- These Are Not The Droids You Are Looking For
Media Insider, Ted McConnell - Thursday, October 7, 2021
Asking Facebook to provide an accurate reach measure is objectively reasonable. Why then is the company's answer so smarmy? ...
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, Transparency
Data & Programmatic Insider, Laurie Sullivan - Monday, October 4, 2021
The IAB Tech Lab Cryptographic Security Foundations Working Group last week released the second version of its ads.cert framework to improve transaction transparency in programmatic advertising. ...
- TikTok Advertisers Gain Ad Viewability, Invalid Traffic Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 28, 2021
TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can help brands measure viewability, fraud a ...
- Data And Privacy Forcing Changes In Acquisition Strategies
Data & Programmatic Insider, Laurie Sullivan - Tuesday, September 7, 2021
User acquisition strategies aim to rapidly acquire and convert consumers and build awareness for apps, platforms and services. Data and privacy changes have prompted companies to shift strategies. Here's ...
- Facebook Ad Fraud Shook Karina Rabin's Small Business
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 16, 2021
A mom and fitness guru who worked for years to build a business says she's a victim of Facebook ad fraud. Here is her experience. ...
- Facebook Sued Over 'Scam Ads'
Digital News Daily, Wendy Davis - Thursday, August 12, 2021
The class-action complaint states that "Facebook users continue to be bilked out of billions of dollars by scammers while Facebook continues to collect billions of dollars in revenues from tho ...
- Screensavers Used To Perpetrate $6M Per Month In CTV Ad Fraud
Digital News Daily, Karlene Lukovitz - Thursday, August 12, 2021
DoubleVerify says the scheme, which uses screensavers to create fraudulent ads and impressions even when CTV devices are off, was identified and blocked for its clients but is still acti ...
- TransUnion: Fraud Rose Nearly 17% Globally As Internet Use Grows
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 11, 2021
TransUnion's latest quarterly fraud analysis shows that cyber criminals have shifted their focus from targeting financial services to gaming, travel and leisure industries. ...
- Why The Ad Industry Needs More Of A Collective Consciousness
RTBlog, Joe Mandese - Monday, August 9, 2021
It's little surprise that programmatic advertising underwrites lots of nefarious activities, including ad fraud, organized crime and publishers of misinformation. But who knew it was all being funded by legitima ...
- Judge Throws Out Claims Against LinkedIn Over Inflated Ad Metrics
Digital News Daily, Wendy Davis - Wednesday, August 4, 2021
A federal judge has dismissed claims by advertisers that sued LinkedIn over allegedly inflated ad metrics. But the ruling allows the advertisers to revise their claims within two weeks. ...
- CTV Now #1 In North American Video Ad Impressions
Digital News Daily, Karlene Lukovitz - Thursday, July 8, 2021
CTV accounts for 29% of all video impressions served in North America, edging out desktop, at 28%. CTV also has the lowest fraud/SIVT rate among devices. ...
- Mobile App Video Fraud Rises 50%, CTV Notches To Top, DoubleVerify Finds
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 8, 2021
Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%. ...
- CTV Ad Impressions Grow 87% In North America, Fraud Volume Remains Steady
Television News Daily, Wayne Friedman - Thursday, July 8, 2021
Mobile web video is up 104% and global video ad impressions are 56% higher year-over-year, according to DoubleVerify. The volume of CTV video ad fraud has remained steady. ...
- Facebook Sues Over $36 Million Ad-Fraud Scheme, Targeted Agency Employees
Digital News Daily, Wendy Davis - Tuesday, June 29, 2021
Facebook on Tuesday sued four Vietnamese residents who allegedly ran an ad-fraud scheme that took control of accounts of users who worked at ad and marketing agencies. ...
- Judge Denies Class-Action Status To Advertiser Battling Facebook Over Fake Clicks
Digital News Daily, Wendy Davis - Wednesday, June 23, 2021
dotStrategy, which operates the ".buzz" domain registry, isn't entitled to class-action status in a lawsuit against Facebook over ad clicks from fake accounts, a judge ruled Tuesday. ...
