- Altitude Partners With Integral, Introduces Real-Time Fraud Prevention Tech
Real-Time Daily, Tyler Loechner - Thursday, May 28, 2015
Altitude Digital, a supply-side platform (SSP) for video advertising, on Thursday announced it has partnered with Integral Ad Science, a digital ad measurement firm, to launch a fraud detection solution ...
- Piracy Web Sites Net $209M From Digital Ads
MediaDailyNews, Erik Sass - Wednesday, May 20, 2015
Online content pirates make a nice living from digital advertising -- and a lot of this business comes from ads for premium brands that appear on their sites, raising issues ...
- Ad Injection Could Be The New Ad Fraud
Online Spin, Tom Goodwin - Thursday, May 21, 2015
Mobile operators' threat to block online ads in Europe, reported last week, was startling. The assumption was that, jealous of the pie they'd been missing, operators would hold Google up ...
- Google Has Been Secretly Fighting Ad Fraud
Around the Net in Real-Time, Tyler Loechner - Wednesday, May 20, 2015
Google has been building a secretive anti- ad fraud team -- now up to over 100 -- reports Advertising Age. "Mysterious to many even within Google, the group has never ...
- 33Across Unveils 'Bot-Free, Fully Viewable' Marketplace
Real-Time Daily, Tyler Loechner - Tuesday, May 12, 2015
Viewability woes and fraudulent traffic continue to nag at digital marketers, but ad tech firm 33Across on Tuesday rolled out two new solutions that it contends will eliminate these concerns. ...
- Calling All Video Ad-Buying Humans: You Should View This
RTBlog, Tyler Loechner - Monday, May 11, 2015
The quality of digital advertising has been top of mind of late, but which key metrics -- such as viewability, click-rates and completion rates -- give marketers a better shot ...
- Fraud Ad List Unveiled At IAB
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 11, 2015
The threat from bots in online advertising and data breaches in electronic commerce and emerging payment systems continues to grow. While threats and new security challenges seem daunting, the online ...
- How Bots Take a Bite Out of Bottom Lines
Real-Time Daily, Augustine Fou - Thursday, May 7, 2015
By now, everyone is aware of the bot problem, also known as NHT (non-human traffic). Most also understand that bots can go to webpages to cause ad impressions to load ...
- A Real Math Man: Forensiq Taps 'Experimental Physics' Doc Andrews As Chief Scientist
RTBlog, Tyler Loechner - Thursday, May 7, 2015
Finding a "math man" of their own, digital ad fraud detection firm Forensiq on Thursday announced the appointment of Mike Andrews as chief scientist, a new position at the company. ...
- Cable Ad Bureau Video Tweaks Online's 'Shocking' Click Bots
Around the Net in Video, P.J. Bednarski - Friday, April 24, 2015
The Cabletelevision Advertising Bureau produced a short tabloid TV news-type expose of an online "viewer" who discovers he's really a bot, not just a curious guy who visits mommy blogs, ...
- Google, Yahoo Encrypting Ad Network Connections
SearchBlog, Laurie Sullivan - Monday, April 20, 2015
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. The news coincides with the release ...
- 'Booby-Trapped' Ad Delivered Via RTB Reveals The Ever Evolving World Of Ad Fraud
RTBlog, Tyler Loechner - Tuesday, April 14, 2015
Over the weekend, Malwarebytes Labs discovered a "booby-trapped" ad that infected users simply by loading. The malicious ad -- masquerading as Hugo Boss ad -- was delivered via real-time bidding ...
- Silver Linings Emerge From Dark Cloud Of Ad Fraud
Metrics Insider, Josh Chasin - Thursday, April 9, 2015
In the last year and a half, a good deal of light has been shed on the issue of fraud in the digital supply chain. Trade publications (including this one) ...
- Three Truths About Fraud
Online Spin, Cory Treffiletti - Tuesday, April 7, 2015
There are some dirty truths about fraud. I'm really starting to agree that it's beyond time that our industry addresses the topic. I latched onto viewability almost immediately when the ...
- Kill The Bots First, Then Tackle Viewability
Programmatic Insider, Augustine Fou - Tuesday, March 31, 2015
This recommendation is based on the simple concept that even if an ad is 100% viewable, if it was caused to load by a bot, it is still fraud, and ...
- Forensiq CEO Sendroff's (Probably) Endless Campaign Against The Botnet Fraudsters
VidBlog, P.J. Bednarski - Friday, March 20, 2015
"There are still scenarios where it is impossible to know if an ad is viewable or not," Forensiq's CEO David Sendroff says, fully aware that for all the trick in ...
- Bots More Prevalent On Video Sites, ComScore Figures Suggest
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
According to comScore results out today, in the UK, 89% of comScore's MMX top 100 properties offering display advertising have low non-human traffic of below 5%. More than a third ...
- Are Fraudsters Shifting To Video?
London Blog, Sean Hargrave - Thursday, March 12, 2015
Are fraudsters switching tactics to build bots that appear to be worth more to brands as heavy consumers of video? The latest figures from comScore don't give an answer, but ...
- Viewability And Fraud - Same Thing Surely? Why The Different Approaches?
London Blog, Sean Hargrave - Friday, March 6, 2015
As watchdogs provide guidelines for combating fraud and viewability, marketers can't help but think they are effectively two sides of the same issue. So within a couple of years, expect ...
- Programmatic Transparency Needs To Be Fixed -- And Fast
London Blog, Sean Hargrave - Thursday, February 26, 2015
Advertisers are putting more budget into programmatic at the same time that they report not really trusting the process or their agency. So while tackling viewability and fraud is important, ...
- Brand Safety - The Big Guys Get It, Why Not The Independents?
London Blog, Sean Hargrave - Tuesday, February 24, 2015
Brand safety will be the focus of today's IAB seminar as it is announced that by the end of the year, 80% to 90% of display will pass through certified ...
- All Bots Aren't Created Equal: Battling The Good, The Bad And The Ugly
Mobile Insider, Chevan Nanayakkara - Tuesday, February 24, 2015
At the IAB Leadership Forum, I witnessed something pretty shocking: advertisers are mad. They are focusing their anger on one specific subject -- paying for "bots" -- and are vehemently ...
- Mobile Fraud Set to 'Explode'
MoBlog, Erik Sass - Tuesday, February 24, 2015
Mobile commerce is growing by leaps and bounds, which is great news. Still, there's a dark side to this trend, as it will also offer opportunities for criminals to defraud ...
