- NBCU's One Platform To Offer 4 Types Of Buys, From Broad-Reach To Advanced
Digital News Daily, Karlene Lukovitz - Tuesday, February 25, 2020
The platform is "a major shift for this company, from how we operate to how we monetize," says NBCU Advertising and Partnerships Chairman Linda Yaccarino -- and will, among other ...
- Verint And Adobe Expand Partnership, Data Integration
Email Marketing Daily, Ray Schultz - Monday, February 24, 2020
Clients of both companies can drive a more personalized customer journey across channels, the companies say. ...
- Before, After And In The Middle: Consumers Cite Retail Message Choices
Email Insider, Ray Schultz - Wednesday, January 22, 2020
A study finds 35% of consumers prefer email before shopping vs. 19% who prefer text, while after purchase 49% prefer email, 24% opt for text and 27% prefer online c ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, Display
Television News Daily, Wayne Friedman - Monday, January 13, 2020
Advertisers can now buy Nexstar's OTT, digital video, display, streaming audio and linear broadcast inventory using Mediaocean's Spectra Platform. Mediaocean's Spectra is used by all the major ad agency holding ...
- The Attribution Minefield: What's Keeping Brands From Multi-Touch Intelligence
Email Insider, Ray Schultz - Friday, December 20, 2019
Multi-touch attribution use is growing. But only a minority of firms have integrated it into their media mix, the MMA reports. ...
- Iterable Snares $60 Million In Series D Funding
Email Marketing Daily, Ray Schultz - Tuesday, December 10, 2019
Iterable, which supports email, push and other channels, has raised $140 million in financing to date and opened new offices in London and Denver this year. ...
- Pandora Wants Listeners To Rock The Music
Digital News Daily, Laurie Sullivan - Wednesday, December 4, 2019
Pandora's campaign spans tv, out-of-home, digital and experiential events like a live-streamed Halsey concert aimed at transforming Times Square into a massive silent disco. ...
- Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Email Insider, Ray Schultz - Friday, October 25, 2019
A Merkle study shows that large firms are lagging when it comes to audience management. Email is a top channel. ...
- Pergolino And Englund Join ActiveCampaign
Email Marketing Daily, Ray Schultz - Tuesday, October 8, 2019
Maria Pergolino will serve as ActiveCampaign's first Chief Marketing Officer. Chris Englund will pursue international growth. ...
- Q&A With Freshly's Kristina Lock
MediaPost Connect, Nina Lentini - Monday, September 30, 2019
Lock, the associate director for TV/video advertising at Freshly will present a case study, "A DTC Model for TV," at our TV & Video Insider Summit Oct. 20 - 23 ...
- Industry Leaders Weigh In On MRC's Final Cross-Media Standards
Advanced TV Insider, Karlene Lukovitz - Friday, September 13, 2019
What will these standards for video advertising measurement mean for ATV? Several association heads, a measurement company and an independent agency principal offer their takes on that and other aspects ...
- Iterable Debuts Contextual Tool For Customizing Campaigns
Email Marketing Daily, Ray Schultz - Thursday, September 12, 2019
The new product allows brands to personalize messaging based on data from across the marketing stack, the company says. ...
- Failing Grade For Email And Text Nudges To Students
Email Marketing Daily, Ray Schultz - Tuesday, August 20, 2019
College-bound young people ignore messages reminding them to submit financial aid applications, a study finds. ...
- We Want It All: Consumers Demand Omnichannel Experience
Email Insider, Ray Schultz - Thursday, July 25, 2019
Most consumers put email first for two-way communications, followed by phone and websites, the CMO Council reports. ...
- Duration-Weighted Impression: Is It Worth It?
MediaDailyNews, Vas Bakopoulos - Thursday, June 20, 2019
The controversy surrounding the new duration-weighted impression standard for cross-platform video campaigns comes from an implied linear relationship of duration and advertising effectiveness, and the danger that such an oversimplification ...
