- Programmatic Still Sucks For Marketers -- Big Time!
Media Insider, Maarten Albarda - Friday, May 15, 2020
The middlemen in the industry still eat up about half of dollars invested in programmatic -- about the same number as was reported five years ago. ...
- TransUnion Analysis Shows How COVID-19 Impacts Fraud Worldwide, Millennials Most Financially
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 13, 2020
Millennials are the group most targeted by fraudsters in COVID-19 scams, and telecom, ecommerce and financial services have been the most affected industries. Knowing this can help advertisers plan out ...
- FreeWheel, White Ops Team On Pre-Bid Bot Fraud Prevention
Digital News Daily, Karlene Lukovitz - Wednesday, April 29, 2020
Expanded capabilities apply to all platforms, including fraud-vulnerable CTV. ...
- Pixalate Earns MRC Accreditation for Multiple CTV/OTT, SSAI Metrics
Digital News Daily, Karlene Lukovitz - Monday, April 27, 2020
Ad-fraud prevention company Pixalate has added three new accreditations from the Media Rating Council. ...
- OTT/CTV Programmatic Advertising Fell 14% In March
Research Intelligencer, Rob Williams - Wednesday, April 22, 2020
Sports channels saw some of the biggest declines in ad spending as professional sports organizations suspended operations. ...
- TAG Allies With China Advertising Association
Digital News Daily, Wendy Davis - Friday, April 17, 2020
The Chinese organization will promote TAG's certification programs -- including its anti-fraud initiative -- to members. ...
- Brand Safety Institute Names BabyCenter Veteran 'Officer In Residence'
Digital News Daily, Wendy Davis - Wednesday, April 15, 2020
Former BabyCenter programmatic executive Christine Desrosiers will help the Brand Safety Institute develop a digital resource library. ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 6, 2020
Pinterest will now authenticate ad viewability on its platform for advertisers. The partnership allows Pinterest to identify digital ad fraud and sophisticated invalid traffic across its platform. ...
- Another Large-Scale Ad Scam Spotlights Vulnerability of OTT/CTV
Advanced TV Insider, Karlene Lukovitz - Friday, March 27, 2020
A new, and apparently still active, spoofing scam appears to have misdirected programmatically purchased OTT/CTV ads from an array of political groups, luxury automakers and CPG brands that were meant ...
- TransUnion: Social Distancing Predicted To Increase Online Fraud As Ecommerce Purchases Rise
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 24, 2020
TransUnion identified a 23% increase in ecommerce transactions in the week after the World Health Organization declared the outbreak a pandemic -- March 11 -- compared to the year-ago per ...
- TAG Recertifies 125 Companies
Digital News Daily, Wendy Davis - Thursday, March 12, 2020
The Trustworthy Accountability Group, which currently has around 600 members worldwide, offers certification "seals" in three areas -- fraud, piracy and malware. ...
- Noncompliant Pharma Ads On Google Issued FDA Warning
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2020
The FDA has issued the first warning letter specific to paid-search ads since 2014, as more than 40 brands are running noncompliant FDA search engine marketing ads on Google. ...
- TAG Claims A 90% Reduction In Ad Fraud
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2020
The Trustworthy Accountability Group (TAG) has published a report which claims that when appropriate fraud measures are put in place, ad fraud is reduced by more than 90%, Mediatel reve ...
- Martin Lewis Calls On Publishers To Deal With Scammer Advertising
Around the Net In MAD London, Sean Hargrave - Friday, February 28, 2020
MoneySavingExpert.com founder Martin Lewis is calling on publishers to tackle fake news ads, such as a series of offers deployed by scammers claiming to be backed by the financial expert, ...
- Amazon Cracks Down On False Promotional Claims, Price Gouging Related To Coronavirus
Inside Performance, Laurie Sullivan - Friday, February 28, 2020
In the past few weeks, Amazon stopped more than one million products from being sold that inaccurately claimed to cure or stop the spread of coronavirus. It also has stopped ...
- LADbible Becomes First Social Publisher To Achieve Gold Standard
Around the Net In MAD London, Sean Hargrave - Wednesday, February 26, 2020
"Mobile Marketing" brings news that LADbible has become the first social publisher to qualify for the IAB UK Gold Standard after it rolled out ads.txt across its entire content portfo ...
