- Influencer Marketing Laid Bare On 'Love Island'?
London Blog, Sean Hargrave - Friday, June 21, 2019
Time to switch to micro influencers and look beyond "likes" and "followers" to focus on results? ...
- 'Love Island' Contestants Found To Have Massive Fake Followings
Around the Net In MAD London, Sean Hargrave - Thursday, June 20, 2019
Who would have guess it? Turns out an investigation into the large followings among Love Island contestants has shown that 60% of the followers for the most popular "celebrity" a ...
- Uber Refiles Suit, Alleges 100+ Ad Nets/Publishers With 'Tens Of Millions' In Mobile Ad Fraud
MediaDailyNews, Joe Mandese - Wednesday, June 19, 2019
The suit is a refiling of one made in 2017 against Dentsu's Fetch unit, which is not named as a defendant in the new suit, and alleges that more th ...
- Brand Safety Institute Launches New Certification Program
Digital News Daily, Wendy Davis - Tuesday, June 18, 2019
The Brand Safety Institute will offer instruction in 10 subjects, including combatting ad fraud and malware and ensuring ads appear adjacent to appropriate content. ...
- Mobile App Brand Safety Violations Soar 194%
Around the Net In MAD London, Sean Hargrave - Monday, June 17, 2019
Mobile app fraud is ballooning, according to Double Verify's Global Insights 2019 report. It found a 194% rise in mobile app brand safety infringements, "Campaign" reveals. ...
- Could Apple's Anonymous Sign-Ins Raise Ad Fraud?
Around the Net In MAD London, Sean Hargrave - Monday, June 17, 2019
Mobile marketing experts are warning Apple that its new log-in feature could inadvertently see a rise in ad fraud and could lead to advertisers not trusting publishers' figures. "The Telegrap ...
- Brand Safety Issues Soar In Mobile Advertising
London Blog, Sean Hargrave - Monday, June 17, 2019
As dollars flow to the new channel, the risk of ad fraud and brand safety issues rises too. ...
- Verizon Teams With IAS Against Connected TV Ad Fraud: NBCU, CBSi Among 8 CTV Suppliers Participating
Digital News Daily, Joe Mandese - Friday, June 7, 2019
Integral Ad Science this week announced the launch of a new service focused on fraudulent connected TV advertising. The service, developed in a beta for Verizon, will initially track ...
- Friend Or Fraud? Can You Tell The Difference?
MAD London, Stefano Vegnaduzzo - Tuesday, May 21, 2019
Fraud is a lot more difficult to stop, without impacting proper traffic, than one might think. ...
- Malvertising Found In 1 In Every 100 Ad Impressions
Digital News Daily, Laurie Sullivan - Friday, May 17, 2019
Memorial Day could be the date of the next online advertising attack. ...
- Analysis Reveals 'Brand Safety' Takes Many Forms
Research Intelligencer, Joe Mandese - Friday, May 17, 2019
Explicit forms of "criminal activity," including outright fraud, malware, data privacy hacks, etc., take the greatest share of brand safety exploits, according to an analysis presented by TAG (the Trustwort ...
- The Next Big Source Of Ad Fraud: Attribution
MediaDailyNews, Joe Mandese - Friday, May 17, 2019
MALAGA, SPAIN -- The next new vector for ad fraud doesn't involve consumer-facing media or the way consumer traffic is reported, but the outcomes attributed to them. That was t ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For Brands
Digital News Daily, Laurie Sullivan - Wednesday, May 15, 2019
White Ops' prevention API, supported by advanced bot detection techniques, accurately predicts and blocks bot-driven ad requests before a buyer bids on them. ...
- Ad Fraudsters Exploit Massive Loophole In OTT
Mediapsssst, Richard Whitman - Tuesday, May 14, 2019
It's one of the industry's fastest-growing ad channels -- and according to Pixalate, very susceptible to fraud, with potentially $500 million at risk by 2020. ...
- Digital Ad Fraud Down: What Does That Really Mean?
Media Insider, Maarten Albarda - Friday, May 3, 2019
Yes, it is good news that we are down 11% on bot fraud -- but this is a $700 million improvement on a $221 billion global digital ad market. ...