- Zillow's Olly Downs Unveils Critical Piece To Getting AI Right
Show Daily: Videos, Staff Writers - Wednesday, June 19, 2019
"AI will relentlessly pursue whatever metric you've set up for it, so "be careful what you wish for." The most important thing to get right about AI is defining the ...
- Ad Execs Say They're Unaware, Don't Understand New 'Duration-Weighted' Ad Impression Standard
MediaDailyNews, Joe Mandese - Monday, June 17, 2019
Duration-weighted impressions could be the most significant change in the underlying currency used by advertisers and agencies to value ad buys across media, but the concept has relatively little awareness ...
- Brands Face Hurdles In Integrating CX Data, Study Shows
Email Marketing Daily, Ray Schultz - Tuesday, June 11, 2019
Email is used as a source of data for analyzing cross-channel interactions by 41%, Pointillist reports. ...
- It Takes Several Villages: DraftKings' Multichannel, Multi-Team Success
Show Daily, Nina Lentini - Monday, June 10, 2019
DraftKings tested to see which channel is best -- email or push. Using both was 78% more effective than using email alone and 42% more than push alone. ...
- SmarterHQ Launches Tools To Help Email Marketers Move Into Mobile
Email Marketing Daily, Ray Schultz - Thursday, May 30, 2019
Push notifications can annoy consumers, so they must be based on behavioral data, the company says. ...
- Zendesk Acquires Smooch, Enhances CRM Platform
Email Marketing Daily, Ray Schultz - Wednesday, May 22, 2019
Zendesk has acquired CRM platform Smooch and has announced new integrations with Narvar and Domo and partnerships with ClearScale and others. ...
- CM Group Acquires Vuture, Raises $410 Million In Funding
Email Marketing Daily, Ray Schultz - Tuesday, May 14, 2019
CM Group, the parent of Delivra, Emma and Sailthru, has acquired marketing technology firm Vuture, which serves the legal field. ...
- Maropost Launches Ecommerce Platform, Moves To Google Cloud
Email Marketing Daily, Ray Schultz - Friday, May 10, 2019
As brands cut down on the number of vendors they use, Maropost has migrated its own infrastructure to the Google Cloud Platform. ...
- SAP Shares Adventures In Cross-Channeling
Show Daily: Videos, Staff Writers - Tuesday, May 7, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, think of media as a relay race. "Give appropriate credit to all your runners. Or you have last-click ...
- The Proof Is In The Planning: Selecting Your Cross-Channel Media Mix
Marketing Insider, Kirsten Frizol - Monday, May 6, 2019
With the average person exposed to over 4,000 ads a day, cross-channel strategies have become appealing to advertisers looking to reach people from all angles. But “doing” cross-channel and “doing ...
- Data Strategy: Starts with First-Party Data
Show Daily, Nina Lentini - Friday, May 3, 2019
As it prepares for a cookie-free world, Dell is gearing up to provide a true, omnichannel experience. "We have to stop marketing to customers like devices and cookies and start ...
- Twilio CFO On Company's Channel Strategy
Around the Net in Email, Ray Schultz - Thursday, May 2, 2019
Twilio’s cloud computing platform allows developers to pull together several communications channel, including telephone, text -- and with the acquisition of SendGrid, email. CFO Khozema
Shipchandler discusses the firm’s strategy. ...
- MesssageGears, Airship Team Up On Cross-Channel Tools
Email Marketing Daily, Ray Schultz - Tuesday, April 30, 2019
Enterprise brands can use a single interface to create email and mobile marketing campaigns, MessageGears says. ...
- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SAP, think of media as a relay race. "Give appropriate credit to all your runners. Or you have last-click ...
- Blueshift Raises $15 Million In Series B Funding
Around the Net in Email, Ray Schultz - Wednesday, April 24, 2019
Blueshift, a provider of a cross-channel marketing platform, has pulled $15 million in Series B funding. The round was led by SoftBank Ventures Asia, a fund devoted to AI startups.&n ...
