- What Marketers Need to Learn About Ad Fraud
Around the Net in Mobile, Ben Frederick - Wednesday, July 15, 2015
Everyone could stand to know a little more about fraud in mobile, says Mobile Marketing in a series on the biggest issues in mobile advertising. While it doesn’t differ drastical ...
- Viewability + Fraud = You're Wasting A Lot Of Money
RTBlog, Tyler Loechner - Monday, July 13, 2015
Digital marketers are wasting a lot of money. Like, over 100 Super Bowl's worth of money. Not 100 Super Bowl ads, but every ad shown in the next 100 Sup ...
- In Zaneis Madison Ave Trusts, Will Head Accountability Group
Daily Online Examiner, Wendy Davis - Wednesday, July 1, 2015
The ad industry's Trustworthy Accountability Group has tapped Interactive Advertising Bureau executive Mike Zaneis to serve as the organization's new president and CEO. Zaneis, who has been interim CEO sin ...
- Online Advertising Is In Grave Danger. Can Sony And Friends Save It?
Online Spin, Kaila Colbin - Friday, June 26, 2015
The year was 1996. A friend of mine had created a Web site to track bond prices in real time. He had just sold his first ad. "Can you cli ...
- To Combat Fraud, Pixalate Brings In The Hardware
RTBlog, Tyler Loechner - Thursday, June 25, 2015
The programmatic ad industry is obsessed with the invisible. It runs on software and data that floats somewhere in "the cloud." The servers that act as the brains behind ...
- Ad Fraud Guidelines Issued By JICWEBS
Around the Net In MAD London, Sean Hargrave - Thursday, June 18, 2015
UK industry Web standards body JICWEBS has ramped up plans to root out online ad fraud, unveiling a set of standardised guidelines for media buyers. The guidelines provide details includi ...
- Click Fraud: Guidelines Are Nice, Prison And Fines Better
London Blog, Sean Hargrave - Thursday, June 18, 2015
We now have the click fraud guidelines and the signatories promising to act properly, so isn't it time we had some boots on the ground naming, arresting and fining transgresso ...
- Instead Of Blacklisting Bots, Are You A Human Whitelists Humans
RTBlog, Tyler Loechner - Thursday, June 18, 2015
Are You A Human, a Detroit-based startup that helps marketers verify whether or not they are reaching actual humans, on Wednesday announced it has closed a $4.2 million Series ...
- AdTheorent Adds Its Own Layer Of Fraud Detection To Mobile Environment
Real-Time Daily, Tyler Loechner - Monday, June 15, 2015
AdTheorent, a mobile ad network that supports real-time bidding (RTB), on Monday announced new fraud detection technology that it claims significantly cleans up the supply chain in mobile programmatic advertisin ...
- Fraud, Viewability And Rebate Issues All Cut From The Same Cloth
Online Spin, Dave Morgan - Thursday, June 11, 2015
Anyone who doesn't believe that the digital advertising industry has real issues with fraud, viewability and rebate-like vendor payments either has their head in the sand or really doesn't wa ...
- AppNexus Broadens Fraud Prevention Tech; Adds Programmatic Video To Platform
Real-Time Daily, Tyler Loechner - Wednesday, June 10, 2015
It has been a busy week for AppNexus, one of the largest ad tech platforms in the industry. On Tuesday, the company introduced a new component to its platform th ...
- Havas Launches Quality Tool To Tackle Fraud
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
Havas Media Group has launched a Meta Quality Barometer to tackle ad fraud, bring trust back into the industry, and improve the quality of a campaign's digital reach. The baromet ...
- Yahoo Gives Advertisers More Control Of Viewability, Fraud Verification
MediaDailyNews, Laurie Sullivan - Wednesday, June 3, 2015
Yahoo took another step Wednesday to improve advertising viewability and stop online ad fraud. It partnered with a host of third-party companies, like comScore, DoubleVerify, Integral Ad Science, Moat, ...
- Altitude Partners With Integral, Introduces Real-Time Fraud Prevention Tech
Real-Time Daily, Tyler Loechner - Thursday, May 28, 2015
Altitude Digital, a supply-side platform (SSP) for video advertising, on Thursday announced it has partnered with Integral Ad Science, a digital ad measurement firm, to launch a fraud detection soluti ...