- Ads.txt Means Ad Fraudsters Are Upping Their Game
London Blog, Sean Hargrave - Tuesday, February 25, 2020
The latest bot to be discovered has already earned $15m from sophisticated domain spoofing. ...
- Google Removes Nearly 600 Apps From Google Play Store
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 20, 2020
Nearly 600 apps have been removed from the Google Play Store, Google AdMob and Google Ad Manager for violating Google's disruptive ads policy and disallowed interstitial policy. ...
- Has Influencer Marketing Just Been Busted?
London Blog, Sean Hargrave - Thursday, February 20, 2020
Engagement is down in countries where likes are hidden as well as visible. Has #ad woken up the public to influencers' intent? ...
- In-Game Advertising, Fraud Detection Partnership Identifies Invalid Ads
Digital News Daily, Laurie Sullivan - Monday, February 17, 2020
In-game advertising got a lift Monday with the partnership of Anzu.io and MRC-accredited fraud-prevention solution Forensiq. Anzu makes advertising accessible by integrating immersive ads into the gameplay. Forensiq will detect ...
- Google AdSense Publishers Hit With Ad Extortion Email
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 17, 2020
A scheme targeting Web site owners serving banner ads through AdSense is demanding bitcoin in exchange for a promise not to flood the publisher's ads with bot and junk traf ...
- Report Projects OTT Ad Fraud At $4.1 Billion, 17% Of All Impressions
Research Intelligencer, Joe Mandese - Monday, February 17, 2020
A new report from cybersecurity firm CHEQ and the University of Baltimore estimates that $4.1 billion -- or 17% of the $23.8 billion gross ad dollars spent on OTT ad ...
- Practical Ways To Protect Campaigns And Staunch Growing CTV Ad Fraud
Advanced TV Insider, Karlene Lukovitz - Friday, February 7, 2020
Ad fraud in the CTV environment has grown along with ad spend, as in other emerging digital ad environments. An ad-fraud prevention expert lays out concrete steps that media buyers, ...
- The State Of The Digital Advertising Union
Media Insider, Maarten Albarda - Friday, February 7, 2020
We are still seeing digital ad fraud at an industrial scale, and certain players -- cough, Facebook -- not really addressing some of the most pervasive issues. ...
- AdEx Develops Way Of Targeting Ads Without Loading, Storing Data
Digital News Daily, Laurie Sullivan - Tuesday, February 4, 2020
AdEx Network, a decentralized ad platform, opened its technology to all advertisers and publishers after testing the platform for six months with select companies. The technology uses cookies, but the ...
- MRC Proposes Ad Fraud Updates Covering In-App, OTT, Adds A 'Decision Rate' Calculation
MediaDailyNews, Joe Mandese - Wednesday, February 5, 2020
In an effort to "modernize" the ad industry's guidelines for accounting for and dealing with new forms of digital advertising fraud commonly known as "invalid traffic," the Media Rating Council ...
- Vivendi-Owned Dailymotion Extends Partnership With White Ops To Reduce Ad Fraud
Digital News Daily, Laurie Sullivan - Thursday, January 30, 2020
Sophisticated malware that lives on a person's device can now learn and mimic the way the device searches and browses the internet and the ways a person might click on ...
- Fraudsters Use Grindr To Target Roku Apps, Turn $1 CPMs Into $25
Digital News Daily, Karlene Lukovitz - Monday, January 27, 2020
Fraudsters exploited mobile ad-security loopholes via Grindr users' devices and Roku apps and devices to trick advertisers into thinking they were buying ads on Roku #TV devices, reports Pixalate, which ...
- OTT Budgets: The Latest Target For Ad Fraudsters
MAD, Mark Andrews - Friday, January 24, 2020
Ad fraudsters are constantly finding new ways to raid media budgets. Right now, many OTT budgets represent a free lunch. ...
- Ad Fraud Firm MMI Taps Dentsu Aegis' Thomson, Trust Metrics' Goldberg
MediaDailyNews, Joe Mandese - Thursday, January 2, 2020
Ad fraud prevention firm Method Media Intelligence (MMI) has tapped former Dentsu Aegis Chief Data Officer Scott Thomson as COO and former Trust metrics CEO Marc Goldberg as Chief Revenue ...
