- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them. ...
- Ad Fraudsters Exploit Massive Loophole In OTT
Mediapsssst, Richard Whitman - Tuesday, May 14, 2019
It's one of the industry's fastest-growing ad channels -- and according to Pixalate, very susceptible to fraud, with potentially $500 million at risk by 2020. ...
- Digital Ad Fraud Down: What Does That Really Mean?
Media Insider, Maarten Albarda - Friday, May 3, 2019
Yes, it is good news that we are down 11% on bot fraud -- but this is a $700 million improvement on a $221 billion global digital ad market. ...
- Report: Bot Fraud Losses Will Be Down 11% This Year Vs. 2017
MAD, Steve McClellan - Wednesday, May 1, 2019
Economic losses due to bot fraud are projected to reach $5.8 billion globally this year, but for the first time more fraud will be stopped than will succeed, according to ...
- Assessing Buy Side's Role In App-Ads.txt, Sellers.json Adoption
Digital News Daily, Anne Frisbie - Wednesday, May 1, 2019
Without app-ads.txt in place, nefarious players can masquerade as legitimate apps and take ad budgets earmarked for honest publishers. Publishers and SSPs will be quick to adopt standards if failure ...
- ANA To Ad Fraud: Drop Dead, We're Winning
MediaDailyNews, Joe Mandese - Wednesday, May 1, 2019
In the war on digital fraud, the ad industry is winning. That's the conclusion of an in-depth analysis conducted by invalid traffic detection and prevention firm White Ops for the ...
- MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A 'Decision Rate'
MediaDailyNews, Joe Mandese - Tuesday, April 30, 2019
Industry media ratings watchdog the Media Rating Council next week will begin overhauling industry standards for detecting and filtering invalid digital media traffic, including the introduction of a new concept ...
- Trustworthy Accountability Group Reaches Milestone With 500th Member
Digital News Daily, Wendy Davis - Wednesday, April 24, 2019
The organization saw membership balloon after the Interactive Advertising Bureau required its general members to join. ...
- Is Ad Fraud Inevitable?
MediaDailyNews, George Simpson - Thursday, April 18, 2019
Is there any real difference between fraud related to well-meaning vendors versus fraud perpetrated by bot generators based somewhere in Eastern Europe? ...
- Fraudulent Apps Skyrocket, Brands Must Adopt Safeguards
Mobile Insider, Gavin O'Malley - Thursday, April 18, 2019
The total number of fraudulent apps has increased by 159% from 2017 to 2018, while more than 160% new fraudulent apps were identified during the same period. ...
- Programmatic Overtakes Direct, But In-App Still Needs Work
London Blog, Sean Hargrave - Tuesday, April 2, 2019
Programmatic is now more reliable than direct for viewability, the latest research suggests, but in-app still lags. ...
- 'Newsweek' Gains TAG Certification, Sees Uptick In Audience Numbers
Publishers Daily, Melynda Fuller - Wednesday, March 27, 2019
The magazine's recent uptick in year-over-year audience numbers is expected to help grow revenue. On average, the outlet counted over 32 million unique monthly visitors in 2018. February showed a ...
- Is In-App Advertising Safer For Brands?
Digital News Daily, Laurie Sullivan - Monday, March 25, 2019
Pervasive device IDs and the ability to segment based on location create more unique audience opportunities for advertisers compared to desktop, which is often contextual. ...
- Bing Ads Removed 900 Million Bad Advertisements In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 25, 2019
The huge number of search ads removed by Bing and Google demonstrates the need to clean up the web to provide increasingly accurate information, even when that information comes in ...
- ANA Launches Trust Consortium
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
The Association of National Advertisers has launched a new "Trust Consortium" aimed at improving issues that plague the relationship between marketers and agencies -- including controversies over brand safety, fraud ...
- Significant Rise In Digital Ad Fraud In Q4 2018
Digital News Daily, Alex Weprin - Monday, March 18, 2019
The U.S. had an average fraud rate of 21% in Q4, up from 17% in Q3. The increase may be attributable to scammers looking to take advantage of higher holiday ...