- Piracy Web Sites Net $209M From Digital Ads
MediaDailyNews, Erik Sass - Wednesday, May 20, 2015
Online content pirates make a nice living from digital advertising -- and a lot of this business comes from ads for premium brands that appear on their sites, raising issu ...
- Ad Injection Could Be The New Ad Fraud
Online Spin, Tom Goodwin - Thursday, May 21, 2015
Mobile operators' threat to block online ads in Europe, reported last week, was startling. The assumption was that, jealous of the pie they'd been missing, operators would hold Google ...
- Google Has Been Secretly Fighting Ad Fraud
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 20, 2015
Google has been building a secretive anti- ad fraud team -- now up to over 100 -- reports Advertising Age. "Mysterious to many even within Google, the group has nev ...
- 33Across Unveils 'Bot-Free, Fully Viewable' Marketplace
Real-Time Daily, Tyler Loechner - Tuesday, May 12, 2015
Viewability woes and fraudulent traffic continue to nag at digital marketers, but ad tech firm 33Across on Tuesday rolled out two new solutions that it contends will eliminate these concern ...
- Calling All Video Ad-Buying Humans: You Should View This
RTBlog, Tyler Loechner - Monday, May 11, 2015
The quality of digital advertising has been top of mind of late, but which key metrics -- such as viewability, click-rates and completion rates -- give marketers a better sh ...
- Fraud Ad List Unveiled At IAB
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 11, 2015
The threat from bots in online advertising and data breaches in electronic commerce and emerging payment systems continues to grow. While threats and new security challenges seem daunting, the onli ...
- How Bots Take a Bite Out of Bottom Lines
Real-Time Daily, Augustine Fou - Thursday, May 7, 2015
By now, everyone is aware of the bot problem, also known as NHT (non-human traffic). Most also understand that bots can go to webpages to cause ad impressions to lo ...
- A Real Math Man: Forensiq Taps 'Experimental Physics' Doc Andrews As Chief Scientist
RTBlog, Tyler Loechner - Thursday, May 7, 2015
Finding a "math man" of their own, digital ad fraud detection firm Forensiq on Thursday announced the appointment of Mike Andrews as chief scientist, a new position at the compan ...
- Cable Ad Bureau Video Tweaks Online's 'Shocking' Click Bots
Around the Net in Video, P.J. Bednarski - Friday, April 24, 2015
The Cabletelevision Advertising Bureau produced a short tabloid TV news-type expose of an online "viewer" who discovers he's really a bot, not just a curious guy who visits mommy blog ...
- Google, Yahoo Encrypting Ad Network Connections
SearchBlog, Laurie Sullivan - Monday, April 20, 2015
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. The news coincides with the relea ...
- 'Booby-Trapped' Ad Delivered Via RTB Reveals The Ever Evolving World Of Ad Fraud
RTBlog, Tyler Loechner - Tuesday, April 14, 2015
Over the weekend, Malwarebytes Labs discovered a "booby-trapped" ad that infected users simply by loading. The malicious ad -- masquerading as Hugo Boss ad -- was delivered via real-time biddi ...
- Silver Linings Emerge From Dark Cloud Of Ad Fraud
Metrics Insider, Josh Chasin - Thursday, April 9, 2015
In the last year and a half, a good deal of light has been shed on the issue of fraud in the digital supply chain. Trade publications (including this on ...
- Three Truths About Fraud
Online Spin, Cory Treffiletti - Tuesday, April 7, 2015
There are some dirty truths about fraud. I'm really starting to agree that it's beyond time that our industry addresses the topic. I latched onto viewability almost immediately when t ...
- Kill The Bots First, Then Tackle Viewability
Programmatic Insider, Augustine Fou - Tuesday, March 31, 2015
This recommendation is based on the simple concept that even if an ad is 100% viewable, if it was caused to load by a bot, it is still fraud, a ...
- Forensiq CEO Sendroff's (Probably) Endless Campaign Against The Botnet Fraudsters
VidBlog, P.J. Bednarski - Friday, March 20, 2015
"There are still scenarios where it is impossible to know if an ad is viewable or not," Forensiq's CEO David Sendroff says, fully aware that for all the trick ...
- Bots More Prevalent On Video Sites, ComScore Figures Suggest
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
According to comScore results out today, in the UK, 89% of comScore's MMX top 100 properties offering display advertising have low non-human traffic of below 5%. More than a thi ...