- How HUMAN, Google, Facebook Make It More Expensive To Commit Cybercrime
Data & Programmatic Insider, Laurie Sullivan - Monday, June 21, 2021
"We had to disrupt the economics of cybercrime," said HUMAN CEO Tamer Hassan. "It's an economic problem measured by the cost of fraud." ...
- Pixalate Debuts CTV-Mobile 'Trust Index'
Television News Daily, Wayne Friedman - Monday, May 24, 2021
The "Publisher Trust Index" uses algorithms to measure metrics, including brand safety, invalid traffic (IVT, or ad fraud), programmatic reach and viewability. ...
- Facebook Opposes Class-Action Status For Advertisers Suing Over 'Potential Reach'
Digital News Daily, Wendy Davis - Monday, May 17, 2021
The claims don't lend themselves to class-action treatment, Facebook says, partly because advertisers who use its service don't have enough in common with each other. ...
- Amazon Sues Text-Messaging Scammers For Impersonation
Digital News Daily, Wendy Davis - Thursday, May 13, 2021
Amazon is suing dozens of affiliate marketers for allegedly impersonating the company in text messages, in order to generate fraudulent traffic. ...
- Attack Of The 'OctoBot': 7 CTV Fraud Schemes Found To Be Connected
Digital News Daily, Karlene Lukovitz - Tuesday, April 20, 2021
A series of rapidly evolving fraud schemes identified and shut down since November 2019 were interrelated, reports DoubleVerify. The schemes spoofed millions of CTV devices and mobile apps and divert ...
- Trust Belt: Why We're Losing Confidence In Technology
RTBlog, Joe Mandese - Monday, April 5, 2021
As consumers and industry pros become more reliant on technology than ever, we're also losing trust in it. ...
- White Ops Takes On Human Rebrand
Inside Performance, Laurie Sullivan - Tuesday, March 30, 2021
The company, now owned by Goldman Sachs in partnership with ClearSky Security and NightDragon, said the name reflects its strong commitment to equality and diversity. ...
- Programmatic CTV Ad Spend Doubles In 2020, CTV Fraud Holds Steady
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Programmatic CTV ad spending in the U.S. came in at $4.36 billion in 2020 and is expected to rise to $6.73 billion in 2021, eMarketer estimates. ...
- Media-Bias Chart Provides In-Depth View, Greater Control For Media Buys Based On Brand Values
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 19, 2021
Ad Fontes Media is releasing a premium version of its media-bias chart to help advertisers determine where to buy media based on brand values. The list names hundreds of onli ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud Increase
Television News Daily, Wayne Friedman - Thursday, March 18, 2021
Based on its analysis, the company says fraud impressions rose 220% in 2020 over 2019 -- identifying over 5,000 fraudulent CTV apps. ...
- Trustworthy Accountability Group Certifies 234 Companies This Year
Digital News Daily, Wendy Davis - Tuesday, March 9, 2021
The Trustworthy Accountability Group has awarded 234 companies at least one "certification" for 2021. TAG offers "seals" in fraud, piracy, malware and brand safety to member companies that meet t ...
- CTV Ad Fraud Scheme, SneakyTerra, Discovered
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The second CTV ad fraud scheme discovered this year carries an estimated advertising cost of $5 million per month. ...
- TAG Rolls Out Anti-Fraud And Brand-Safety Certifications In China
Digital News Daily, Wendy Davis - Monday, March 1, 2021
The Trustworthy Accountability Group and China Advertising Association will begin issuing certifications immediately to companies that meet the groups' anti-fraud and brand-safety standards. ...
- Marketing Fraud A Much Bigger Problem Than Marketers Realize, Study Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 1, 2021
Two-thirds of marketers in a White Ops survey experienced fraud in the past year. The percentage rises when the marketing budget exceeds $5 million annually. ...
- Most Top Roku, Amazon Fire Apps Now Use IAB's Mobile Programmatic Fraud-Fighting Spec
Digital News Daily, Karlene Lukovitz - Friday, February 19, 2021
80% of the top 500 and 94% of the top 100 Roku apps, as well as 62% of the top 500 and 85% of the top 100 Amazon Fire ...
