- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digital data has prompted ad-intelligence company Upwave to launch an automated integration into Google Campaign Manager. ...
- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, and Twitter. The platform launches with brand partners that include Activision ...
- Recovery Rises: The Cross-Channel Outlook For 2020
Email Insider, Ray Schultz - Monday, September 14, 2020
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition. ...
- Attentive Launches App To Help Firms Grow Email And SMS Lists On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, August 26, 2020
Brands can send their data to Salesforce Marketing Cloud for cross-channel marketing, the firm says. ...
- EMX Adds Inscape Data To Link Linear, CTV For Buying, Reporting
Digital News Daily, Karlene Lukovitz - Tuesday, August 25, 2020
Vizio's Inscape linear TV data from 15 million smart TVs has been integrated with EMX's CTV inventory across major networks, channels. ...
- Email Falls Behind WhatsApp As Customer Request Channel: Study
Email Marketing Daily, Ray Schultz - Friday, August 21, 2020
North America has seen the biggest increase in customer tickets with 19%, Zendesk reports. ...
- Koopid Chooses Vonage For Customer Experience Support
Email Marketing Daily, Ray Schultz - Wednesday, June 24, 2020
Koopid provides a tool that allows users to create journey templates in email and other channels. ...
- ALC Rebrands As Adstra, With Focus On Identity, Data Solutions
Email Marketing Daily, Ray Schultz - Thursday, June 18, 2020
The company, founded in 1978, will offer a variety of data services designed to help brands harmonize information across channels, it says. ...
- Local Businesses Change Marketing Due To COVID-19 Pandemic, Study Finds
Marketing Daily, Ray Schultz - Wednesday, June 17, 2020
Viamedia reports that 40% of local businesses have a marketing budget of $75,000. ...
- CustomerLabs Offers No-Code CDP
Email Marketing Daily, Ray Schultz - Monday, June 8, 2020
The new platform is designed to remove the tedium of collecting and syncing data across the martech stack, the firm says. ...
- Adobe Debuts Tool For Classifying Unknown Website Visitors
Email Marketing Daily, Ray Schultz - Wednesday, May 20, 2020
Adobe's new Predictive Analytics helps brands segment visitors and personalize communications, the company says. ...
- Marketers Lack Unified View Of The Customer, Survey Shows
Email Marketing Daily, Ray Schultz - Tuesday, May 19, 2020
High-performing firms can connect email behavior with actions in other channels, a study by Pointillist shows. ...
- Listrak Debuts ID Resolution Tool For Retailers
Email Marketing Daily, Ray Schultz - Wednesday, May 6, 2020
Listrak's Growth Xcelerator Platform can help brands build email and SMS revenue, the company says. ...
- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To Advanced
Digital News Daily, Karlene Lukovitz - Tuesday, February 25, 2020
The platform is "a major shift for this company, from how we operate to how we monetize," says NBCU Advertising and Partnerships Chairman Linda Yaccarino -- and will, among other ...
- Verint And Adobe Expand Partnership, Data Integration
Email Marketing Daily, Ray Schultz - Monday, February 24, 2020
Clients of both companies can drive a more personalized customer journey across channels, the companies say. ...
- Before, After And In The Middle: Consumers Cite Retail Message Choices
Email Insider, Ray Schultz - Wednesday, January 22, 2020
A study finds 35% of consumers prefer email before shopping vs. 19% who prefer text, while after purchase 49% prefer email, 24% opt for text and 27% prefer online c ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, Display
Television News Daily, Wayne Friedman - Monday, January 13, 2020
Advertisers can now buy Nexstar's OTT, digital video, display, streaming audio and linear broadcast inventory using Mediaocean's Spectra Platform. Mediaocean's Spectra is used by all the major ad agency holding ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch Intelligence
Email Insider, Ray Schultz - Friday, December 20, 2019
Multi-touch attribution use is growing. But only a minority of firms have integrated it into their media mix, the MMA reports. ...
- Iterable Snares $60 Million In Series D Funding
Email Marketing Daily, Ray Schultz - Tuesday, December 10, 2019
Iterable, which supports email, push and other channels, has raised $140 million in financing to date and opened new offices in London and Denver this year. ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-streamed Halsey concert aimed at transforming Times Square into a massive silent disco. ...
- Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Email Insider, Ray Schultz - Friday, October 25, 2019
A Merkle study shows that large firms are lagging when it comes to audience management. Email is a top channel. ...
- Pergolino And Englund Join ActiveCampaign
Email Marketing Daily, Ray Schultz - Tuesday, October 8, 2019
Maria Pergolino will serve as ActiveCampaign's first Chief Marketing Officer. Chris Englund will pursue international growth. ...
- Q&A With Freshly's Kristina Lock
MediaPost Connect, Nina Lentini - Monday, September 30, 2019
Lock, the associate director for TV/video advertising at Freshly will present a case study, "A DTC Model for TV," at our TV & Video Insider Summit Oct. 20 - 23 ...
- Industry Leaders Weigh In On MRC's Final Cross-Media Standards
Advanced TV Insider, Karlene Lukovitz - Friday, September 13, 2019
What will these standards for video advertising measurement mean for ATV? Several association heads, a measurement company and an independent agency principal offer their takes on that and other aspects ...
- Iterable Debuts Contextual Tool For Customizing Campaigns
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
The new product allows brands to personalize messaging based on data from across the marketing stack, the company says. ...
- Failing Grade For Email And Text Nudges To Students
Email Marketing Daily, Ray Schultz - Tuesday, August 20, 2019
College-bound young people ignore messages reminding them to submit financial aid applications, a study finds. ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone and websites, the CMO Council reports. ...
- Duration-Weighted Impression: Is It Worth It?
MediaDailyNews, Vas Bakopoulos - Thursday, June 20, 2019
The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns comes from an implied linear relationship of duration and advertising effectiveness, and the danger that such an oversimplification ...
- Zillow's Olly Downs Unveils Critical Piece To Getting AI Right
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
"AI will relentlessly pursue whatever metric you've set up for it, so "be careful what you wish for." The most important thing to get right about AI is defining the ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
MediaDailyNews, Joe Mandese - Monday, June 17, 2019
Duration-weighted impressions could be the most significant change in the underlying currency used by advertisers and agencies to value ad buys across media, but the concept has relatively little awareness ...