- Programmatic Fraud Expands, Especially In Big English-Language Markets
Research Intelligencer, Joe Mandese - Monday, March 18, 2019
Ad fraud is on the rise, and some English-language nations are among the biggest sources of it, according to an update published Monday by programmatic media marketplace tracker Pixalate. ...
- Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018
Digital News Daily, Laurie Sullivan - Thursday, March 14, 2019
Google blocked 2.3 billion ads in 2018 -- about 6 million each day -- to stop scams, abuse and malware, but the annual review of how the company fought bad ...
- Tim Berners-Lee Looks To Rid World Wide Web, At 30, Of Misinformation, Clickbait
Inside Performance, Laurie Sullivan - Tuesday, March 12, 2019
Berners-Lee calls on the global web community to work with the Web Foundation, which is working with governments, companies and citizens to build a new Contract for the Web. ...
- OTT Ad Inventory: 18% Is Fraudulent
Digital News Daily, Alex Weprin - Thursday, March 7, 2019
While OTT platforms have many built-in advantages compared to more open digital platforms, scammers and fraudsters are still targeting the space, with its rich premium ad inventory, and comparably high ...
- The War On Digital Ad Fraud Is Not Winnable -- Let's Reset The Argument
Media Insider, Maarten Albarda - Friday, March 8, 2019
Advertisers continue to plow enormous amounts of money into digital advertising, and organized crime (let's call it what it is) is now simply part of it. ...
- Brands Lose Up To An Estimated $50 Billion Annually From Ad Fraud
Digital News Daily, Laurie Sullivan - Tuesday, March 5, 2019
About three-quarters of U.S. fraudulent advertising traffic is "sophisticated" invalid traffic, according to data released Tuesday. ...
- The Inside Skinny Of Link Manipulation
Inside Performance, Laurie Sullivan - Wednesday, March 6, 2019
Russ Jones, principal search scientist at Moz, talks about link manipulation and how to deal with the challenges. ...
- Facebook Sues Over Phony Accounts
Digital News Daily, Wendy Davis - Monday, March 4, 2019
"Fake and inauthentic accounts can be used for spam and phishing campaigns, misinformation campaigns, marketing scams, advertising fraud, and other fraud schemes which are profitable at scale," Facebook says in ...
- Oracle Moat Analytics Receives MRC Accreditation, Explains Move Into Ad Fraud Detection
Digital News Daily, Laurie Sullivan - Thursday, February 28, 2019
Moat Analytics, an Oracle Data Cloud company, has earned Media Rating Council accreditation for its ability to detect and filter sophisticated invalid traffic such as the ad fraud generated by ...
- In-App Ads Better Hedge Against Fraud
Mobile Insider, Gavin O'Malley - Thursday, February 28, 2019
During the second half of 2018, in-app advertising experienced 25% fewer fraudulent attempts than mobile Web advertising, per Protected Media. ...
- Hundreds Of Android Apps Found To Serve Invisible Ads
Digital News Daily, Wendy Davis - Wednesday, February 20, 2019
A massive mobile ad-fraud operation, involving hundreds of malware-laden Android apps that were downloaded more than 10 million times, has been uncovered by Oracle. ...
- More Than A Fifth Of App Downloads Feared To Be Fraudulent
Around the Net In MAD London, Sean Hargrave - Thursday, February 14, 2019
Research from mobile fraud detecting company Interceptd claims to show fraudulent app downloads are running at 26.9% on Google Play and 21.3% at the Apple App store, Mobile Marketing repo ...
- Google Rallies Advertising Industry At IAB Summit To Stop Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 12, 2019
Google Senior Product Manager and co-creator of ads.txt Per Bjorke rallied advertisers, agencies, and publishers to work together to stop ad fraud at the IAB Leadership Summit. ...
- Ads.txt Expose Proves There's No Perfect Solution To Fraud, Except Vigilance
RTBlog, Joe Mandese - Monday, February 11, 2019
The good news is that the Interactive Advertising Bureau's ads.txt initiative has seen remarkably fast compliance among the world's top website publishers doing business with big advertisers and ad agencies. ...