- Report: Bot Fraud Losses Will Be Down 11% This Year Vs. 2017
MAD, Steve McClellan - Wednesday, May 1, 2019
Economic losses due to bot fraud are projected to reach $5.8 billion globally this year, but for the first time more fraud will be stopped than will succeed, according ...
- Assessing Buy Side's Role In App-Ads.txt, Sellers.json Adoption
Digital News Daily, Anne Frisbie - Wednesday, May 1, 2019
Without app-ads.txt in place, nefarious players can masquerade as legitimate apps and take ad budgets earmarked for honest publishers. Publishers and SSPs will be quick to adopt standards if failu ...
- ANA To Ad Fraud: Drop Dead, We're Winning
MediaDailyNews, Joe Mandese - Wednesday, May 1, 2019
In the war on digital fraud, the ad industry is winning. That's the conclusion of an in-depth analysis conducted by invalid traffic detection and prevention firm White Ops for t ...
- MRC To Overhaul Invalid Traffic Guidelines, Will Introduce A 'Decision Rate'
MediaDailyNews, Joe Mandese - Tuesday, April 30, 2019
Industry media ratings watchdog the Media Rating Council next week will begin overhauling industry standards for detecting and filtering invalid digital media traffic, including the introduction of a new conce ...
- Trustworthy Accountability Group Reaches Milestone With 500th Member
Digital News Daily, Wendy Davis - Wednesday, April 24, 2019
The organization saw membership balloon after the Interactive Advertising Bureau required its general members to join. ...
- Is Ad Fraud Inevitable?
MediaDailyNews, George Simpson - Thursday, April 18, 2019
Is there any real difference between fraud related to well-meaning vendors versus fraud perpetrated by bot generators based somewhere in Eastern Europe? ...
- Fraudulent Apps Skyrocket, Brands Must Adopt Safeguards
Mobile Insider, Gavin O'Malley - Thursday, April 18, 2019
The total number of fraudulent apps has increased by 159% from 2017 to 2018, while more than 160% new fraudulent apps were identified during the same period. ...
- Programmatic Overtakes Direct, But In-App Still Needs Work
London Blog, Sean Hargrave - Tuesday, April 2, 2019
Programmatic is now more reliable than direct for viewability, the latest research suggests, but in-app still lags. ...
- 'Newsweek' Gains TAG Certification, Sees Uptick In Audience Numbers
Publishers Daily, Melynda Fuller - Wednesday, March 27, 2019
The magazine's recent uptick in year-over-year audience numbers is expected to help grow revenue. On average, the outlet counted over 32 million unique monthly visitors in 2018. February showed ...
- Is In-App Advertising Safer For Brands?
Digital News Daily, Laurie Sullivan - Monday, March 25, 2019
Pervasive device IDs and the ability to segment based on location create more unique audience opportunities for advertisers compared to desktop, which is often contextual. ...
- Bing Ads Removed 900 Million Bad Advertisements In 2018
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 25, 2019
The huge number of search ads removed by Bing and Google demonstrates the need to clean up the web to provide increasingly accurate information, even when that information comes ...
- ANA Launches Trust Consortium
Digital News Daily, Wendy Davis - Tuesday, March 19, 2019
The Association of National Advertisers has launched a new "Trust Consortium" aimed at improving issues that plague the relationship between marketers and agencies -- including controversies over brand safety, fra ...
- Significant Rise In Digital Ad Fraud In Q4 2018
Digital News Daily, Alex Weprin - Monday, March 18, 2019
The U.S. had an average fraud rate of 21% in Q4, up from 17% in Q3. The increase may be attributable to scammers looking to take advantage of higher holid ...
- Programmatic Fraud Expands, Especially In Big English-Language Markets
Research Intelligencer, Joe Mandese - Monday, March 18, 2019
Ad fraud is on the rise, and some English-language nations are among the biggest sources of it, according to an update published Monday by programmatic media marketplace tracker Pixalate. ...
- Google Terminated Nearly 1 Million Bad Advertiser Accounts, 2.3 Billion Ads In 2018
Digital News Daily, Laurie Sullivan - Thursday, March 14, 2019
Google blocked 2.3 billion ads in 2018 -- about 6 million each day -- to stop scams, abuse and malware, but the annual review of how the company fought b ...
