- Algolia Acquires Startup Funded By Google Digital News Initiative
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 26, 2021
On the company's website it shared that in 2020 website traffic doubled, compared with 2019, and signups rose 250%. ...
- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that support companies through the apps in its marketplace. Added to the growing cloud services, a suite of products f ...
- Google: Should Data, Technology Make Companies More Proactive Vs. Reactive?
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Google's neural network-based techniques that utilize natural-language processing aim to identify trends rather than be reactive. ...
- How To Send Automated Email Sequences
Around the Net in Email, Ray Schultz - Tuesday, January 12, 2021
Automated email sequences are usually sent after a customer takes an action. Here is a primer on their benefits and how to conduct them. ...
- How Data Models May Have Helped Prevent Chaos At Capitol Building
Data & Programmatic Insider, Laurie Sullivan - Monday, January 11, 2021
Advertisers use data models to determine the "perfect" message to target consumers with ads at specific moments. Why can't data models built on sentiment and interests predict violence? ...
- Smile For Emotion AI: New Tools Can Determine Intent -- And Mental State
Email Insider, Ray Schultz - Monday, January 4, 2021
Deloitte describes technologies that can help retailers create bespoke customer experiences. ...
- Contextual Advertising Moves To Next Stage In 2021
Data & Programmatic Insider, Laurie Sullivan - Monday, December 28, 2020
AI and machine learning can now recommend the dominant color in an ad image based on historical ad performance. But this is just the beginning. Marketers will see advancements th ...
- Salesforce Founder Marc Benioff Behind Investment In New Search Engine
Inside Performance, Laurie Sullivan - Sunday, December 27, 2020
The funding provides insight into Benioff's vision for the future of Salesforce. Benioff, named by CNN Business as CEO of 2020, is the one to watch in 2021. ...
- ActiveCampaign Names Dutta Satadip As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Wednesday, December 2, 2020
Satadip, the first to hold this title at ActiveCampaign, has worked at such firms as Pinterest and Google. ...
- Predicting Creative Performance Moves Campaigns Into 2021
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 20, 2020
"No amount of experience or practice could have prepared marketers in the industry for what it went through in 2020 or 2021," said Pattern89 CEO R.J. Talyor. "It has ...
- Leo Burnett Data Lead: Advertisers Must Understand Differences Between Polling, Big Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 18, 2020
"Don't use small data to answer a Big Data question," said data scientist Zach Baze, chief intelligence officer at agencies Leo Burnett and Hawkeye. ...
- Taboola's New Machine-Learning Tool Aids Subscription Efforts
Publishers Daily, Sara Guaglione - Wednesday, November 11, 2020
Taboola Newsroom offers publishers "Propensity to Subscribe," a feature that identifies which users are more likely to subscribe. ...
- Cheetah Digital Unveils Personalization Suite
Email Marketing Daily, Ray Schultz - Tuesday, November 10, 2020
The new tools help brands provide a value exchange for customers, the company says. ...
- Apple To Create Search-Like Technology -- But It's Not A Search Engine
Inside Performance, Laurie Sullivan - Thursday, October 29, 2020
Apple controls the default browser on iOS, so expanding into search might seem a natural fit for the company -- but it's not as simple as developing a new eng ...
- Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Inside Performance, Laurie Sullivan - Wednesday, October 28, 2020
Adobe forecasts smartphones will comprise 42% of all online sales this holiday season -- a 55% increase YoY. ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon Web Services will help enterprises accelerate their data strategies and develop products and services for data
and analytics. ...
- Vungle Acquires AlgoLift To Strengthen Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
The acquisition adds AlgoLift's algorithms and optimization technology to Vungle's global ad network to give advertisers actionable intelligence to optimize performance metrics such as lifetime value and return on ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand the role of video in customer ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The Backbone
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 7, 2020
The capabilities allow brands to reach consumers under strict privacy guidelines. Nielsen, Xandr/AT&T, MediaMath, LiveRamp, Magnite and Beeswax are working with IBM to help scale the use of AI acro ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousands of print media outlets by deploying a proprietary combination of natural-language processing and
machine-learning technologies. ...
- Former Google Engineer Joins Instacart As VP Of Engineering, Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 29, 2020
Vik Gupta, who joins the company from Google, has worked with many technology companies, from IBM and Oracle to Intuit and Facebook. ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digital data has prompted ad-intelligence company Upwave to launch an automated integration into Google Campaign Manager. ...
- How WildBrain's Kids Digital Entertainment Network Lives On Data
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2020
Data powers just about everything entertainment media company WildBrain does, from building content to merchandising, said Jon Gisby, EVP, managing director at the company's digital division,
WildBrain Spark. ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. ...
- Tech Phobia: Marketers Are Anxious About AI And Machine Learning
Email Insider, Ray Schultz - Friday, September 11, 2020
Most companies have had to pivot from their 2020 marketing plans, but that's not what is making people most nervous, RR Donnelley reports. ...
- How Google Uses Artificial Intelligence To Predict Traffic
Inside Performance, Laurie Sullivan - Friday, September 4, 2020
How much can you trust Google to lead you down the correct path? Google and DeepMind researchers explain how they use data and machine-learning models to predict traffic flows. ...
- GOP Wins The Convention Sentiment War: Ivanka Beats Melania, Too
Marketing Politics Weekly, Joe Mandese - Wednesday, September 2, 2020
The Democratic party may have won the ratings war, but when it comes to the emotional impact of the speeches, Republicans won the sentiment battle. That's the finding of ...
- Yext Takes On Milky Way Search Algorithm Update Leveraging BERT
Inside Performance, Laurie Sullivan - Thursday, August 27, 2020
Leveraging the natural-language processing search algorithm powering Yext Answers within Named Entity Recognition allows Yext Answers to better distinguish locations from other entities such as
people, jobs, and events. ...
- Absolutdata Joins Nielsen Connect Partner Network
Email Marketing Daily, Ray Schultz - Wednesday, August 26, 2020
The partnership allows Absolutdata to integrate Nielsen data into its NAVIK platform, the company says. ...
- Third-Party Cookie Implosion As AI-Powered CDP Mixes With Customer Identity Data Expert
Inside Performance, Laurie Sullivan - Friday, August 7, 2020
The partnership, which gives advertisers an alternative to rebuilding campaigns based on permissioned first-party data, will launch with a few large consumer brands in beta. ...
