- Advertisers Could Be Held Responsible When Mobile Apps Gain Dangerous Permissions From Consumer Devices
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 25, 2020
Pixalate's study highlights consumer privacy risks across the top mobile apps and app stores. Advertisers don't want to advertise on an app that abuses permissions, which can become a gateway ...
- BDEX Report Flags Ad Fraud Activity
MAD, Larissa Faw - Tuesday, September 22, 2020
Fraud is prevalent across all forms of so-called personalized identifiers. ...
- The Fight Against Invalid Traffic Is A Never-Ending Arms Race
MediaDailyNews, George Ivie - Monday, September 21, 2020
The problem continues to grow, as the ways in which fraudulent or invalid traffic is generated become more sophisticated. ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory across CTV and mobile platforms, leads advertisers to bid on fake impressions. ...
- TikTok Breeds Ad Scams, Pyramid Schemes, Fraudulent Celebrity Endorsements, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 3, 2020
TikTok's #ForYou page has become a haven for scammers selling fake mobile applications, diet pills, drop-shipped goods, fake gift cards and more, according to data released Thursday. ...
- Facebook Prevails In Fight Over Ad Clicks From Fake Accounts -- For Now
Digital News Daily, Wendy Davis - Tuesday, September 1, 2020
A federal judge has thrown out a lawsuit against Facebook by the Arkansas marketing company dotStrategy, which alleged it was charged for clicks originating from "fake" accounts. ...
- Let's Hold Ad Platforms 'Strictly Liable' When They Sell Fraudulent Ads
Media Insider, Dave Morgan - Thursday, August 27, 2020
A ruling that Amazon is liable for products delivered to buyers has parallels to the way digital ad platforms operate. ...
- Ericsson Emodo, CKDelta Partner To Improve Data Accuracy In Mobile Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
Emodo, a company focused on data activation and monetization, has partnered with U.K.-based CKDelta to help improve the accuracy of data in the ad industry. ...
- 'Leads' Lead Marketers' Attention, 'Conversational Commerce' Rises Too
MediaDailyNews, Michael McLaren - Friday, August 21, 2020
As agencies and brands determine how to survive in today's new landscape, lead management is key for agencies and brands. The digital world has been a lifeline for sales teams ...
- Google Tests Domain URLs That Aim To Help Prevent Scams, Phishing
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 13, 2020
Google is testing a feature that will display a website domain name on the Google Chrome address bar, rather than the full URL, allowing people to read and identify the ...
- Twitter Can't Shake Advertiser's Suit Over 'Bot' Accounts
Digital News Daily, Wendy Davis - Tuesday, August 4, 2020
Twitter must face claims it wrongly charged an advertiser for interactions with bot accounts, a federal judge ruled this week. ...
- TAG To Merge With UK-Based Standards Group
Digital News Daily, Wendy Davis - Wednesday, July 29, 2020
The combined organization will keep the TAG name, and current CEO Mike Zaneis will serve as CEO of the merged association. JICWEBS chief executive Jules Kendrick will become managing director ...
- Judge Sides With Cheetah Mobile In Battle With Investors
Digital News Daily, Wendy Davis - Monday, July 20, 2020
Chinese app developer Cheetah Mobile has prevailed in a battle with investors who sued the company after allegations that 7 apps were involved in an ad fraud scheme. ...
- CTV Ad Fraud Study IDs Early Warning Signs
Digital News Daily, Karlene Lukovitz - Thursday, July 16, 2020
Improper site IDs and outdated operating systems are among suspicious signals that should be monitored to control CTV ad fraud, according to an extensive analysis conducted by Sabio's CTV platf ...
- What Thieves Pay For Passwords -- And Brands' Responsibility To Protect Them
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 9, 2020
More than 15 billion exposed credentials are in circulation on the dark web -- up 300% since 2018 -- from more than 100,000 data breaches, according to data released this ...
- Cybersecurity Firm CHEQ Enters PPC Market To Protect Against Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
CHEQ PPC provides invalid click prevention across all major paid-search platforms for Google, Bing, Yahoo, Yandex and Baidu and major paid social channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, ...
- FreeWheel Only Supplier To Earn An 'A' Grade On All Three CTV Platforms
MediaDailyNews, Joe Mandese - Monday, June 29, 2020
Comcast's FreeWheel is the only supply-side platform to score an "A" grade for its handling of inventory on the Big 3 CTV ad platforms, according to a unique new analysis ...
- MRC 'Modernizes' 5-Year-Old Invalid Traffic Standards To Account For New Forms Of Ad Fraud
MediaDailyNews, Joe Mandese - Thursday, June 25, 2020
The Media Rating Council (MRC) this morning released new standards intended to "modernize" how the advertising and media industry manage a key component of digital ad fraud: so-called "invalid traffic," ...
- Advertising Fraud On Connected TV Rises Sharply, Along With CTV Usage
Television News Daily, Wayne Friedman - Thursday, June 18, 2020
The first quarter saw a 161% increase in CTV fraud vs. Q1 2019, with more than 500 fraudulent apps associated with CTV, according to new research from DoubleVerify. ...
- Verizon Media Achieves Anti-Fraud TAG Certification
Publishers Daily, Melynda Fuller - Tuesday, June 16, 2020
Verizon Media has been building up its advertising offerings of late, recently adding a cross-screen planner and new inventory storefront. ...
- Programmatic Still Sucks For Marketers -- Big Time!
Media Insider, Maarten Albarda - Friday, May 15, 2020
The middlemen in the industry still eat up about half of dollars invested in programmatic -- about the same number as was reported five years ago. ...
- TransUnion Analysis Shows How COVID-19 Impacts Fraud Worldwide, Millennials Most Financially
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Millennials are the group most targeted by fraudsters in COVID-19 scams, and telecom, ecommerce and financial services have been the most affected industries. Knowing this can help advertisers plan out ...
- FreeWheel, White Ops Team On Pre-Bid Bot Fraud Prevention
Digital News Daily, Karlene Lukovitz - Wednesday, April 29, 2020
Expanded capabilities apply to all platforms, including fraud-vulnerable CTV. ...
- Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
Ad-fraud prevention company Pixalate has added three new accreditations from the Media Rating Council. ...
- OTT/CTV Programmatic Advertising Fell 14% In March
Research Intelligencer, Rob Williams - Wednesday, April 22, 2020
Sports channels saw some of the biggest declines in ad spending as professional sports organizations suspended operations. ...
- TAG Allies With China Advertising Association
Digital News Daily, Wendy Davis - Friday, April 17, 2020
The Chinese organization will promote TAG's certification programs -- including its anti-fraud initiative -- to members. ...
- Brand Safety Institute Names BabyCenter Veteran 'Officer In Residence'
Digital News Daily, Wendy Davis - Wednesday, April 15, 2020
Former BabyCenter programmatic executive Christine Desrosiers will help the Brand Safety Institute develop a digital resource library. ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. The partnership allows Pinterest to identify digital ad fraud and sophisticated invalid traffic across its platform. ...
- Another Large-Scale Ad Scam Spotlights Vulnerability of OTT/CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 27, 2020
A new, and apparently still active, spoofing scam appears to have misdirected programmatically purchased OTT/CTV ads from an array of political groups, luxury automakers and CPG brands that were meant ...
- TransUnion: Social Distancing Predicted To Increase Online Fraud As Ecommerce Purchases Rise
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
TransUnion identified a 23% increase in ecommerce transactions in the week after the World Health Organization declared the outbreak a pandemic -- March 11 -- compared to the year-ago per ...
