- Trust Belt: Why We're Losing Confidence In Technology
RTBlog, Joe Mandese - Monday, April 5, 2021
As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it. ...
- White Ops Takes On Human Rebrand
Inside Performance, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Security and NightDragon, said the name reflects its strong commitment to equality and diversity. ...
- Programmatic CTV Ad Spend Doubles In 2020, CTV Fraud Holds Steady
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Programmatic CTV ad spending in the U.S. came in at $4.36 billion in 2020 and is expected to rise to $6.73 billion in 2021, eMarketer estimates. ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. The list names hundreds of onli ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud Increase
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Based on its analysis, the company says fraud impressions rose 220% in 2020 over 2019 -- identifying over 5,000 fraudulent CTV apps. ...
- Trustworthy Accountability Group Certifies 234 Companies This Year
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The Trustworthy Accountability Group has awarded 234 companies at least one "certification" for 2021. TAG offers "seals" in fraud, piracy, malware and brand safety to member companies that meet t ...
- CTV Ad Fraud Scheme, SneakyTerra, Discovered
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The second CTV ad fraud scheme discovered this year carries an estimated advertising cost of $5 million per month. ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In China
Digital News Daily, Wendy Davis - Monday, March 1, 2021
The Trustworthy Accountability Group and China Advertising Association will begin issuing certifications immediately to companies that meet the groups' anti-fraud and brand-safety standards. ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in the past year. The percentage rises when the marketing budget exceeds $5 million annually. ...
- Most Top Roku, Amazon Fire Apps Now Use IAB's Mobile Programmatic Fraud-Fighting Spec
Digital News Daily, Karlene Lukovitz - Friday, February 19, 2021
80% of the top 500 and 94% of the top 100 Roku apps, as well as 62% of the top 500 and 85% of the top 100 Amazon Fire ...
- Bidstack, Moat Work With Dentsu To Thwart In-Game Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 12, 2021
On Friday Dentsu and Moat shared performance and verified general invalid traffic data from a campaign featured in the video game "Football Manager 21." that ran in the U.K. ...
- Promo Giant Inmar Unveils Plan To End 'Coupon Fraud,' Touts New Technology
MediaDailyNews, Joe Mandese - Thursday, February 11, 2021
Inmar Intelligence has announced plans to "end coupon fraud" by 2024. The initiative includes the launch of what it describes as "the industry's first holistic promotion fraud mitigation solution," a ...
- New CTV Ad Fraud: $30M To $50M In Theft
Television News Daily, Wayne Friedman - Tuesday, February 2, 2021
ParrotTerra operates by generating fake CTV inventory across apps, IPs and devices. ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
Google's major changes in fraud protection and measurement, as well as replacing third-party cookies, will support online advertisers. Technologies in Privacy Sandbox represent the future of how Google's ads a ...
- White Ops Finds App Scam Serving Multiple Unexpected Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 14, 2021
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popular Google PlayStore apps and trick the user into seeing unexpected ads. ...
- MRC Accredits MMI For Display Measurement And Bot Fraud
MediaDailyNews, Joe Mandese - Monday, January 11, 2021
Digital ad quality and fraud detection firm Method Media Intelligence (MMI) has been granted accreditation by the Media Rating Council for both measurement of display advertising impressions and reporting inval ...
- CHEQ Warns Of Bots Skewing Ecommerce Metrics As Ad Fraud Increases
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2020
CHEQ analyzed the pay-per-click ad-fraud effects of 30 ecommerce companies spending $500,000 monthly or more bringing in new online shoppers in 2020. Here's what they found. ...
- Are We Just Playing 3-Card Monte With Ad Fraud?
MediaDailyNews, George Simpson - Thursday, December 17, 2020
The World Federation of Advertisers predicts ad fraud could cost advertisers $50 billion by 2025. ...
- We Need Nielsen's Help In CTV -- Now
Media Insider, Dave Morgan - Thursday, December 17, 2020
The recently unveiled Nielsen One cross-channel video measurement initiative should be able to do the same for CTV. ...
- Consumers Want Brands To Protect Them Against Knockoffs, Fakes, Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
One-quarter of consumers in a recent study bought counterfeit products, 36% saw fake ads or social posts, 41% saw fake websites, and 35% experienced fake social media accounts. ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The new standard addresses ad-sharing scenarios in which multiple entities own ad slots in CTV/OTT apps. ...
- Visual Programmatic Tool Gives Publishers Transparency To Support Brand Safety
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 8, 2020
Publishers on Tuesday gained a visual programmatic transparency tool from GeoEdge, allowing them to monitor discrepancies that can appear in appropriate and safe ads. ...
- AAM Launches Third-Party Audit Program For Digital Publishers
Publishers Daily, Sara Guaglione - Friday, December 4, 2020
The audit program would help assure marketers the audited sites they invest in are "legitimately delivering human audiences," according to the organization. ...
- Holiday Online Fraud Flat With 2019, But Up From 2018 And The Rest Of 2020: Study
Email Marketing Daily, Ray Schultz - Thursday, December 3, 2020
Mobile use for shopping fell slightly from last year. But fraud made up a high percentage of all transactions, TransUnion reports. ...
- Comscore Strikes Deal With Mobile In-Game Ad Company Anzu, Stock Soars On Monday
MediaDailyNews, Wayne Friedman - Monday, November 23, 2020
Advertisers will be able to measure in-game ad campaigns in real-time and evaluate their campaigns, with the deal. Comscore was granted a patent for fraudulent traffic detection and estimation la ...
- Study Examines Digital Publishers' Challenges During Pandemic
Publishers Daily, Sara Guaglione - Friday, November 13, 2020
Publishers also say ad fraud is one of their top inventory quality challenges. ...
- Digital Political Ad Fraud Climbing To $377 Million: Study
MediaDailyNews, Wayne Friedman - Tuesday, October 27, 2020
Thirteen percent of digital political media ad spend could be subject to ad fraud, and "one in five invalid clicks is not from U.S. voters," according to a study ...
- Trump, Biden Campaigns Are Wide Open To Spoofing, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, October 22, 2020
Valimail reports that there is massive vulnerability at every level of the election system, as the FBI reports that Iran and Russia have access to U.S. voter registrations. The stu ...
- Russia Is Meddling In The Presidential Election - Again. What New Tricks Can We Expect?
TV Watch, Wayne Friedman - Tuesday, October 20, 2020
If you are an advertiser supporting iffy media platforms on TV, print and social media, consider your responsibilities to your brand -- and your customers. ...
- Online Advertising Still Sucks: Fall 2020 Edition
Media Insider, Maarten Albarda - Friday, October 16, 2020
Sadly, nothing has really changed. Online fraud is still bad - globally bad. Billions of dollars in money down the drain. ...
