- White Ops Finds App Scam Serving Multiple Unexpected Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popular Google PlayStore apps and trick the user into seeing unexpected ads. ...
- MRC Accredits MMI For Display Measurement And Bot Fraud
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
Digital ad quality and fraud detection firm Method Media Intelligence (MMI) has been granted accreditation by the Media Rating Council for both measurement of display advertising impressions and reporting inval ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what they found. ...
- Are We Just Playing 3-Card Monte With Ad Fraud?
MediaDailyNews, George Simpson - Thursday, December 17, 2020
The World Federation of Advertisers predicts ad fraud could cost advertisers $50 billion by 2025. ...
- We Need Nielsen's Help In CTV -- Now
Media Insider, Dave Morgan - Thursday, December 17, 2020
The recently unveiled Nielsen One cross-channel video measurement initiative should be able to do the same for CTV. ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts. ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The new standard addresses ad-sharing scenarios in which multiple entities own ad slots in CTV/OTT apps. ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowing them to monitor discrepancies that can appear in appropriate and safe ads. ...
- AAM Launches Third-Party Audit Program For Digital Publishers
Publishers Daily, Sara Guaglione - Friday, December 4, 2020
The audit program would help assure marketers the audited sites they invest in are "legitimately delivering human audiences," according to the organization. ...
- Holiday Online Fraud Flat With 2019, But Up From 2018 And The Rest Of 2020: Study
Email Marketing Daily, Ray Schultz - Thursday, December 3, 2020
Mobile use for shopping fell slightly from last year. But fraud made up a high percentage of all transactions, TransUnion reports. ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
MediaDailyNews, Wayne Friedman - Monday, November 23, 2020
Advertisers will be able to measure in-game ad campaigns in real-time and evaluate their campaigns, with the deal. Comscore was granted a patent for fraudulent traffic detection and estimation la ...
- Study Examines Digital Publishers' Challenges During Pandemic
Publishers Daily, Sara Guaglione - Friday, November 13, 2020
Publishers also say ad fraud is one of their top inventory quality challenges. ...
- Digital Political Ad Fraud Climbing To $377 Million: Study
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2020
Thirteen percent of digital political media ad spend could be subject to ad fraud, and "one in five invalid clicks is not from U.S. voters," according to a study ...
- Trump, Biden Campaigns Are Wide Open To Spoofing, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
Valimail reports that there is massive vulnerability at every level of the election system, as the FBI reports that Iran and Russia have access to U.S. voter registrations. The stu ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, print and social media, consider your responsibilities to your brand -- and your customers. ...
- Online Advertising Still Sucks: Fall 2020 Edition
Media Insider, Maarten Albarda - Friday, October 16, 2020
Sadly, nothing has really changed. Online fraud is still bad - globally bad. Billions of dollars in money down the drain. ...
- Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 25, 2020
Pixalate's study highlights consumer privacy risks across the top mobile apps and app stores. Advertisers don't want to advertise on an app that abuses permissions, which can become a gatew ...
- BDEX Report Flags Ad Fraud Activity
MAD, Larissa Faw - Tuesday, September 22, 2020
Fraud is prevalent across all forms of so-called personalized identifiers. ...
- The Fight Against Invalid Traffic Is A Never-Ending Arms Race
MediaDailyNews, George Ivie - Monday, September 21, 2020
The problem continues to grow, as the ways in which fraudulent or invalid traffic is generated become more sophisticated. ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
TikTok's #ForYou page has become a haven for scammers selling fake mobile applications, diet pills, drop-shipped goods, fake gift cards and more, according to data released Thursday. ...
- Facebook Prevails In Fight Over Ad Clicks From Fake Accounts -- For Now
Digital News Daily, Wendy Davis - Tuesday, September 1, 2020
A federal judge has thrown out a lawsuit against Facebook by the Arkansas marketing company dotStrategy, which alleged it was charged for clicks originating from "fake" accounts. ...
- Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent Ads
Media Insider, Dave Morgan - Thursday, August 27, 2020
A ruling that Amazon is liable for products delivered to buyers has parallels to the way digital ad platforms operate. ...
- Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
Emodo, a company focused on data activation and monetization, has partnered with U.K.-based CKDelta to help improve the accuracy of data in the ad industry. ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales tea ...
- Google Tests Domain URLs That Aim To Help Prevent Scams, Phishing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Google is testing a feature that will display a website domain name on the Google Chrome address bar, rather than the full URL, allowing people to read and identify t ...
- Twitter Can't Shake Advertiser's Suit Over 'Bot' Accounts
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
Twitter must face claims it wrongly charged an advertiser for interactions with bot accounts, a federal judge ruled this week. ...
- TAG To Merge With UK-Based Standards Group
Digital News Daily, Wendy Davis - Wednesday, July 29, 2020
The combined organization will keep the TAG name, and current CEO Mike Zaneis will serve as CEO of the merged association. JICWEBS chief executive Jules Kendrick will become managing direct ...
- Judge Sides With Cheetah Mobile In Battle With Investors
Digital News Daily, Wendy Davis - Monday, July 20, 2020
Chinese app developer Cheetah Mobile has prevailed in a battle with investors who sued the company after allegations that 7 apps were involved in an ad fraud scheme. ...
- CTV Ad Fraud Study IDs Early Warning Signs
Digital News Daily, Karlene Lukovitz - Thursday, July 16, 2020
Improper site IDs and outdated operating systems are among suspicious signals that should be monitored to control CTV ad fraud, according to an extensive analysis conducted by Sabio's CTV platf ...
