- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon Web Services will help enterprises accelerate their data strategies and develop products and services for data
and analytics. ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad network to give advertisers actionable intelligence to optimize performance metrics such as lifetime value and return on ad ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand the role of video in customers' ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, Xandr/AT&T, MediaMath, LiveRamp, Magnite and Beeswax are working with IBM to help scale the use of AI across ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and
machine-learning technologies. ...
- Former Google Engineer Joins Instacart As VP Of Engineering, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
Vik Gupta, who joins the company from Google, has worked with many technology companies, from IBM and Oracle to Intuit and Facebook. ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digital data has prompted ad-intelligence company Upwave to launch an automated integration into Google Campaign Manager. ...
- How WildBrain's Kids Digital Entertainment Network Lives On Data
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2020
Data powers just about everything entertainment media company WildBrain does, from building content to merchandising, said Jon Gisby, EVP, managing director at the company's digital division,
WildBrain Spark. ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. ...
- Tech Phobia: Marketers Are Anxious About AI And Machine Learning
Email Insider, Ray Schultz - Friday, September 11, 2020
Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, RR Donnelley reports. ...
- How Google Uses Artificial Intelligence To Predict Traffic
Inside Performance, Laurie Sullivan - Friday, September 4, 2020
How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows. ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches, Republicans won the sentiment battle. That's the finding of an ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Inside Performance, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Entity Recognition allows Yext Answers to better distinguish locations from other entities such as
people, jobs, and events. ...
- Absolutdata Joins Nielsen Connect Partner Network
Email Marketing Daily, Ray Schultz - Wednesday, August 26, 2020
The partnership allows Absolutdata to integrate Nielsen data into its NAVIK platform, the company says. ...
- Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
Inside Performance, Laurie Sullivan - Friday, August 7, 2020
The partnership, which gives advertisers an alternative to rebuilding campaigns based on permissioned first-party data, will launch with a few large consumer brands in beta. ...
- Mimecast Acuires eTorch To Strengthen Cybersecurity At 'Email Perimeter'
Email Marketing Daily, Ray Schultz - Thursday, July 30, 2020
Doing business as Mission Control, eTorch provides a security tool based on machine learning. ...
- Google Makes Series Of Announcements, From Automated Bidding To Personalized Creatives
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 15, 2020
Google on Wednesday added several ways for marketers to catch the attention of consumers across search, display, YouTube and Gmail by optimizing ads and improving on the ecommerce experience. ...
- Apple, Nokia Launch Tools To Support 5G
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 10, 2020
Nokia worked with Apple to develop and launch a set of tools for data centers that aim to help companies manage the growth in internet traffic as 5G and machine-learning ...
- Lytics AI Models Boldly Promise Reduction In Time To Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 6, 2020
Customer data platform Lytics is offering new marketing tools that provide recommendations for improving performance based on AI in as little as seven days. ...
- Ironscales Adds Natural-Language Processing To Its Email Security Kit
Email Marketing Daily, Ray Schultz - Friday, June 26, 2020
The technology helps firms block attacks that bypass legacy email defenses, the company asserts. ...
- 'The Economist' Launches First Presidential Forecast, Predicts Biden Win
Publishers Daily, Melynda Fuller - Friday, June 12, 2020
The model's use of machine-learning allows it to maximize accuracy by emphasizing fundamentals and downplaying the importance of polls until the election looms nearer in the fall. ...
- Bluecore Snares $50 Million In Series D Funding
Email Marketing Daily, Ray Schultz - Tuesday, May 26, 2020
Bluecore provides an automated email solution and an ESP, the company says. ...
- Kustomer To Acquire Reply, Spain-Based Machine-Learning Firm
Email Marketing Daily, Ray Schultz - Friday, May 15, 2020
Reply offers deflection widgets that can be embedded in email. The team will remain in place. ...
- Amazon Kendra Enterprise Search Engine Launches, Uses AI To Solve Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Can marketers expect a consumer search engine from Amazon following the company's move into enterprise search? ...
- Pinterest Hits 'Stiff Headwinds,' Stabilizes In April As It Automates Search
Inside Performance, Laurie Sullivan - Wednesday, May 6, 2020
A new feature makes planning for recipes, virtual events, and activities easier, using machine-learning technology to automate and group together clusters of pins. ...
- McClatchy, Trinity Audio Team On Text-to-Speech Feature
Publishers Daily, Melynda Fuller - Wednesday, April 29, 2020
The technology can access stories and insert advertising, resulting in a new revenue-generating stream. ...
- Google's Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 10, 2020
As Google looks to prioritize projects to help the U.S. government and healthcare system battle COVID-19, system and program delays have worsened in the search industry. ...
- Automation Can Help You Create a Healthy Email Diet
Around the Net in Email, Ray Schultz - Friday, March 27, 2020
Leading brands are using advanced machine-learning tools to determine each customer’s unique interests. The purpose: to create a nutritious email diet for every subscriber. Here is an explanation of what ...
- Drift Rebrands Its Email Marketing Tool As Drift Email
Email Marketing Daily, Ray Schultz - Thursday, March 26, 2020
Formerly known as Drift | Siftrock, Drift Email helps brands mine out-of-office replies and job changes, the company says. ...
- Maven Deepens Tech Abilities With LiftIgniter Acquisition
Publishers Daily, Melynda Fuller - Thursday, March 19, 2020
LiftIgniter is able to recommend content on-site and in-app using machine learning algorithms that gauge a user's interest during an online session. ...
