisition of QuanticMind, which develops predictive ad tech for digital media channels, using artificial intelligence and machine learning to unify and analyze data, which powers i ...
- When Alexa And Google Offer Unsolicited Advice
Inside Performance, Laurie Sullivan - Monday, February 22, 2021
A machine-learning algorithm allowed Alexa to infer that an initial question implies a subsequent request, a step toward natural interaction enabling Alexa to infer "latent goals" implicit in customer request ...
- J.B. Hunt, Google Partnership Has Much More Potential Than Improving Transportation
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 19, 2021
In an unexpected partnership, J.B. Hunt and Google announced a multiyear strategic alliance intended to combine the trucking company's vast transportation and logistics data with Google's expertise in artificial intelligen ...
- Bad Isn't Always Bad: Negative Emotions, Even In Super Bowl Ads, Have Varying Influences
Inside Performance, Laurie Sullivan - Monday, February 8, 2021
A study of reactions to a video ad found that while sadness decreased sharing, other emotions like disgust slightly increased it. Emotion-provoking ads can create performance, though not in t ...
- Study: Few Brands Have Mastered AI And Machine Learning
Email Marketing Daily, Ray Schultz - Tuesday, February 2, 2021
Companies abandon AI/ML projects for several reasons, starting with lack of data quality, Rackspace reports. ...
- Fanplayr Unveils Targeted SMS Service
Email Marketing Daily, Ray Schultz - Friday, January 29, 2021
The company claims that text is more effective than email marketing. ...
- Algolia Acquires Startup Funded By Google Digital News Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
On the company's website it shared that in 2020 website traffic doubled, compared with 2019, and signups rose 250%. ...
- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that support companies through the apps in its marketplace. Added to the growing cloud services, a suite of products f ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify trends rather than be reactive. ...
- How To Send Automated Email Sequences
Around the Net in Email, Ray Schultz - Tuesday, January 12, 2021
Automated email sequences are usually sent after a customer takes an action. Here is a primer on their benefits and how to conduct them. ...
- How Data Models May Have Helped Prevent Chaos At Capitol Building
Data & Programmatic Insider, Laurie Sullivan - Monday, January 11, 2021
Advertisers use data models to determine the "perfect" message to target consumers with ads at specific moments. Why can't data models built on sentiment and interests predict violence? ...
- Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
Email Insider, Ray Schultz - Monday, January 4, 2021
Deloitte describes technologies that can help retailers create bespoke customer experiences. ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...
- Salesforce Founder Marc Benioff Behind Investment In New Search Engine
Inside Performance, Laurie Sullivan - Sunday, December 27, 2020
The funding provides insight into Benioff's vision for the future of Salesforce. Benioff, named by CNN Business as CEO of 2020, is the one to watch in 2021. ...
- ActiveCampaign Names Dutta Satadip As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Satadip, the first to hold this title at ActiveCampaign, has worked at such firms as Pinterest and Google. ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in the industry for what it went through in 2020 or 2021," said Pattern89 CEO R.J. Talyor. "It has ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye. ...
- Taboola's New Machine-Learning Tool Aids Subscription Efforts
Publishers Daily, Sara Guaglione - Wednesday, November 11, 2020
Taboola Newsroom offers publishers "Propensity to Subscribe," a feature that identifies which users are more likely to subscribe. ...
- Cheetah Digital Unveils Personalization Suite
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
The new tools help brands provide a value exchange for customers, the company says. ...
- Apple To Create Search-Like Technology -- But It's Not A Search Engine
Inside Performance, Laurie Sullivan - Thursday, October 29, 2020
Apple controls the default browser on iOS, so expanding into search might seem a natural fit for the company -- but it's not as simple as developing a new eng ...
- Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Inside Performance, Laurie Sullivan - Wednesday, October 28, 2020
Adobe forecasts smartphones will comprise 42% of all online sales this holiday season -- a 55% increase YoY. ...
