- Omnichannel Strategies Still Baffle Many Marketers
Data & Programmatic Insider, Laurie Sullivan - Monday, July 19, 2021
There's a stark difference between consumer engagement and increased marketing investments across multiple channels that connect. Xaxis explains in a recent report. ...
- New Tech Patent Expands Digital-First Advertisers' Ability To Buy Television Inventory
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
Viamedia ad-tech division QTT says it can now expand digital-first advertisers' access to local linear TV inventory from two minutes per hour to 15 minutes per hour nationally. ...
- ThirdLove Leverages Data with an Integrated Approach
The MediaPost Cases, Lisa Singer - Monday, July 26, 2021
COVID forced performance driven ThirdLove to drastically cut ad spend; shifting focus to marketing efficiencies and repeat business in order to generate profit. They did a lot of testing, learni ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer -
As the oral care upstart SmileDirect grows its brand into new product lines and customers, the company is bringing its performance-oriented media to every screen. CMO John Sheldon explores h ...
- Going Geo: Precision Targeting The Video Story
The MediaPost Cases, Lisa Singer -
Reaching the right audiences, in the right places, at the right time, during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) reached prospective patients through ...
- Former Google Exec Steps Up Creative Ad Process
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 15, 2021
Ad-Lib.io this month will launch the latest release of its platform, which allows marketers to reuse creative concepts for multiple campaigns and provides the flexibility through AI to automate a ...
- Iterable Raises $200 Million In Series E Funding
Email Marketing Daily, Ray Schultz - Tuesday, June 15, 2021
Cross-channel platform Iterable claims a $2 billion valuation. The firm is disrupting the $25 billion global marketing automation market, one investor says. ...
- New Tool IDs Consumers While Guarding Their Privacy, Firm Says
Email Marketing Daily, Ray Schultz - Friday, June 11, 2021
Data collaboration platform InfoSum's new tool allows brands to achieve addressability across channels, the company says. ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Inside Performance, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or considered by retail advertisers to activate their commerce, a new analysis by Advertiser Perceptions finds. The ad industry custom ...
- Which 'Impressions' Are You Counting?' Were 'Media' Measurement Opportunities Missed?
MediaDailyNews, Tony Jarvis - Wednesday, May 12, 2021
Did today's Nielsen-sponsored streaming summit miss the real opportunity for industry leaders and Nielsen to drive meaningful cross-"media" measurement that begs for a solution? ...
- The Dead Email File: Consumers Are Using Their Inboxes For Storage
Email Insider, Ray Schultz - Wednesday, April 28, 2021
A majority of customers find email inboxes convenient, a UK study reveals. But less than a fifth think emails are less likely to be lost than paper documents. ...
- Firms Partner To Bring Style Suggestions To Triggered Emails
Email Marketing Daily, Ray Schultz - Wednesday, April 28, 2021
Stylitics and Cordial are combining their email and data capabilities to drive merchandise recommendations. ...
- SheerID Names Anjanette Hill Mendoza As Chief Customer Officer
Email Marketing Daily, Ray Schultz - Tuesday, April 20, 2021
Anjanette Hill Mendoza will oversee digital transformation and the customer experience across all channels. ...
- Digital Boomerang: New Online Customers Drive Boost In Returns
Email Insider, Ray Schultz - Monday, April 5, 2021
Customer acquisition boomed in 2020, Alliant reports. New customers spent 144% more last year than they did in 2019. ...
- NBCU's One Platform Offers 'Clean Rooms' For Data, Identity Graph
Television News Daily, Wayne Friedman - Monday, March 22, 2021
For the first time, NBCU will be offering "self-service" access to its linear and digital data in new secure environments. ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad and content measurement products into the Roku platform. ...
- iSpot Extends Audience Measurement To 'Flexible' Person-Level Data
Television News Daily, Wayne Friedman - Wednesday, December 9, 2020
iSpot is expanding its audience efforts to more granular "person-level" data cross-platform, analyzing CTV and linear impressions on business outcomes within 24 hours. It will also include separate results f ...
- Deja Vu All Over Again: Nielsen Unveils Plan For 'Holy Grail'
MediaDailyNews, Joe Mandese - Tuesday, December 8, 2020
Nielsen, which is poised to split off its consumer research division next month, ironically announced a new platform dubbed "Nielsen One" that it claims will provide a "single, cross-media solutio ...
- Mediaocean Launches Cross-Media Reach & Frequency Tool, De-Dupes Audiences
Television News Daily, Wayne Friedman - Wednesday, December 2, 2020
Mediaocean says it is first-to market with a "reach" enhancement extending linear TV to CTV and social media that will identify "deduplicated" audiences, giving marketers a new tool to mana ...
- NBCUniversal Amps Up Cross-Media CRM Efforts With Salesforce
Television News Daily, Wayne Friedman - Tuesday, December 1, 2020
NBCU is boosting its CRM data efforts in an expansion of its deal with Salesforce, and says this will give its unified One Platform better results across all its NB ...
- How To Use Video Across All Your Marketing Channels
Around the Net In Digital, Ray Schultz - Friday, November 20, 2020
Research shows that 43% of consumers want to see more videos from online brands. Here’s how to start leveraging video in all your marketing channels. ...
- 65% Of Consumers Say Digital Engagement Falls Short Of Expectations
Inside Performance, Laurie Sullivan - Thursday, November 19, 2020
Data silos are increasingly frustrating consumers. Some 87% in a survey by the CMO Council found it frustrating when engaging in multiple channels and having to repeat themselves each t ...
- Upwave Starts Automated CTV, Digital Data Integration For Google Campaign Manager
Television News Daily, Wayne Friedman - Tuesday, September 22, 2020
Growth of cross-channel media campaigns that require more manual handling of digital data has prompted ad-intelligence company Upwave to launch an automated integration into Google Campaign Manager. ...
- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers support for campaigns running in YouTube, Facebook, Twitch, and Twitter. The platform launches with brand partners that include Activisi ...
- Recovery Rises: The Cross-Channel Outlook For 2020
Email Insider, Ray Schultz - Monday, September 14, 2020
Alliant CEO JoAnne Monfradi Dunn advises brands to focus more on existing customers and less on acquisition. ...
- Attentive Launches App To Help Firms Grow Email And SMS Lists On Salesforce AppExchange
Email Marketing Daily, Ray Schultz - Wednesday, August 26, 2020
Brands can send their data to Salesforce Marketing Cloud for cross-channel marketing, the firm says. ...
- EMX Adds Inscape Data To Link Linear, CTV For Buying, Reporting
Digital News Daily, Karlene Lukovitz - Tuesday, August 25, 2020
Vizio's Inscape linear TV data from 15 million smart TVs has been integrated with EMX's CTV inventory across major networks, channels. ...
- Email Falls Behind WhatsApp As Customer Request Channel: Study
Email Marketing Daily, Ray Schultz - Friday, August 21, 2020
North America has seen the biggest increase in customer tickets with 19%, Zendesk reports. ...
- Koopid Chooses Vonage For Customer Experience Support
Email Marketing Daily, Ray Schultz - Wednesday, June 24, 2020
Koopid provides a tool that allows users to create journey templates in email and other channels. ...
- ALC Rebrands As Adstra, With Focus On Identity, Data Solutions
Email Marketing Daily, Ray Schultz - Thursday, June 18, 2020
The company, founded in 1978, will offer a variety of data services designed to help brands harmonize information across channels, it says. ...
